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Boost Metrics (Pvt) Ltd

T: 94772514252 E: [email protected] | W: www.boostmetricsbiz.com



TABLE OF CONTENTS

1. Overview

2. Our Approach - A real time marketing solution

3. Evaluation

- Research & Analysis

4. Formulation

- Branding Strategy

- Marketing Strategy

5. Execution

- Digital Marketing (SEO, SMM, PPC, Development, Content Creation, Reputation Management)

6. Our Clients

7. Case Studies



OVERVIEW

Boost Metrics is an experienced Total Solution Provider in the field of Digital Marketing. Situated in Sri Lanka, our international branches located in Australia,

USA and Dubai, cater to a wide range of small & medium business clientele. With our expertise in

• Research and Analysis

• Branding

• Marketing

• Web Design/Development

• Digital Marketing

• Online Advertising

• Creative design

• Copywriting

We can provide all the necessary skills and experience to generate a professional and effective online presence for your organization.

As a forward-thinking agency, we believe in investing in our client’s vision and providing them with the best digital marketing strategies and activities to help

propel their business further.



VISION

TO BECOME A DEFINING BRANDING AND MARKETING PROVIDER GLOBALLY.

MISSION

TO DEVELOP BRANDING AND MARKETING STRATEGIES THAT ARE GLOBALLY ORIENTED WITH LOCAL EMPHASIS THAT ALSO ADDS VALUE TO

STAKEHOLDERS AND COMMUNITIES INVOLVED.



OUR APPROACH - A REAL TIME MARKETING SOLUTION

We understand that every business is unique. We take the time to decipher your business, by acknowledging what you seek to achieve and the overall

direction of your business. Then craft a unique approach to marketing your brand, services and or products on the most effective platforms. The reason we

call it a “Real Time Marketing” Solution, is because at Boost Metrics, we are flexible and responsive to your needs and can rapidly adapt to the changing

marketing environment.

IN EVERY PROJECT WE APPROACH, WE STRIVE TO ADD VALUE BY TAKING A LONG TERM APPROACH FOCUSING ON

DELIVERING TANGIBLE RESULTS FOR THE BUSINESS.

STRATEGY EVALUATION

We go beyond the analog marketing models and incorporate cutting edge digital intelligence data about your brand and its competitors. This means your

unique strategy will be accurate and the results measurable.

RESEARCH - The first step towards a complete digital marketing solution is to review the current digital situation of a client organization and arrive at a tailor

made strategic proposal which will fulfill the client requirement.

MARKET ANALYSIS

- What other organizations exist in the market with similar business traits as client organization?

- How is the market searching for good and services?

- What is the current state of the client’s digital market presence?



REQUIREMENT ANALYSIS

- The potential need for the product / service in the market?

- The idea / concept pertaining the client’s nature of business / product/ service?

- Is the organization compliant with existing policies and legislation with regard to service standards?

COMPETITOR ANALYSIS

- Do other organizations offer similar services for which service standards already exist or are being developed?

- Are other parts of the organization in the process of reviewing or establishing products/ services?

- What is the frequency of other organizations emerging with similar-products/ services?

The comprehensive review of the market, requirement & competition will help guide our strategic ideas and craft a specific solution.

STRATEGY FORMULATION

BRANDING STRATEGY

Philosophy & Ethos: We spend around 1 to 2 weeks working with the client and gathering all the necessary information about your product or service. Then

we brain storm a series of creative ideas with the client and shortlist within our proprietary framework. Birthing: Next, we fine tune the image the brand

wishes to convey with imagery, colours, words & sentiment

Launch: Once the brand concept is approved we launch it for the world to see

MARKETING STRATEGY

Using our unique intelligence framework, we gather data on your niche and competitors:

• Current segment trends



• How to customers search for products/services?

• Is your brand addressing those problems?

• Are your USPs highlighted

• What are your competitors succeeding at?

• How can we differentiate your product or service?

Our intelligence matrix then helps us determine a strategy and which channels to push.

- Real Time Marketing Campaigns: Once a solid brand presence is arrived at, we then implement Real Time Marketing Campaigns, which further intensifies

the market penetration of a business / brand.

- Return on Investment Model: At all times Boost Metrics strives to assess or identify an ROI angle based on all the quantitative research we provide in our

initial analysis. Using a sustainable service model, we can work towards getting your brand the presence it needs and converting the exposure into leads and

conversions.

- Digital Strategy: Based on the comprehensive analysis we provide; a suitable Digital Strategy is crafted to help broaden your brand/company’s digital persona.

THEN WE EXECUTE!

STRATEGY EXECUTION

WEBSITE DEVELOPMENT

In this biz world, where over a billion websites can be approached on, we make sure that your website has prominent recognition, optimized usability and

user experience. Perfectly executed websites with compelling content are a must for any businesses to grow and capture markets in the digital sphere. Elegant

simplicity without unnecessary over-the-top designs, organized web elements, easy navigation, concept consistency, easily accessibility and credibility are

the focus areas that we make sure are showcased in our client websites.

SOCIAL MEDIA MARKETING



A social presence brings a human connectivity between a brand/company and its fans and customers. Social media marketing is a great way to reach out to

the community and project a positive brand images. Boost metrics Pvt Ltd takes an organic approach supported by compelling content and timely customer

service to help propel a brand/company’s social image.

CONTENT MARKETING

The old phrase “Content is King” remains true to this day, Boost Metrics pool of talented writers are well versed in the art of crafting in depth, compelling

content that will help resonate your brand across the digital sphere. Be it blogs, social snippets or in depth white papers, we take the time to really understand

your service and niche and make relevant content that will vibe with your audience.

SEARCH MARKETING

Based around relevance and how people search for information using search engines such as Google, search marketing is key to the long-term digital

sustainability of your brands visibility on the internet. A well-executed search marketing strategy can help bring in leads and valuable organic traffic to your

website leading to sales and enquiries.

REPUTATION MANAGEMENT

Reputation management is not only about social media monitoring or online public relations. We educate clients on the potential importance of reputation

management to their business and service levels. We make sure to showcase a positive approach to any sort of criticism that may affect your business.

CONSULTATION

Already have a digital marketing team in place? Look for that extra edge or angle? Then our consulting services are geared for you. We can come in and work

closely with your current team to identify problems in your current approach, fine tune operations, give training and even advise on new techniques and

strategies.



CLIENTS



CASE STUDIES

Getting Dilmah Tea to the top for “Ceylon Tea”

Scope: The brand needs little introduction, being the top seller of single origin high quality BOPF tea from Sri Lanka to the world. They had one simple goal for us, take them to the first page for Ceylon tea, simply to show how prominent the brand is in its sector. The task at hand was challenging one, but with not insurmountable. Critical Issues

Site was not SEO Friendly Was developed by more than 1 developer Lacked any in depth content Took too long to load Was not present for any key terms relating to products or brands

Objectives:

Structure a concise digital marketing strategy for Dilmah Make sure website conforms to all necessary SEO guidelines Build a strong web foundation Push rankings in key markets



How we did it:

Complete audit of the website followed by fixes to all bugs and issues noted. Secondly a full assessment of the current position the Dilmah website is in search wise Next we analysed Dilmahs external content and link visibility, eliminated any toxic links Then we built up their link and content foundation with strong, authoritative sources.

Eventually over a period of 1 year, the search engines took notice and the brand’s upward movement proceeded.

Where are they now? Today the brand sits at number 1 globally for the term “Ceylon Tea”



Search marketing for the Activated Carbon Industry

Hayleys PLC is one of the oldest engineering and hardware solutions groups in Sri Lanka and have forayed into diverse solutions for the country’s every growing needs. Scope:

Haycarb is a division of Hayleys PLC and deals with activated carbon based products for filtration purposes. The company approached us to help make their products and company more visible in the US market on search engines. Objectives

• Implementing offsite SEO services

• Ensuring proper indexing on Google along with Search Console and Webmaster setup.

• Improving rankings for client in relevant geo markets Process: Stage 1: Setting up offsite search marketing activities:

• Competitor offsite presence analysis

• Niche relevant, authoritative content platforms were shortlisted

• Link foundation roadmap established

• 6 month and 12 month KPIs were laid out



Stage 2 Given that the products were unique and made from recycle / upcycled coconut husks, we focussed our efforts of shortlisting several environment and recycling niche blogs to help with content marketing for the website.

Further we advised the client to register themselves with national authority and global directories and associations related to their niche. Since Haycarb had an office in USA, we took advantage of local seo strategies to help it ranks n the states and cities it wanted to be present in. Result The project commenced in April 2016 and by August 2016 we started seeing positive results and upward movement in the SERPs.

Helping Aged Care Service Provider based in Australia to boost exposure locally with search marketing. Aged Care Report Card (ACRC) aims to help those seeking aged care treatment and facilities by offering a summarised report card template assessing the

national aged care providers according to standardised metrics. This means visitors to the site can compare services and providers and make and informed

decision. Scope:



The brand approached us to assist with improving search visibility within Australia. Critical Issues:

Outdated and buggy site Established competition Non differentiated from similar database sites

Objectives:

• Conducting a complete audit of the websites

• Providing a report and technical implementation guide

• Revamping the onsite SEO

• Implementing offsite SEO services

• Ensuring proper indexing on Google along with Search Console and Webmaster setup.

• Improving rankings for client in relevant geo markets with in the country

Process:

We worked very closely with the development team in Australia to ensure the site was upto the necessary

guidelines. Page structure and flow were crucial areas we looked into to ensure a longer time on site by visitors.

Once the site was launched we worked very closely with the client to build high level links to help build the websites authority and credibility.



Results: ACRC has made tremendous strides in ranking for its key terms in search rankings.

Onsite Optimisation have made sure that inner level pages are more present for related terms and notable increases in organic traffic have been experienced as well. Digital Brand Creation for Manasa Growth

A prominent public speaker seeked a solution to build his own speaking brand and forge his own path and philosophy with the Entrepreneur segment. The goal was to help Entrepreneurs be the best version of themselves both professionally and in their personal lives. Objectives:

Branding o Identify a brand identity o Establish its guideline o Devise its physical appearance

Digital Identity o Build its digital presences through

Web

Social

Advertising

Build brand value



Critical Issues:

The speaker has always been hired on behalf of other speaking agencies and or firms to speak at their private events Entering a highly competitive field No presence prior

Process: Branding An extensive data gathering and market segmentation period was conducted with the client to find out:

What he was offering? What should the brand should signify? Who are we selling to?

Next, we established a

Brand guideline Voice document Market segmentation analysis

Then we built the brands physical appearance based around a theme of zen and productivity:

Logo Colours

Message Digital identity

Established a web platform to summarise his goal



Established key social platforms for better audience engagement and to highlight content value and quality Joined several key social communities to build the speakers name and reputation

Results: The brand has now garnered an organic following of genuinely interested fans who follow his thoughts and ideas. He is the key speaker at several prominent Us conferences and is planning a world tour, with traction gaining in his popularity.

THANK YOU!

t: - gitexfuturestars.com branding strategy ... getting dilmah tea to the top for “ceylon tea”...

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