Performance Marketing AssociationCatalyst Working Group

the DNA of the PMA

Finance/VC/Private Equity

Mobile & AppsSocial Networks

Corporate Business Development

*Technology, Innovation, Incubation & Business Development inside the industry & external = growth *Foster ideas that drive the evolution of performance marketing*shift from 80% service 20% tech to 80% tech 20% service will drive our ability to scale. Open new liquidity channels & create greater efficiency thru automation, analytics & transparency which empower our industry’s ROI

Industry Groups Associations

What the industry needs to do now!

Collaborate

InnovateShare Informationabout the non compliant affiliates, advertisers & networks to make sure

they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do

Become product & technology centric. develop tools,

technology, analytics and process to make performance marketing

easier and safer to consumer. Drive dynamic end to end value

chain quality pricing models MoveUp-

MarketProvide the transparency, tools, and quality so brands feel at home. Quality driven to the brand and consumer

foster long term partnerships & business development so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set

Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single transaction*How do we address this new paradigm shift in internet marketing

All Traffic & Transactions are not created = Quality vs. QuantityMove to dynamic pricing model that links the value chain from impression to consumer life time value & pub compensation Shift from HIGH volume low quality transaction industry to LOW volume HIGH quality based ROI for

consumer + publisher + advertiser = WinWinWin

transparency = efficiency = trust

The real opportunity online is the

end of the funnel

Traffic Creation Lead

Generation Online Sale

Click Form Fill Transaction

Cost Per Click, (CPC)

Cost Per Lead (CPL)

Cost Per Sale or Cost Per Action(CPS, CPA)

Brand Awareness

Impression

Cost Per Thousand (CPM)

Banner AdsVideo Ads

Text AdsEmail

Search AdsContextual Ads

Social MediaCall Center

Traffic Sources Landing Page Support

Multiple Landing Page Rotator

Single Landing Page Optimization

Thank You!!

Higher Rate of Traffic Conversions

Fewer Unsuccessful Conversions

Additional Monetization

Conversion Path Support

Future:•TV/DRTV•Radio•Print

}Today:•Affiliate•SEM/SEO•Text Link•Banner•email•Social Media•Phone

Typical Traffic Conversion

Traffic Conversion

}•SEM/SEO•Text Link•Banner•email•Social Media•Phone•Affiliate

Thank You!!

Successful Traffic Conversion: ~up to 10% of traffic

Unsuccessful Traffic Conversion:80-99% if traffic

Landing Page

Example of Technology Driven Conversion Funnel

At best, only 10% of traffic is monetized

conversionSolutions can Increase total sales by up to 20%

re-market other products from your portfolio

Delivers relevant CPC ads to exiting traffic to

increase ROI.

use chat to upsell other products or offerings

The opportunity:Affiliate Marketing Spending

Connect & Help Shape the future of Performance marketing

http://www.performancemarketingassociation.comhttp://twitter.com/pmassociationhttp://www.facebook.com/pmassociationhttp://www.twitter.com/MediaTrustPetehttp://www.linkedin.com/in/peterbordes