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    a

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    Creating thePerformance

    Culture

    the magazine for maintenance reliability professionals

    CMMSYou Told

    Us

    HeresWhat WeHeard

    HUMAN ASSET MANAGEMENT

    www.uptimemagazine.com

    PHYSICAL ASSET MANAGEMENTSmartphones

    & QR CodesAre Changing PhysicalAsset Management

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    IS MY MACHINE OK?A FIELDGUIDE TOASSESSINGPROCESSMACHINERY

    Robert X. Perez and Andrew P. Conkey 2012, 300 pages, Illus., ISBN 978-0-8311-3440-2, $29.95

    This handy guide for assessing the potential risk of failure offers a solid basis for reliable and safe machinery operation. Combining

    the most commonly used assessment tools into one source, it is meant to be taken into the field by operators, plant supervisors,

    maintenance personnel, and reliability professionals in order to make informed decisions about their equipment.

    Features: The only reference available that assembles a body of sound operating practices. Includes guidelines for gauging

    machine maladies, such as vibration and pulsation. Provides guidelines for key machine factors, such as lubrication condition,

    temperature limits, alignment, and balance standards. Presents numerous relevant examples within each section aimed at helping readers understandthe proper application of the various assessment methodologies.

    THE RCM SOLUTION

    Nancy Regan 2012, 256 pages, Illus., ISBN 978-0-8311-3424-2, $49.95

    A how-to generic approach, with minimal theory. Offers a basic, common sense approach to RCM. Major coverage of SAE

    JA1011 compliant RCM. Presents detailed processes to use when RCM doesnt apply. Overall, a total solution for implementing

    RCM for any type of organization.

    Table of Contents: Introduction to Reliability Centered Maintenance (RCM). Introduction to The RCM Solution. Facilitated Working

    Group approach. Reliability Centered Maintenance. The RCM Solution. Task Synchronization. Analysis Validation. Implementation. The Use of

    Software. How to Start - and successfully maintain - an RCM program. Preparing for an Analysis. The Power of RCM. Common Misconceptions of

    RCM. An Introduction to Facilitation. Participative Problem Solving: A Working Group Approach to Formulating Valuable Solutions.

    EFFECTIVE MAINTENANCE MANAGEMENT, SECOND EDITION

    V. Narayan 2011, 375 pages, Illus., ISBN 978-0-8311-3444-0, $49.95

    This completely updated edition and unique guide examines the role of maintenance in minimizing the risks relating to safety orenvironmental incidents, adverse publicity, and loss of profitability.

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    Columbia (2003) and Sayano-Shushenskaya (2009) disasters reinforce the evidence for the event escalation theory explained in chap-

    ter 9. Two new chapters on Information for Decision Making and Improving System Effectiveness.

    COMPLETE GUIDE TO PREVENTIVE & PREDICTIVE MAINTENANCE, SECOND EDITION

    Joel Levitt 2011, 398 pages, Illus., ISBN 978-0-8311-3441-9, $49.95

    As the first resource to give true emphasize to the four aspects of success in preventive maintenance systems this new edition sharesthe best practices, mistakes, victories, and essential steps for success.

    Features: Includes check sheets, history of PM, stories, photographs, and case histories. Contains a glossary of terms. Provides

    sample task lists for a variety of equipment with some of the logic behind each task. Offers templates for developing your own

    tasking. Includes protocols for detailed economic analysis with examples.

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    Uptime is named after the single most important

    topic in process manufacturing. Uptime is a result

    of doing all the right things. Even safety is a byproduct of

    doing all the things necessary to get uptime.

    We at SAMI, and others in our eld,

    routinely write and speak aboutthe methods and success stories

    that have resulted in substantial improve-

    ments. These are inspiring stories and give

    us insights as to which tactics to use, how

    to deploy them and the kinds o gains we

    can achieve.

    The truth that most o us preer to hide is

    that most o these successes were not sus-

    tained over time. So many o the improve-

    ments we make create anecdotal stories.

    One-time events. Sometimes we get bot-tom-line changes mentioned in our stories

    (additional production or reduced costs),

    but mostly we talk about a unit or a line

    and the changes in availability or another

    key perormance indicator (KPI).

    Permanently aecting the bottom line

    o the company is a ar more daunting task

    than improving the availability o a ma-

    chine, or improving a KPI. In benchmarking

    studies, the relative position o the mea-sured plants seldom changes in the long

    term, looking at a 10-year time horizon. For

    instance, most reneries are benchmarked

    by Solomon Associates. The relative posi-

    tion and strengths/weaknesses o thesereneries very seldom change.

    Why is that? Why is real, measurable,

    bottom-line change so dicult to get?

    It comes down to culture. Cultures resist

    change like crazy. Thats one reason why

    Toyota and Honda remain so good at what

    they do. They are so conscious about creat-

    ing the right culture that they spent years

    at it beore a product ever came o the line.

    Each new person who joins the company

    learns expectations, methods and team-

    work. You can change out the entire work-

    orce over a period o time, but the values

    and expectations remain embedded.

    This is also true or the low perormers.

    They transmit values and expectations as

    well as the best companies.

    Culture Determines ResultsMy point in presenting this article is that

    culture determines results. You can haveall the best practices in the world. You can

    measure 100 KPIs. You can have 15 #1 pri-

    ority initiatives in a company (and most

    Creating thePerformance

    Culture

    Brad Peterson

    human assetmanagment

    HaMmanagement

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    do). These things are all meant to drive changes

    in the behaviors o people on the plant foor and

    the supervision who manage them.

    Lets say that again: All the improvement work

    we do is trying to change the behaviors o the peo-ple in the plant.

    This may be the most important sentence in

    this article. I you dont understand or agree, Ill

    give an example or two.

    The topic o saety has been prominent in in-

    dustry or about 25 years. We have seen waves

    o attempts to improve saety results. At rst, we

    measured incidents. Things got a little better.

    Then we tried training and awareness, and little

    jingles that people should remember when theyare working. Didnt see much change. We nally

    saw a breakthrough when behavior-based sae-

    ty (BBS) became the standard. We

    gained an understanding that

    what people habitually do gets

    predictable results. We began

    measuring not only lost time

    incidents (things ater the

    act), but the behaviors that

    create the incidents (near-misses). By ocusing on sae

    and unsae behaviors, our re-

    sults in saety have improved

    dramatically.

    Behaviors as the core o re-

    sults are not a new realization:

    We are what we repeat-

    edly do. Excellence then, is

    not an act, but a habit.

    - Aristotle 384 BC 322 BCIt comes down to this:

    1. A culture is the sum of all

    the behaviors in a group.

    2. A culture determines the

    outcomes in every business.

    3. To change the culture, you need to change

    the behaviors of all the people involved.

    We have observed recently that the largest

    and most sophisticated companies (industrial

    companies who lead their industries) are ob-

    serving this:

    All the KPIs are reported as GREEN (every-

    thing is working great).

    Results are fat or declining.

    I we make sure we have no identied gaps,

    we cannot change. GAPS are our riends or im-

    provement. Why do we game the KPIs? Try to

    make them look great? Because they are tied

    to our compensation! We are smart guyswe

    know how to make the KPIs look really good.

    (Figure 1)

    Articles written in journals like Uptime ocus

    on measuring KPIs. We are measuring KPIs be-

    cause we want to improve our results and com-

    ply with company policy and standards.

    Executives are measured on results. Results

    are the consequence o what we do.Whats missing is measuring behaviors. Change

    the behaviors sustainably and you get a dierent

    culture and dierent results. The Performance

    Culturemeasures all three. (Figure 2)

    Behaviors and practices determine uptime

    and overall production reliability, the holy grail

    o manuacturing.

    With these things in mind, just what is a Per-

    formance Culture? How do we know we have

    one?We measure our broad areas. We call them the

    4 Ps of thePerformance Culture:

    (Figure 3)

    1. Perormance

    2. People

    3. Purpose

    4. Predictability

    1. Performance.

    First and oremost, Perormance Culture

    companies make their numbers. They set

    realistic targets and achieve the produc-

    tion, saety, expense, revenue, ROI, inven-

    tory and pricing targets they set.

    Next, they satisy their customers. In many

    cases, they delight their customers, going

    beyond the agreements.

    Third, you can see that their results trend in

    the right direction, getting better and bet-

    ter when measured over time. Continuous

    improvement is part o the abric o com-

    panies like Toyota and Honda.

    Figure 1:

    The Heart of the

    Performance Culture

    Figure 2: Performance Culture Drivers

    Leadership

    Training&development

    Communication

    Performancemanagement

    Businessprocesses

    Workmanagementprocesses

    Productionprocesses

    Workmethods

    Pre ventive&predictivemaintenance

    Tools(RCM,RCA,StatisticalAnalysis)

    Equ ipmentconditionFocusedreliabilityimprovement

    Processcontrol

    Lossmapping

    Predictablesupplychain

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    2. People.

    In a Perormance Culture, managers realize

    their most important resource is their peo-

    ple. Their selection process assures a t in

    values, as well as capability. They develop

    their sta by ormal training, increased re-sponsibilities, coaching to improve, or or-

    mal evaluations. And sometimes they have

    the luxury to learn by ailing.

    One o the things we notice immediately

    on entering a plant where theres a Per-

    ormance Culture is the type o energy ex-

    pended by the sta there. Everyone is busy,

    but its not a rantic, out-o-control busy.

    Theres intensity, a quiet purpose. When

    people talk, its mostly business-related,problem-solving and coordination. I have

    heard that Google is like this; everyone is

    intent on keeping Google at the top.

    A great aspect o working in a per ormance

    culture is that people trust each other. Trust

    has two major pieces: First, am I willing to

    make everyone successul, do I tell the

    truth, do I have integrity? Second, am I ca-

    pable and competent at the tasks to which

    I have committed? There is so little wasted

    eort when people meet these conditions

    o trust.

    3. Purpose.

    In his book Built to Last1,Jim Collins says every

    successul company has a higher spiritual pur-

    pose. A purpose that creates value or society,

    not just makes money or the shareholders. The

    ullled purpose creates value or their markets

    and good nancial results are an outcome o do-

    ing well. A great company ocuses on its values. In

    such an organization, there is no doubt

    as to what those values are because they

    orm the basis or every decision made. For

    instance, our highest and clearest value is

    integrity. In dealing with our clients, our-

    selves, our contractors, our markets and

    regulators, there is integrity in all we do

    and it helps us create the trust we need to

    be eective. Sometimes it means we dont

    get business because another rm may

    promise things they cant deliver. In our

    case, it means we get a lot o repeat busi-

    ness.

    A major portion o purpose is knowing the

    target. What do we want to achieve? Whats

    the end in mind? People who know the

    outcomes they are collectively working to

    achieve need little supervision. Everything

    they do is aligned to the company direc-

    tion, to the extent that the vision and goalshave been embedded.

    Jim Collinss Good to Great2 is a touchstone

    or me. I keep going back to try to under-

    stand whats important. His descriptions o

    Level 5 and Level 4 leaders set the tone or

    excellence: Level 5s are

    humble and know they are

    part o a vast system o people doing

    their best or the company. Level 4s are

    charismatic leaderswhen they leave, thecompany has no North Star to guide them.

    Everyplace we go we see silos, usually by

    unctional area. The very lack o teamwork

    and common business processes creates

    serious issues with results. The issues with

    results create the need or nding a scape-

    goat. And everyone is right! Maintenance

    cant perorm because o production not

    giving them the equipment to maintain.

    Production cant perorm because main-tenance doesnt keep the equipment run-

    ning. Only teamwork can get us out o the

    catch-22.

    4. Predictability.

    The Perormance Culture is all about pre-

    dictability. The point is to be consistent in

    our results, in our approach to our people,

    in our values and in our purpose. Making a

    record one day at the cost o perormance

    the next is not what greatness is about.

    Greatness is about doing the right things

    consistently and improving on what we do

    all the time. Its about understanding what

    our customers want and need, and exceed-

    ing expectations. Consistently, predictably.

    Saety and integrity are core principles to

    running any operation. In the past 10 years,

    behavioral-based saety has made greatstrides in becoming part o most cultures.

    At the same time, we see reactive cultures

    trying to emphasize saety. Based on our

    observations, we conclude that its an oxy-

    moron to have a sae work environment

    thats reactive. Reactive environments by

    denition arent in control o the equip-

    ment, nor are they able to provide proper

    equipment care, planning and schedul-

    ing o work. Inevitably, this puts pressureon the individual operator or technician

    to keep an operation running without the

    proper study, parts, equipment, reaction

    to alarms, etc. Predictability or saety goes

    hand-in-hand with predictability o pro-

    duction.

    Having the right data, knowing what to

    do with it and operating rom data-based

    decisions will deliver predictability aster

    than any method. This is a disciplined oper-

    ation by denition, as it requires analysis o

    whats important to start with, then having

    the discipline to enter data that may not

    seem immediately relevant to the provider.

    Making the time to analyze data, mix in the

    proper experience and come to a consen-

    Figure 3:

    Performance

    Culture Spider Chart:

    Sample Data

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    sus on action plans will eliminate a lot o

    alse starts. Doing things once, doing them

    right and eliminating root cause will help

    assure every other part o the Perormance

    Culture.

    Variability in manuacturing operations is aact o lie. It takes many orms, including

    customer demand, operating speeds, pro-

    cess and equipment parameters, materi-

    als and nished product. Variability in any

    orm produces waste, and as variability in-

    creases, perormance is adversely aected.

    It aects the operation in one or more o

    the ollowing ways:

    Lost throughput

    Wasted capacity Infated cycle time

    Larger inventory levels

    Long lead times and/or poor customer

    service.

    CASE STUDYWe worked with the oil and gas production

    operations o a European-based oil major to

    achieve three goals:

    1. Improve production output;2. Reduce costs;

    3. Improve asset integrity within the existing

    operating budget, as

    opposed to special studies and interven-

    tions.

    The vehicle was through improved main-

    tenance and controls within their managing

    system. When we began our work, their Peror-

    mance Culture analysis summary showed themeasurements shown in Figure 4.

    The company was regarded as a rst quartile

    operator in its industrydemonstrating how

    low the bar is or this industry when you see

    the huge opportunity or improvement demon-

    strated by this spider-diagram.

    The issues demonstrated in the 12 elements o

    the Perormance Culture were:

    1. Meets Its Numbers - Despite being a topquartile perormer in the categories o pro-

    duction loss and operating expense, both

    o these highly important metrics were

    trending in the wrong direction.

    2. Satises Customers - Increasing unplanned

    production losses were causing occasion-

    ally missed customer nominations at ex-

    port points.

    3. Continuously Improves The organization

    had ongoing improvement initiatives, butthese projects required a substantial push

    eort rom the sta to engage the eld.

    There were ar too many to attend to and

    most showed no progress at all.

    4. Develops Employees Individual and po-

    sition developmental plans existed along

    with signicant training resources. Al-

    though these were in place, there was a

    high level o under-utilization o trainingand personal development resources.

    5. Focuses Energy The organization was

    data and inormation rich. However, there

    was insucient ocus on the critical ew

    parameters that were driving production

    and expense.

    6. Creates Trust A low level o trust existed

    between the eld sta and oce sta. This

    was primarily the result o multiple high

    priority initiatives that would start/stop,were chronically under resourced and usu-

    ally had little ollow through and no ac-

    countability.

    7. Lives Its Values The organizational values

    were clearly communicated and largely ex-

    hibited with occasional exceptions.

    8. Embeds Vision and Goals Goals and ob-

    jectives were communicated in the organi-

    zation rom the top down. However, goals

    were not uniormly cascaded down intothe organization. This created misalign-

    ment on the asset and regional levels with

    top-level goals.

    9. Wins with Teamwork Although subtle,

    the organization was siloed in several

    ways. Territorial divisions existed between

    unctional organizations (i.e., operations,

    maintenance, logistics, procurement, etc.),

    as well as the eld versus the oce sta.

    Some teamwork was exhibited at the asset

    level within unctional organizations.

    10. Assures Saety and Integrity There was

    a high ocus on saety, health and environ-

    mental issues. Saety-critical work always

    received the highest priority and saety

    perormance was high.

    There was no understanding of the value of imple-menting these practices and disciplines. Was SAP PM

    implementation an exercise of some administrativemandate, or was this a business imperative, leaving

    hundreds of millions of dollars on the table?

    Figure 4: Performance CultureSpider Chart - Pre-Implementation

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    11. Decides by Data As mentioned previ-

    ously, the organization was data rich and

    monitored many parameters. It was not

    eectively using the data and reporting

    system as management tools to guide the

    decision-making process. The result was alot o cost to measure and little application

    o the inormation.

    12. Eliminates Variability Due to increas-

    ing unplanned outages, production and

    expense budgets were being missed. With

    the lack o data-driven decisions, waste

    was being introduced by emotional and

    gut eeling actions to address issues. The

    variability trends were consistently in the

    wrong direction.

    What We Did:The presenting problem was their ailure to

    implement SAP PM, in spite o several attempts.

    The underlying cause was identied as option-

    ality. The culture o oil and gas exploration was

    entrepreneurial and lacked discipline. Manag-

    ers elt they had the option o ollowing best

    practices.

    Perhaps a better cause o optionality would

    be lack o clear leadership. There was no under-standing o the value o implementing these

    practices and disciplines.

    Was SAP PM implementation an exercise o

    some administrative mandate, or was this a busi-

    ness imperative, leaving hundreds o millions o

    dollars on the table? The magnitude o the op-

    portunity was never quantied, the implemen-

    tation plan had little eld input and there was

    no plan to coach or sustained perormance

    o excellent practices. Without these methods

    in place, the implementation was doomed,

    as indeed it is throughout the SAP imple-

    mentation universe.

    We began with a strategic plan or opera-

    tions. Everyone has a strategic plan or the

    business, but improving operations seems to

    be a series o overlapping initiatives, all well-

    meaning, yet overwhelming in their resource

    demands, leading to rustration and very little

    progress. We worked with a team o people in

    the organization to clearly delineate:1. Where they were now;

    2. The uture state o where they envisioned

    they wanted to be;

    3. The strategies to bridge these gaps, and

    the projects and sequence to imple-

    ment the strategies;

    4. The overall implementation plan or all 28

    properties, which varied dramatically in

    size and geography;

    5. The business case, cost and benets or the

    overall plan implementation.

    This plan was the vehicle to implement all 12

    elements o the Perormance Culture. It got lead-

    erships attention because the value o the plan

    was a result o over $1 billion dollars per year in

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    additional cash fow. The uture state described

    how the organization would work, what the

    work would be, how it would achieve its num-

    bers and what data would drive decision mak-

    ing. The organization structure, the cross-unc-tional teamwork required, the job development

    and gaps in personnel and skills were all laid

    out. A result o the implementation would be

    to measure and reduce variability, including the

    operators job descriptions, roles and responsi-

    bilities, and planning all work to eliminate most

    opportunities or saety lapses.

    The implementation was laid out to develop

    more than 100 subject matter experts; this was

    in no way a SAMI Project, but ully owned byour client. We put part o our ees at risk and

    acted as a partner in the implementation and

    results, not simply as a consultant. We could

    veto changes in the project plan when we knew

    they would compromise results. We moved re-

    sources around to make sure every property

    met with maximum success. We had a planned

    implementation period o two years. However,

    we nished in 18 months. Everyone knew the

    change was coming. It wasnt optional. And ev-

    eryone was prepared in advance to get aheado the curve.

    The results were spectacular: Unplanned

    downtime went rom 6% to 1% and planned

    downtime was reduced by one-third. Platorms

    that were experiencing a trip a day moved to a

    trip per month or less. Productivity increased by

    50% and saety critical backlog went to nearly

    zero. Total operating costs were reduced by$25,000,000 annually, or 20%.

    The resulting measure o the Perormance Cul-

    ture is shown in Figure 5.

    We did an audit o the business processes in

    2011. We ound that 85% o what was imple-

    mented was still being used many years later.

    ConclusionWe are what we repeatedly do. Excellence

    then, is not an act, but a habit.

    Culture determines results. Until you under-

    stand and embrace that, your proessional lie

    will be like Sisyphus, rolling a rock up a hill, only

    to have it roll down again and having to start

    all over. (In Greek mythology, Sisyphus was a

    king punished by being compelled to roll an

    immense boulder up a hill, only to watch it roll

    back down, and to repeat this throughout eter-

    nity.)

    Changing results requires changing behav-

    iors or the long haul. A project, a computer

    system, all the initiatives in the world will notchange a culture.

    We understand and agree that technical

    and tactical competence is important, but

    the sustainability o such approaches is to-

    tally dependent upon the behaviors sup-

    porting the Perormance Culture.

    Over the course o our proessional lives,

    SAMI has made a study on the Keys to Sus-

    tainability. I the keys to sustained peror-

    mance stem rom the culture, then how do

    we change the culture?

    Our ndings are conclusive and in agree-

    ment with Jim Collinss in Built to Last1, Stephen

    R. Coveys in 7 Habits3and Stephen M.R. Coveys

    in The Speed o Trust4. Perormance is an out-

    come o doing all the right things, which are

    embedded in the Performance Culture. The

    right things involve having the right elements

    or:

    Perormance (meets numbers, satises cli-

    ents, continuously improves)

    People (develops employees, ocuses en-

    ergy, creates trust)

    Purpose (lives its values, embeds vision and

    goals, wins with teamwork)

    Predictability (assures saety and integrity,

    decides by data, eliminates variability).

    We know how to measure these items. We

    know how to correct them and we know how

    to engage our clients to make these permanent

    behaviors. The Performance Culture is not a

    mystery, but a path towards excellence.

    REFERENCES

    1. Collins, James C. and Porras, Jerry I. Built to Last:Successul Habits o Visionary Companies. NewYork: Harper Collins, 2002.

    2. Collins, James C. Good to Great: Why Some Com-panies Make the LeapAnd Others Dont. NewYork: Harper Collins, 2001.

    3. Covey, Stephen R. The 7 Habits o Highly Eective

    People. New York: Free Press, 2004.4. Covey, Stephen M.R. The SPEED o Trust: The One

    Thing That Changes Everything. New York: FreePress, 2006.

    The Performance Culture is a registered Trade Mark

    Brad Peterson is the Chie Executive

    Ocer o SAMI. As the ounder andprincipal owner o SAMI, Brad is sought

    ater as a speaker and advisor to

    companies around the world. Prior toounding SAMI, Brads experience has

    included practice leadership in twomajor management consulting frms. His education

    includes an undergraduate (Phi Beta Kappa) and

    Masters degrees in Physics and a Masters degree inCounseling Psychology. www.samicorp.com

    Figure 5: Performance

    Culture Spider Chart -

    Post-Implementation

    Culture determines results.Until you understand and

    embrace that, your

    professional life will be likeSisyphus, rolling a rockup a hill, only to have it

    roll down again andhaving to start all over.