pdi day02
TRANSCRIPT
WELCOME BACK !
Enjoy your dinner. We will start soon with feedback from anyone who did some mojo last night or today …
Overview of tonight
1. Some background about sunset and sunrise media industries (context for change)
2. Apps for reporting 3. Storybuilding case study 4. Multi-media / mojo reporting techniques 5. Q&A
SOME THOUGHTS ON THE FUTURE OF JOURNALISM
A presentation to journalists at the Philippine Daily Inquirer Company Manila, 5 October 2011
Stephen Quinn, PhD [email protected] Notes at squinn.org
Workshops in Asian region • Asian Center for Journalism, Manila • Asian News Network, Bangkok • Asia-Pacific Institute for Broadcasting
Development, Kuala Lumpur • Malaysian Press Institute • Nation Group, Bangkok • Seoul Press Club • Cambodian Club of Journalists, Phnom Penh • Nanyang Technological Uni, Singapore • Various Indian universities
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Business of journalism: USA
US daily newspapers
production: 70%
editorial: 14%
marketing: 16%
70%
14%
16%
Business of journalism: Oz
Daily newspapers in Australia
production editorial marketing 62%
18%
20%
Business of journalism: China
Chinese daily newspapers
production: 35% editorial: 35% marketing: 30%
35%
35%
30%
Why talk abut these things?
• Media are businesses; need to make profit to survive. Also need audiences
• Exceptions: public broadcasters and some trusts (eg Scott Trust for The Guardian)
• Does anyone know breakdown of costs for Filipino newspapers?
What this means at NYTimes
• Print/distribution: $US 795 million – Newsprint $US 65 million
• Editorial: $US 245 million (under a third of production costs)
• Numbers from 2009; editorial moneys have probably declined since
Audiences getting older • Average age of US TV audiences: 57
• NBC, 56 years; ABC, 59; CBS, 61; CNN, 62
• Average age of US newspaper reader: 53 years. – For Australian newspapers: 50 – For Filipino newspapers: ?
More on audience change
• Median age of US population 37 versus newspaper reader: 53
• Median age in Philippines? • Australia: media age of population 36
versus newspaper reader: 50 • Median age Australian online audience:
22.5 years (more on that later)
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Media consumption in Australia
smh/theage page impressions % Use the internet % Watch TV % Listen to the radio % Read a magazine % Read a newspaper
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What previous slide suggests
• Australian read newspapers in morning and listen to radio. TV has small audience
• Online at work and / or home all hours of day. Peak use in business hours. Broadband access a key uptake factor
• Television gets big audiences after 6pm
• Mobile news: anywhere and anytime. But becoming popular 7am-9am for commuters and business people
• Question: How can a media company reach all consumer segments?
• Answer: multiple platforms or convergence
Likely future …
• Move to digital: From newspapers that have websites, to great websites that have associated print products
• Focus on strengths of media platforms • For example: Print will focus on analytical
content, in longer form (why and how). Online will focus on breaking news and multimedia (what, when and where)
Newsflow across platforms
Audience / target groups
The brand of the media house/editorial
News event
Online Mobile Print Broadcast
Cross reference
Breaking ���news online
AGC
Mobile alert
Lead story
News flash
AGC = audience generated content
Report AGC
Analysis
Updates
Diagram courtesy of WAN / Ifra
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What does this mean for you?
• Journalists must understand strengths and weaknesses of main reporting platforms
1. Print (newspaper and magazine) 2. Broadcast (radio and television) 3. Online 4. Mobile/tablets • Journalists must understand when audiences
take different media
Group exercise
• Break into 4 groups • Produce a list of the strengths and
weaknesses for journalism of the media platform you are assigned
• One person in group will report back • You have 20 minutes …
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Modern reporters need to:
1. Understand strengths and weaknesses of four media forms (helps us choose most appropriate way to tell our stories)
2. Understand their audiences 3. Develop multimedia mindset 4. Understand power of new
newsgathering tools, and new software
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Modern reporters need to:
1. Some will need to know how to work like a wire service reporter
– balance of speed and accuracy; many deadlines – appreciate continuous nature of news cycles
2. Concentrate on “craft mastery” but appreciate different writing styles and be able to work across platforms
3. Develop depth of knowledge in one subject • “T” learning
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Why this approach?
• Modern reporting is based on the story • The news values/characteristics of
the story influences way news reported – A routine story such as news conference requires basic
form of reporting, and one reporter – But a big fire in a block of apartments needs another
form of reporting because of the nature of the story • Needs constant discussion about how you will tell
each story
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Why this approach?
• Journalists need to think about who is going to hear / read / see their story
• Ask: Who is the audience for this story? • What is the most appropriate platform? • The audience influences the way news is
reported
THE FUTURE AUDIENCE?
Aussies aged 18-22
• All have mobile phone • Surveyed annually 2006 to 2009 n (2009) = 245; 51% response, 2006-09
• Use phone more for text than talk • 9 / 10 (89%) take photos with phone • Half (53%) send photos from phone
Aussies aged 18-22
• 7 / 10 (73%) shoot video with phone • 1 / 5 (19%) send videos from phone • 2 / 5 (43%) access Internet from phone • 4 / 5 (80%) happy to receive advertising
Twitter and Facebook use
• Student survey August-September 2010 • 75% students have Twitter accounts (before
required by teacher) – 4 / 5 female
• All had Facebook account
Online Asians aged 8-24 multi-task*
• On average day Asians^ aged 8-24 will – Email 56.2 minutes – Social networking 69.4 minutes – Instant messaging 134.2 minutes – Other Internet activities 111.1 minutes
• Total 6 hours and 10.8 minutes ^ Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Philippines,
South Korea, China, India, Japan and Vietnam
Source: Synovate Young Asians 2008 Target Report
* They sleep about 8 hours, yet manage to squeeze 30 hours of activity into 16 waking hours
What media do you trust?
Recommendations from friends/family: 54%
Newspaper adverts: 16%
Source: TNS Media 2009 (China, HK, Malaysia, Singapore, Taiwan, Thailand)
ADVERTISERS EVENTUALLY FOLLOW AUDIENCES
Future journalism must embrace
• Social media • Multiple platforms to reach many audiences
– Multimedia • Mobility (remember the audience) • Become entrepreneurial (think brand)
HOW SCHIBSTED WORKS WITH THE AUDIENCE
Case study from Norway
Norway’s equivalent of PDI
News displays outside the office
Newsdesk at Aftenposten
Newsdesk at Aftenposten, Oslo. Aftenposten (though a tabloid) is a serious daily. Shared newsroom with a circular news desk.
VG: Norway’s most popular tabloid
Integrated newspaper (print and online)
Tabloid size but serious content
Lots of content from audience, who are paid
Editorial numbers at VG • Note: shared newsroom with news hub
• VG (print) 160 journalists; about half work as reporters
• VG.no (online) 50 editorial staff but 40 work as reporters
VG.no Norway’s most popular web site
Online site very popular: 77% of Norwegians read VG.no online each month
86% of traffic goes through the home page
Home page banner advert worth 210,000 NOK/ 24 hours
3 people edit VG.no home page
One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline
Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
The future is bright …
THE iPHONE FOR REPORTING A workshop for the Philippine Daily Inquirer 5 October 2011
Stephen Quinn [email protected]
iPhone replaces many tools
Where do we start?
• Accessing iTunes • Organising apps • Deleting apps • Maximising battery
Apps for finding things
• Laptop Cafes (wifi) • Melbourne Coffee • Around Me (petrol, ATM, parking, bars,
coffee, hospitals, hotels, cinemas, etc)
Useful apps
• Voice Memo • iTalk (Lite is free version) • Clock • Maps • Skype
More useful apps
• ProPrompter • Business Card Reader • Banner Free • Facebook / Flickr / LinkedIn • Metro maps (Shanghai)
Productivity
• Dragon Dictation • XE Currency calculator • Calculator • Alarm Clock
Audio-visual apps
• TweetDeck and Twitteriffic (tweeting) • AudioBoo (podcasts) • Qik (streaming video) • Showcase (slideshows) • 1st Video (TV)
Resources iPhone apps for video &photo: http://www.iphoneography.com
Mashable’s iPhone site: http://mashable.com/mobile/iphone/
Poynter mobile column: http://www.poynter.org/
Quinn Delicious: http://www.delicious.com/sraquinn/mojo
Quinn mojo blog: http://globalmojo.org/
Vericorder’s web site http://www.vericorder.com/
Mojo techniques
A presentation to the Philippine Daily Inquirer 5 October 2011
Stephen Quinn [email protected]
Levels of multi-media reporting
• Three levels of multi-media reporting, with breaking news as the first level
• The mojo allows news web sites to get multi-media of breaking news online quickly
1. Breaking news 2. Multi platform coverage
of story (“storybuilding”) 3. Long form (feature)
Other tools available for more sophisticated forms of multi-media
Recent examples of level 1
• Burma protests; aftermath of Iranian elections; Urumqi riots; Jakarta bombings; Haiti earthquake; Moscow subway bombings; Japan tsunami
• Useful for isolated locations – AlJazeera mojos in Niger and Mali in Africa
• CBS TV journalist used iPhone to do first live cross in July 2009
What mojo offers …
• Breaking news: Mojo gives online sites multi-media almost live … – Video, audio and still photos plus text
• Mojo via iPhone offers quality multi-media slideshows, audio and video …
• Mojo allows reporters to get exclusives because controllers/authorities do not believe interview is taking place …
A case study from Australia • No one-on-one interviews • I got the only individual
interview with player • Player thought I was just
chatting … • I streamed live video to
paper’s web site in seconds • It was an exclusive
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Case study from Fairfax Media
STORY-BUILDING Level 2
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Multimedia case study: Pasha Bulker
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First report that a large ship was close to running aground on Newcastle beach, 160km north of Sydney, came from the news desk at 10.15am on Friday, 8 June 2007. It was the start of a 3-day weekend (Monday was a public holiday)
The first story (2 sentences) went online a few minutes later.
At the top of the story was an invitation to readers to send pictures or videos via the Scoop email address. Scoop is a blue button on all news pages of the Sydney Morning Herald with an email address.
“It was a dark and stormy night” Edward Bulwer Lytton*
*This is generally regarded as the worst introduction to a novel ever written. But it seems appropriate for this story
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Some photographs from the audience
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More photographs from the audience
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Another of the photographs from the audience
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• Meanwhile reporters Jano Gibson, Erik Jensen and David Braithwaite continued to update the story from Sydney.
• The editor of The Newcastle Herald, Rod Quinn, filed quotes from the beach to one of the reporters. These were included in the story.
• The multimedia news team did a second interview with Rod Quinn. This audio was added to the site.
A reader sent a link to their YouTube site
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Multimedia editor Kim Porteous built a photo-gallery from the readers’ pictures that came by email to Scoop plus pictures from Newcastle Herald photographers: Photogallery
This was soon converted into a slideshow (built with Soundslides). It was a silent slideshow at first.
Then it was updated with an interview with Newcastle Herald reporter Greg Wendt.
The best and latest images were added to the slideshow during the day.
Photo-gallery from contributed pictures
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Reporters updated the main story as the wild weather continued.���
Two other ships narrowly missed running aground.
The Pasha Bulker crew rescued from the ship.
Concerns the ship was leaking fuel and posed an environmental risk.
The site moved to a larger presentation of the story about 2pm (see image).
Bad weather spread across the entire state of NSW*
*New South Wales contains a third of Australia’s population, so the story impacted on many people
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A second photo-gallery of wild weather in Sydney put on the site later in the day: Wild weather photo gallery
Then a separate story about a couple reportedly being washed away in their four-wheel-drive in the Hunter region of the state
About 5pm reports from the ambulance service that as many as nine people had been swept away by flood waters
At 7pm a photograph of the collapsed road came through and was blended with the story of the missing family: Highway collapse
Many weather-related stories appeared on the site
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The site continued to update the stories throughout the night and for the next two days
Online reporter David Braithwaite recorded audio about the floods around Maitland, 50km from Newcastle, and this was turned into a slide show: Flood slideshow
The site also linked to a Coastwatch livecam for the rescue operation
The bad weather continued for two more days
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• Producing stories with multimedia elements is a team effort ���
• The audience is happy to contribute to the story
• Reporters break the story with a few words via their mobile telling what happened …���
• Vital to plan ahead and communicate – reporters on the scene need to tell the newsdesk if they think a story can benefit from a video or a graphic online ���
• Getting right people to the right places can take some time to organise, so the earlier everyone knows what is happening the better.
Lessons learned from this story
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Lessons learned at Fairfax Media
• Debate and communication vital – People need time to accept the change from
mono-media to multi-media working – Some need chance to vent their feelings
• Training never ends (lifelong learning) • Need to work on processes appropriate for a 24-
hour newsroom – Constant deadlines
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Lessons learned at Fairfax Media
• Newsroom structure influences information flow • Need for one conductor in a converged newsroom • Web first policy … but keep occasional exclusive for
paper • Filing online and building the story produces more
angles through audience feedback
MOJO reporting techniques • Interviews: Get close so the person fills the
screen (in TV language, think close up). This also ensures you get good sound
• Speak slowly and clearly when you ask questions
• Shoot outside as much as possible. If you have to shoot inside, put subject sideways by a window (not in front of it) and use the light from the window.
MOJO reporting techniques
• Avoid sudden movements -- images tend to get blurred (but OK if you want to suggest action)
• Better to choose a location and let action come to you
• Watch videos at International Center for Journalists: http://www.icfj.org/
Other options: Flip camera
• Flip camera makes it all so easy …
• HD version of Flip available since May 2009
Skype for reporting • Video interviews via
skype, plus CallRecorder • Drop video into editing
package
Demonstrate skype
• Talk about CallRecorder
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Thank you for your time
• Questions?
Stephen Quinn Email: [email protected] Blogs: globalmojo.org and squinn.org