Percepta is a global customer contact specialist talking to over 10 million people across the world on

behalf of organisations such as Jaguar, Land Rover, AGCO, Automotive Associations, Helm, Volvo, Ford

and Mazda. We partner with you to build trust in your brand, through the contact we have with your

customers, at every stage of the customer journey.

In June this year Percepta approached a client who we knew was looking to capture data on customer

requirements for a new vehicle launch later in the year. We approached them after hearing they were having

difficulty putting a solution together to achieve the RoI results they would need from this campaign.

Percepta’s solution included an e-tracker, Prospect Data Capture Device (DCD), reports and process which meant

the client would find out direct from customers, what their main requirements would be in the vehicle.

Following a series of meetings, the process was agreed and in place to co-inside with the Motorshow press reveal

of the new vehicle on 22nd

July 2008.

The process involved the dealer capturing the prospect’s data and a customer signature and sending this to

Percepta’s marketing team. Once received, this team would place all data into eTracker1,scan the original

document to the record and archive the hard copy. The data was then used for vehicle planning, pricing, production

and brand communications.

The Percepta solution more than exceeded the client’s expectations. The original target was to receive 500

completed records and to date, Percepta have received over 1800, which will form part of the first vehicle orders at

the end of 2008.

Following this success, the client granted access to VIP and VVIP lists which will be managed by the Marketing

team for similar campaigns in the future. This only proves how valuable this type of service is when bringing

something new to the market (regardless which market you are part of).

Although the exact monetary value this could generate for the client is difficult to calculate due to the vehicle not

being launched as yet, the value it will add to the production is invaluable. Through gathering this data, these

vehicles can be produced to the exact specifications each customer requires. This will give them exactly what they

want via their own in-put, which is what true customer relationship management is all about.

After the launch of the vehicle, Percepta will work with the client to measure how many customers from the 1800

did make the purchase.

For further information on how we can support you on engaging with customers contact Amanda Noble on: Office: +61 (3) 8627 6191 or email: amanda.noble@percepta.com.au or check out our website: www.percepta.com.au

1 This was set up specifically for this programme.

Maximising Effectiveness of Data Capture

Percepta is a global customer contact specialist talking to over 10 million people across the world on

behalf of organisations such as Jaguar, Land Rover, AGCO, Automotive Associations, Helm, Volvo, Ford

and Mazda. We partner with you to build trust in your brand, through the contact we have with your

customers, at every stage of the customer journey.