performance based first contact resolution
DESCRIPTION
This presentation outlines how to use FCR for performance management in a contact centerTRANSCRIPT
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© 2007 Upstream Works SoftwareAll Rights Reserved
FCR based Performance Management
By Upstream Works
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The new performance
management
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Contact Center Performance Management
» Management assessment based on PBX stats and Quality Monitoring
» Occupancy or schedule adherence
» Coaching and training based on skills
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Performance Measures
» Reduce handle times
» Improve politeness
» Improves compliance to corporate “delivery mechanism”
»Did the agent say the right things
»Why are those the right things?
» Anecdotally improves FCR
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If you are awash in a sea of data wouldn’t it be nice to know where the Icebergs are?
Call centers are prolific at data collection
Can’t answer questions
If you are awash in a sea of data wouldn’t it be nice to knowwhere the icebergs are?
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Why Do Customers Call?
»#1 To get their issue resolved
»#2 To get their issue resolved
»#3 To get their issue resolved
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What Does the Company Want?
» To resolve their issue
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The goal is to resolve the customers issue properly with
the minimum amount of resources
How do you track that?
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FCR Basics
» Definition
» What is it?
» How to measure it
» “WIIFM”*
» FCR improves customer satisfaction » Increases revenue
» FCR eliminates unnecessary calls» Reduces costs
* WIIFM - What’s in it for me
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Definitions and Clarifications
» Contact Reason
» Agent Solve Rate (ASR)
» Average Handle Time
»per call type
» Transfers and consults
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Agent Solve Rate (ASR)
Fred’s Rating:
Total Calls = 7
FCR: 2/7 = 29%
SR: 4/7 = 57%
Barney Betty Fred Wilma Weirdly
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FCR-based Performance Management
Managing agents based on whether or not they resolve a specific type of call properly.
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Agent solve RatesmyFCR
Coverage Info – 68%Payment – 81%Policy Mod - 62%Quotation - 93%
myFCRCoverage Info – 62%Payment – 79%Policy Mod - 73%Quotation - 88%
myFCRCoverage Info – 87%Payment - 73%Policy Mod - 75%Quotation - 91%
myFCRCoverage Info – 87%Payment - 73%Policy Mod - 75%Quotation - 91%
myFCRCoverage Info – 62%Payment – 79%Policy Mod - 73%Quotation - 88%
myFCRCoverage Info – 68%Payment – 81%Policy Mod - 62%Quotation - 93%
©Upstream Works Software
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Current PM Techniques
» Problem:
» Call centers are measured to averages» AHT for any call type
» All calls are measured the same
» Solution:
» Differentiate between call types
» Manage specific call types / interactions» Gets agents working faster
» Specific call type coaching
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Current PM Techniques
» Problem
» Quality Monitoring (QM) is a random sample
» Solution:
» Find the 10 best or 10 worst» Based on:
» AHT / call type
» Resolution / call type
» Deflections / call type
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Current PM Techniques
» Problem:
» Cannot relate efficiency to effectiveness» If a call is NOT solved, the call was too long
(regardless of length)
» Solution:
» Connect customer and agent experiences» Find that some agents make it worse on the first call
» Poor processes driving multiple call backs / issues
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3 Things You Need To Do
» Measure everything
»Tracking 100% of the interactions
» Identify the caller
»Customer id on all agent calls
» Identify the reason
»Call type on all agent calls
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Business Interaction Management
» Provide solve rate by call type and agent
» Link QM recordings to agent behaviors
» Provide examples of good / bad calls by call type
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Examples
» Low solve rate, low talk time
» Agent is rushing
» Low solve rate, long talk time
» Agent is trying, but lacks skill
» High solve rate, long talk time
» Process is complex
» High solve rate, short talk time
» use as best practices
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A new way to improve performance
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Additional Value
» Link other relevant business data to FCR Performance to uncover patterns
»Conversions / sales
»Survey data
» Change quality assessment process forms to account for specific call types
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The Impact
» Improved FCR
»Reduced costs (fewer calls)
» Improve customer sat (higher CLV)
» Improved agent satisfaction
» Improved business processes
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The take aways
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Summary
» Improve FCR through agent management
» 3 things
» Track every call
» Identify caller
» Identify reason
» “ASR”-based Performance Management
» Actionable method to improve
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Business Interaction Management
Track and save the entire interaction as it happens. It’s easier to use and understand later
Provide in-your-face interaction context that’s role tailored for personalized service
Pre-built best practices analytics
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Customer Insights
Customer Experience
Performance
Improvement
Performance
Management
Training and Staffing
Process Improvemen
t
All customer channels
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Business Interaction Pain Points
» Problem: No methodology or technology used provides a single comprehensive and auditable view of how customers interact with a business.
» Result: Averages are used to allocate funds to drive customer loyalty and reduce costs across the multiple interaction channels in use today.
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Upstream Solution
» Upstream Works’ Business Interaction Management, makes the collective of customer interactions visible, accountable and controllable
» Combines technology and a methodology to track individual customer interactions across the business
» Links outcomes to supporting interactions
» Puts the collected information into a powerful form
» Compliments existing applications and infrastructure
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Next In Series
www.upstreamworks.comDownload the whitepaper from our website: Increasing Call
Center Effectiveness Through First Call Resolution
See the FCR Webinar Series – Coming Soon to Youtube!