peerless deckv1.1.compressed
TRANSCRIPT
WHAT WE DO
• Full Service 360 Marketing• Event Sponsorship & Production• Brand & Band Strategy• Strategic Public Relations• Social Media Development• Product Placement• Word-of-Mouth Marketing• Online and Digital Media• Creative Marketing Campaigns• Celebrity & Influencer Seeding• Celebrity Relations• Music Licensing • Content Creation & Curation• Talent Representation• Artist Bookings
We build and expand brands and musicians.
Peerless Group is a multifaceted marketing agency based in Irvine, California, serving a variety of lifestyle companies. In April 2012, Peerless Group was launched as a new type of marketing agency — one committed to providing a much higher level of engagement for clients based on applying the best industry practices to the new marketing demands of the 21st century.
We combine years of unparalleled experience having executed innovative marketing campaigns, brand strategy, retail distribution, event production, national tours, trade shows, video production, social media campaigns, promotions, artist management and music/celebrity brand ambassador campaigns from decades of service with some of the most elite brands, tours, trade shows, interactive firms, marketing and advertising networks in the world.
WHO WE ARE
PEERLESS VIDEO RECAPS
Skullcandy / Mixmaster Mike Hollywood Launch Party Highlights
Snoop Dogg Skullcandy Remix Contest Powered By Peerless
Datsik Diaries @ EDC
Peerless Group Brand Experience with Datsik, 12th Planet, LA Riots, & Dim Mak
Osiris Brand Activation @ Coachella Skullcandy @ Warped Tour 2011
Skullcandy Presents Identity Festival 2011
Liquipel Activation @ US Open of Surfing
SXSW Bandpage HQ(Password: heard)
PRESS & PRODUCT PLACEMENT
• Jimmy Kimmel Show, The Dirty Heads• Jimmy Kimmel Show, Slightly Stoopid• Rolling Stone Magazine• Multiple Snoop Dogg music videos• 944 Mag Tina T• George Lopez• The Dirty Heads music videos• And much more...
• Marketing• Social Media• Retail Marketing• Entertainment Marketing• Action Sports• Guerilla/Grassroots• College Marketing• Viral Campaigns • Field Marketing
• Social Media• YouTube, Twitter, Facebook, Instagram & Blog• Content creation• Celebrity cross promotion campaigns• Consumer interaction• Ad campaigns, contest & interaction growth
• Events • Specialty Events• Production• Brand Activation• Gifting• Talent Booking • Tradeshows• Festival Activation
• Artist Relations• Product seeding• Brand Ambassador/alliance campaigns• Product Collaborations
• Branding• Brand Consultation• Strategic Partnerships• Creative Event and Promotional Materials
• Search Engine Optimization• On-Site & Off-Site optimization• Organic SEO• PPC/SMO Campaign• Retargeting Campaigns
• Online Advertisement• Web advertisement partnerships• Online blog & media partnerships (advertising, exclusive content releases, partnership social media campaigns)• Quantifiable Results
• Music Supervision, Licensing and Production• TV/Film/Commercials
• Peerless Merch• Custom Merch and Promo Creation• Fulfillment
PEERLESS SERVICES
w
ARTIST RELATIONS & CONTENT CREATION
Skrillex- 2.6M Twitter Followers10.6M Facebook FanGlobal DJ Rank: #4 Release Sample
Steve Aoki1.1M Twitter Followers1.6M Facebook FansGlobal DJ Rank: #9
Pepper24K Twitter Followers458K Facebook Fans
Datsik & LA Riots170K Twitter Followers1.2M Facebook FansGlobal DJ Rank: 53PEERLESS VIDEO
Protohype11K Twitter Followers40K Facebook FansGlobal DJ Rank: 856
Krewella120K Twitter Followers489K Facebook FansGlobal DJ Rank: 115Peerless Video
VIRAL MARKETING• Cross Promotions
• Strategic social media and web based promotions and events designed to increase presence with respect to YouTube “Subscribers”, Facebook “Likes”, Twitter “Followers” and other relevant social media
Paying For Peoples Groceries 4.1 Million Views
Homeless Family Makeover 802,000 Views
Pretending To Be Macklemore 2.8 Million Views
Moon Trance, Lindsey Stirling 19.7 Million Views
Tipping Servers $2008.6 Million Views
PAST CAMPAIGN EXAMPLES:
OVER 1,000 SUCCESSFUL EVENTS AND COUNTING...Coachella Parties 2009-2014
Electric Daisy Carnival VORE Trips for DJs and Celebrities 2012-2013Sundance Exclusive Celeb/Taste Maker Parties 2009-2014Celebrity Poker Tournament hosted by Mekhi Phifer and Ali Nejad 2011, 2013, 2014South By South West Music Fest Empire Control Room and Garage 2009-2014Pharrell Williams Holy Ship Lost At Sea Sweepstakes 2014Skullcandy Mix Master launch and partyIdentity Festival Tour 2011Warped Tour 2008-2012X Games Monster Skullcandy After Party w/ Mix Master Mike & Del 2010Official Agenda Trade Show after party with Snoop Dogg and Whiz Khalifa 2010SIA Skullcandy after party with Snoop Dogg, Mix Master Mike and Rahzel 2009SIA Skullcandy after party with Wu Tang Clan 2012Snoop Dogg Remix ContestSlightly Stoopid Remix ContestGrenade Games 2011-2012KROQ Weenie Roast 2012Pacific Fest OC 2010Uproar Music Fest 2010Jay-Z Blue Book Tour 2010US Open of Surfing 2009, 2010, 2013Wrex the Halls 2011, 2012Zumiez Couch Tour 2009-2010Zumiez 100k Party 2010-2012
BUSINESS DEVELOPMENT• Collaborate with other credible brands, DJs, Musicians, Athletes and Celebrities to increase your brand awareness and distributions outlets.
• Provide licensing opportunities with relevant brands.
• Attend lifestyle tradeshows to connect with brands on potential collaborations.
• Target unique opportunities to increase brand awareness and sell through.
Lucas GeorgePresident/CEOP: 801.310.5685E: [email protected]
Tyler KalinCMOP: 949.395.4586E : [email protected]
Steve SternscheinVP of Business Affairs
Dave MalyjurekDirector of Music ManagementP: 949.584.5036E: [email protected]
Aaron MurphyDirector of Social MediaP: 801.368.3693E: [email protected]
Blaine MulliganDirector of Music Licensing
Alex GoldDirector of Public RelationsP: 310.880.7807E : alex@peerlessent . com
Wes MiyakiDirector of Peerless Merch
Rob MirhadiEvents Manager
Jason WinklerPartnerP: 949.702.1576E: [email protected]
Jason ThompsonDigital Manager
CONTACT