percept limited

7/30/2019 Percept Limited

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Percept AdvertisingAgency

Assignment

Abhinandan Golchha (DM-07-013


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Table of ContentsPercept Limited ....................................................................................................................................... 3

Location ................................................................................................................................................... 4

Portfolio .................................................................................................................................................. 4

Ads Analysis............................................................................................................................................. 8


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Percept LimitedFounded in 1984, Percept Limited, an entertainment, media and communications company, is at anenviable leadership position today, with a team of over 1,000 people and 62 offices in India and theMiddle East and a capitalized billings of about INR 26 billion (FY11).

Percept companies deliver marketing solutions that reach consumers at every moment of their lives.From integrated advertising campaigns, to embedded content, to innovative media solutions;Percept companies construct tailor-made solutions that deliver in both local and global markets.Percept services hundreds of customers in India and West Asia catering to national andmultinational clients.

Percept operates in 3 verticals:

Percept Entertainment Group - this encompasses Television and Movie Content Production,Aggregation, Distribution &Marketing, Ad Films, CelebrityEndorsements and TalentManagement, Experiential andEntertainment Marketing, SportsManagement and Marketing,Wedding Management, EventManagement and Marketing,Entertainment Branding and

Marketing, Branded Entertainment,Merchandising, Brand Activationsand Promotions, and EntertainmentIntellectual Properties.

Percept Media Group - thiscomprises of Media Planning, Buying and Representation, Outdoor Media, Retail Media,Rural Media, Digital Media and Digital IPs.

Percept Communications Group - this includes Advertising, Brand Communication, Strategy,

Creative, Public & Media Relations and Integrated Marketing Communication Consultancyservices.

VisionTo be the preferred solutions provider in the entertainment, media & communications domainglobally.

MissionTo create and build enduring relationships with all our stakeholders.

Values

Integrity, Commitment, Teamwork & Excellence


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Location1. Mumbai2. Delhi3. Pune4. Ahmedabad5. Chandigarh

6. Lucknow7. Indore8. Jaipur9. Jammu10. Kolkata

11. Hyderabad12. Chennai13. Bangalore14. Cochin15. Dubai (Global)

PortfolioEntertainment Section

o Percept PicturesPercept Pictures is Indias first, fully integrated Content Creation, Aggregation andDistribution Company. With expertise in producing Motion Pictures, Television

Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, LiveEvents and Special Projects,Work done: Kamaal Dhamaal Malamaal, Firaaq, Traffic Signal, Return of Hanuman,Phir MilengeServices:

Motion Picture Production (Bollywood & International) Television Software Ad Films, Live Events and Talent Management Promotion, Distribution & IPR Marketing

o Percept Sports & EntertainmentPercept Sports and Entertainment comprises of Experiential and EntertainmentMarketing, Sports Management and Marketing, Wedding Management, EventManagement and Marketing, Brand Activations and Promotions, CelebrityEndorsements & Talent Management, Branded Content, Brand Activation andPromotions, Entertainment Branding and Marketing, Branded Entertainment,Merchandising, and Entertainment Intellectual Properties.Major Clients: Airtel, AMD, Bajaj, Barclays, Citibank, Club Mahindra, ColgatePalmolive, Cognizant, Canon

Services: Percept ICE Percept Entertainment Percept Sport Percept Art Percept Talent Management

For TALENT Brand endorsements Casting Management

Appearances Speaker Engagements


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Grooming PR & Image Management Concerts Clinics Performances

For BRANDS Talent Merchandising Events Sponsorships Workshops Consultancy Content Direct Marketing

IPs & AFPs Testimonial Campaigns Road shows Tactical Promotions

o Bollywood CorporationBollywood Corporation Pvt. Ltd. (BCPL) has created and owns certain businessconcepts and Intellectual Property Rights using and under the brand Bollywood.

Media Section

o Allied MediaAllied Media Network Pvt. Ltd. is the media planning, evaluation and buying arm of Percept Limited. Allied Media offers media solutions to clients in conventional aswell as traditional media.Major Clients: Future Group, BSNL, Panasonic, Canon, DLF and Sahara

o Percept Out-Of-HomePercept Out-of- Home (Percept OOH) is amongst the leading Out -Of-Homecommunication specialists in the country today, providing services fromconventional Outdoor Media to an all-encompassing 360-degree Out-of-Home

communication solution.Major Clients: Sony India Pvt.Ltd., Tata Motors Ltd., Aditya Birla Retail Ltd., Dlf Limited, Edelweiss, Dell India Pvt.Ltd., Franklin Templeton Asset Management (India)Pvt.Ld, Belkin, Bajaj Allianz Life Insurance Company Limited, Itc, Tata AigServices:

Rural Outdoor Retail

o Percept KnoriginPercept Knorigin has strong research, analytical, and execution capability in the fieldof digital marketing is spreaded across online, mobile and gaming verticals.


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Major Clients: NIIT, Saadi.com, Tata AIG, The Week, Acer, DellServices:

VAS SERVICES Streaming Services IVVR Advertising M RBT Storefront Solutions Digital TV

ADVERTISING SERVICES Online & Mobile Video Advertising Operator Deck Advertising

Online products and brand

o Percept ActivPercept Activ, the Strategic Business Unit of Percept Sports & Entertainment, wasestablished in October 2010 with a vision to focus on Brand Activation projectsfunctioning in the domain of below-the-line brand communication activities,encompassing promotional and event based activation.Major Clients: Dabur, Canon , Birla tyres ,Emerson, Sandvik, Loreal, Uninor,Samsung, Sony, AKzanoble, Godfrey Philips,

Communications Section

o Percept/HPercept/H is the flagship advertising agency of Percept Limited, that services Indianand multinational brands in India. Percept/H is a 50:50 joint venture betweenPercept and Hakuhodo Inc.Major Clients: DLF, Bharti, Beetel, MTNL, Canon, JVC, Congress, Toyota, ElectroluxServices:

Advertising Brand and Marketing Consultancy Design and Packaging Below the line

o Hakuhodo PerceptHakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying servicesMajor Clients: Maruti Suzuki, Citizen, Panasonic, Sharp, Nissin Foods

o IBD IndiaIBD India is the Integrated Brand Development division of Percept-Hakuhodo thatoffers creative solutions across the entire communication spectrum. IBD India has astrategic alliance with Hakuhodo Inc.Major Clients: Panasonic, Indias Pens, Kelloggs, G7, Aj mal, Beer CafServices:


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Integrated Marketing Communication Rabid Films Packaging Design iDigital

o MASH AdvertisingMASH, a subsidiary of Percept/H, is an advertising agency from the Percept Group,servicing Indian and Multi-national brands across IndiaMajor Clients: Carrier, Toshiba, DLF, ParsvnathServices:

Advertising Brand and Marketing Consultancy Design and Packaging Below the line

o Percept Gulf Fz LLCPercept Gulf Fz LLC is a joint venture between Percept and Hakuhodo Percept.Percept Gulf is one of the fastest growing agencies in the UAE with staff strength of over 50 people across 10 nationalities.Major Clients: Galadari Automobiles, Country Club Hotels, Apparel Group, LalsGroup.Services:

Strategic Brand Planning Creative Development

Below the Line Development Media Planning & Buying Key Account Management Online Development Public Relations Event Management

o Percept Profile Percept Profile focuses on research and knowledge management and provides aholistic approach towards brand image creation and management.Major Clients: Forbes India, BSNL, Bridgestone Tyres, T10 Gully CricketServices:

Strategic Brand Planning Creative Development Below the Line Development Media Planning & Buying Key Account Management Online Development Public Relations

Event Management


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o Perspectrum Perspectrum Consultancy is Indias only market research driven IntegratedMarketing Communication (IMC) consultancy that offers innovative marketing andcommunication solutions based on a cohesive and integrated approach.Perspectrums proprietary IMC research tool, Perspectrum Thrust utilizes onlythose strategic disciplines of communication that are relevant, consistent and makethe best impact on the ever changing Indian consumer.Major Clients: Idea Cellular, Bharati, Sea Horse, Reliance Telecom

Ads Analysis

Video ads

Company: Fedex

http://www.percepth.in/fedex_scientist_film_35_sec.html

Target: The person who wants courier service that is fast and reliable.

Objective: To promote their service and earn profit

Launch: 2010-11

Rating:

Creative: 4/5

Appealing: 4.5/5

Effective message delivery: 4/5

Attractiveness: 3.5/5

Ease of understanding: 4/5

Overall Score: 4/5

Impact: Profit increase due to increase in customer database
http://www.percepth.in/fedex_scientist_film_35_sec.htmlhttp://www.percepth.in/fedex_scientist_film_35_sec.htmlhttp://www.percepth.in/fedex_scientist_film_35_sec.html


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Organization: RBI

http://www.youtube.com/watch?v=WMT2KnlSY9U

Target: Everyone in India

Objective: Celebration of 75 th anniversary, awareness of RBIs activities and creating a sense of safety.

Launch: 2010

Rating:

Creative: 3/5

Appealing: 3.5/5


Attractiveness: 3/5


Overall Score: 3.5/5

Impact: More awareness among people about RBIs activities
http://www.youtube.com/watch?v=WMT2KnlSY9Uhttp://www.youtube.com/watch?v=WMT2KnlSY9Uhttp://www.youtube.com/watch?v=WMT2KnlSY9U


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Organization: SAHARA

Target: Anyone who can understand English

Objective: Creating a brand image

Launch: 2009

Rating:

Creative: 2.5/5

Appealing: 3/5


Attractiveness: 2/5




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Organization: Georgia Gullini

Target: Rich and Elite

Objective: To increase the sale

Rating:

Creative: 2.5/5

Appealing: 2.5/5


Attractiveness: 2/5


Overall Score: 2/5


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Organization: Bhuwalka Jewellers



Rating:

Creative: 3.5/5

Appealing: 3.5/5


Attractiveness: 3/5




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Organization: Harshang Zaveri



Rating:

Creative: 3.5/5

Appealing: 3/5

Effective message delivery: 2.5/5

Attractiveness: 3/5


Overall Score: 3/5


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Organization: SAHARA

Target: Anyone who can understand English

Objective: Creating a brand image

Launch: 2009

Rating:

Creative: 3/5

Appealing: 3/5


Attractiveness: 2.5/5


Overall Score: 3/5

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