PENGUIN GROUP (USA)

For Library Managers in Acquisitions and Collection DevelopmentAdvance Publication Newsletter

ROUTE TO:______________________________________________________________________________________________________

To order, use your regular supplier or mail the order form provided directly to Penguin GROUP (USA) INC. If form is missing, email academic@penguin.com

27

Business & ManagementBOOKS DUE: JANUARY, FEBRUARY, MARCH, APRIL 2012 • VOLUME TWENTY ONE, NUMBER 1

THE ART OF THE SALELearning from the Masters About the Business of LifePHILIP DELVES BROUGHTONTraveling around the world to learn the art and sci-ence of the sale, the author delivers eye-opening assessment of sales as social discourse, the means by which all of us get our way—and make our way—in the world.A Penguin Press hardcoverApril • 320 pp. • 978-1-59420-332-9 • $27.95

BLAH BLAH BLAHWhat to Do When Words Don’t WorkDAN ROAMThe author of The Back of the Napkin presents advice and examples—illustrated throughout with two-color hand drawings—that will help readers reduce noise and confusion, no matter how complicated the problems they’re facing.A Portfolio hardcoverAvailable Now • 368 pp. • 978-1-59184-459-4 • $29.95

TAKING PEOPLE WITH YOUThe Only Way to Achieve Big GoalsDAVID NOVAK“Novak is the best at leadership, whether teaching it in this book or practicing it at Yum! I just wish I could entice him to join Berkshire.”—Warren Buffett.A Portfolio hardcoverJanuary • 256 pp. • 978-1-59184-454-9 • $25.95

BY INVITATION ONLYHow Gilt Groupe Refashioned LuxuryALEXIS MAYBANK AND ALEXANDRA WILKIS-WILSONStraight talk on how to build a start-up and negoti-ate the conundrums that still face women in busi-ness—from the founders of the Web’s most famous fusion of high tech and high fashion.A Portfolio hardcoverApril • 288 pp. • 978-1-59184-463-1 • $27.95

JUDGMENT ON THE FRONT LINEWhy the Smartest Companies Trust Their People to Make Real DecisionsCHRIS DEROSE AND NOEL M. TICHYDealing directly with customers, front-line employ-ees are also the most valuable source of insight into what customers want and how to give it to them.A Portfolio hardcoverFebruary • 256 pp. • 978-1-59184-388-7 • $26.95

ALL BUSINESS IS LOCALWhy Place Matters More Than Ever in a Global, Virtual WorldJOHN QUELCH AND KATHERINE JOCZTwo marketing experts offer a new way to think about place in every strategic decision—from how to leverage consumer associations with locations to where to position products on the shelf.A Portfolio hardcoverFebruary • 224 pp. • 978-1-59184-465-5 • $25.95

MERCHANTS OF CULTUREThe Publishing Business in the Twenty-First CenturyJOHN B. THOMPSONAn in-depth analysis of how the digital revolution is changing the game today, forcing publishers to alter their practices and think hard about the future of the book. Newly updated with the chapter on “The Digital Revolution.”A Plume paperbackApril • 336 pp. • 978-0-452-29772-2 • $16.00

THE INSTANT ECONOMISTEverything You Need to Know About How the Economy WorksTIMOTHY TAYLORThe Great Courses™ provide a one-stop shop for understanding the key principles of economics—both macroeconomics and microeconomics.A Plume paperback originalFebruary • 272 pp. • 978-0-452-29752-4 • $16.00

SHAKE THE WORLDIt’s Not About Finding a Job, It’s About Creating a LifeJAMES MARSHALL REILLYFrom Tony Hsieh (Zappos) to Jessica Jackley (Kiva), the author interviews young people who share a pas-sion for driving powerful global change while creat-ing sustainable organizations that often blur the old boundaries between business and philanthropy.A Portfolio hardcoverJanuary • 288 pp. • 978-1-59184-455-6 • $25.95

To order, use your regular supplier or mail the order form provided directly to Penguin GROUP (USA) INC. If form is missing, email academic@penguin.com

28

A SLICE OF THE PIEHow to Build a Big Little BusinessNICK SARILLOThe founder of one of the biggest independent pizza restaurants in the United States reveals the secrets of his company’s high-performance, purpose-driven culture.A Portfolio hardcoverMarch • 256 pp. • 978-1-59184-458-7 • $26.95

POWER LISTENINGMastering the Most Critical Business Skill of AllBERNARD T. FERRARIAn adviser to some of the nation’s most influential executives offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation.A Portfolio hardcoverMarch • 208 pp. • 978-1-59184-462-4 • $25.95

SHARPEN YOUR HEELSMrs. Moneypenny’s Career Advice for WomenMRS. MONEYPENNY WITH HEATHER MCGREGORThe popular columnist for the Financial Times offers advice that will equip women with tools for their climb to the top.A Portfolio hardcoverFebruary • 256 pp. • 978-1-59184-466-2 • $27.95

AVOIDING THE BLIND SPOTHow to Multiply Your Odds of Successful InnovationRON ADNERUntangling the often baffling mysteries of why great products fail—Michelin’s Run-Flat tire, Nokia’s 3G wireless phone—the author reveals the hidden logic of innovation ecosystems and offers clear steps that firms can take to drastically increase their odds of success.A Portfolio hardcoverApril • 288 pp. • 978-1-59184-460-0 • $29.95

THE CHARISMA MYTHHow Anyone Can Master the Art and Science of Personal MagnetismOLIVIA FOX CABANEA top executive coach breaks charisma down into its fundamental components, revealing the secrets of the perfect handshake, great body language, and building rapport with anyone you meet.A Portfolio hardcoverMarch • 256 pp. • 978-1-59184-456-3 • $25.95

SHARE, RETWEET, REPEATGet Your Message Read and SpreadJOHN HLINKOThe “Buzz Czar” teaches readers how to create spreadable messages to optimize return on invest-ment on any communications budget.A Prentice Hall Press paperback originalJanuary • 256 pp. • 978-0-7352-0461-4 • $18.95

MAKING YOURSELF INDISPENSABLEThe Power of Personal AccountabilityMARK SAMUEL“A terrific operations manual for getting and staying in the driver’s seat of life.”—David Allen, author of Getting Things Done.A Portfolio hardcoverApril • 160 pp. • 978-1-59184-469-3 • $25.95

EXTREME TRUSTHonesty as a Competitive AdvantageDON PEPPERS AND MARTHA ROGERS, PHDThe coauthors of The One-to-One Future predict that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.A Portfolio hardcoverApril • 256 pp. • 978-1-59184-467-9 • $27.95

MIND OVER BUSINESSHow to Unleash Your Business and Sales Success by Rewiring the Mind/Body ConnectionKEN BAUM WITH BOB ANDELMANA proven system for creating peak performance that will help readers achieve success no matter what business they are in.A Prentice Hall Press paperback originalMarch • 256 pp. • 978-0-7352-0462-1 • $16.00

WHAT IS YOUR ONE SENTENCE?How to Be Heard in the Age of Short Attention SpansMIMI GOSSLearn how to consistently lead with the main mes-sage, to distill the essence of your message, thereby capturing the listener’s focus, time, and energy.A Prentice Hall Press paperback originalApril • 192 pp. • 978-0-7352-0463-8 • $15.00

Please sign up online to receive an email alert when a new library

newsletter is available:www.penguin.com/library

Find us on Facebook atPenguin Group USA Librarian’s Den

and Follow us on Twitter at@penguinlibrary

A sneak peak of the first chap-ters of upcoming fiction books from

Viking—includes such authors check each season.

For more information, please visit:http://us.penguingroup.com/FOF

Want to read about more of our upcoming titles? Visit

http://booksellers.penguin.com/static/html/catalogs.html

to peruse each of Penguin’s imprint catalogs

The Financial Times and Goldman Sachs

Business Book of the Year

S H O R T L I S T

THE QUESTEnergy, Security, and the

Remaking of the Modern WorldBY DANIEL YERGIN

Penguin Press • 978-1-59420-283-4

TRIUMPH OF THE CITYHow Our Greatest Invention Makes

Us Richer, Smarter, Greener, Healthier and Happier

BY EDWARD GLAESERPenguin • 978-0-14-312054-4

L O N G L I S T

CAR GUYS VS. BEAN COUNTERSThe Battle for the Soul

of American BusinessBY BOB LUTZ

Portfolio • 978-1-59184-400-6

Awards

New England Book Award

F R O M T H E N E W E N G L A N D I N D E P E N D E N T

B O O K S E L L E R S A S S O C I A T I O N

CALEB’S CROSSINGBY GERALDINE BROOKS

Viking • 978-0-670-02104-8