peoples. the diamond store. peoples wedding...

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101010851_04 Brown+Partners

2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

PEOPLES WEDDING COLLECTION

The Perfect Moment Begins Here.

Peoples. The Diamond Store.Since 1919, we have helped more couples say “I love you” than any other jewellery store.

Experience

The Peoples Difference

Right Selection

As one of the best known names in fi ne jewellery, Peoples offers the right selection of

fi ne jewellery and watches so you are sure to fi nd exactly what you are looking for.

Right Value

Because we are Peoples, The Diamond Store, we are confi dent that you will always fi nd the

right piece of fi ne jewellery, in the right quality and value to meet your budget.

100 Day Risk-Free Return Policy

Surprise her with the perfect ring worry-free. If she absolutely doesn’t love it, you have

100 days to return your purchase for a FULL refund. No questions asked.*

Convenient Shopping

With more than 150 stores across Canada, Peoples is conveniently located near you. Visit our newest location at PeoplesJewellers.com.

Lifetime Diamond Commitment

Lose your diamond? We’ll replace it at no extra charge.*

Easy Credit Options

Our affordable credit options make it easy to buy.*

Exclusive Ten for Ten Layaway Plan

Put 10% down and pay the rest in ten equal monthly payments. Jewellery buying made easy.*

Upgrade Your Diamond on Peoples

If at any time you wish to upgrade your Peoples diamond ring, we will let you put the original purchase price towards your new diamond.*

*See store for details. Prices shown are valid through December 24, 2010. Merchandise enlarged to show detail and may not always be exactly as pictured. Merchandise may vary by store. Selections may vary by style. Typographic errors subject to correction. Interim markdowns may have been taken.

Limited quantities.

A

B

C

A-B Your Choice $1699, 0.60 CT. T.W.◆

C $199† - $1399, 0.15 - 1.00 CT. T.W.◆Exclusively Ours. All in 14K gold, unless indicated.†Denotes 10K gold.

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

C

A

B

Dazzling Centre DiamondsUp To 0.70 Carat

Featured on Pages 8 and 9.

A-C Your Choice $2499, 1.00 CT. T.W. All in 14K gold.

From the cover: Exclusively Ours.

Your Choice $3999, 2.00 CT. T.W.All in 14K gold.

Peoples, The Diamond Store,

has been Canada’s jeweller since 1919.

Through the years, we have helped more

couples say “I Love You” than any other

jeweller. It is our expertise, knowledge and

size that enables us to bring you the most

exquisite diamonds from around the globe, at

the right value for you. When you are ready to

make your commitment, Peoples will be there

to help you with your diamond purchase.

That’s our commitment to you. We can help

you get it brilliantly, perfectly right.

Our Best Selection. Our Best Value.

Our Promise To You.

Merchandise on these two pages enlarged to show detail and may not always be exactly as pictured. Merchandise may vary by store. Selections may vary by style. Typographic errors subject to correction. Interim markdowns may have been taken. Limited quantities.

2

101010851_04_P_02_19_10.indd 2-19Job#/Client:

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

The Exclusive Celebration Canadian Diamond™

is a 100-facet cut so stunning,

so brilliant, it will leave you breathless.

Solitaire rings in 18K gold

and platinum, available in

round or princess.

For more from our collection,

see Pages 6 and 7.

A $8999, 1.00 Carat

B $8999, 1.00 CaratAll in 18K gold and platinum.

3

A

B

9/20/10 4:34 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

A $299 - $2499, 0.10 - 0.50 Carat

B $349 - $1999, 0.20 - 0.60 CT. T.W.

C-E Your Choice $5699, 1.00 Carat

F-G Your Choice $2299, 1.00 CT. T.W.

H $3499, 1.00 CT. T.W.◆♥

J $2999, 0.80 CT. T.W.◆*♥

K $1799, 0.75 CT. T.W.◆♥

4

All Canadian Diamonds are Independently Certifi ed.Your purchase includes an offi cial diamond grading report that certifi es the quality of your diamond and a Certifi cate

of Authenticity that is our guarantee to you that this diamond is of Canadian origin. ◆Exclusively Ours.

All in 14K gold, unless indicated. *Denotes 18K gold. ♥Only centre stone is Canadian Diamond.

® is a registered trade-mark of Zale Canada Co.

100 Day Risk-Free Return PolicySurprise her, worry-free. If she absolutely doesn’t love it, you have 100 days to return your purchase

for a FULL refund. No questions asked.See store for details.

A

B

F

G

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C

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Canadian Certifi ed Diamond Centre

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

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The Crown Diamond® CollectionNear colourless diamonds offering quality and value.

0.33 Carat and larger are independently certifi ed.‡

The Prestige Diamond® CollectionHand-selected, near colourless independently certifi ed‡

diamonds with outstanding clarity and colour.

C

The Crown Diamond® Collection

Your ChoiceA-C Round-cut in

white or yellow gold. Princess-cut in white gold.

$399, 0.20 Carat

$699, 0.33 Carat‡

$1299, 0.50 Carat‡

$1999, 0.70 Carat‡

$3699, 1.00 Carat‡

The Prestige Diamond® CollectionAll independently certifi ed.

Your ChoiceD-F Round or

princess-cut in 18K gold.

$899, 0.33 Carat*

$1699, 0.50 Carat*

$2499, 0.70 Carat*

$5499, 1.00 Carat*

G $4999, 1.00 Carat

H-J Your Choice $2499, 1.00 CT. T.W.‡

G

5


There is nothing so classically elegant as a diamond solitaire to represent the promise of everlasting love.

Diamond Solitaire Rings

‡Includes an official certificate that authenticates the quality of your diamond purchase.All in 14K gold, unless indicated. *Denotes 18K gold.

9/20/10 4:34 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

To exemplify Peoples diamond expertise, we created

a diamond more dazzling and more breathtaking than any other

– the Celebration Canadian Diamond™. We commissioned the

industry’s foremost diamond artisans. After two years, those

artisans, with generations of experience crafting the world’s

most exquisite diamonds, perfected a design that we bring

exclusively to you.

Each Celebration Canadian Diamond features 100 facets

to capture almost twice the light of a traditional round or

princess-cut diamond. Added light brings more brilliance and

sparkle to each diamond. Every Celebration Canadian Diamond

is Independently Certified and comes with a Certificate of

Authenticity that is our guarantee to you that this diamond

is of Canadian origin. This diamond proudly possesses

laser inscriptions of our registered trademark and its own

unique number that identifies the Canadian mine in which it

was discovered.

Celebration Canadian Diamond

rings in 18K gold.

Celebration Canadian Diamond Centre

solitaire earrings in 18K gold.

Celebration Canadian Diamond Centre

pendant in 18K gold.

Celebrate The Moment.

A $1999, 0.50 CT. T.W.*

B $4499, 1.00 CT. T.W.

C $4499, 0.75 CT. T.W.*

D $1999, 0.60 CT. T.W.*

E $5999, 1.00 CT. T.W.

6 *Only centre stone is Celebration Canadian Diamond.

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C

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

Certifi ed Quality:Each exclusive Celebration Canadian Diamond has been certifi ed for the four C’s (cut, colour, clarity, and carat weight) and graded for polish and symmetry. All information about your diamond, including measurements, is provided to you on a Diamond Grading Report specifi c to your diamond.

The Celebration Canadian Diamond™ is mined in CanadaThen each Celebration Canadian Diamond undergoes a rigorous fi ve-step examination to select it from among all other Canadian diamonds, based on colour and clarity. When we do fi nd those rarest of diamonds, only then do we proceed to the stage that makes a Celebration Canadian Diamond our most brilliant diamond ever: its cut.

Cut Is The Most Important “C” Of The 4 C’s Well-cut diamonds maximize brilliance and light dispersion – quite simply, they are full of fi re. Every Celebration Canadian Diamond is cut to exacting precision with 100 facets, almost twice those of standard 58-facet round brilliant diamonds, because more facets mean the Celebration Canadian Diamond has more dispersion and more brilliance.

The proprietary and patented cut of the Celebration Canadian Diamond requires the proportions of the diamond to be absolutely exact. Much like a sculptor painstakingly removes the marble with a chisel to reveal the masterpiece deep within, we may lose up to half the weight of the stone in the process in order to maximize the Celebration Canadian Diamond’s brilliance and sparkle.

How A Diamond Handles LightIt is the cut that enables a diamond to make the best use of light.

1. Well Cut - Light is reflected from one facet to another and then disperses through the top of the diamond.

2. Too Deep - Light escapes through the opposite side of the pavilion.

3. Too Shallow - Light passes through the pavilion before it can be reflected.


Canadian Patent #111357 Zale Canada Co. 7

Diamond shapes may not be available in all carat weights and all carat weights may not be available in all stores.

Cut:

Princess-Cut

Top View Bottom View Side View

Round-Cut

Top View Bottom View Side View

Carat Weight: The Celebration Canadian Diamond solitaire is available in round or princess-cut in sizes ranging from 0.30 to 2.00 carats.

Clarity:Diamond clarity is a term used to describe the absence or presence of internal characteristics, called inclusions. The Celebration Canadian Diamond has a minimum SI

2 clarity.

(IF) Internally Flawless(VVS) Very Very Slight Inclusions(VS) Very Slight Inclusions

(SI) Slight Inclusions (I) Inclusions (clearly visible)

The Celebration Canadian Diamond

IF VVS1-2 I1 I2 I3VS1-2

SI1-2

Colour:The whiter the diamond, the greater its value. The Celebration Canadian Diamond is near colourless with a minimum I colour.

Faint Yellow

Very Light Yellow

Light Yellow

colourless

K - M

N - R

S - Z

D - F

G - J Near ColourlessThe Celebration Canadian Diamond

9/20/10 4:33 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

The Classic Bridal Collection

A-B Your Choice $2499, 1.00 CT. T.W.◆ C-D Your Choice $999, 0.50 CT. T.W.◆

E $1099 - $2299, 0.50 - 1.00 CT. T.W.

F $2299, 1.00 CT. T.W.

G $1999, 1.45 CT. T.W.◆

H-J Your Choice $499 - $2499, 0.25 - 1.00 CT. T.W.◆

K $249† - $1999, 0.25 - 1.50 CT. T.W.

L $2299 - $3999, 1.00 - 2.00 CT. T.W.◆

M $3999, 2.00 CT. T.W.◆

N-P Your Choice $499 - $3999, 0.25 - 1.50 CT. T.W.◆

R-S Your Choice $399 - $499, 0.20 - 0.25 CT. T.W.

T $999, 0.50 CT. T.W.◆

U $2999, 1.50 CT. T.W.◆

V $2499, 1.00 CT. T.W.

W $3499, 1.50 CT. T.W.◆

A

B C

D

E F

G


8

◆Exclusively Ours. All in 14K gold. †Denotes 10K gold.

Stunning diamond engagement rings, some paired with matching wedding bands to refl ect your personal style.

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

L

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M

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9/20/10 4:33 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

Job#/Client:

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

A $699, 0.38 CT. T.W.◆

B $699, 0.33 CT. T.W.◆

C $3499, 1.70 CT. T.W.◆

D $3999, 2.00 CT. T.W.◆

E $1899, 0.87 CT. T.W.◆

F $549, 0.20 CT. T.W.◆

G $1699, 0.60 CT. T.W.◆

H $1699, 0.60 CT. T.W.◆

J $199† - $1399, 0.15 - 1.00 CT. T.W.

A

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H

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C

G

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F

D

Diamond Engagement Insert Ring Sets

A $2199, 1.50 CT. T.W.

B $2199, 1.00 CT. T.W.

C $2799, 1.50 CT. T.W.

D $2999, 1.60 CT. T.W.

All in 14K gold.

A distinctive collection of bridal rings that nest the delicate engagement ring into the wedding band for a look of pure elegance.

11

D


◆Exclusively Ours. All in 14K gold, unless indicated. †Denotes 10K gold.

Breathtaking diamond solitaires surrounded by dazzling diamonds are classic and romantic.

A

C

Enhance Your Love Bridal Collection, Exclusively Ours

10

B

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

D

Tell the perfect love story of your past, your present and your future with a three-stone diamond ring from the Peoples signature engraved collection.

A

B

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C

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

Your Past, Your Present, Your FutureThree-Stone Diamond Rings

A-B Your Choice $1699, 1.00 CT. T.W.

C $999 - $1999, 0.50 - 1.00 CT. T.W.

D $499 - $799, 0.20 - 0.33 CT. T.W.

E $1999, 1.00 CT. T.W.◆

F $1599, 0.75 CT. T.W.◆

G $599, 0.33 CT. T.W. H-J Your Choice $2499, 1.00 CT. T.W.◆

K-L Your Choice $189M-N Your Choice $699 - $3499, 0.50 - 1.50 CT. T.W.

P $1799, 1.00 CT. T.W.

R $1999, 1.00 CT. T.W.◆

S $2499, 1.00 CT. T.W.

T $799 - $2499, 0.50 - 1.00 CT. T.W.

M

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E

H

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R

S

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T

K

LG

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◆Exclusively Ours. All in 14K gold.

9/20/10 4:31 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

A

B

The Contemporary Bridal Collection

Lifetime Diamond CommitmentLose your diamond? We’ll replace it at no

extra charge. See store for details.14

Elegant diamonds crafted in contemporary settings offer big,

bold looks at a great value.

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

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◆Exclusively Ours. All in 14K gold.

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A-B Your Choice $5499, 4.00 CT. T.W.C-D Your Choice $1499, 1.25 CT. T.W.◆

E $1499, 1.00 CT. T.W.◆

F $1499, 1.25 CT. T.W.◆

G $999 - $2299, 0.50 - 1.50 CT. T.W.◆

H $1299, 0.75 CT. T.W.◆

J $999 - $2999, 0.50 - 2.00 CT. T.W.

K $1599 - $2999, 1.00 - 2.00 CT. T.W.

L-M Your Choice $799 - $1499, 0.50 - 1.00 CT. T.W.

9/20/10 4:31 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

16

B

A

C

D

E

The wedding band is the ultimate symbol of commitment

between two people in love.

The Classic Wedding Band Collection

A-C Your Choice $59 - $449, Available in 10K and 14K white or yellow gold, 2mm - 6mm.

D $549, 14K gold

E $699, 14K gold

101010851_04_P_16_05_7.indd 16-5Job#/Client:

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

The Ladies’ Diamond Wedding Band Collection

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A

B

C

D

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G H

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A-B Your Choice $249† - $1999, 0.25 - 1.50 CT. T.W.

C $199† - $1399, 0.15 - 1.00 CT. T.W.

D-E Your Choice $399 - $1399, 0.25 - 1.00 CT. T.W.

F $699, 1.00 CT. T.W.

G $299, 0.50 CT. T.W.†

Available in white gold.

H $299, 0.50 CT. T.W.†

J $999, 2.00 CT. T.W.†

K $399 - $1499, 0.25 - 1.00 CT. T.W.

L-N Solitaire sold separately.

L $599, 0.25 CT. T.W.

M $499, 0.25 CT. T.W. Available in yellow gold.

N $399, 0.14 CT. T.W.

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M


All in 14K gold, unless indicated. †Denotes 10K gold.

L M N

9/20/10 4:30 PM

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2010 Bridal

CMYK+PMS BLACK

7.75" X 8"

1/8"

PEOPLES

B

E

F

H

A

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Easy Payment OptionsOur affordable credit options make it easy to

buy, as well as our exclusive Ten for Ten Layaway Plan: Put 10% down and pay the rest in ten equal monthly payments. Jewellery buying made easy.

See store for details.

The Men’s Diamond Wedding

Band Collection

With your choice of classic diamond designs or contemporary metals, Peoples has

the wedding band to fi t his personal style.

A-B Your Choice $249, 0.10 CT. T.W.†

C-D Your Choice $599 - $899, 0.25 - 0.50 CT. T.W.

E $599, 0.25 CT. T.W.

F $599 - $899, 0.25 - 0.50 CT. T.W.

G $599 - $1799, 0.25 - 1.00 CT. T.W.

H $599 - $1199, 0.25 - 0.50 CT. T.W.

G

A-H in 14K gold, unless indicated. †Denotes 10K gold.

101010851_04_P_18_03_8.indd 18-3Job#/Client:

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2010 Bridal

CMYK+PMS BLACK

7.75” X 8”

1/8”

PEOPLES

Tungsten

Highly durable and scratch-resistant, tungsten makes a great choice for your active guy. Select styles now available

in classic gray, black or white.

H

F

C

E

G

J

NEW Cobalt

Cobalt is sleek and contemporary in a bold look of “bright white”

as a man’s wedding band.

Titanium

Titanium is super lightweight and hypoallergenic, making it comfortable and easy to wear.

Stainless Steel

For all-purpose durability and rugged good looks, choose from our popular

stainless steel collection.

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A-B Your Choice $99, Stainless Steel

C-D Your Choice $199, Cobalt

E $349, 0.15 CT. T.W., Cobalt

F $99, Titanium

G-J Your Choice $299, Tungsten

K $199, Tungsten

L-M Your Choice $299, Tungsten

N $399, 0.09 CT. T.W., Tungsten

9/20/10 4:29 PM

peoples. the diamond store. peoples wedding...

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