peer to peer fundraising in southern africa ifc 2013
DESCRIPTION
This is a short presentation of a few case studies as successful examples of peer-to-peer fundraising campaigns in Southern Africa up to 2013. It also includes some statistics on Africa's ICT penetration to provide some context.TRANSCRIPT
Peer-to-Peer Fundraisingin Southern Africa 2013
Colin HabbertonDirector: Global PartnershipsGivenGain [email protected]+27 71 401 2434@relatomics
Introduction
Platform Overview
Case Studies
The Campaign
The Corporate
The Competition
Context: GivenGain Platform Functionality
Case Study: The Campaign
Shavathon: Multi-site/person events
Cancer awareness & fundraising
4 Teachers raised USD 10,000
Group of friends raised USD 44,000
Key Success Factors
Integrated, established campaign
Community engagement
Micro-donation driven
Case Study: The Corporate
12 employees - Crown Worldwide Group
Crown Kilimanjaro Climb for CHOC
Raised over USD 30,000 in 6 months
Key Success Factors
Leveraging global employee network
Personal, extreme but achievable goals
Multiple objectives: Wellness & CSR
Case Study: Put Foot Rally
58 crews, 8,000 km, 18 days
Raised over USD 30,000 in 2011
Raised over USD 58,000 in 2012
Raised over USD 112,000 in 2013
Key Success Factors
Fun & Adventure
Multi-media integration
Public promotion
ICT in Africa 2011
Africa vs. World
Peer-to-Peer Fundraisingin Southern Africa 2013
Colin HabbertonDirector: Global PartnershipsGivenGain [email protected]+27 71 401 2434@relatomics