Performance Fitting Centers• Agenda

– Program Overview – True Temper Background – Product Information

• Steel shaft design characteristics • Graphite shaft design characteristics

– Frequency Matching – ShaftFit Pro On-Line Fitting System

Program Overview

Performance Fitting Centers

• Program Overview – Objectives

• Goal is to establish a network of Custom Clubmakers dedicated to the art of custom fitting using products manufactured by True Temper

– Unlike other clubmaker programs, there will be a higher concentration of resources put towards giving our dealers a competitive advantage

» Through the education of key influencers and promoting the business of custom club fitting

Performance Fitting Centers•  Program Overview – Benefits •  Dealer Promotion

–  Professional Recognition – Online Promotion – Market Promotion – Referral program with

PGA, GCAA, and AJGA

Performance Fitting Centers•  Program Overview – Benefits •  Program Promotion

– Online Promotion »  Facebook/Twitter

– Market Promotion –  E-Newsletter

»  X Factor »  True Player »  PFC Direct

Performance Fitting Centers•  Program Overview – Benefits •  Products

–  First-to-market on select new product launches –  Exclusive Distribution Opportunities –  Preferred Pricing on True Temper catalog

products –  Loyalty rebate program

Performance Fitting Centers• Program Overview

– Pricing • Program Products

– Will receive “Program Pricing” on all of the exclusive items

• In-Line Products – Will receive “Special PFC Pricing” on all of the In-

Line products » Must meet requirements of program for

discounted pricing to take effect

Performance Fitting Centers•  Program Overview – Rebate Program •  Program Products

– All program product purchases will qualify for a 5% product rebate. » Rebates are calculated at the end of each

calendar year. »  Rebate minimum is $5000 in total purchases.

Performance Fitting Centers Benefits

�ShaftFit Pro ○ On-Line Fitting System

� Exclusive For PFC Accounts ○ Requires a Launch Monitor

� Simply enter basic data such as clubhead speed, ball speed, launch angle, carry distance and spin rate.

○ Provide Recommendations � Based on True Temper products either In-Line Product,

Program Product or both.

Performance Fitting Centers• Program Overview

– Account Qualifications • Full-Time Clubmaker

– Retail, Commercial or Mobile Operation • Ability to meet program volume requirements

– $2500 Per year • Attending a PFC Certification Workshop or

Webinar – Webinar viewers must successfully complete online

test • Placement of a Qualifying Product Order

Performance Fitting Centers• Program Overview

– Opening Order Requirements • Brand New Account

– $1000 Opening Order » Program product only

• Pre-Determined Demo pack discounts – A demo pack consisting of pre-determined shafts

and flexes is available towards opening order requirement

– Other demo shaft discount opportunities

Performance Fitting Centers• Program Overview

– Annual Minimums • Each TTPFC account is required to purchase

$2500 on an annual basis to maintain status and eligibility in the program

– Both Program and In-Line product purchases count towards annual sales requirement

» True Temper » Project X » Grafalloy » Program Products

Company Background

Company Vision• Our goal at True Temper Sports is to be the

worldwide innovator and provider of golf club component products through the development and marketing of new designs, processes and materials. – Through investment in our employees, systems

and products, True Temper will be the preferred brand among golfers worldwide, known for superior value as measured by quality, performance and support.

• Trademarks – 362 registered in TTS brand portfolio

• Patent portfolio – 32 patents issued or pending

• Key product innovations include: – SensiCore MicroMesh – BiMatrx Multimaterial Axis Technology – Superlite steel (S3) Zonal Design Theory – Epic Nanofuse Flex Trajectory Technology

• Dedicated R & D resources for steel & composites

Innovation and Design Expertise

Testing Leadership•  Stand alone outdoor fitting

center located near Memphis HQ.

•  Doppler-based Trackman™ system can track golf ball in real time!

•  Only MIYA V swing robot

currently in use by any golf shaft manufacturer.

•  Extensive player and robot

testing provides quantifiable performance prior to launch.

Brand Leadership

Expansive Brand Portfolio

Trade Recognition

Consumer Awareness

Advertising Strength

Tour Leadership

–  35 PGA events won in 2014

–  All Four Majors

–  83 total global victories (Web.com, European, PGA)*

–  41/50 Web.com Tour graduates play True Temper

shafts

–  78% of the Top 50 World Ranking play True Temper*

–  $0 paid in player endorsements

•  Just the facts!

Design Principles

• Built 1964 • 335,000 sq ft • 400 employees • 100,000 shafts/day • 4,000 shaft designs

True Temper Steel Manufacturing Plant Amory, MS

Innovation Driven by Performance Improvement

• Materials • Process

• Design

•Design

Performance Questions: •Player Profile •Flex Characteristics •Weight •Feel

• Gold Manufacturing Tolerances – Gold Series

• Weight - +/- 1.5 grams • Length - +/- 0.125” • Butt Size - +/- .004” • Tip Size - +/- .002”

Design Principles

• Gold Manufacturing Tolerances

– Sub-flex is the relative stiffness of a shaft measured to a finer degree within a flex category

• R300, S300, X100 are the standard flexes – About 3 grams is the actual weight difference within the three standard flex – Within a standard flex range Sub-flex’ further define relative stiffness options

•S200, S300 and S400

Design Principles

Shaft CharacteristicsWeight Sorting vs Frequency Matching

Weight Sorted (Constant Weight) Project X and Dynamic Gold

Each shaft in a set weighs the same and has a discrete length

Offers a more consistent feel from club to club due to the constant weight of each golf shaft

Frequency Matched (Descending Weight) Rifle Each shaft in set gets progressively lighter

Better able to control flex or frequency throughout the entire set due to the ability to tip trim prior to installation

Shaft Characteristics Weight

Frequency

Bend Point

Balance Point

Tip Deflection

Butt Deflection

Wall Thickness

Variable Wall Thickness• With True Temper’s proprietary

Variable Wall Technology, the company’s engineers are able to vary the wall thickness throughout the shaft for enhanced performance.

• The wall is thinner towards the butt section of the shaft for improved feel and then thickens towards the tip of the shaft for better control and accuracy.

• Variable Wall Technology is only achievable through True Temper’s state-of-the-art Gold Manufacturing process.

Variable Wall Thickness•  The result is a shaft that outperforms competitor’s straight pull

shafts which have the same wall thickness throughout.

•  More than 90% of the players on the PGA TOUR play shafts featuring Variable Wall Technology.

•  This technology can be found in True Temper’s Dynamic Gold, Project X and XP shaft families.

Product Information

DG Spinner Test Results

7800785079007950800080508100815082008250

DG Spinner Dynamic Gold

• DG#Spinner#delivers#an#average#of#250+%rpm#increased#spin#compared#to#Dynamic#Gold.#

25.5

26

26.5

27

27.5

28

28.5

DG Spinner Dynamic Gold

• DG#Spinner#reduces%launch%angle%on%average%by%over%1.5%degrees#offse8ng#increased#launch#produced#by#new#grooves.#

XP Video

XP Video

XP 115

39

PX versus Dynamic Gold Flex

5.0 = R400 (R+)

5.5 = S300 (S)

6.0 = S400 (S+)

6.5 = X100 (X)

7.0 = X300 (X+)

Performance Fitting Center Exclusive Shafts

DG Pro Video

47

Micro Taper 95 Video

48

Rifle Video

Steel Playability Factors

Principles of Composite Golf Shaft Design

Production Video

Elements of Design• Composite Materials

– Fiber type, resin content and thickness • Fiber

– Properties, types, configuration and angles • Flag Patterns

– Size, location and number • Tooling

– Mandrels and geometry

Graphite Shafts• Shaft characteristics

– Bend profile

– Torque

– Stability

– Weight

– Strength

– Feel

Bend Profile• Bend Profile

– How the shaft responds to loading and unloading during the swing

• Role in shaft playability – Influences launch characteristics and feel

Characteristic InfluencesBend Profile Launch and Feel

Torque• Torque

– Measurement of how the shaft twists during loading and at impact

• Role in shaft playability – Torque is used to optimize feel and improve stability

throughout the swing.

Characteristic InfluencesTorque Control and feel

Stability• Stability

– How a shaft maintains its shape throughout the swing. • Role in shaft playability

– By stabilizing the cross section of a shaft the energy is increased and the dynamic deflection is more consistent.

Characteristic InfluencesStability Energy Transfer

Weight• Weight

– Determines amount of material and type of fiber used

• Role in shaft playability – For woods the goal is to minimize weight while

maintaining the important playing characteristics. For irons and hybrids the goal is to create a shaft weight to allow for appropriate swing weight and optimize stability and consistency.

Characteristic InfluencesWeight Distance & Control

WeightShaft is Too Heavy Shaft is Too Light

Lowers club head speed Shaft normally plays softer

Shaft normally plays stiffer Can increase launch angle

Can lower launch angle Can increase spin rate

Negatively affects timing/ball striking Negatively affects time/ball striking

Strength• Strength

– Material strength and durability

• Role in shaft playability– Carbon composite is many times stronger than steel so shafts can be

manufactured at much lighter weights.

Characteristic InfluencesStrength Shaft Weight

Feel• Hardest attribute to control

– Can’t test for it with machines or robots or launch monitors – Different players have different opinions

• What we do know – A lot of high modulus material at 45° (very low torque)

increases vibration • Use alternate angles to control torque • Don’t focus on minimizing torque

• Role in shaft playability – Feel can be optimized by tuning the torque, stability, and tip

stiffness.

Graphite Shaft CharacteristicsCharacteristic InfluencesBend Profile Launch and FeelTorque Control and FeelStability Energy TransferWeight Distance and ControlStrength WeightFeel Confidence in club

Product Videos

New ProLaunch Video

64

New ProLaunch Supercharged Video

65

Product Videos

PXv Tour 52 Video

69

Project X Graphite

Performance Fitting Center Exclusive Shafts

PFC Woods

75

PFC HY Iron Video

PX LZ Video

78

Graphite Playability Factors

Frequency MatchingRifle Blank System

Frequency Matching• FCM

– Frequency Coefficient Matching • A method for precisely measuring and

defining the flex of a golf shaft – Lead to the design of the Rifle Blank System

Frequency Matching• Shaft Flex Factors

– Diameter of the shaft • Dramatic affect

– How the weight is distributed across the length of the shaft

• Flex Profile (wall thickness) – The step pattern

• Depth and number – The rate of taper

• How quick .600 ------ .370

Frequency Matching

The NEWRifle Blank System

Rifle Blank System• Product Initiative

– Focus on tolerances • Shaft Geometry

– Wall thickness and taper rate closely controlled

• Total Weight – Plus or minus 1.5 grams

• Balance Point Control – Precise location on the shaft

• Shaft Frequency – Plus or minus ½ cpm

Rifle Blank System• Defined

– Untrimmed production shaft used for making custom fitted golf clubs • Achieve standard frequencies

– 4.0, 4.5, 5.0, etc. • Achieve custom frequencies

– 4.7, 5.2, 6.3, etc. • Manipulate launch characteristics

– High, Mid, Low, etc.

Rifle Blank System

Flex Raw Length

Weight Raw CPM Value

Tip Length

4.0 43.50” 130.5g 272 13”5.0 43.50” 136.5g 282 12”6.0 43.50” 142.5g 292 11”7.0 43.50” 147.5g 302 10”

Rifle Blank System

• Standards – Swing Weight

• D2 – Tip to Groundline (BBTG)

• 1.25” – Club Length for 6 Iron

• 37.50”

Rifle Blank System• Standard Gradient

– 4.25 CPM • ½ Between Clubs

Rifle Blank System• Testing Standards

• 5” Fixed Butt Clamp – 205g Chuck for testing factory nominal CPM values for

blanks – For testing finished club frequency with the grip off

Frequency Calculator

Blank Exercise #1

• Standard Set Makeup – 6.0/D2/37.50”

• Using 6.0 blanks and factory trimming instructions

– Calculate tip trimming from 2-PW

Blank Exercise #1

Blank Exercise #1

Blank Exercise #2

• Flighted Set Makeup – 6.0/D0/37.50”

• Using 6.0 blanks and factory trimming instructions

– Calculate tip trimming from 2-PW

Blank Exercise #2

Blank Exercise #2

Blank Exercise #3

• Increase Launch Angle – 4.0/D2/37.50”

• Using 5.0 blanks to raise ball flight

– Calculate tip trimming from 2-PW

Blank Exercise #3

Blank Exercise #3

Blank Exercise #4

• Reduce Launch Angle – 5.5/D2/37.50”

• Using 5.0 blanks to lower ball flight

– Calculate tip trimming from 2-PW

Blank Exercise #4

Blank Exercise #4

ConclusionNew Rifle Blank System

ShaftFit PROOn-Line Fitting System

Fitting System Overview• Features

– Capture Basic Customer Information – Identify Swing Characteristics – Input Launch Monitor Data – Make recommendations for

• Driver, Fairway Woods, Hybrids, Irons or All

• Printed report of recommendations

Fitting System Overview

•  Benefits •  Access to Sophisticated Shaft

Recommendations •  Maintain Customer Database •  Track Fitting History •  Generate Professional Fitting Report

Dealer Login

Main Menu Screen

Customer Entry

Fitting Objectives

Enter Test Club Information

Enter Launch Monitor Data

Initial Analysis

Shaft Recommendations - Driver

Shaft Recommendations – Fairway

Shaft Recommendations – Hybrid

Shaft Recommendations – Irons

Comprehensive Fitting Report

Conclusion