perceived legitimacy: fundraising strategy
TRANSCRIPT
YOUR PITCH DECK
Typically 4-8 minutesSituation: Demo Days, Peak General/Initial Interest in product for potential clients or investors, Non-accredited investors/individualsTop-level deck without diving into too much detail A standard pitch should tell a story about your company, industry, and show your inspirational & unique solutionsOur recommended content structure serves as a general rule of thumb. Every pitch & company is unique, so deviate as necessary without disrupting your story's flowExample TED Talks
YOUR PITCH DECK
Before you start making the slides, WRITE A SCRIPT!
Do not put more than a few words per slide, the focus should be on you the presenter. Your deck should visually support your script.
Titles of slides should not be vague (ie. Instead of “PROBLEM” be specific immediately, like “MILLENIALS DON’T BUY FERRETS”
Consistent branding is key (stay within guidelines of fonts, colors, general aesthetic). Again, this makes you look prepared, committed, and capable of presenting yourself professionally.
YOUR INVESTOR DECK
General Info - Everything you put together in your Pitch deck + more detail (financials and other market numbers, This deck should encompass all the corners of your business plan for the proposed venture)
Time: 10-20 minutes, depending on VC & environment pitchingSituation: Accredited Investors in private setting
Basic Design RulesInvestor decks are often sent via email prior to meetings, and thus should contain more content & company details.NUMBERS & RISK are important
Content & StrategyRESEARCH VC. Some firms or individuals may have a preference on presentations (ie. # slides, time limits, required content etc.)Each deck should be tweaked according to the VCFinancial Appendix: show your math (for Q&A at end)
YOUR TECHNICAL DECK
Time: varies, and some slides can accompany other decksSituation: Seriously interested clients, Accredited Investors, FAQ/Appendix slides
Basic Design RulesCan be content heavy
Content & StrategyShow IP to a certain degreeMay serve as an appendix to other decks
ARE YOU A ROCKSTAR?
NO. You are not going to show up to your first meeting and by way of your sheer brilliance fall ass-backward into money. You should seriously practice your pitch and know the contents backwards and forwards.