pepsico presentation final

8/4/2019 Pepsico Presentation Final

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Presented by:

Nitesh WaghelaSagar MoreMayur KanareSushantLancy Fernandes



Nitesh WaghelaNitesh Waghela

Sagar MoreSagar MoreMayur KhannaMayur KhannaSushantSushantLancyLancy

Presented by:



HistoryHistory

1898:1898: Pepsi foundedPepsi founded

1923:1923: PepsiPepsi--Cola declar es BankruptcyCola declar es Bankruptcy

1923:1923: Roy C. Marginal buys Pepsi and PepsiRoy C. Marginal buys Pepsi and Pepsi--

Cola Cor poration formedCola Cor poration formed

1934:1934: Pepsi begins selling 12oz bottles for 5Pepsi begins selling 12oz bottles for 5

centscents

1946:1946:WWIIsugar rationing

WWIIsugar rationing

Pepsi buys a sugar plantationPepsi buys a sugar plantation

in Cubain Cuba

1898: Pepsi founded

1923:Pepsi-Cola declar es Bankruptcy

1923: Roy C. Marginal buys Pepsi and Pepsi-Cola

Cor poration formed

1934: Pepsi begins selling 12oz bottles for 5 cents

1946: WWII sugar rationing Pepsi buys a sugar plantation

in Cuba

History



HistoryHistory






centscents


WWIIsugar rationing


in Cubain Cuba

1950: Alfr ed Steele becomes CEO Joan Crawfordpromotes Pepsi brand

1956: 149 Bottling Plants in 62 countries

1962: Pepsi¶s sixth new logo ³Pepsi Generation´

1964: Diet Pepsi introduced

1964: Pepsi acquir es Mountain Dew

History Continued«



HistoryHistory






centscents


WWIIsugar rationing


in Cubain Cuba

1965: Frito Lay merges with Pepsi-Cola Becomes

Pepsico

1965: Mountain Dew¶s first campaign

³Ya-Hoo Mountain Dew«It'll tickle your innards´

1966: Doritos chips Introduced

1966: Pepsi enters the Japanese and European markets.

History Continued«



HistoryHistory






centscents


WWIIsugar rationing


in Cubain Cuba

1.1 Why Companies needs to be Globalize?

To Broaden the markets

To seek raw materials

To seek the technologies

To seek the production efficiencies

To avoid political hurdles

To diversify

To postpone the payment of domestic taxes

To counter foreign investments by competitors



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

1.2 Foreign Market Entrant Strategy

Management ControlFranchisingPiggy BackStrategic AllianceTurn Key ProjectsContract ManufacturingManufacturing

Indirect ExportDirect ExportJoint VenturesMergersAcquisitions

Assembly line operationLicensing



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

1.3 Hurdles faced by PepsiCo during 1980¶ s

In 1988, the threatening letter by George Fernandes. There should be no import of cola concentrate There should be no use of foreign brand name. Lack of liberalization 100% FDI was not allowed

Agricultural sector was the priority



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

2.1 Strategy Adopted By Pepsi

Promoting and developing the export of Indian Agro-basedproducts, though it got rejected.

Each cola import would be in return of exporting juiceconcentrate from Punjab.

Development and Welfare of State.

Bringing about Agriculture Revolution in state. Creating Employments.

Terrorists to return to society.

Punjab boasted a healthy agricultural sector



HistoryHistory






centscents


WWIIsugar rationing


in Cubain Cuba

Contd«

Development of Areas it planned to operate inDirecting major (75%) investment towards agricultural sectorFocusing on food and Agro-processing.

Boosting the image of Indian products in foreign market.Establishing Agricultural Research Centre.

More emphasis on Exports than imports to improvise the balanceof payment.



HistoryHistory






centscents


WWIIsugar rationing


in Cubain Cuba

3.1 After Liberalization

In 1994, it bought off its partner in venture i.e. Voltas andPAIC.

Establishing wholly owned subsidiary PepsiCo Holding IndiaPvt. Ltd.

Changed name from ³Lehar Pepsi´ to ³Pepsi´

Sold off its Tomato Paste Plant in 1995 Gradually reduce the contract farming Plastic Exports were 67%. Till 1997, the agro research centre was no where.



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

4.1 Contract Framing Initiative

Increase in Tomato crop productionProviding High yield seeds to increase the productivity in thetomato cultivationOffered advanced equipments (Free of cost) to increase thespeed & efficiency

Imported the required material for tomato cultivation



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

4.2 Rationale for Contract Forming

Rationale behind the contract farming was that in one or theother way company insisted on the development of those cropswhich were directly or indirectly related to their businesses such as soft drinks, snacks, fruit juices & mineral water.Other rationale behind the contract farming was to increase their

own business rather than any social welfare.



HistoryHistory






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WWIIsugar rationing


in Cubain Cuba

Contd«

Taken initiative forChilly farmingGroundnuts production over paddy productionRice productionFruits & Vegetable Farming

Encouraging farmers to cultivate potato with low sugar contentfor chips.



Question 2Question 2

Competition



A perf ect match of products A perf ect match of products

Vanilla Pepsi (2002)Vanilla Pepsi (2002)

Tropicana (1998)Tropicana (1998)

Gatorade (2001)Gatorade (2001)

Aquafina Aquafina (1993)(1993)

Cherry Pepsi (1989)Cherry Pepsi (1989) 77--Up (1986)Up (1986)

Diet Pepsi (1964)Diet Pepsi (1964)

Vanilla Coke (2002)Vanilla Coke (2002)

Minute Maid (1960)Minute Maid (1960)

Power Ade (2001)Power Ade (2001)

Dasani (1999)Dasani (1999)

Cherry coke (1985)Cherry coke (1985) Sprite (1960)Sprite (1960)

Diet coke (1982)Diet coke (1982)



Failed Products for PepsiFailed Products for Pepsi

Crystal Clear Pepsi introduced in 1992 andCrystal Clear Pepsi introduced in 1992 and

lasted for a couple years than was pulled off the lasted for a couple years than was pulled off the

market.market.

Pepsi Blue was introduced in 2001 was not aPepsi Blue was introduced in 2001 was not adisappointment and was discontinued due todisappointment and was discontinued due to

lackluster saleslackluster sales

Pepsi One has shown a decline in salesPepsi One has shown a decline in sales



Failed International Marketing for CokeFailed International Marketing for Coke

In 1999 hundr eds of students and adults gotIn 1999 hundr eds of students and adults got

very ill in Belgium and France after drinking coke very ill in Belgium and France after drinking coke

products.products.

�� Led to a r ecall of 14 million cases spanning 5Led to a r ecall of 14 million cases spanning 5European countriesEuropean countries

�� The bottling plant in Europe failed in ther e QualityThe bottling plant in Europe failed in ther e Quality

Control testing.Control testing.

2000: Coke failed in an attempt to buy Quaker 2000: Coke failed in an attempt to buy Quaker Oats from Pepsi for 14 billion.Oats from Pepsi for 14 billion.

pepsico presentation final

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