People-Powered Politics 2008 POST-ELECTION REPORT

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IntroductIon

In September of 1998, Wes Boyd and Joan Blades started

MoveOn with just $89.95 and one big idea: use technology

to bring people back into American politics. It seemed

crazy at the time, but since then, MoveOn has grown

to 4.5 million strong and the technology we helped to

pioneer is now commonplace among campaigns. And in

2008, American politics is more people-powered than it

has ever been.

Technology has created more direct communication

between constituents and their elected officials, allowed

groups of small donors to compete with the influence

of big money in Washington, and helped millions to get

involved and make a difference in the most critical election

in modern history. While we have a lot of work still to

do to level the playing field, we’ve taken dramatic steps

in the right direction. And nothing proves the power of

this principle better than Barack Obama’s campaign for

President. With an incredible grasp of technology and

a dedication to on-the-ground organizing, the Obama

campaign built an infrastructure early on which made so

many Americans, and most of our members, excited to get

involved.

MoveOn members made it clear from early 2007 that

electing a progressive president was our top priority. After

our members endorsed Obama early in the primaries, we

launched the largest volunteer mobilization in MoveOn’s

history to help Obama secure the nomination.

As we reached the general election, MoveOn members’

participation in the campaign skyrocketed. We contributed

almost 1 million volunteers to Obama’s campaign who

together worked more than 20.8 million hours to put

Obama in the White House.

From virtual phone banks to house parties, the organizing

tactics we helped to pioneer in the last few election cycles

Young people get out the vote for Barack Obama in record numbers.

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have been adopted broadly, and MoveOn members were

among the most skilled veterans at using these tools to

help elect Obama.

MoveOn pioneered online giving in 1999, and online small-

donor cultivation has been a key part of our strategy ever

since. So, we see the enthusiasm and participation from

small donors in this year’s election as an indication of both

an inspiring candidate and a campaign ethic dedicated to

giving ordinary people power on- and off-line.

All told this election cycle, MoveOn members:

Delivered over 933,800 volunteers and over •

$88,000,000 for Barack Obama.

Helped to mobilize• young folks, adding more than 1 million people in Generation Obama to the MoveOn ranks, registering nearly half a million with our friends at Progressive Future, and turning them out in battleground states.

Helped Democrats win at least six Senate seats [three •

races are still outstanding at the time of this report]

with almost $3,854,978.92 in small donor contributions,

ads, and direct mail in key Senate states.

Put North Carolina over the top, raising and spending • $3,073,503.30 to run ads, support Kay Hagan, and register new voters in the state.

MoveOn didn’t do this alone, of course. From SEIU to

Brave New Films to VoteVets, we were honored to work

with and alongside dozens of organizations to build a

progressive infrastructure to help Obama make the change

Americans want to see.

Bottom line, 2008 has seen the greatest democratization

of American politics in a generation – and regardless of

where on the political spectrum you stand, that’s a very

good, very healthy thing.

Sma$$&onorCon+ribu/ons:Con+ribu/ons2n3er5200

0

100,000,000

200,000,000

300,000,000

400,000,000

2004 2008

Bush

Kerry

McCain

Obama

Source:Cen+erDorEesFonsiGeHo$i/cs

Contributions under $200 skyrocketed this election cycle, showing a renewed engagement in the political process

from Americans all over the country.

‘‘ ’’

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ElEctIng Barack oBama

In just a few years, the members of MoveOn have once again demonstrated that real change comes not from the top-

down, but from the bottom-up. From their principled opposition to the Iraq war – a war I also opposed from the start –

to their strong support for a number of progressive causes, MoveOn shows what Americans can achieve when we come

together in a grassroots movement for change. I thank them for their support and look forward to working with their

members in the weeks and months ahead.

– Senator Barack Obama, February 1st, 2008On the day of MoveOn’s endorsement of Obama for President

MoveOn members pulled out all the stops to elect Barack

Obama, donating over $88,000,000 and volunteering over

20,841,507 hours.

MoveOn has been a pioneer in “online-to-offline

organizing” – using email and the web to help folks make

an impact in their neighborhoods. This cycle, MoveOn

members in battleground states received daily emails

alerting them to specific needs at their local Obama office,

along with hand-written updates from local volunteer

leaders. These regular and distributed communications

tripled our recruitment rates over the course of the

campaign and turned out almost one million MoveOn

members to canvass, phone bank and register voters for

Obama over the course of the campaign.

Recruitment engine: With lots of enthusiastic members

in “safe” states, we came up with a unique solution

to the ever increasing need for volunteers in the key

battleground states. Members in states such as Texas and

Vermont became a “recruitment engine,” calling every

single MoveOn member in battleground states to get them

to their local Obama office.

Reaching out across the country: With MoveOn’s small

staff, running traditional campaign phone banks simply

wasn’t an option. But the technology we pioneered in

2006 for our “Call for Change” program provided the

solution. MoveOn members made 2.14 million calls at

decentralized “phone parties” where neighborhood

progressives would gather, cell phones in hand, and call

through lists of MoveOn members in battleground states

like Ohio and Virginia. MoveOn members also made

557,000 recruitment calls from home on our easy-to-use

web tool – including Richard S., of Mill Valley, CA, who

made an astounding 5,431 recruitment calls!

Working directly with the Obama campaign: In a first-

ever for MoveOn, our members joined forces with the

Obama field campaign to mobilize voters across all 50

states. Our members brought years of field experience to

the Obama team, filling their ranks with veteran organizers

and enthusiastic volunteers. We turned out over 250,000

volunteers directly through our website to the campaign.

All told, almost a million MoveOn members participated in

the campaign, far out-doing our participation in 2004.

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‘‘ ’’5

This story started more than a year and a half ago when

our members flocked in April 2007 to our Virtual Town

all meeting on Iraq. Out of a field of seven candidates,

Obama won the town hall with 28% of the vote, largely

due to his strong position on ending the Iraq war – a war

our members had opposed from the start.

On February 1, 2008, five days before “Super Tuesday,”

MoveOn members voted by 70 percent to endorse Barack

Obama – the first presidential endorsement in our history.

MoveOn member Christine Y. in New Jersey summed up

the feeling of so many voters:

I’ve never felt so strongly about any one candidate in my

entire life. He’s truly an inspiration to all of us – especially

the younger generation. I will stand by him 100% for as

long as he’s willing to stand up and fight for this country!

In the days that followed, our members infused the

fledgling campaign with over half a million dollars in small

donations – an amount that Obama has subsequently

dwarfed, but at the time provided the campaign with

much-needed resources and helped the campaign build

a foundation for their huge base of small donors.

Members poured personal endorsement e-mails into

primary states, ultimately sending almost 700,000 e-mails

asking friends and family to support Obama in their state

primaries. And in the lead up to March 5, more than

20,000 volunteers called MoveOn members in Texas to

turn them out for Obama to both vote and caucus in the

famous Texas two-step.

total volunteers total hours final week hours

Battleground States 428,133 9,555,425 2,587,410

Non-Battleground-States 505,675 11,286,082 3,056,037

Grand Total 933,808 20,841,507 5,643,447

Total participation of MoveOn members in Obama campaign.

Watch the Virtual Town Hall meeting on Iraq: http://pol.moveon.org/townhall/iraq/report_back.html

Thomas Hoey • Rev. J. Howard Cherry • Donald H. Groce • Anne Atwood • Louis Aledort • Anne M. Miller • Mike Rhoads • Holly Brians Ragusa • Traci McGrath • Scott Southard • Windy Charles • Kelley Hewitt • Michael Dwinnell • Carrie Meyer • Patricia Crowley • Andrew J. Jacobsen • Michael Droske • Bill Williamson • Matthew C. Lucero • John Dixon • Charlie Laster • Frank Goetzke • Duane J. Arens, Jr. • Michael Welke • Jesse White • Jesse Coughran • Laurie Brassard • Jodi Stemple • Matthew Mogen • Karen A Vasquez • Joleen Schultz • Richasu Young • Kathy Armstrong • Brian Southard • Lashanda Crout • Ann Reynolds • Michael Sommer • David Milazzo • Paul Eichenberger • Todd Smith • Hazel Van Zandt • Tim Paul Tomkinson • Penny Connell • Albina Kozlowska • Arthur Kaltenborn • Mitchell Grant • Oliver Jordan Abbott • Mike Knox • Steve Bohinc • Rebecca Saunders • Anne B. Hurley • Susie Vaks • Mark Zimmerman • Michael G. Smith • Lisa Petersen • Jeremy Pagel • Iris V. Anderson • Linda Warschoff • Allyson Lipkin • Michele Samelson • Holly Paulson • Paul Schwartzmyer • David W. Lauder • Michele Angel • Robert Rigler • Stephen Montgomery Graham • Shelby Sanchez • Libbey Paul • Karen S. Kennedy • Jaana Myllyluoma • Denise Kachur • Andrea Juno • Daniel J. Grothaus • Mark Barabasz • David P. Liebowitz • John Scott • Ian Corbett • Ruth Gramolini • Paul Donnellon • Brian Kelly • Allyn Breech • Tom Morin • Denise McCurry • Christine Sarver • Zora DeGrandpre, ND • Elliot Quint • Daniel Goldstein • Phil Golembiewski • Sara Crosby • Deborah Carrara • Michelle Bowdle • Robi Zocher • Michael Stanley • Sharyn Grobman Korwin • Jared Richardson • Dr. Donna Hebbeler • John Lloyd-Owen, III • Brad Schreiber • Aileen Granadosin • Diane Berger • Joan Sorkin • Sandra Slater • Stephen Lehmann • Idelle Musiek • Joseph R. Zbiciak • Patricia Mastricolo • Eric Wang • Paul Mowbray • Jamie Johnston • Cass and Matt Shaw • Sue Brown • Kathy Schaub • Laura Holland • Sharon Williams • Pat King • John Utrata • Lucy Edelbeck, OP • Matt Steski • Aaron Hanson • Ken Scott • Elinor Brandt • Donald Emerick • Judy Schultze • W. Michael Stephenson • Mercedes Brugh • Rick Palm • Sean Kernick • Ann Biersteker • Lorraine Terruso • Debra Spencer • Samantha Stockdale • Thomas Alan Rickner • Debra Meringa • Heidi Rosbe • Nancy J. Bredberg • John Huber • Bregtje Hartendorf-Wallach • Ellen Levin • Sarah Dubek • Christine C. Burge • Adi Noe • AnnaMarie Cornett • Mark Hahn • Mike “Minox” Mayo • Katherine Elliott • Sue Stone • Christine E. Hoffman • Jessie Cohen • James D. Pirtle, Esq. • John Murphy • Ellen Wohl • Hillary Wanecke • Matthew Palevsky • Fred Schneider • John Lillig • Eli Trainer • Ava H. Nackman • Lynn Scruggs • Trick Runions • Shirley Furst • David Kreizman • Jean F. Gerbini • James Ellsworth • Colleen Kavanagh • John Otey Smith • Eleanor Yepez • Teddie Brudner • Catherine M. Smith • Anjela Williams • Samantha Ludin • Jim Lee • Tamara Davis Brown • Alyce Miele • Ona Hogarty • Becky Klein • Harriet Huss • Garrett Loontjer • Andrew C. Stapinski • Jerry Krause • Todd J. Dodenhoff • Robert Derrick • Jay Allen • Yvonne Hileman • Gregory Penderghest • Sara Chacko • David L. Lumpkins, Jr. • StuartQuimby • John Nestor • Jennie Nasteff • Jeff Schatz • Edward Freeman • Ernest Coleman • Shannon McEwen • Jodie Battaglia • Roscoe • Timothy L. Huckins • Elizabeth Owen • William Fraser • Vicki Thomas • Karin Brennan • Allison Cook • Daren Bowlby • Helen Lococo • Tim Copeland • Steve Aranda • Christopher M. Pupke • Clarke McCarthy • Libby Kelson-Fulcher, D.D. • Baila Zheutlin • Zahra Pavlovicz • Rims & Judy Barber • Donald Ball • Sherri Schlesinger • Brian Ross • Jim Matthews • Sarah Schneider • Elissa Hirsh • Christopher R. Carroll • Josh Rales • Judith A. Rice • Nancy Janus • Lauren Leach • Cash Morrow • Karen Palinsky • Andrew Ward • Jane Martin • Jill McCormick • Christopher Visgitis • David Eisenman • Edward W. Christy • Darlene A. Kura • Janet Sturtz • Jeff Shifrin • Kevin Doty • Carl LeVake • Ruth Reilly • Karen Wolf • Shannon McCoy-Hayes • James Tumulty • Kathy Chapman • Darrel King, Sr. • Dana Delibovi • Maggie Stroup • Andrew Vayo • Emily Herbert • Natalie Thompson • Rabia Shafie • Elmer Verguson • Joshua Valencia • Wesley Mason • Elizabeth Dorn • Mark Whitley • Rosie Switzer • Amelia Marritz • S.L. Stebel • Mark Klarman • Hannah Gurman • Eileen Gaffney Green • Deborah Grossman • Joseph Norris • Merle Hofmann • David Choi • Bobbie V. Centurion • Stephanie Davidson • Stephen Helller • John Parris • Elizabeth Harris-Tuck • Pam and Byron Caughey • Katherine Davis • Andrea Garvey • Rory McDaniel • Rick Gordon • Roger Dumas • Marie Case • Caroline Vimont • Janine McGarrow • Mac Jones • Tim Weber • James Kwak • Robert Last • Mark L. 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Keeling • Patricia Moore • Vikki Highland Scott • Aaron Garvin • Devon Perry • Judy Raddue • Jennifer Jones • Katherine Whitworth • Kevin J. Matthews • Jeanne Pardini Sanders • Simon P. Shea • denise hungerford • Wayne E. Stiefvater • G. Hedlin • Francois Furstenberg • Michael Borkson • Kelly Jenei • Ann Biegelsen • Megan Gallant • Jeanne S. Alsup • Roger Crawford • Leslie Scalfano • Lane Goolsby • Chris Clark • Cynthia Torsell • Sandra Harmon • Michelle Stock • Jeff Bohrer • Raymond Edwards • Sheila Evans • Alice J. Dewell • Angela Booker • Dan Olson • Zachary Bernstein • Paul Biron • Daniel Ilgenfritz • B.J. Snow • Charles J. Duey • Bruce Merchant • Stefanie Ida • Andrea Lentine • Vicki Standley • Herb Clay • Dawn Biddison • Bigi Greenhut • Bill Boccaleri • Dave Morrison • Bill Grindle • Helene Tomich • Shirley Robbins • Alan Schoen • Rose Jensen • Rachael Sarto • Christopher Honan • Peter J Witzler • David Gruner • Kevin Thames • Norma Zimmerman • Kevin P. 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Pinter • Karan Fairchild • David Munroe • Steve Messimer • James Welby • Bradford Cravens • Barbara Benson • Paul Chubbuck • Irving Saraf • Charles Silverman • Christopher Alpiar • Ruth Troetschler • Larry Weeldreyer • Josh Race • Martin and Colette Buck • Christie Porter • Sandra Shuhert • Marshall Barnard • Michael Kitterman • Justin Banks • Markus Kolb • James Corey • Mark A. Norton • Jonathan Dietz • Melissa Clark • Shirene Hansotia • Samuel H. Haines • Maureen Killila • Pamela Speh • Sarah Holland • James Chiavelli • Ben Stabenow • Yvonne Fallert • Peter Schlosser • Stephanie Zuercher • Terry Hunt • Kelly Collins • Mark Crowder • Cynthia Butler • Elizabeth Ayre • John P. Mix • Terrie Bad Hand • Marc Fathauer • Nancy Jennings • Sean Mulcahy • Robin G. Johnson • Antonio Gonzalez • Nickie Black • Alan Sparrow • Geoffrey B. Howard • Caroline and Nicholas Christy • Mitali • Audrey Peterson • Ashley Ruiz • Laurie Ellings • Peg Birmingham • Angie Kelleher • Christopher H. Tucker • Abigail Atha • Janet Dybdal • Delores Kramer • Frederick Wasti • Lucas Deming • Wendy Doucette • Sandy Gilliam • Nancy Bronsteen • Laurel W. Williams • Tricia Spencer • Jozier Bellefleur • Shi Ansel • Jennie I. Schaff • Holly Hart • Nicole Sedmak • Tom Dennis • Michelle Cross • Mark Finnigan • Louise Muir • Dr. Richard R. Smith • Aliya Bonar • Richard Haas • James D. Williams • Matt Hannum • Susan Jennings • Bruce Irby • Natasha B. Suter • Catherine van Veen • Dennis Perez • Jim Rosengarten • Jocelyn Watkins • Christopher J. Gray • Ella Vanderbilt • Matt Groneman • Steve Estrada • Miriam Rosenberg • Kathleen • Ken Hurst • Kenda Bussing • Ruth Lame • Chris Renne • Karen S. Edwards • Stephen Kent • John Daly • Paul Cezanne • Carole Ingram • Rebecca Mammo • Andrew Rowe • Marc Shaw • Gail O. Holcomb • Kathleen Daniel • Kate Grabowski • Carla Raushenbush • Thelma Kuperberg • Nancy Atchison • Melissa Burke • Barbara Ship • Robert Cox • Marie Olmstead • Susan James • Nicole L. 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PARTY LIVE UP TO ITS NAME?

More than400,000 voters say:

“The Democratic Party must be democratic. The superdelegates should let the voters

decide between Clinton and Obama,

then support the people’s choice.”

Add your name at www.moveon.org.

Paid for by MoveOn.org Political Action, pol.moveon.org, not authorized by any candidate or candidate’s committee.

As Americans voted in overwhelming numbers in primaries, MoveOn.org and allied

organizations ran this full page ad to tell the superdelegates to let the voters decide.

6

’’‘‘

Once we hit the general election, members chipped in for

ads that clearly defined the choice between Barack Obama

and John McCain. Our “Obama in 30 seconds” ad contest

generated over 1,100 entries. The winner, “Obamacan,”

aired in four states and nationally throughout the election.

The winner of the “Obama in 30 seconds” contest, this ad was one of the first to show Obama’s crossover appeal to voters.

We tried to advertise outside the box, with creative

approaches that could break through the media noise.

The “Bush-McCain Challenge,” a fun quiz that compared

the two politicians, was promoted in TV ads; over half a

million Americans played the game online.

Click here to take the quiz yourself: www.bush-mccainchallenge.com

Actor John Cusack challenges voters to try to tell John McCain and George W. Bush apart.

John Cusack appeared in an ad reminding voters about

McCain’s ties to companies like Halliburton. When Sarah

Palin arrived on the scene, we even employed a talking

moose to get the message across.

It’s the endorsements from the usual suspects that often

generate the most money and organizational support.

Few were surprised when the liberal MoveOn.org backed

Obama, but the organization has become one of his top

fundraisers and is urging its 4.2 million members to get out

the vote for him.

– US News and World Report, Oct. 21, 2008

MoveOn members wore their support for Obama proudly. We

distributed millions of buttons, stickers, and t-shirts this year.

7

MoveOn Councils At Work

It wasn’t just online and on the airwaves that our

members made a difference. Our local councils

helped define John McCain in cities and towns

around the country and were key to rallying the

hundreds of thousands of MoveOn members who

ultimately volunteered for Obama.

Our councils highlighted McCain’s ties to Big •

Oil. We organized over 200 “Oil-Free President”

events outside gas stations in July, earning media

hits in dozens of swing state outlets, including in

Nashua, NH; Naples, FL; and Bloomington, IN.

Our councils helped educate voters about the •

similarities between McCain and Bush. We ran

over 300 “Bush-McCain Challenge” events on

May 28th, attracting media coverage in places like

Nashua and Portsmouth, NH, and Denver, CO.

We added almost 4,000 local leaders doing GOTV •

over the course of the campaign, bringing our

council leadership to 16,000 members nationwide.

MoveOn Members Get Creative

At the Denver convention, MoveOn partnered with

artist Shepard Fairey to host a gallery displaying art

inspired by Obama’s candidacy.

The Decemberists perform at a concert in Denver in the Shepard Fairey/MoveOn space for hundreds of Obama supporters.

These paintings were finalists in the Manifest Hope art contest. The contest generated more than one thousand entries. The finalists were

on display at the Denver gallery.

8

One Member’s Story

Every chance I get, I’ve been volunteering here in Lafayette, Indiana. It’s the most exciting, joyful, amazing

experience I can imagine – and sometimes it brings tears to your eyes.

My friend and I were canvassing and registering voters the other day here in Lafayette. We knocked on a door,

and a woman came out who was on the phone. She saw our campaign buttons, briefly put the phone aside to tell

us she was on an overseas call, and took our clipboard to fill out a voter registration form while she continued

to talk. She was obviously on the phone with her husband, who seemed concerned that someone had come to

her door – he seemed to want to be sure she was safe. She kept saying, “No, honey, it’s okay. They are Obama

volunteers. I’m registering to vote. It’s okay.”

Then finally she said to him, “Honey, I have to register so I can vote for Obama. He’s going to bring you home!”

It was a beautiful moment. But the truth is, everyone who spends time knocking on doors meets people who

don’t know where to vote or how to vote early, or who just need some reassurance that it’s okay to vote for

Obama. They’re grateful to see you.

– Mia Lewis , West Lafayette, Indiana MoveOn member

9

a Broad maJorItY In tHE SEnatE

No one can accuse MoveOn members of not being able

to walk and chew gum at the same time. In a year with an

extraordinary focus on the Presidential election, we also

weighed in with $3,854,978.92 and several defining ads to

build a broad Democratic majority in the Senate.

We focused on helping in three ways:

1. We poured in small donations to help Senate candidates run competitive campaigns against well-financed incumbents.

Tom Allen Maine $365,854.26

Mark Begich Alaska $79,649.84

Al Franken Minnesota $740,306.00

Kay Hagan North Carolina $499,679.18

Jim Martin Georgia $214,427.64

Jeff Merkley Oregon $405,882.41

Jeanne Shaheen New Hampshire $219,105.46

Mark Udall Colorado $167,574.13

Blue indicates winner

Red indicates loser

Black indicates too close to call at time of report

2. We ran ads to help define the races and educate voters in uphill battles in Kentucky, Georgia, and North Carolina.

MoveOn partnered with Campaign Money Watch to get this ad on the air in Kentucky to challenge long-time Iraq war supporter Mitch McConnell.

3. Using direct mail and online ads, we encouraged young, enthusiastic Obama supporters to vote down-

ballot in key Senate races.

Facebook ads proved to be a great way to alert young Obama supporters to the importance of voting down-ballot.

10

Our members also had some time for the House of

Representatives this cycle, donating over $800,000 to

progressive House candidates.

No race was more exciting than helping Donna Edwards

win her primary campaign against Al Wynn in February

of this year. MoveOn members volunteered for Donna in

Maryland, donated over $81,000 to her campaign, and

chipped in to keep ads on the air at a critical time in the

campaign. We’re proud to have been a part of electing

a progressive champion

like Donna to the US House.

And the race put other

Representatives on notice: fail

to listen to your constituents,

and you might be next.

Darcy Burner Washington 8 $86,846.59

Donna Edwards Maryland 4 $81,459.19

Alan Grayson Florida 8 $30,312.26

Jim Himes Connecticut 4 $27,799.76

Larry Kissell North Carolina 8 $178,904.41

Alice Kryzan New York 26 $49,217.83

Betsy Markey Colorado 4 $157,810.60

John Murtha Pennsylvania 12 $235,147.01

Tom Perriello Virginia 5 $30,101.76

Patrick Murphy Pennsylvania 8 $125,129.94

Carol Shea-Porter New Hampshire 1 $45,218.55

Tim Walz Minnesota 1 $16,323.51

Blue indicates winner

Red indicates loser

Black indicates too close to call at time of report

MoveOn members contributed $1.08 million to help

put House candidates over the top.

MoveOn’s Work in the House of Representatives

U.S. Representative

Donna Edwards

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‘‘ ’’

11

nortH carolIna

If you’d told us in 2006 we’d be focusing on North Carolina

in 2008, we would have laughed. But it was clear early

last summer that something was happening there, so we

decided to step up and help turn North Carolina blue.

And we did! Our efforts helped put the state over the top

for Obama and elect a Democratic Governor, Senator, and

Congressman in this deep red state. We sent a message

that the electoral map is changing and progressive issues

are important in all states of the Union.

When we started, Obama was down seven points in the

state polls and Kay Hagan who was running for Senate

against the better known and better financed Elizabeth

Dole seemed like a long shot. At the beginning of June,

Hagan was ten points down.

But that month, we partnered with Elizabeth Edwards and

EMILY’s List to bring in some much needed early money for

Kay Hagan.

MoveOn is working with EMILY’s List to highlight some

great candidates like Kay Hagan, a legislator in my home

state of North Carolina who is running for U.S. Senate. It

is a race that the pundits and politicos had previously

ignored, but no longer: Last week the Washington Post1

rated it as one of the most winnable Senate races for

Democrats in the country.

– Elizabeth Edwards in a MoveOn email

Since that day, MoveOn members generously contributed

$499,679.18 to help elect Kay Hagan to the Senate. But it

wasn’t just Hagan who wanted to turn North Carolina blue

– our members kicked in almost $179,000 to Larry Kissell’s

race in NC-08.

In the summer of 2008, we blanketed the state with an ad

that reminded voters where John McCain and Elizabeth

Dole stood on energy issues. The ad showed that these

two candidates were literally in the “pocket” of Big Oil.

MoveOn blanketed North Carolina with this ad linking

Elizabeth Dole and John McCain to Big Oil interests.

FLIC

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Read the Washington Post article ranking the Hagan-Dole race one of the most winnable in the country: http://blog.washingtonpost.com/thefix/2008/06/friday_senate_line_6.html?hpid=topnews

12

In September, we focused on new and young voters – a

potentially powerful voting bloc in North Carolina. We

just needed to get them all registered. We opened eight

voter registration offices in the state and registered close

to 44,000 new and young voters. As the election drew

near, we reminded them online and in their mailboxes

that change doesn’t stop with Obama and that they had a

chance to help him bring an “A-Team” – Hagan and Kissell –

to Washington, DC with him.

In the final weeks of the campaign, health care emerged

as a deciding issue in the race. In partnership with

Health Care for America Now, we sent thousands of

DVDs outlining John McCain’s health care plan directly to

the doorsteps of undecided voters, and reinforced that

message with two weeks of television ads on the subject.

All told, MoveOn members gave $3,069,502.97 to support

candidates, run ads, send mail, and register voters in

North Carolina.

you want change?Vote for BARACK OBAMA for President,

but DON'T STOP there.

Vote for KAY HAGAN for US Senate

BEV PERDUE for Governor

LARRY KISSELL for US Representative District 8!

Almost 300,000 new and young voters received this postcard to encourage them to vote down-ballot in

North Carolina. A similar one was sent in Oregon.

13

Ad Title Market Gross Rating Points Cost

Gimmick Greenville – New Bern 501.3 $32,700

Gossip Girl Charlotte 68.4 $29,500

Raleigh 68.4 $23,150

Pocket – Cable Charlotte 128 $24,540

Greenville – Spartanburg – Ashville 553 $5,652.50

Greenville – New Bern 299 $4,334.20

Raleigh – Durham 126 $27,940

Wilmington 246 $10,594

Pocket – TV Charlotte 775.4 $153,850

Greenville – New Bern 775.8 $52,449

Raleigh – Durham 775.4 $167,435

Fighter – Cable Greenville – New Bern 92.4 $12,391.95

Greenville – Spartanburg – Ashville 316.2 $75,378

Norfolk – Portsmouth – Newport News 209 $3,443

Fighter – TV Charlotte 500 $129,360

Greensboro – High Point – Winston Salem 500 $59,400

Greenville – New Bern – Washington 750 $85,800

Raleigh – Durham 500 $164,120

Wilmington 750 $42,240

Asheville (WLOS only) 250 $18,260

TOTAL 8184.3 $1,122,538

Total of all MoveOn television ad buys in North Carolina since July 2008.

14

organIzIng gEnEratIon oBama

Until 2008, people under 35-years old were the least

organized cohort in politics. “Generation Obama” was

more progressive than the general electorate – strongly

against the Iraq war, strongly invested in fighting the

climate crisis, and far more socially and culturally tolerant

than generations past. Still there were challenges: because

they move around a lot and mostly stick to cell phones,

they were left out of organizations and traditional GOTV

efforts.

MoveOn’s staff is pretty young, so we knew we needed to

reach these folks where they live and congregate: online.

Organizing on Facebook and other networks added over

one million new members to our ranks between June and

September.

We ran fun and edgy ads speaking directly to this

constituency and their ability to move others.

Stars of the popular TV show Gossip Girl warn young people to talk to their parents about the perils of voting for John McCain in this funny television ad.

And our groundbreaking and interactive “CNNBC” video –

which allowed people to show their friends what it would

look like if they single-handedly cost the election – is one

of the most popular online political videos in history. By

Election Day, it had been seen over 20 million times and

sent to 15 million people. As one reporter noted:

MoveOn’s groundbreaking “Make Sure All Your Friends

Vote” viral video tool uses social peer pressure to

encourage friends to vote. A study of a controlled

experiment, published in the February 2008 issue of

American Political Science Review, found social pressure

to be the single most effective way of increasing voter

turnout by mass communication.

http://www.r8ny.com/blog/alex_navarro_mckay/the_science_behind_moveons_nonvoter_campaign.html

This innovative and funny video reminding people to vote for Obama was the most popular in MoveOn’s history.

15

Our program wasn’t only online. Working with Progressive

Future, MoveOn hired over 550 organizers in a program

to register half a million young Obama supporters in key

battleground states. These folks helped put Obama over

the top in Virginia, Pennsylvania, Colorado, and North

Carolina. They were young, they were enthusiastic, and

they were unstoppable.

Young people get out the vote for Barack Obama in record numbers

MoveOn Membership by Age

Hundreds of thousands of young people joined MoveOn this year, bringing total membership to over 4.5 million –

bigger than the National Rifle Association.

Over 35: 3.2 million

Under 35: 1.2 million

MoveOn’s Membership Growth Over Time

Youth made up the bulk of MoveOn’s million new members this year, most of them added

since this summer.

‘‘

’’16

I’m going to keep this short, because I’m not much of

a speaker.

And in a way, that’s kind of the point of MoveOn. It’s not

about me. It’s about you – our members, who have made

MoveOn everything it is.

This historic night is your night. Words can’t do it justice,

though I’m sure Obama’s will come close. Our country,

America, is back.

And this is your night. So I want to take a moment to

remember where we’ve come.

Because when there are hundreds of thousands of people

in Grant Park in Chicago, and millions of us working

together in an unprecedented people-driven campaign,

this whole change thing seems easy, and obvious, and

inevitable.

But back in 2001 and 2002, it didn’t feel that way. Try

to remember. President Bush had an 80% approval

rating. Democrats capitulated and caved at every turn.

People were burning Dixie Chicks albums. The media was

cheerleading the war. It was a scary time to speak out, to

raise your voice.

But you did. We did, together. Because we love this

country, and what it stands for, and we couldn’t bear to

see that destroyed.

In communities across the country, you stood up. We

stood up. We found each other. We built a movement, and

our voices got stronger. We talked to our neighbors, we

enlisted our friends. And things began to change.

So I want you to remember that tonight wasn’t inevitable.

It wasn’t destined to happen. It happened because people

stood up – people who didn’t have lots of connections

or money but who had a fierce desire for change were

unwilling to let go of that hope no matter what.

MoveOn members, this is your night.

And it’s a beautiful night. It’s an amazing night. But it’s not

yet a victory.

The Presidency is in strong hands. But it’s not a victory

until we start putting people to work building the new,

clean-energy economy. It’s not a victory until we end

the disaster in Iraq. It’s not a victory until Americans

everywhere who don’t have health care can breathe easy

because we’ve got them covered.

The last eight years was important. But the next eight are

even more important.

And so we can’t stop now. We mustn’t stop now. If we

sit down, if we go back to life as normal, if we stop

fighting, it’ll mean we failed to learn the lesson of the last

eight years.

We can’t wait for officials and the media to lead the way.

We can’t assume someone’s got this covered. We have

to take our fate into our own hands. That’s the only thing

that has ever changed things. It’s the only thing that

ever will.

And so I want to thank you for everything you do.

Everything you’ve done. It’s been the greatest honor of my

life to work for you and with you.

But I especially want to thank you for everything you will

do. Let’s go rebuild America.

concluSIon: lookIng aHEadAs MoveOn looks ahead to what it will be like to work with a progressive Administration, we know in many

ways our journey has just begun. Eli spoke about the road ahead to our members in a speech on Election Night:

MoveOn Executive Director Eli Pariser’s remarks from election night.