performance–driven media 35thanniversary! will provide a brief introduction to the development of...

Performance–Driven Media

Genetic Engineering & Biotechnology News

35 Anniversary!th

Leading The Way in Life Science Technologies

2016 GEN Media Kit & Marketing Guide

Twitter


WebsiteGENengnews.com

• Six ROS Banner Positions

• NowBar Sponsorship

• Roadblock

• Keyword Sponsorships

Page 8

Showcase your brand and celebrate the great achievements of biotechnology.

Print Magazine• Display Advertising

• Cover Tip

• Center Spread Foldout

• Page One Strip Ad

• Trade Show Promotions

• Inserts

• Corporate Capabilities

• Application Notes

Page 6

35 Anniversary!th


Genetic Engineering & Biotechnology News GENengnews.com2

Editors’ PicksTable of Contents Alert

We’ve designed GEN’s content-driven platforms based on the informational needs of our audience at different stages of the purchasing lifecycle.

GEN’s platforms will deliver your messages and content to potential customers against the backdrop of our trusted editorial environment.

eNewslettersTIMELY • RELEVANT • TARGETED

• Daily and Weekly Highlights

• TOC Alert

• Editors’ Picks

• New Product Watch

• Tech Focus Suite

Page 10

Lead GenerationCONTENT MARKETING SOLUTIONS

• Webinar Sponsorships

• eBook Sponsorships

Page 12

Highlights

WednesdaySept. 30, 2015 1:00 pm ET10:00 am PTDURATION

60 minutesCOST

Complimentary

Speakers

Moderator

Jeffrey S. Buguliskis, Ph.D. Technical Editor GEN

Peeking Under the Hood of

Cellular Signaling Machinery with Targeted Proteomics Assays

In order to understand the functional nature of cells, it is imperative to study the regulatory aspects of proteins. Proteomic profiling methods are aimed at quantitatively measuring the differences in protein expression across samples. However, proteomic experiments are often plagued by poor reproducibility and failure to consistently observe desired analytes. These shortcomings make it difficult to take advantage of the many tools and methods developed to analyze genomic and transcriptomic data. To address these issues, scientists have begun to develop completely targeted proteomic assay approaches that provide information about several biological disciplines using automated biochemical platforms that will ensure consistently reproducible data for longitudinal studies.

Recently, several protein and peptide sample preparation workflows were automated using the Agilent AssayMAP Bravo platform, which reduced sample preparation variability, provided a clear path for sample processing scalability, and enabled customized workflow development without the need for in-house automation expertise. Additionally, the development of a high-capacity phosphopeptide enrichment cartridge and integrating its use with the AssayMAP system should decrease overall workflow times while simultaneously increasing reproducibility.

Our panelists for this webinar will discuss their experiences with the phosphopeptide enrichment cartridge and automated AssayMAP sample preparation platform, as well as describe some new assay methodologies and preliminary study results.

Our first presenter, Jason D. Russell, Ph.D., LC/MS scientist for Agilent Technologies, will provide a brief introduction to the development of an Fe(III)-NTA phosphopeptide enrichment cartridge for the AssayMAP platform, as well as describe Agilent’s approach toward automated workflow solutions for LC/MS applications.

The second presentation will be given by Jacob D. Jaffe, Ph.D., director of the LINCS Proteomic Characterization Center for Signaling and Epigenetics at the Broad Institute. Dr. Jaffe will discuss his recent work on drug perturbational profiling of cells and the benefits of scalability via automation, including phosphopeptide enrichment, has yielded for his research.

A live Q&A session will follow the presentations, offering you a chance to pose questions to our expert panelists.

You Will Learn • How the AssayMAP Bravo platform can streamline

your laboratory’s sample preparation.

• The benefits of the AssayMAP phosphopeptide enrichment cartridge for increasing precision and throughput of your proteomic methods.

• About the automation solutions that are required in order to perform proteomic profiling experiments at high-throughput pace and scale.

Who Should Attend • Proteomics Researchers

• LC/MS Scientists

• Protein Biochemists

• Bioanalytical Scientists

• R & D Scientists

Free Registration!www.GENengnews.com/proteomics

Webinars

Produced with support from

Jacob D. Jaffe, Ph.D. Director, LINCS Proteomic Characterization Center for Signaling and EpigeneticsAssociate Director, Proteomics Platform, Broad Institute

Jason D. Russell, Ph.D. LC/MS ScientistAgilent Technologies

View the GEN Media Kit onlinewww.GENmediakit.com

201620011981

35 Anniversary!th

New OpportunitiesEMERGING PLATFORMS

• GEN Touch Mobile App

• Promoted Social Posts

• BioPerspectives Native Advertising

Page 14

GEN Throughout the Years

All Rates – Page 16

All Specs – Page 20

GENengnews.com Genetic Engineering & Biotechnology News 3

Reach the most influential buyers in the life sciences. Target our engaged audience by product and a variety of key demographic categories.

Audience Leader

Source: BPA Brand Report December 2014

Sources: BPA Brand Report June 2015, Publisher’s own data, Google Analytics, audience database 2014-2015

• Magazine Print . . . . . . . . . . . . . . . . 49,931 Digital . . . . . . . . . . . . . . . 14,639 TOTAL . . . . . . . . . . . . . . . 64,570

• Website Average Monthly Browsers . . 156,581 Registered Users . . . . . . . . 26,977

• eNewsletters Unique Subscribers . . . . . . 149,967

• Mobile App Unique Users . . . . . . . . . . 11,566

Total Audience Reach

409,661

Top Job Functions

• 43.8% R&D Research

• 19.8% Executive & Corporate Management

• 15.2% Lab Management

• 9.9% Production/Validation/QA/QC

• 2.7% Clinical Researcher (MD/PhDs)

Organization Type• 53.6% Pharmaceutical/Biotech

• 26.3% University/Academia

• 7.4% Clinical Research/Hospitals

• 6.0% Government

• 5.6% Private Research Institutions

• 1.1% Finance/Law Firm

Top Technologies

• 63,012 Cell-based technologies

• 39,564 Cancer research technologies

• 30,075 Gene expression

• 29,518 Molecular biology

• 26,938 Biomarkers

Pharmaceutical/Biotech

University/Academia

Clinical Research/Hospitals

Government

Private Research Institutions

Finance/Law Firm

Organization TypeTop Job Functions

• 43.8% R&D Research

• 19.8% Executive & Corporate Management

• 15.2% Lab Management

• 9.9% Production/Validation/QA/QC

• 2.7% Clinical Researcher (MD/PhDs)

Organization Type• 53.6% Pharmaceutical/Biotech

• 26.3% University/Academia

• 7.4% Clinical Research/Hospitals

• 6.0% Government

• 5.6% Private Research Institutions

• 1.1% Finance/Law Firm

Top Technologies

• 63,012 Cell-based technologies

• 39,564 Cancer research technologies

• 30,075 Gene expression

• 29,518 Molecular biology

• 26,938 Biomarkers

R&D Research

Executive/Corporate Management

Lab Management

Production/Validation/QA/QC

Clinical Researcher (M .D ./Ph .D .)

Top Job Functions

Magazine Website Mobile App

North America 73% 54 .4% 39%

Europe 24 .3% 26% 15%

Asia 1 .6% 15 .4% 41%

Oceania/Africa 1% 4 .2% 5%

Geographic Breakdown

35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com4

Purchasing Power*

GEN provides you with unrivaled exposure to key decision-makers. 9 out of 10* have the money and authority to make purchasing decisions. Their average expenditure on R&D is $1,160,000, a net increase of nearly 5% over the previous year.* A Purchasing Intention Audit of the GEN Audience: 2014;

Martin Akel & Associates

Antibodies and immunoassays 76

Biochemicals and reagents 82

Bioinformatics tools 68

Bioprocess systems/accessories 66

Cell culture related equipment/reagents/supplies 72

Cellular analysis instruments/reagents 76

Chromatography/separation instruments/reagents/accessories 76

Contract, consulting, or pharmaceutical services 75

General lab equipment 92

Lab products/accessories 82

Molecular biology & gene analysis instruments/reagents 86

Molecular diagnostics systems/reagents 80

% of Labs/ Facilities Using This Category

Purchasing Power

Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011

Antibodies and immunoassays 76

Biochemicals and reagents 82

Bioinformatics tools 68

Bioprocess systems/accessories 66

Cell culture related equipment/reagents/supplies 72

Cellular analysis instruments/reagents 76

Chromatography/separation instruments/reagents/accessories 76

Contract, consulting, or pharmaceutical services 75

General lab equipment 92

Lab products/accessories 82

Molecular biology & gene analysis instruments/reagents 86

Molecular diagnostics systems/reagents 80

% of Labs/ Facilities Using This Category

Purchasing Power

Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011

• Molecular Biology• Drug Discovery• Cell Biology• Chromatography• Immunoassays• Cell-Based Assays• Imaging• Proteomics

• Bioprocessing• Cancer Research• Sample Prep• Filtration• Sequencing• PCR• Gene Expression

Top Technologies

35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 5

Unmatched Audience

Penetration

of top 50

of top 50

of top 50

Pharma

Biotech

Universities

100%

100%

100%

of top 50

of top 50

of top 50

Pharma

Biotech

Universities

100%

100%

100%

of top 50

of top 50

of top 50

Pharma

Biotech

Universities

100%

100%

100%

5

Print MagazineTop business publications continue to showcase print’s solid underpinning in the media mix . In a feature article that appeared on CNNMoney’s website in March 2015, industry experts cited print as being the key influencer in purchasing decisions .

Print is experiencing a renaissance as marketers (re)-acknowledge its critical branding and credibility power, especially when tied to web properties . GEN print is a prime example of this tactic . While continuing to be the loyal reader’s medium of choice, GEN is deeply integrated with both established and emerging online channels .

Top reasons to advertise in print:

Because Print MattersThe cornerstone of every successful advertising campaign is a strong brand…and it begins with print .

GEN’s print format showcases your advertising among the most relevant content and has been recognized as the most powerful life science media brand for driving researchers through the brand adoption process . As an integral component of any media campaign, GEN print connects you with 64,570* readers around the world who have money to spend on your products and the authority to make purchasing decisions .

Reach

64,570*

Frequency

21 times a yearon both print and digital platforms

Bonus Distribution

Over 75top conferences per year

* BPA Brand Report December 2014

35 Anniversary!th

Tangible Credible

Engaging Branded


High-Impact OpportunitiesGEN offers a number of high-impact display advertising opportunities designed to make your ad stand out from the crowd . Showcase your ads in a highly visible environment utilizing premium positions and innovative creative concepts .

• Cover Tip – For maximum impact and high visibility . This false cover over the entire magazine garners unparalleled attention .

• Center Spread Foldout – Prominently showcase your ad or technical content, such as workflow solutions or application notes, in a high-impact four-page center spread foldout . Strategically placed at the center of the magazine, this foldout is the perfect way to ensure your message stands out and drives response .

• Page One Strip Ad – Borrowed from the newspaper industry, this front cover attention-grabbing spot provides a road map to a featured promotion inside the issue .

• Trade Show Cover Tip/Post It® Note – This is a limited distribution promotion geared to specific trade shows directing traffic to your booth, workshop, or event .

Ask us about high-visibility ad positions in the digital edition.

Cover Tip Page One Strip Ad Trade Show Cover / Post It® Note

Center Spread Foldout

YOUR ADHERE

YOUR ADHERE

YOUR AD

HERE

YOUR AD HERE


WebsiteGENengnews.com covers recent research advances, drug development partnerships, and important life science collaborations with a focus on the tools and technologies that improve workflows and lead to enhanced productivity .

Ad CoverageEvery ad slot is strategically placed for optimal viewing . All ads are run-of-site for maximum exposure and designed for specific targeting goals .

• NowBar: Time-sensitive promotions• Leaderboard: High visibility• Pushdown: Rich media capable,

high visibility• Medium Rectangle: Strategic placement

adjacent to editorial content

Key Monthly MetricsAverage Unique

Browsers

156,581Registered Users

26,977

Page Impressions

337,572User Sessions

215,090Sources: BPA Brand Reports December 2014 and June 2015 combined, Publisher’s own data, database


Powerful ROS Ad OptionsHomepage

NowBar

NowBar 300 x 250

Medium Rectangle300 x 250

300 x 250

300 x 250

NowBar 300 x 250

Pushdown 970 x 90

Leaderboard 728 x 90

35 Anniversary!th

Meg DuskinMarketing Communications Manager, MaxCyte

I love seeing our name in GEN. There simply is nothing better.”“


GEN Highlights

HighlightsLeaderboard 728x90

Midway 468x60

Base 468x60

Primary 468x60

eNewslettersChoose from a variety of GEN eNewsletters catering to your specific goals .

• Deliver your message to a highly-engaged audience• Focus your message at a specific time or throughout

the month• Target your audience

HighlightsHigh Frequency — High Impact GEN Highlights flagship eNewsletter is deployed 6 days a week (Mon-Sat) . Your message is pushed out each day for a week alongside breaking news, industry analysis, webinar listings, new job postings, etc . Perfect for time-sensitive promotions .

ADVANTAGES• Week-long exposure• High ad clicks• A/B testing• Additional reporting

90,000 18,000 Mon-Fri

35,000 Saturday Edition

125,000 Delivered per week

+ =

NEW for 2016DOUBLE YOUR EXPOSURE to 250,000Extend your campaign with an additional send .


New Product W A T C H

Editor’s Select Package

Editors’ PicksTable of Contents Alert

Editor’s Select PackageProlonged Exposure Stretch your ad buy with a single package purchase of three unique eNewsletters . This includes three individual content-rich eNewsletters, each deployed within a separate week across the entire month .

• eTOC (magazine preview) – 23,500 subscribers• Editors’ Picks (top curated content of the month) – 28,000 subscribers• New Product Watch (your product/service listed with a detailed

description and corresponding image) – 23,600 subscribers

23,600New Product

Watch

28,000 Editors’ Picks

23,500 eTOC

+ +75,100

Delivered per month

=

Single Sponsor

Multisponsor

Position1

300x250

Position2

Position3

Tech Focus M U L T I S P O N S O R

Tech Focus S I N G L E S P O N S O R

Primary 468x60

Text

Tool BoxSection

35 Anniversary!th

ADVANTAGES• Month-long exposure • High ad clicks

Tech FocusPrecision Targeting Each eNewsletter is topic-specific and deployed to that relevant audience .

• Multi sponsor: Choose a pre-selected topic that targets the audience you want to reach .

• Single Sponsor: You pick the topic and GEN provides the content . Engage the relevant audience with a custom, focused deployment .

FEATURED TOPICS• January – Next-Gen Sequencing• February – Stem Cells• March – Digital PCR• April – Continuous Bioprocessing• May – CRISPR/Gene Editing

• June – Transfection

• September – Epigenetics

• October – Protein Expression

• November – RNAi

ADVANTAGES• Focused reach • Long shelf-life

NEW for 2016 Tech Focus Resource Alert see insert for details .


Webinar Print Ad

Editorially driven sponsorships deliver highly qualified and deeply engaged prospects to your database .

9 out of 10* top decision makers who read GEN have the money and authority to make purchasing decisions .

Build your custom audience from GEN’s proprietary list of top technologies .

Lead Generation

Webinars GEN Webinars (60-75 minutes) Create an audio or video webinar from subject matter of your choice . You provide the topic, we do the rest:

• Editorial consulting• Event management• Multichannel promotion• Real-time lead delivery• Archive for 12 months• Copy of webinar file for your marketing

Susanne Olauson Director Sales & Marketing, Genovis AB

Webinars

* A Purchasing Intention Audit of the GEN Audience: 2014; Martin Akel & Associates

35 Anniversary!th

We are truly happy with our GEN Webinar. It was easy working with GEN’s team of fantastic professionals. Of the 400 registrants, we can track 20 orders...”

“


eBook(20-25 pages)

Develop a digital publication on your topic that works across desktops, tablets, and smartphones with a blend of GEN articles and your content .

We provide:

• Editorial consulting• Layout and design• Multichannel promotion• Lead delivery report• Traffic and engagement

reporting • Archive for 12 months• Link to eBook for your

marketing

35 Anniversary!th

The eBook was definitely worth doing. The leads are still being nurtured but we continue to use it as a sales tool. Once we have finalized the content from our side, we will definitely move ahead with the second one as this is very important for our success this year.”

Gareth JonesGlobal Head of Instrumentation Sales, TTP Labtech Limited

“GENengnews.com Genetic Engineering & Biotechnology News 13

New OpportunitiesThe GEN Touch mobile app features eight streams of fresh GEN content designed for iOS and Android tablets and smartphones . Its rapid adoption by a younger, international audience makes it an important component of your digital marketing mix .

GEN TOUCH FACTS• 63% under 34 years old• 41% users from Asia• 11,566 unique users

GEN Touch — 34 .6% year-over-year growth • 59% Android (Google Play Store) • 41% iOS (App Store — Apple)• Average sessions per month are 6,593• Average screen views per month are 11,243

Sources: 2014/2015 Google Analytics, Google Play Store, iTunes Store

Clean looking app. Makes it simple for one to find daily biotech news” ★★★★★

“ The best! Genetic Engineering magazine. Keep going” ★★★★

“The innovative app for biotechnology scholars” ★★★★★

Customer Reviews

GEN Touch by Geography

• 41% Asia

• 39% Americas

• 15% Europe

• 4% Africa

• 1% Oceana

GEN Touch by Age

• 63% under 34

• 28% 35–54

• 9% over 54

GEN Touch by Geography

• 41% Asia

• 39% Americas

• 15% Europe

• 4% Africa

• 1% Oceana

GEN Touch by Age

• 63% under 34

• 28% 35–54

• 9% over 54

By Geography By Age

Asia

Americas

Europe

Africa

Oceania

under 34

35 – 54

over 54

35 Anniversary!th

(Mobile App)

“Genetic Engineering & Biotechnology News GENengnews.com14

Amplify your message in the social media sphere . Use our expertise to drive traffic to your website by posting links to educational resources as well as creative perspectives about the application of your products and services on our popular social media sites .

Reach an audience of young influentials from around the globe, with an expanding following of GEN devotees from Asia, the Middle East, and South America .

Promoted Posts (Social Media)

BioPerspectives (Native Advertising)BioPerspectives content is presented in your company’s brand voice and featured prominently on GEN’s homepage . It’s more than sponsored content . This is an invitation-only content-sharing platform that enables marketers to create or join the conversation with their own narrative and expertise .

Sponsor Elements

• Four week exclusive sponsorship: Each article will be posted in the BioPerspectives section of the GEN website for four weeks .

• Consultation with GEN editorial team for help on topic refinement and placement .

• Exclusive rectangle banner ad adjacent to your BioPerspectives article list .

• Dedicated GEN branded article landing page also featuring links to your website, and related content assets .

• Promoted in GEN Highlights eNewsletter over four weeks .

• Report (Article Page Views, Clicks on Related Content Links, Ad Impressions and Clicks) .

GEN FACEBOOK FACTS• 500,154 Likes• 26 .8% year-over-year growth

GEN TWITTER FACTS• 30,700 Followers• 30 .4% year-over-year growth

Facebook page


Print Rates

Agency Commission: 15% discount to above gross rates can be applied by recognized agencies on space, color, and position, provided account is paid within 30 days of invoice date. Other charges such as insert handling and other special production charges are noncommissionable.

Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x

Tabloid $8,137 $7,824 $7,548 $7,190 $6,996 $6,725 $6,439

Standard 6,601 6,195 6,034 5,752 5,503 5,091 4,756

1⁄2 Tabloid 6,601 6,195 6,034 5,752 5,503 5,091 4,756

2⁄3 Page Standard 4,561 4,345 4,117 3,901 3,658 3,414 3,105

1⁄2 Page Standard 3,754 3,586 3,478 3,182 3,079 2,889 2,656

1⁄4 Page Tabloid 2,971 2,862 2,744 2,630 2,500 2,239 2,169

1⁄3 Page Standard 2,889 2,803 2,684 2,576 2,445 2,186 2,105

1⁄4 Page Standard 2,347 2,219 2,110 1,964 1,845 1,698 1,520

Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x

Tabloid $9,914 $9,602 $9,326 $8,968 $8,773 $8,502 $8,215

Standard 8,378 7,972 7,810 7,528 7,280 6,868 6,533

1⁄2 Tabloid 8,378 7,972 7,810 7,528 7,280 6,868 6,533

2⁄3 Page Standard 6,338 5,121 5,895 5,678 5,435 5,191 4,882

1⁄2 Page Standard 5,531 5,364 5,256 4,958 4,855 4,666 4,433

1⁄4 Page Tabloid 4,747 4,639 4,521 4,407 4,277 4,017 3,947

1⁄3 Page Standard 4,666 4,580 4,461 4,353 4,222 3,962 3,882

1⁄4 Page Standard 4,125 3,995 3,887 3,741 3,621 3,475 3,297

Rates

Four color

Page One Strip Ad $5,295

Cover Tip 4,950 *

Trade Show Cover Tip/Post It® Note 1,995

Center Spread Foldout 1,000 **

Cover 4 795

Cover 3 495

Cover 2 550

Opposite Cover 2 495

Opposite TOC 550

Opposite Masthead 495

Opposite Section Opener 495

Pages 9, 11, 13, 15, 17 395

Preferred Positions

Two-Color Rate $695

Five-Color Rate (in addition to four-color) 1,095

Color Rates

Corporate Capabilities / Application Notes

Net RatesCorporate Capabilities*** Per placement (print and online) $3,495Per placement (print only) 2,995

Application Notes*** Per placement (print and online) $3,495Per placement (online only) 995

*Must be accompanied by a half-page or larger paid ad in the same issue.

Corporate Capabilities – October 1st Issue

Highlight your company with an advertorial description of your history, products, and unique capabilities. You provide the copy and we’ll do the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.

Application Notes – May 1st Issue

Showcase your thought leadership and scienti�c expertise by posting your application note. Send us your advertorial copy, and we’ll handle the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.

Corporate Capabilities / Application Notes

Net RatesCorporate Capabilities*** Per placement (print and online) $3,495Per placement (print only) 2,995

Application Notes*** Per placement (print and online) $3,495Per placement (online only) 995

*Must be accompanied by a half-page or larger paid ad in the same issue.

Corporate Capabilities – October 1st Issue

Highlight your company with an advertorial description of your history, products, and unique capabilities. You provide the copy and we’ll do the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.

Application Notes – May 1st Issue

Showcase your thought leadership and scienti�c expertise by posting your application note. Send us your advertorial copy, and we’ll handle the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.

Rates are net.* Cover Tip charges also include two four color tabloid page ads at earned frequency plus a production charge . ** Center Spread Foldout charges also include four color tabloid page ads at earned frequency plus a production charge .***Must be accompanied by a half-page or larger paid ad in the same issue .


Website Rates

Ad Type Size Net CPM Rate

Leaderboard 728x90 $60

Pushdown 970x90 60

Medium Rectangle 300x250 50

NowBar Size One Week Sponsorship

Exclusive Channel Sponsorship 300x250 $3,995

Size Price

Leaderboard 728x90

Pushdown (2) 970x90

Medium Rectangle (3) 300x250

OR (1) 300x750

Total $3,995

Roadblock

Exclusive visibility. The Roadblock gives you 100% share of voice on the GEN website for a 24 hour period (excludes NowBar and

Events page). Sponsor receives four to six ad positions. One creative for each ad position.

*Sponsorship duration is 12 months.

Keyword Sponsorships* Number of Keywords Per Keyword

1-3 $1,800

4-7 1,700

8-12 1,600

One banner ad per keyword

Your choice of leaderboard, pushdown, or medium rectangle

Rates are net.* Sponsorship duration is 12 months .

*

35 Anniversary!th17GENengnews.com Genetic Engineering & Biotechnology News

eNewsletters RatesLeaderboard Primary Midway Base Frequency

GEN Highlights $2,495 $2,495 $995 $795 6 deployments per week

Editor’s Select Package 2,495 2,495 995 795 3 deployments per month (combined)

• Editors' Picks• 1 eTOC (the 1st of every month except July, Aug., Dec.)• New Product Watch

Tech Focus $2,495 Refer to planning calendar for schedule

Sponsored Tech Focus $6,500 Deployment date based on availability

(multisponsored)(5 positions)

(single sponsored)

Frequency discounts available. Contact your rep.

Rates are net.

GEN PRODUCT INFORMATION SHEET - WEBINARS

Webinars – 60 to 75 minutes

Generate valuable leads with GEN’s established and respected webinar programs. GEN’s editors will work closely with you to generate the most valuable and highly relevant content targeted to the audience you want to reach.

Sponsored Package – Content and speakers provided by sponsor $21,995

Editorial Package – Content and speakers provided by GEN 21,995

With video, audio, and synchronized PowerPoint: 47,500

Rates are net.

Webinar Rates

35 Anniversary!th

Professionals rate GEN’s suite of media as the clear leader in helping them move through the product adoption process.”

A Purchasing Intention Audit of the GEN Audience: 2014; Martin Akel & Associates

“Genetic Engineering & Biotechnology News GENengnews.com18

eBook, GENmail, BioPerspectives, Social Media Rates

Mobile App Rates

Rates are net.

GENmail (Third Party List Rental)

Social Media

Promote Products, Services, White Papers, Conferences $495

Promote Advertiser Webinars, Surveys 525

Direct Mail 295

Base Price (per post/tweet) $750

Ten-pack packages (60 days) 5,000

Net CPM Rate

eBook

BioPerspectives (Native Advertising Program)

Base Price $15,000

Four-week program

Base Price $7,995

Ad Location Ad Type Device Size

Ad Package

Home Screen Ad Banner Tablet Portrait 410x218

iOS / Android Tablet Landscape 270x520

Smartphone 174x64

Content Adhesion Banner* Tablet Portrait 728x90

Channels & Landscape

Smartphone 320x50

Price

2 months $3,250

Rates are net.*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user .

35 Anniversary!th19GENengnews.com Genetic Engineering & Biotechnology News

Print SpecsElectronic Files: GEN works on a Macintosh® platform and can accept many di�erent �le types (see below). Additional charges may be incurred if ads are supplied in other formats.

File Types Accepted: Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF �les cannot be altered by our o�ce and must be supplied with fonts embedded.

Graphic Files: All color graphic �les must be supplied in CMYK (not RGB), as close to �nal size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS �les are supplied that include type, make sure type is converted to outlines. Include crop marks at least 1⁄4” away from actual trim.

Media: We accept the following forms of media for �le submission: CD-ROM or DVD-ROM disks.

Submitting Ads by email or FTP: All ads that are emailed cannot exceed 3 MB in size and should be “stu�ed” or “zipped”. Please specify publication month and date in your email subject line. If you wish to upload an ad to our FTP site, please email to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed speci�cations.

Email Ads to: e�[email protected]

Mail All Materials to:Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third FloorNew Rochelle, NY 10801

914-740-2100

Insert RequirementsInserts must arrive at the printer no later than three weeks preceding publication of issue.

Trim: Live-matter speci�cations, allow 1/4” bleed.

Various stock weights acceptable: Maximum weight is 100 lb. book.

For quantity and shipping information, contact:

Wanda Sanchez

914-740-2168

[email protected]

Inches Millimeters Width Height Width Height

Cover Tip – �rst page 7 3⁄4 10 3⁄4 197 2732nd page is Tabloid size – Live area is 9 1⁄2” x 13” – allow 1” for gutter on right, 1⁄2” on leftShow Cover Tip – add 1⁄8” for bleed 11 7 279 177

Page One Strip Ad 91⁄2 11⁄2 242 38

Tabloid

no bleed 10 13 1⁄4 254 337

bleed 11 1⁄8 14 1⁄4 283 362

Standard 7 1⁄2 10 1⁄8 190 2572⁄3 – Standard 7 1⁄2 8 1⁄4 190 2101⁄2 – Tabloid

Horizontal 10 6 3⁄4 254 171

Vertical 5 12 1⁄4 127 3101⁄2 – Standard

Horizontal 7 1⁄2 5 1⁄8 190 130


Horizontal 5 4 1⁄2 127 114

Vertical 2 3⁄8 9 5⁄8 61 2451⁄4 – Tabloid Horizontal 10 2 3⁄8 254 611⁄4 – Standard Horizontal 5 3 1⁄2 127 89

Standard – Spread 16 10 1⁄8 406 257

Tabloid – Spread

no bleed 21 13 1⁄4 533 337

bleed 22 1⁄4 14 1⁄4 565 362

Trim size of publication 11 14 279 355

Ad Measurements

Tabloid Standard 2/3 Standard 1/2 Tabloid Horizontal 1/2 Tabloid Vertical

1/2 Standard Vertical 1/2 Standard Horizontal 1/3 Standard Vertical;1/3 Standard Horizontal

1/4 Standard Horizontal;Page One Strip Ad

1/4 Tabloid Horizontal

Print SpecsElectronic Files: GEN works on a Macintosh® platform and can accept many di�erent �le types (see below). Additional charges may be incurred if ads are supplied in other formats.

File Types Accepted: Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF �les cannot be altered by our o�ce and must be supplied with fonts embedded.

Graphic Files: All color graphic �les must be supplied in CMYK (not RGB), as close to �nal size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS �les are supplied that include type, make sure type is converted to outlines.

Include crop marks at least 1⁄4” away from actual trim.

Media: We accept the following forms of media for �le submission: CD-ROM or DVD-ROM disks.

Submitting Ads by email or FTP: All ads that are emailed cannot exceed 3 MB in size and should be “stu�ed” or “zipped”. Please specify publication month and date in your email subject line. If you wish to upload an ad to our FTP site, please email to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed speci�cations.

Email Ads to: e-�[email protected] All Materials to:Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third FloorNew Rochelle, NY 10801

Insert RequirementsInserts must arrive at the printer no later than three weeks preceding publication of issue.

Trim: Live-matter speci�cations, allow 1/4” bleed.

Various stock weights acceptable: Maximum weight is 100 lb. book.

For quantity and shipping information, contact:

Wanda Sanchez

914-740-2168

[email protected]

Inches Millimeters

Width Height Width Height

Cover Tip – �rst page 7 3⁄4 10 3⁄4 197 2732nd page is Tabloid size – Live area is 9 1⁄2” x 13” – allow 1” for gutter on right, 1⁄2” on left

Page One Strip Ad 10 1 254 26

Tabloid

no bleed 10 13 1⁄4 254 337

bleed 11 1⁄8 14 1⁄4 283 362

Standard 7 1⁄2 10 1⁄8 190 2572⁄3 – Standard 7 1⁄2 8 1⁄4 190 2101⁄2 – Tabloid

Horizontal 10 6 3⁄4 254 171


Horizontal 7 1⁄2 5 1⁄8 190 130


Horizontal 5 4 1⁄2 127 114

Vertical 2 3⁄8 9 5⁄8 61 2451⁄4 – Tabloid Horizontal 10 2 3⁄8 254 611⁄4 – Standard Horizontal 5 3 1⁄2 127 89

Standard – Spread 16 10 1⁄8 406 257

Tabloid – Spread

no bleed 21 13 1⁄4 533 337

bleed 22 1⁄4 14 1⁄4 565 362

Trim size of publication 11 14 279 355

Ad Measurements

Tabloid Standard 2/3 Standard 1/2 Tabloid Horizontal 1/2 Tabloid Vertical

1/2 Standard Vertical 1/2 Standard Horizontal 1/3 Standard Vertical;1/3 Standard Horizontal

1/4 Standard Horizontal;Page One Strip Ad

1/4 Tabloid Horizontal

Magazine SpecsMagazine Specs


Website SpecsBanner Ad Specs

Leaderboard (.swf, .gif, .jpg) Target url

Pushdown

(.swf, .gif, .jpg) Target url

Medium Rectangle

(.swf, .gif, .jpg) Target url

Sponsored Link(text ad) Target url

728x90 banner ad

970x90 banner ad

Your message with no more than 15 words inserted inside rectangle; left aligned like others.

300x250banner ad

Website Specs

BANNER ADS

Maximum file size is 40 KB . Be sure to supply URL to use for link to banner . Special Instructions for SWF (Flash) . (Please refer your Flash developer to this section .) Flash files must contain a button instance and the ClickTag code below must be programmed into the button instance . The button in your Flash movie cannot contain any click-thru URLs in the ActionScript . If it does, we will not be able to track clicks . Please revise the code to exclude any URLs and use the ClickTag code below instead .

On (release) {getURL (clickTAG, “_blank”);} Files must be saved for Flash Player 6 and ActionScript 1 . *An accompanying .gif or .jpg is required if .swf is used .

DeadlineCreative must be submitted 5 business days prior to run date .

RICH MEDIA

Expandable Ads (970x90 only)GEN accepts expandable ads from established services such as PointRoll

Streaming Video Banner Ads (728x90, 970x90, 300x250)GEN adheres to IAB guidelines for rich media banners .Creative must also include a .gif or .jpg as backup . If the rich media ad does not function properly, the backup creative will be used for the remainder of the campaign or until the rich media functionality is re-established .All sound must be user-initiated and must have video play/stop and sound on/off controls as standard . Maxi-mum download size: 60KBMaximum video length: 20 secondsMaximum looping: 2Maximum FPS: 24fpsFlash version: 10 .1 or lower

DeadlineAll rich media creative must be submitted 10 business days prior to run date . This will allow GEN to properly test the ad functionality prior to going live .

Contextual Keyword Sponsorship The specifications are the same as the Banner Ad specifications .

Creative should be sent to [email protected]


18,000 Daily plus 35,000 Weekly Subscribers(125,000 sends per week)

GEN Highlights

728x90 banner ad (.jpg or non-animated .gif )

Target url

Headline accompanied by 45-words (maximum)

90x40 pixel logoTarget url OR

468x60 pixel bannerTarget url







All eNewsletter Creative should be sent to: [email protected] creative is due �ve business days prior to eNewsletter deployment.

Editor’s Select Package

Leaderboard Primary Midway

Single sponsorup to 26,000 Subscribers


Target url

Text ad with: Headline and 45 word

description (maximum 45-words)

Target url

For the Toolbox section: Up to 4 items can be placed in the toolbox section. Screenshots of video or banner ads with accompanying links to the respective video or ad. 100x100 (.jpg or non-animated .gif ). Target urls for each image.

Multi sponsor(5 positions)up to 26,000 Subscribers

Tech Focus

300x250 ad (.jpg or

non-animated .gif ) Target url

300x250 ad (.jpg or


300x250 ad (.jpg or


300x250 ad (.jpg or


300x250 ad (.jpg or


Editors’ Picks28,000 Subscribers

eTOC23,500 Subscribers

New Product Watch(unlimited number of positions)

23,600 Subscribers


Target url

Product image (200 x150 pixels) Headline (75 characters)

Descriptive copy (75 words maximum)

Target url










Position 1 Position 2 Position 3 Position 4 Position 5

Leaderboard Primary Toolbox Section

Base

Leaderboard Primary Midway Base

eNewsletter Specs


Social Media Marketing Specs• Your posts and tweets distributed through our social network.

• Consultation with GEN social team on what’s trending, help with topic re�nement, and best messaging formats.

• Promote your products, services, and educational content supporting them i.e. webinars, classes, expert opinions, hot technology applications, tools, mobile apps.

• Performance Report.

Content FormatAny combination:

• 600-800 word article• Expert Tips• App Note• Case Study with up to 2 images• Infographic (charts/graphics/tables)• Video of up to 3 minutes in length

Must adhere to GEN BioPerspectives content guidelines (non-promotional and subject to GEN editorial review)

Marketing Program• Article listing and an ad in four weekly deployments of GEN Highlights eNewsletter• One (1) Tweet and one (1) Facebook post

Ad Location Ad Type Device Size Campaign Sections Length

Home Screen Ad Banner Tablet Portrait 410 x 218 2 months Home Screen Only Tablet Landscape 270 x 520

Smartphone 174 x 64

Adhesion Banner* 728 x 90 2 months

Smartphone 320 x 50 2 months

*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user.

Content Channels

Content Channels: News, The Lists, New

Products, App Review

Tablet Portrait & Landscape

Content Channels: Exclusives, Multimedia,

Jobs, Market & Tech Analysis

BioPerspectives Native Advertising Specs

Social Media Marketing Specs• Your posts and tweets distributed through our social network.

• Consultation with GEN social team on what’s trending, help with topic re�nement, and best messaging formats.

• Promote your products, services, and educational content supporting them i.e. webinars, classes, expert opinions, hot technology applications, tools, mobile apps.

• Performance Report.

Content FormatAny combination:

• 600-800 word article• Expert Tips• App Note• Case Study with up to 2 images• Infographic (charts/graphics/tables)• Video of up to 3 minutes in length

Must adhere to GEN BioPerspectives content guidelines (non-promotional and subject to GEN editorial review)

Marketing Program• Article listing and an ad in four weekly deployments of GEN Highlights eNewsletter• One (1) Tweet and one (1) Facebook post

Ad Location Ad Type Device Size Campaign Sections Length

Home Screen Ad Banner Tablet Portrait 410 x 218 2 months Home Screen Only Tablet Landscape 270 x 520

Smartphone 174 x 64

Adhesion Banner* 728 x 90 2 months

Smartphone 320 x 50 2 months

*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user.

Content Channels

Content Channels: News, The Lists, New

Products, App Review

Tablet Portrait & Landscape

Content Channels: Exclusives, Multimedia,

Jobs, Market & Tech Analysis

Mobile App Specs



140 Huguenot St ., 3rd Floor, New Rochelle, NY 10801-5215tel: (914) 740-2200 • fax: (914) 740-2106

www .GENengnews .com

East Coast Sales ManagerMonica Lieberman

tel: (914) 740-2173fax: (914) 740-2106

mlieberman@GENengnews .com

Midwest and Southeast Sales Manager

Rick Bongiovannitel: (330) 998-9800fax: (914) 740-2106

rbongiovanni@GENengnews .com

Asia and Australia Sales Manager, Global Classified Sales Manager

Victoria Palusevictel: (914) 740-2167fax: (914) 740-2112

vpalusevic@GENengnews .com

Commercial DirectorBill Levinetel: (914) 740-2267fax: (914) 740-2106blevine@GENengnews .com

GEN Group PublisherSande Giaccone

tel: (914) 740-2211fax: (914) 740-2201

sgiaccone@GENengnews .com

West Coast Sales ManagerSharon Spitztel: (888) ADS-4-GEN(888-237-4436)fax: (914) 740-2106sspitz@GENengnews .com

U.K. and Europe Sales ManagerIan Sladetel: +44 7768 397068fax: +1 509-355-1783islade@GENengnews .com

GEN List Rental Sales ManagerScott Perillotel: (914) 740-2178fax: (914) 740-2112sperillo@GENengnews .com

Online Product ManagerThomas Mathewtel: (914) 740-2190

fax: (914) 740-2106tmathew@GENengnews .com

Advertising Production ManagerWanda Sancheztel: (914) 740-2168fax: (914) 740-2106wsanchez@GENengnews .com

Clinical OMICs Sales ManagerDenis Seger

tel: (760) 518-5222fax: (914) 740-2106

dseger@clinicalomics .com

View the GEN Media Kit onlinewww.GENmediakit.com

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