perception360 consulting
DESCRIPTION
Perception360 Consulting Pvt Ltd is one of its kind consulting in the niche arena of Employer Branding. We offer end to end Employer Branding solution from Research & Strategy to executing the communication plan.TRANSCRIPT
Perception360 Consulting EnvisageExecute
Employer Branding
Marketing“Marketing is the process by which
companies create customer interest in
goods or services. It is an integrated
process through which companies
build strong customer relationships
and create value for their customers
and for themselves.”
Kotler, Philip; Gary Armstrong,
Veronica Wong, John Saunders
(2008). "Marketing defined".
Principles of marketing (5th ed.).
Employer Branding
Employer branding is the process by
which a corporate brand differentiates
itself from its competitors in order to
attract prospective employees & retain
current employees.
Perception360 Consulting Pvt Ltd
It’s about creating a superior BRAND
When 70 per cent of corporate value is from intangible assets (Source: Accenture) being an attractive employer is critical to keep competitive advantage
Strong brand value helps in attaracting & retaining valuable employees
Changing ParadigmLow Employability
Engineers : 4.2 % for software product firmMBAs : 23%
Talent war for small pool of talent
& Therefore employee is the new king
Are you visible to this talent pool ?
Employer Branding
We offer end to end
Employer Branding Solutions.
Market : Employer Branding’s Perspective
Spot light
Aware
UnawareNegative/Neutral
Positive
Loyal Not Loyal
ScatterEMPLOYE
R BRANDIN
G
Employer Branding
Communication
Design
Social Media
Marketing
Cam
pus e
vent
s
P360 Offerings
Communication Design
The P360 Edge1. Unparallel Quality2. Hassle free Services3. Allows you to make effective & strategic deployment of your key resources
Communication DesignCommunication is reflection of your Brand.
Effective communications can change minds & challenge perceptions
Internal Communication External Communication
Communicate new initiatives in organization Have a Talk with prospective employees
We Offer
Magazines, Posters, Mailers, Newsletters, Banners, Videos, Letter from CEO etc
Memorable induction materials, Corporate Videos
Higher Employee MoraleIncreased Productivity
First impression on prospective employeesHelps attracting talent
On Campus Branding
8
The P360 Edge1. Understanding the current class of students 2. Close association with the student bodies
On Campus BrandingCollege Students : Most important Demographics for organizations
No brand loyalties : Opportunity to make a lasting brand identity
Campus Branding Campus Events
Make them Aware : Announce your presence & leave your mark
Make them your Followers: Engage your future employees
We Offer
Recruitment Material, Corporate Presentation, Corporate Films
Case Study Competitions, Simulation Games
Social Media Branding
The P360 Edge
1. Young, vibrant and dynamic team : Social Media Execution Specialists2. Technology based monitoring
Not just informative, It’s interactive
Professional & Social Networking
Keep your prospective employees informed about the latest in your organization Increase your visibility in employer market
We OfferCreation/Management of your social & professional networking profilesMonitoring the behavior and reactionsCalculating various Matrices to measure the impact of campaign
Social Media Marketing
Our ApproachDefine &
Strategize
Create Social Identi
ty
Engage
Track &
Monitor
Determine the objectives• Branding• Traffic on web
Set SMART goals
% increase in • mentioning of
your brand• share of
conversation • Click Through
Rates from Social Media Platform
Create your social media presence
Choose the relevant channelsWeb/blog/networking/news/document sharing
create personalized pages
Manage your profiles actively
Put Spot light on users
Use “Do-good” networks
Use Message Boards/Forums
Connect with issues
Key is the content that provides a stimulus to evokes a response
Use aggregators, social search engines & web/desktop tools
Measure
Reach
Conversations
Mentions : Strength, Sentiments, Passion
Key Influencers
Benchmark with competitors
Why P360
Why P360Expertise through Multi-dimensional Approach Know How of this niche brandingUnderstanding of the students psychologyRight mix of professionals to cover all dimensions
Human Resource Marketing Public Relations
End to End Employer Branding Solutionhassle free solutions : From Strategy formulation to Execution
Cost AdvantageSave precious time of key resources Get the advantage of outsourcing