People Sourcing Certification Program Materials – Updated May 21, 2012

Below you will find the outline for six 90-minute lectures that are given during the two full training days in the People

Sourcing Certification Program.

Program Goals

• Learn the basic hands-on People Sourcing skills

• Acquire a “bag of tricks”

• Understand the ideas behind the peoplesourcing methods and technologies

• Be able to customize the methods for your area (industry, geography)

• Practice to master the new skills

• Raise productivity and success rate

• Get comfortable sourcing and enjoy it

• Be able to stay on top of the news and changes

OUTLINE FOR THE SIX LECTURES:

Level I. Session 1. Search

About PeopleSourcing

Search Engines

• The Boolean logic

• The Fundamentals of Google Search

Syntax rules: the core operators; X-raying; special characters

Settings and Options

• Strategies and Best Practices

Excluding false positives

Searching process

• Search Engines Comparison

• Bing overview

• Metasearch engines

Internet Research

• Terminology research

• Finding target companies

• Job Title research

• Where do the potential leads “hang out”?

Memberships

Events

Level I. Session 2. Social Networks

Introduction to Social Networks

• “Social” Recruiting Advantages

• Communicating options

Call or email?

The Top Networks

LinkedIn In-depth

• LinkedIn vs. Job Boards

• Levels of membership

• How to properly use people search

• Uncovering Hidden names

• How to Communicate with Members

• What can be revealed by X-raying

Facebook

• People search applications

Google-Plus

• What Google-plus means for your business

• People search techniques

Twitter techniques for branding

Summary

Level I. Session 3. Tools

What makes peoplesourcing productive

• What can be automated

• What about the phone?

People Finders

• Pipl; Zoominfo; Jigsaw

X-raying vs. searching “inside”

• How to X-ray membership sites

Parsing, Sorting, and Filtering Tools

• Email Extractors

• Browser Extensions

Finding contact information

• Verification

• Xobni

Distributed profiles and “Dream Software”

[Teamwork.] Saving and sharing searches

Searching Internationally

Posting Jobs

Putting it all together

• Step-by-step Peoplesourcing Scenarios

Keep and improve your peoplesourcing skills

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Level II. Session 1. Search

Search Engines

• How Search Engines Work

• Deep and Surface Web

• Real Time Web

Google Search

• Syntax rules

• Fill In the Blanks: The Asterisk

• Related

• Controlling the Display

• Searching Verbatim

• Excluding Junk Results

• Custom Search Engines

• Captchas

Searching Without Google

• Search Engines Comparison

• Bing/Yahoo syntax

• Blekko

• DuckDuckGo

• Exalead

How to Find

• Resumes and CVs

• Social Profiles

• Lists of Prospects

Searching Publications

Semantic Search

Level II. Session 2. Social Networks

Social Recruiting" Advantages

LinkedIn In-depth

• How to Communicate with Members

• X-raying

• LinkedIn Signal

• Recently Updated Profiles

• LinkedIn Secret Productivity Tips

Cross-referencing with

• Facebook

• Google-Plus

Google-Plus Peoplesourcing

• Techniques and Limitations

People Search on Twitter

More Networks

• Quora

• Pinterest

• Meetup

Blogs

Assessing Networks

Level II. Session 3. Tools

What Can and Cannot be Automated

How People Finders work

Lead Generation

People Finders

X-raying Membership Sites

Finding Contact Information

Cross-Referencing

• The Find Friends Function

Browser Add-Ons

• Outwit Hub

Email Add-Ons

Excel in Sourcing

Distributed Profiles and “Dream Software”

Cross-Posting Jobs

Keep and improve your peoplesourcing skills

Any questions, please email us.