Pepsi Max4Max

BriefingGenerate brand awareness around Pepsi Max and reach a max of people. The baseline “Max Your Life” has to be clearly communicated

Central idea

From “Max your life” to “Max your game”. The famous game Connect 4 was brought to life

The campaign was developed in 3 parts

Under cover: people could play the game on a specially build website. During this period Pepsi Max wasn’t mentioned

Central ideaReveal: Frank Molnar revealed that Pepsi Max was behind the game in his show Gunk on TMF. The final: the best online players competed with each other on a live event

Results

Numerous articles in the newspapers

Lots of PR coverage

Best of Activation 08:Gold Advertisers JuryBronze creative jury

Press award