pengantar integrated marketing communications
DESCRIPTION
Pengantar IMC ini mengulas tentang apa itu komunikasi dan apa hubungannya dengan marketing. This is only a brief slide about communications and its correlations to marketing. This presentation conducted in Bahasa IndonesiaTRANSCRIPT
![Page 2: Pengantar Integrated Marketing Communications](https://reader033.vdocuments.site/reader033/viewer/2022052311/5565244ed8b42a767f8b47a9/html5/thumbnails/2.jpg)
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QUESTIONS:
1. You want business growth? 2. You want more customers? 3. You want more sales?
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COMMUNICATIONS?
1
2
3
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COMMUNICATIONS ELEMENTS
Sender
Encoding Process
Transmission Device
Decoding
Pengirim pesan
Verbal or Nonverbal
Pembawa pesan
Proses memahami pesan
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COMMUNICATIONS ELEMENTS
Receiver
Feedback
Noise
Penerima pesan
Persepsi & tafsir atas pesan
Gangguan terhadap pesan
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WHAT IS IMC?
Coordination
and
Integration
Marketing communications tools
Sources within company
Avenue SEAMLESS
PROGRAM
Memaksimalkan dampak
thd konsumen maupun
pihak lain dg biaya
minimal
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INTEGRATION AFFECT TO?
[1] Firm’s business to business
[2] Marketing channel
[3] Customer focused
[4] Internally directed communications
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BAURAN IMC
MARKETING MIX
PROMOTIONS MIX
IMC PROMOTIONS MIX
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BAURAN IMC
MARKETING MIX
• Products • Pricing systems • Distribution systems • Promotional programs
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BAURAN IMC
PROMOTIONS MIX
• Advertising • Sales promotions • Distribution systems • Personal selling activities
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BAURAN IMC
IMC PROMOTIONS MIX
• Direct marketing • PR programs • Internet marketing • Sponsorship marketing • Database marketing