perfume creator from grasse since 1978 · • established in grasse, the world perfume capital, we...
TRANSCRIPT
Perfume creator from Grasse since 1978
• Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation of the product.
• Creation of the company in 1978, more than 35 years of experience in perfume industry.
• The ARTHES Group is one of the french leader in the retail sector and distributes actually its 4 brands in more than 120 countries and more than 4000 points of sale in France
A qualitative and creative
brand at competitive
prices.
Cosmetics and fine
fragrances in the pure
Provencal tradition
Private Label : “Our know-
how dedicated to your
ideas”
Perfume creator in the pure French
tradition
A range of luxurious and
mixed Cologne
An efficient production facility of more than 12 000m² in Grasse
ALCOHOLIC PRODUCTION
• 75 tanks of maceration/ 220 000 Lof perfume
• 7 automatic perfume filling lines, storage/ stock
• 2 glazing and filtering units : filtration
PRODUCTION CAPACITY: 120 000 bottles a day
COSMETIC PRODUCTION
• Investments of nearly one million euros to develop the
cosmetic production facility
• A R&D laboratory
• A 1 T reactor – for the mixing of cosmetics raw materials
• A cosmetics filling line
Conditioning capacity of 3600 pieces/hour
Production capacity of 3T of bulk/day
Marketing & Design Services
From the first idea to the product realization
MARKETING
• Market research• Development of new ideas of products based on
innovative concept• Elaboration of a brief proposed to our designers and
perfumers, according the special features of each part ofthe world and each typology of distribution network
• Establishment of advertising materials and media plan,necessary to th new products launch.
DESIGN
• Our team is specialised in 3D, web, technical design,models, watercolours and photographs.
• Each graphics creation: the packaging, the case,advertising materials
• Graphic universe of perfume definition. All of ourpackaging have an original design, specially createdfor our fragrances.
Design development of Joe Sorrento to succeed to the JS Magnetic Power :
Example of mood board :
PRIVATE LABEL departmentMade to measure cosmetics and perfumes for your brand
Our team meets your expectations, until the final product.
An international presence
The commercial department of the group iscomposed of 3 exports area managers who are in constant links with distributors.
Jeanne Arthes ranges are present in more than 120 countries
The ARTHES Group has also one Germany, Austriaand Switzerland key account and a spain key account.
Around the world: a powerful distribution channel
CHIFFRES CLEFSARTHES prosperes in France
A differentiated launch strategy
Jeanne Arthes is referenced today in over 3000 stores :
- AUCHAN since 1998
- LECLERC since 1999
- MAGASIN U since 2000
- CARREFOUR since 2009
- INTERMARCHE since 2011
- CORA since 2012
- CASINO since 2013
- Since 2014, independants points of sale increase
Jeanne en Provence, since its launch in the begining of 2012, has seen its reputation in mass market retailing increase and in a
short time has been implanted in more than 300 points of sale.
1 dynamic sales force10 salespersons for 4000 points of sale
In France: adapted to the central purchasing
Export: During major international events of Cosmoprof
in Italy and the TFWA in Cannes
THE BRANDS
Jeanne Arthes offers for
women and men
Several collections of
innovative quality perfumes
and cosmetics
fully developped in Grasse
and available at competitive
prices.
Price from 5€ to 9€
JEANNE ARTHES IN A FEW FIGURES
Jeanne en Provence creates ranges of perfumes for women and men, and cosmetics care product in the pure
tradition of Provencal perfume specialists offering the authenticity and
the Provence know-how.
Jeanne en Provence welcomes organic olive oil PDO
from Haute-Provence into its range of beauty
products.
This new range is formulated with organic olive oil PDO
from Haute-Provence and emblematic ingredients
from our Provence.
Divine Olive offers specialized cosmetics inspired by
the traditional beauty habits of Mediterranean
women.
Based in the cradle of the
Perfumery, l’Atelier des Bois de
Grasse generates its inspirations
through its encounters and
traditional know-how. As a real
fairy-tale, these five luxurious
Colognes that compose this
brand blow yourself away in a
journey where olfactory
discoveries and arousal of your
senses are the magic words.
L’Atelier des Bois de Grasse presents a range of luxurious original range of Colognes