HOW TO USE EMAIL MARKETING TO GROW

YOUR BUSINESS

Performance Tech Solutions

Presented by: Becky Deitenbeckwww.PerformanceTechSolutions.co

m

Becky DeitenbeckPerformance Tech Solutions

Chief Marketing Officer

I educate and empower businesses by implementing technology solutions that fit strategically to increase business growth and capacity.

In my free time, I enjoy spending time with my husband, toddler, and two chocolate Labradors.

Website: http://www.perforamancetechsolutions.com

Twitter: @powerfulsites

Google +: https://plus.google.com/112264357388595734727/

Linkedin: http://www.linkedin.com/pub/becky-deitenbeck-m-s-pmp/11/70b/60a

Objectives Keep customers engaged using email

marketing to increase sales. 

Effective ways to get your emails read attracting more customers. 

Integrate email marketing to nurture customer relationships and improve your sales process.

Increase profits with an easy process to gather customers email addresses.

After this session…

Q & A

Evaluation

Why Email Marketing

Engage and Connect with Customers 67 percent of customers are repeat.

Source: Bain and Company

Educate Customers Products Services

Your website should do the following:

Connect How are you going to help them

Capture Prospects name and email address

Most buyers will not purchase on 1st impression

Convert Website browsers into buyers

Why Email Marketing

High Return on Investment For every dollar spent, $44.25 is the average

return Source: Experian

Builds Trust and Relationships 2-3 percent of people are ready to buy today 47 percent of people will buy in next 12-18

months 50 percent of people will never buy

Regular Email vs Email Service Provider

Regular Email – such as GMail, Outlook, etc. No control of formatting

List break up – spam filters

Time consuming

No tracking of results

Regular Email vs Email Service Provider

Email Service Provider Easy to use templates

Personalized email

Manage your lists

Track results

Types of Emails Content Based

Educational Welcome sequence from opt in on website

Remind/Promotional Upcoming Events Free training call

Nurturing Relationships Newsletter Special of the Month

Build Your List with Permission

Ask existing customers Newsletter sign up link Form on your website Networking Events Trade Shows Raffles and Contest Referrals Educational Events

57% of people will provide contact

information when asked to by a clerk at a local small business.

Source: Transact Media Group

Create your Email From Name

Use a name your audience knows

Subject Line Keep it short and simple Avoid Percentage off sale, coupon, etc Avoid All Capitol letters and !!!!!!, ?????, etc Be concise

5 – 8 wordsBased solely on the subject line, 64% of people says they will

open an email.Source: Chadwick Martin

Bailey

Create your Email

Email Content Share your expertise Provide testimonials Offer coupons/discounts Give guidance Focus on benefits to audience

How to get your emails opened and read

Write your email as a conversation

Keep your email short and simple Be concise Focus on benefits to audience

Use stories to enhance your message Customers stories

How product/service helped

How to get your emails opened and read

Include a call to action Tell the reader what to do

Visit your website Request a white paper Call to make an appointment

Make Content Shareable

How to get your emails opened and read

Be consistent Create a master schedule Do what you say you will do

Monitor people who unsubscribe Review and

act upon feedback

Track/Reporting

Sent

Open

Opt-outs

Bounces

Social Media Shares

Etc

Tips

Test, Test, Test Best time to send

There is no “perfect” time to send Subject lines

Track Email analytics Google Analytics Unsubscribe feedback

Email Marketing Providers

Constant Contacthttp://www.constantcontact.com/index.jsp?pn=performancetechsolutions

Mail Chimp http://mailchimp.com

Review Objectives Keep customers engaged using email

marketing to increase sales. 

Easy and effective ways to get your emails read attracting more customers. 

Integrate email marketing to nurture customer relationships and improve your sales process.

Increase profits with an easy process to gather customers email addresses.

Questions

Performance Tech Solutions“Technology that Builds Business”

Becky Deitenbeckwww.PerformanceTechSolutions.com

Performance Tech Solutions

“Technology that Builds Business”

www.PerformanceTechSolutions.comContact us today to see how we can help you grow

your business.

Digital Marketing Consulting – Turn your website into the best unpaid salesperson

Technology Integration – Put systems in place to gain efficiencies

Custom Web and Mobile Applications – Help you business grow

IT Strategic Planning – Leverage IT to give you a

competitive advantage