perfume creator from grasse since 1978 · • established in grasse, the world perfume capital, we...

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Perfume creator from Grasse since 1978

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Page 1: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

Perfume creator from Grasse since 1978

Page 2: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

• Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation of the product.

• Creation of the company in 1978, more than 35 years of experience in perfume industry.

• The ARTHES Group is one of the french leader in the retail sector and distributes actually its 4 brands in more than 120 countries and more than 4000 points of sale in France

A qualitative and creative

brand at competitive

prices.

Cosmetics and fine

fragrances in the pure

Provencal tradition

Private Label : “Our know-

how dedicated to your

ideas”

Perfume creator in the pure French

tradition

A range of luxurious and

mixed Cologne

Page 3: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

An efficient production facility of more than 12 000m² in Grasse

ALCOHOLIC PRODUCTION

• 75 tanks of maceration/ 220 000 Lof perfume

• 7 automatic perfume filling lines, storage/ stock

• 2 glazing and filtering units : filtration

PRODUCTION CAPACITY: 120 000 bottles a day

COSMETIC PRODUCTION

• Investments of nearly one million euros to develop the

cosmetic production facility

• A R&D laboratory

• A 1 T reactor – for the mixing of cosmetics raw materials

• A cosmetics filling line

Conditioning capacity of 3600 pieces/hour

Production capacity of 3T of bulk/day

Page 4: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

Marketing & Design Services

From the first idea to the product realization

MARKETING

• Market research• Development of new ideas of products based on

innovative concept• Elaboration of a brief proposed to our designers and

perfumers, according the special features of each part ofthe world and each typology of distribution network

• Establishment of advertising materials and media plan,necessary to th new products launch.

DESIGN

• Our team is specialised in 3D, web, technical design,models, watercolours and photographs.

• Each graphics creation: the packaging, the case,advertising materials

• Graphic universe of perfume definition. All of ourpackaging have an original design, specially createdfor our fragrances.

Design development of Joe Sorrento to succeed to the JS Magnetic Power :

Example of mood board :

Page 5: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

PRIVATE LABEL departmentMade to measure cosmetics and perfumes for your brand

Our team meets your expectations, until the final product.

Page 6: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

An international presence

The commercial department of the group iscomposed of 3 exports area managers who are in constant links with distributors.

Jeanne Arthes ranges are present in more than 120 countries

The ARTHES Group has also one Germany, Austriaand Switzerland key account and a spain key account.

Around the world: a powerful distribution channel

Page 7: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

CHIFFRES CLEFSARTHES prosperes in France

A differentiated launch strategy

Jeanne Arthes is referenced today in over 3000 stores :

- AUCHAN since 1998

- LECLERC since 1999

- MAGASIN U since 2000

- CARREFOUR since 2009

- INTERMARCHE since 2011

- CORA since 2012

- CASINO since 2013

- Since 2014, independants points of sale increase

Jeanne en Provence, since its launch in the begining of 2012, has seen its reputation in mass market retailing increase and in a

short time has been implanted in more than 300 points of sale.

1 dynamic sales force10 salespersons for 4000 points of sale

In France: adapted to the central purchasing

Export: During major international events of Cosmoprof

in Italy and the TFWA in Cannes

Page 8: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

THE BRANDS

Page 9: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

Jeanne Arthes offers for

women and men

Several collections of

innovative quality perfumes

and cosmetics

fully developped in Grasse

and available at competitive

prices.

Price from 5€ to 9€

JEANNE ARTHES IN A FEW FIGURES

Page 10: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

Jeanne en Provence creates ranges of perfumes for women and men, and cosmetics care product in the pure

tradition of Provencal perfume specialists offering the authenticity and

the Provence know-how.

Jeanne en Provence welcomes organic olive oil PDO

from Haute-Provence into its range of beauty

products.

This new range is formulated with organic olive oil PDO

from Haute-Provence and emblematic ingredients

from our Provence.

Divine Olive offers specialized cosmetics inspired by

the traditional beauty habits of Mediterranean

women.

Page 11: Perfume creator from Grasse since 1978 · • Established in Grasse, the world perfume capital, we know all steps of the process of perfume, from the development to the industrialisation

Based in the cradle of the

Perfumery, l’Atelier des Bois de

Grasse generates its inspirations

through its encounters and

traditional know-how. As a real

fairy-tale, these five luxurious

Colognes that compose this

brand blow yourself away in a

journey where olfactory

discoveries and arousal of your

senses are the magic words.

L’Atelier des Bois de Grasse presents a range of luxurious original range of Colognes