pepipost
TRANSCRIPT
We Will Pay For Your Success
Optimized Delivery & Tracking of Triggered Emails
Types of Email
• Peer-to-Peer (P2P)– Corporate (Microsoft Exchange, Linux, Lotus..)– Personal (Gmail, Yahoo, Rediff…)
• Application-to-Person (A2P)– Promotional • One-to-many (Email marketing)
– Triggered • One-to-one (Transactional in nature)
Triggered Emails Delivery using 3rd Party SMTP Relay
Application Server
Triggered Emails
Firewall
• Effective solution compared to Corporate Mail Server• But lacks advanced features & analytics
3rd party Cloud SMTP Relay
Triggered Emails & Bounces
Internal corporate
communication
External corporate
communication
Corporate Emails
Triggered Emails
Corporate Mail Server
What are Triggered Emails?Emails sent by a system to an individual (subscriber) in response to a subscriber action or on occurrence of a pre-defined event
Subscriber Actions
• Password Reset• Online Purchase• Shopping cart abandonment• Social media invites• Sign-up or unsubscribe
Pre-defined Events
• Credit card billing cycle date• Monthly bank statement• Mobile billing cycle date• Payment due date• Birth date/Wedding
Anniversary
What are Triggered Emails?Emails sent by a system to an individual (subscriber) in response to a subscriber action or on occurrence of a pre-defined event
Subscriber Actions
• Password Reset• Online Purchase• Shopping cart abandonment• Social media invites• Sign-up or unsubscribe
Pre-defined Events
• Credit card billing cycle date• Monthly bank statement• Mobile billing cycle date• Payment due date• Birth date/Wedding
Anniversary
In-House SMTP# Particulars In-House SMTP
1 Inbox Delivery
- Inbox delivery rates High
- IP reputation, Email authentication & ISP feedback loops
- Scalable infrastructure
2 Efficient use of Bandwidth
- Queue management for timely email delivery3 Subscriber Activity Management
- Handle email bounces, unsubscribes & spam complaints
4 Reports & Analytics
- Basic reports (sent & bounced)
- Advanced reports in real-time (clicks, opens etc..)
5 Total cost of Ownership (TCO)
- CAPEX Low
- OPEX High
Here’s the Solution
Your Application Server
Triggered Emails
Firewall
PepiPost is a lot more than just basic SMTP Relay >>
Cloud Delivery Engine
Triggered Emails & Bounces
Your Customer
PepiPost Vs In-House SMTP# Particulars In-House
SMTP PepiPost
1 Inbox Delivery
- Inbox delivery rates High Very High
- IP reputation, Email authentication & ISP feedback loops
- Scalable infrastructure
2 Efficient use of Bandwidth
- Queue management for timely email delivery
3 Subscriber Activity Management
- Handling email bounces, unsubscribes & spam complaints
4 Reports & Analytics
- Basic reports (sent & bounced)
- Advanced reports in real-time (clicks, opens etc..)
5 Total cost of Ownership (TCO)
- CAPEX Low Low
- OPEX High Low
Quick & Easy API Integration- Send emails quickly with SMTP API integration- Supports HTTP API for efficient bandwidth utilization
PepiPost – Features & Benefits
# Particulars SMTP API HTTP API
1 Email generationBy the application server
(Application Server Delivery Engine)
By the request handler (Application Server Request
Handler Delivery Engine)
2 Emails sent/API call Single Multiple (upto 1,000 emails/call)
3 Bandwidth Utilization Inefficient Efficient
PepiPost– Features & Benefits (cont’d)
High Inbox Delivery Rates - IP reputation monitoring & scoring- Email authentication (SPF, DKIM & DMARC)- ISP feedback loops
Reports & Logs on panel- Emails sent & bounced - Opens & clicks tracking- Unsubscribes & spam complaints
PepiPost– Features & Benefits (cont’d)
Webhooks - Real-time reporting₋ Get real-time notifications based on the occurrence of
the activity/event (drop, open, bounce, spam, unsubscribe etc) to your specified URLs
₋ Helps plan subsequent actions immediately
Reporting APIFetch reports without logging into PepiPost panel:- Email via a downloadable link- HTTP via Call back URL- FTP via download area
PepiPost – Features & Benefits (cont’d)
Transaction Tracking- Add application’s own transaction ID to each API call - Used to correlate PepiPost’s reports as this transaction ID will be added to the reporting API and/or Webhook call
ABC
PQRXYZ
2FA Secure- Secure login to PepiPost’s dashboard and panel- Requires missed call from a registered mobile number in addition to user name and password
PepiPost – Features & Benefits (cont’d)
24x7 Support- Email, Chat, Phone- Online Documentation/ FAQs available
PepiPost - State-of-the-Art Infrastructure
Redundant Infrastructure - 100+ servers across 3 global data centres- 99.99% uptime
Robust Security - Multiple layers of security & safeguards- Regular security audits by 3rd party vendors
ISO Certified Company- ISO 9001:2008 (Quality Management Standards)- ISO 27001:2005 (Information Security Management)
PepiPost – Highlights
PepiPost – API Integration
SMTP Integration Detail
HTTP API Integration Details
Real time reputation meter demonstrating how ISPs rate your emails.
PepiPost - Dashboard
In-depth Reports & Analytics to track performance by date, date range, week & month
PepiPost – Reports Dashboard
Handle unsubscribes and ensure no emails are sent to these email addresses in future
PepiPost – Unsubscribes Management
PepiPost – Logs
View logs in real time
One last word..
• Focus on creating great apps & powerful messaging• Let PepiPost handle email delivery for you• PepiPost will ensure– Email delivery to your subscribers– In-depth reports retrieval to track performance– Reputation monitoring & scoring for optimized delivery
