In the world of performance advertising, there are now different options like media buying desks and video advertising. Since all of these can be done online, performance advertising has a lot of advantages compared to conventional advertising.

The major benefit of performance advertising is that your product can be seen the second it has gone online.

Instant Publishing

The information and the substance will not be restricted by your potential customers’ place and/or time. In short, your performance advertising is online 24 hours a day, 7 days a week.

Information and Substance are Boundless.

You can always come up with catchy and attractive performance advertising. The possibilities are endless; you can maybe create your video advertising.

More Interactive

In performance advertising, it can be customized. These include the content and the websites. Here are a few examples:

Your Investment Will Come a Long Way.

•AdWords•Yahoo Search Marketing•Google AdSense

These allow performance advertising to show an internet user some relevant websites along with the search results. This means more exposure of the website you are selling or the service you are offering.

A research has proven how performance advertising had gained results and revenues to advertisers. According to a Jupiter research, by year 2012, it is predicted that the United States of America will more likely spend $34.5 billion in performance advertising.

The internet, since it started in mid-1990 has definitely turned out to be a great source of performance advertising. This kind of media has pulled towards advertisers as a more dynamic way to get closer to their consumers.

Aside from video advertising, performance advertising offers a variety of animation. Most commonly seen in performance advertising can be seen in banners, emails, games, keywords, or platforms on social networking websites like Twitter, Facebook, and MySpace.

There are so many types of performance advertising. In video advertising, it is like a banner ad. The only difference in video advertising, real moving video clips is exhibited. As such, video advertising is prominently seen on televisions, and advertisers more often than not use the same clips when they advertise online.

It either goes across the screen of a user or drifts on top of the content.

Floating Ad

It is quite comparable to pop-up. This time, the performance advertising cannot be seen until one or more active windows are closed.

Pop-Under

The size and the content of the performance advertising change in the webpage.

Expanding Ad

A new window comes out in front of the current window that the user is in. It will show either an advertisement or an entire webpage of the product.

Pop-Up