TUGAS AKHIR

PERANCANGAN INFORMASI GRAFIS BENGKEL

“ DODO MOTOR ” TANGERANG

Disusun Untuk Memenuhi Persyaratan Gelar Sarjana Strata Satu (S1)

Jurusan Desain Produk Grafis Dan Multimedia

Oleh: PRIYA SUSENA NIM 41905120007

Pembimbing:

Lukman Arief, S.Ds

PROGRAM STUDI DESAIN PRODUK GRAFIS & MULTIMEDIA

FAKULTAS TEKNIK PERENCANAAN DAN DESAIN UNIVERSITAS MERCU BUANA – JAKARTA

2013

http://digilib.mercubuana.ac.id/

http://digilib.mercubuana.ac.id/

http://digilib.mercubuana.ac.id/

http://digilib.mercubuana.ac.id/

vii  

DAFTAR ISI

COVER DALAM ................................................................................... i

HALAMAN PERNYATAAN ........................................................... ii

HALAMAN PENGESAHAN ........................................................... iii

ABSTRACT ............................................................................................... iv

ABSTRAK ............................................................................................... v

KATA PENGANTAR ....................................................................... vi

DAFTAR ISI ................................................................................... vii-viii

DAFTAR GAMBAR ....................................................................... ix

BAB I PENDAHULUAN ........................................................... 1

1.1 Latar Belakang ........................................................... 1-3 1.2 State Of The Art ........................................................... 3

1.3 Contoh Hasil Karya ............................................... 3-6

1.4 Peluang dan Tantangan ............................................... 6-7

BAB II METODOLOGI ........................................................... 8

2.1 Identifikasi Masalah ............................................... 8

2.2 Batasan Masalah ........................................................... 8-9

2.3 Maksud dan Tujuan ............................................... 9-10

2.4 Metode Pengumpulan Data ................................... 10

2.4.1 Metode Kuantitatif ............................................... 10

2.4.2 Metode Kualitatif ............................................... 10

2.5 Sistematika Kerangka Berfikir......................................... 11

2.5.1 Proses Spesifik ............................................................ 12

BAB III DATA ........................................................................ 13

3.1 Data Objek ............................................................ 13

3.1.1 Profile Usaha ............................................................ 13

3.1.2 Pelayanan Usaha Bengkel .................................... 13-15

3.1.3 Target Konsumen Bengkel .................................... 15-16

3.1.4 Citra Bengkel ............................................................ 16-17

3.2 Data Teknis ............................................................ 17

3.2.1 Tabel Data Perancangan .................................... 17-18

http://digilib.mercubuana.ac.id/

viii

3.2.2 Uraian Data Perancangan .................................... 18

3.3 Objek Referensi Karya Sejenis .................................... 18-19

3.4 Karakteristik Fisual ................................................ 19-20

3.4.1 Warna ........................................................................ 20-22

3.4.2 Huruf dan Tipografi ................................................ 22-23

3.4.3 Tata Letak (layout) ................................................ 23-25

BAB IV KONSEP PERANCANGAN .................................... 26

4.1 Desain Sketsa Manual Logo Alternatif ........................ 26

4.1.1 Desain Digital Logo Alternatif .................................... 27

4.1.2 Desain Logo Ok ................................................ 28

4.2 Desain Sketsa Manual Brosur .................................... 29

4.2.1 Desain Brosur Digital ................................................ 30

4.3 Desain Spanduk ............................................................ 31

4.4 Desain X – Banner ................................................ 32

4.5 Desain Neon Box ............................................................ 33

4.6 Desain Stampel dan Nota Bon .................................... 34

4.7 Desain Pemasangan Media .................................... 35

4.8 Desain T – Shirt ............................................................ 36

4.9 Desain Souvenir ............................................................ 37

BAB V KESIMPULAN DAN SARAN .................................... 38

5.1 Kesimpulan ............................................................ 38

5.2 Saran ........................................................................ 38

DAFTAR PUSTAKA ……………………………………… 39

LAMPIRAN ........................................................................ 39

Foto Pada Saat Pameran Di Kampus .................................... 40-42

http://digilib.mercubuana.ac.id/

ix  

DAFTAR GAMBAR

Gb. 1. Contoh 1 ........................................................................ 3

Gb. 2. Contoh 2 ........................................................................ 4

Gb. 3. Contoh 3 dan 4 ........................................................................ 5

Gb. 4. Gambar bengkel, aksesories, modifikasi .................................... 13-15

Gb. 5. Foto Bengkel ........................................................................ 16-17

Gb. 6. Objek Referensi ........................................................................ 19

Gb. 7. Desain Sketsa Logo ........................................................................ 26

Gb. 8. Desain Digital Logo ........................................................................ 27

Gb. 9. Desain Logo Ok ........................................................................ 28

Gb. 10. Desain Sketsa Brosur ........................................................................ 29

Gb. 11. Desain Brosur Digital ........................................................................ 30

Gb. 12. Desain Spanduk ........................................................................ 31

Gb. 13. Desain X – Banner ........................................................................ 32

Gb. 14. Desain Neon Box ........................................................................ 33

Gb. 15. Desain Stampel dan Nota Bon ................................................ 34

Gb. 16. Desain Pemasangan Media ............................................................ 35

Gb. 17. Desain T – Shirt ........................................................................ 36

Gb. 18. Desain Souvenier ........................................................................ 37

Gb. 19. Foto Pameran di Kampus ............................................................ 39-41

http://digilib.mercubuana.ac.id/