peer influence analysis
DESCRIPTION
A 5 minute presentation for Schulich's Social Media Marketing and Management class about social influencer marketing (SIM) by reviewing an excerpt from the book Empowerment (specifically Peer Influence Analysis).TRANSCRIPT
- 1. -Jeff Bernoff and Ted Schadler
Peer Influence Analysis[The New Marketing World]
Dana Tal
Monday, February 28, 2011 - 2. 2
- 3. 4 Steps to SIM
Identify
Deliver
Empower
Amplify
3 - 4. 4
- 5. 5
SOURCE: http://mktg343.pbworks.com/w/page/9973691/Opinion-leaders--market-mavens
SOURCE: http://www.anythingresearch.com/Strategic-Planning/Technology-Adoption-Curve.htm
- 6. 6
SOURCE: http://www.shop.iqmatrix.com/p301/Becoming-a-Person-of-Influence/product_info.html
- 7. The Targets
Mass Connectors
People who know a wide variety of people
Mass Mavens
People who know stuff
7
Widgets and Professional Services:
- PostRank
- 8. Outbrain/WP-PostRanking
- 9. Feedburner/TwitterCounter
- 10. Kontagent
- 11. Klout