pearson portfolio
DESCRIPTION
Thank you for taking a moment to review my work samples that involve marketing, communications, publishing, seo, and web analytics.TRANSCRIPT
ADVERTISING
graphicdesign
layout and design using Adobe
Creative Suite
- collateral material
- direct mail
- space advertising
ADVERTISING
graphicdesignlayout and design
- Adobe Illustrator, Photoshop
DIRECT MAIL
graphicdesign
targeted direct
mail utilizing
database of
equipment
purchasers and
VDP (variable data
printing)
ADVERTISING
art directioneditorfull-color company magazine
- writing
- art direction
- editor
MARKETING
emailemail marketing
- auto-trigger response
ADVERTISING
semsearch engine marketing
INTERNET MARKETING
webanalyticssearch enginemarketing, SEOincreased lead generation
2008 = 115 leads
2009 = 120 leads
2010 = 257 leads
2011 = 288 leads
CORPORATE COMMUNICATIONS
markpearson
inbound marketing direct mail
LEAD GENERATIONmarketing communications
print production management
SEO&SEMemail marketing
