perfect storm media ltd

2012 Perfect Storm Mediawww.perfectstormmedia.com

Inventors of Pay-per-Sale Search Engine Marketing

Tel: +44 (0) 203 393 1150

US Tel: 1-800-847-4998

[email protected]

www.perfectstormmedia.com


PowerfulPowerfulPowerfulPowerfulMillionMillion ads and keywords per clientads and keywords per client

MillionMillion new ads created per weeknew ads created per week

55

22

adad Competitor’s adCompetitor’s ad


“The Sand that Fills the Cracks”“The Sand that Fills the Cracks”


1. Eric Clapton2. Thin Lizzy3. Jools Holland4. Arcade Fire

1. Tickets2. Ticket

1. Glasgow2. Bristol3. Wolverhampton4. Cardiff

1. Vip2. Front Row

QualityCitiesTicket Terms

Millions of Millions of AdsAds Millions of Millions of AdsAdsEach with 1 Keyword - Precise Landing URL and Ad TextEach with 1 Keyword - Precise Landing URL and Ad Text

Artists

1.1. Eric Clapton Ticket Glasgow VIPEric Clapton Ticket Glasgow VIP2. Eric Clapton Tickets Bristol

3. Thin Lizzy Tickets Cardiff VIP

4. Jools Holland Ticket Cardif


Complimentary:Complimentary:


Long-Tail SEMLong-Tail SEM

Low

Sea

rch

Vol

ume

High

Low HighNo. Of Keywords in Phrase

2 Word Phrases“persian food”

3 Word Phrases“persian food delivery”

More Descriptive Phrases — with Geo Qualifier

“persian food delivery WC2”

Decrease in:Cost-per-SaleCost-per-

Click

Increase in:Sales Quality ScoreClick-through RateConversion Rate


Case StudyCase Study

£1.50

Cos

t- p

er-S

ale

Sales Volume100,000

Pre-Before: 100,000 sales at a Google cost of £1.50 per

sale

£1.40

PSM delivered 22,000 incremental sales via the "long-tail" @ £0.95 each

122,000

Post

Bottom Line: Increased sales by 22% and reduced average CPA to £1.40. All incremental!


Average Ad Position vs Cost Per ClickAverage Ad Position vs Cost Per Click

Cost Per Click

Average Ad Position


Cost per Action vs Conversion RateCost per Action vs Conversion Rate

CPA

Conversion Rate


Click through Rate vs Conversion RateClick through Rate vs Conversion Rate

Conversion Rate %

CTR%


Pricing Pricing

Brand Non-Brand

Adwords Spend

Sales Value (attributed basis)

Your CPA%=

20% Reduction

50-60%Increase in Sales CPA% +


Long-Tail Long-Tail

Requires Requires

AutomationAutomation


Global AdsGlobal AdsGlobal AdsGlobal Ads

6 Languages6 Languages6 Languages6 Languages


What Others What Others

Are SayingAre Saying

2010 Best Paid Search

Partnership Best Innovation

Best Lead - Generation Campaign

2011 Best Innovation

2012 Outstanding Product/Service

2012 SILVER: Most Innovative

Company of the Year in Europe

* Alongside Wonga.com


Some Of Our ClientsSome Of Our Clients


Our ClientsOur Clients Love Pay-Per-SaleLove Pay-Per-Sale

““Perfect Storm MediaPerfect Storm Media’’s impressive and unique approach s impressive and unique approach helped us helped us become become EuropeEurope’’s largest ticket exchanges largest ticket exchange, driving , driving over over £200,000 of sales/month.£200,000 of sales/month.””

— Bob Meijer, Online Marketing Manager, Seatwave

Perfect Storm Media works hard driving incremental Perfect Storm Media works hard driving incremental business via business via cost effective campaignscost effective campaigns. They have been a . They have been a long long term partnerterm partner for Lovefilm. for Lovefilm.

— Jason Norris, Online Marketing Director, Lovefilm

Perfect StormPerfect Storm’’s system has been able to s system has been able to accurately accurately track track conversion conversion to sales, including telephone calls, to sales, including telephone calls, and to calibrate the system effectively.and to calibrate the system effectively. — Paul Aitken, Founder

and CEO of Borro.com


[email protected]

Studio 114, 242 Acklam RoadLondon, W10 5JJ, United Kingdom

Tel: +44 (0) 203 393 1150US Tel: 1-800-847-4998

perfect storm media ltd

Business

seatwaveperfect storm

incremental sales

sales value

increased sales

average ad position

google cost

eric clapton tickets

sales volumebottom line