PDG Prof. Dr. G. K. ThakralAssistant Rotary Public Image Coordinator

RI Zones 4 & 6A

PUBLIC IMAGE

• Each one of us has a Public Image

• Companies, Brands and Organizations have a Public Image

• Cities, States and even Countries have a Public Image

Look at the Images of these People... What feelings do you get ?

Look at these Images … What comes to your mind ?

Public Relations and Public Image

Public RelationsWhat we tell people about ourselves, our club activities, events

and services …

It is the crafted message that we give to the community

It is an effort to create awareness about us and to establish our credibility

Public ImageHow we are perceived… How is our club seen by the communityIt is the Public opinion about us

PUBLIC

ROTARY

We can only try and control our MESSAGES.1

We cannot control our Public Image…

HOW DO PEOPLE MAKE THEIR OPINION?

WHAT WE SAYThe written or crafted messages contribute only 20% to the

Public OpinionWHAT WE DO:80% share to our Public Opinion comes from

How do we Behave, How do we Conduct ourselves, and

How do we Act ? Therefore,

80 % of message is non-verbal & Involuntary20% of message is written/verbal & Voluntary

This 80% is known as ROTARY’s BODY LANGUAGE

Rotary’s Body Language plays a

Crucial Role

If our 80%is not able to leave a

Good & Positive Impression…

It doesn’t matter how attractive we

Make our 20% by way of Crafted Messages...

We are under constant Watch.....Our Actions, Our Behaviour, Our Conduct

are under constant vigil of the people and the communities

Rotary Actions in here

General public out there

What Creates Rotary’s Public Image

Behavioral Image of

Rotarians

Rotary’sCore values

Visual Image of both

Public Image is a result of…

That’s why we need to put emphasis on Public Image

‘Doing good’&

‘Letting people know about it’

We excel in the former,But often struggle with the latter

So let’s talk about the Messages that we send,

and How do we send them ?

Rotary has its own unique language, that even some Rotarians

don’t understand.

How will general public understand it ?

Communicating with non-RotariansDon’t understand our jargon or acronyms

They don’t care about our Classification system

They have no concept of so many names attached to one organization

Write like a non-Rotarian, because people:

They don’t care about Our International President Our Annual Theme And why we keep changing them every year

They are not interested in the year Rotary started

How are we known by our Global Public ?

Never Heard of Rotary

Know Name Only

SomeFamiliarity

The Global Survey

4/10 Persons

40%

4/10 Persons

40%

2/10 Persons

20%

“We are the greatest story never told.Quite simply, strengthening our brand is essential to Rotary’s future.”

: Jennifer E Jones RI Director

We need to reposition our image which we recognize has faded in many parts of the world : K.R. Ravindran RI President

Doing business without advertising is like winking at a girl in the dark…

You know what you are doing

but others do not know it….

We need to promote

Our Brand

The Brand

What is a “Brand” A distinguishing symbol, mark, logo,

name, word, sentence or a combination of these items that

companies use to distinguish their product from others in the market

Brand confusion?

The Brand

OUR MASTERBRAND SIGNATURE(Our Official Logo)

Brands Evolve

Rotary BRAND has evolved, too

FLEXIBLE AND CONSISTENT

How do we project our Brand?Rotary Club of

Delhi Rotary

Delhi South

Rotary

Delhi MetropolitanRI District 3011

Rotary

Delhi Central

Rotary Club

Delhi Rajdhani

What is happening, we are banging the drum with… Apani Apani dhapali….

Delhi South

Delhi Rajdhani

Delhi Metropolitan

Delhi CentralDelhi

Delhi West

New Delhi

Delhi Midtown

How should we project our BRAND

District 3011

Delhi Central

Delhi Metropolitan

What should happen ?

RotaryDelhi West

RotaryDelhi South

RotaryDelhi Central

RotaryDelhi Midtown

RotaryDelhi

RotaryNew Delhi

RotaryDelhi Rajdhani

The core of Public Relations

is The art of

Story Telling"Sometimes reality is too

complex. Stories give it form." --Jean Luc Godard

VID-20140715-WA0004.mp4

Telling Our Rotary Story

We need to tell our story in ONE Voice,

in a COMPELLING Manner,with a CONSISTENT Message

and the story has to have a

TOUCH OF HUMANITY….

Imagine the Impact…..

Million Members

Delivering a Consistent Message

1.2Stronger Brand More Members,

More Donors, More Partners

Greater Impact

of Rotary

We need to promote

Our Brand

How to Share

OUR STORYWith Traditional & Electronic Media

Prepare Notes on:Your Project

• What . Who . Where . When . Why . How

The Media in Your Community• Create a List & Assess their Needs

TRADITIONAL MEDIA

• PRINT MEDIA • English & Vernacular • Dailies & Periodicals

• ELECTRONIC MEDIA• Local / Regional / National TV Channels• All India Radio / Private Fm Channels

• OUTDOOR• Hoardings • Bus Panels • Traffic Signage

ONLINE MEDIA

• YOUR CHANNELS• Website . Blog . Youtube . Twitter . Linkedin .

Facebook . Instagram . Emailers

• SHARING• Tumbler . Digg . FB Pages

ROTARY MEDIA

PRINT • The Rotarian . Rotary News . Rotary

Samachar• Governor’s Monthly Letter . Club Bulletin

ONLINE • Rotary Showcase• Rotary Voices• E_Flash Rotary

MAKE ROTARY VISIBLE TO PEOPLE

MAKE ROTARY VISIBLE TO PEOPLE

MAKE ROTARY VISIBLE TO PEOPLE

MAKE ROTARY VISIBLE TO PEOPLE

MAKE ROTARY VISIBLE TO PEOPLE

MAKE ROTARY VISIBLE TO PEOPLE

Now that is a public image!

The creation of an artificial reef for the revitalisation of the marine environment and to improve the livelihood of fishermen the

Philippines.

A good public image for Rotary helps in

• Creating a favorable environment for Rotary to achieve its goals

• Building of a sustainable organization

Bang the Drumand

Don’t Stop it

Thank You