pecha kucha talks
TRANSCRIPT
WELCOMEPGC PECHAKUCHA SESSIONS
Wilhelm TahtVideo Games Executive
Rovio Entertainment
Data: • Head of External Products & Publishing
• Feel free to pitch well monetizing and retaining games to us
• Twitter: @wilhelm_taht
Who’s taht guy?
PECHA- WHO??
14So kucha, much pecha
Look! no text & no clicking
20 seconds, 20 slidesMad skillz
Tokyo
Stellar line-up ftw.1. ”DEATH TO BANNERS.” Ville Heijari. Head of Supply, Europe @ Vungle
2. “3 things about the mobile industry more evil than F2P” Anna Marsh, Design Director @
Tickity Boom
3. ”Why F2P brings out the best in Boredom.” Volker Hirsch, Founder, Advisor, Mentor
4. ”Understanding The Different Hats Players Wear.” Oscar Clark, Evangelist @ Everyplay & Independent
Game Design and Monetization Consultant
5. ”How to build a community with multimedia." Peter Willington, Editor @ AppSpy
6. ”I'll be back; the hidden goldmine of existing players.” Pepe Agell, Head of International @ Chartboost
7. “Heuristics vs Escapism - using real life habits to create gaming habits." Mark Sorrell
F2P Independent Consultant
8. “Apples.” Jon Jordan, Editor at Large @ Pocket Gamer
GET ON WITH IT ALREADY!!!1
DEATH TO BANNERS
Ville HeijariHead of Supply Europe
Vungle
Infrastructure for In-app Video Advertising
Infrastructure for In-app Video Advertising
Infrastructure for In-app Video Advertising (Not actually Sao Paulo)
Infrastructure for In-app Video Advertising
© Tony De Marco / Sao Paulo No Logo
Infrastructure for In-app Video Advertising
Infrastructure for In-app Video Advertising
Problem: Ads tend to suck
Infrastructure for In-app Video Advertising
Problem: Ads tend to suck
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23Infrastructure for In-App Video Advertising
3 THINGS ABOUT THE MOBILE INDUSTRY MORE EVIL THAN F2P
Anna MarshGame Design DirectorTickity Boom Games
WHY F2P BRINGS OUT THE BEST IN BOREDOM
Volker HirschVenture Partner
Emerge Venture Lab
UNDERSTANDING THE DIFFERENT HATS PLAYERS WEAR
Oscar ClarkEvangelistEveryplay
2
HOW TO BUILD A COMMUNITY WITH MULTIMEDIA
Peter WillingtonEditor
AppSpy
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I’LL BE BACK: THE HIDDEN GOLDMINE OF EXISTING PLAYERS
Pepe AgellHead of International
Chartboost
1The hidden goldmine of existing players
The hidden gold mine of existing players
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8
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4
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Come back and finish Level 3
www.chartboost.com
HEURISTICS VS ESCAPISM: USING REAL LIFE HABITS TO CREATE GAMING HABITS
Mark SorrellConsultant
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APPLES
Jon JordanEditor-at-Large
PocketGamer.biz
