ibm software symposium 2002 - dbguide.net software symposium 2006 ibm global ceo study 2006 •...

44
IBM Software Symposium 2006 ®

Upload: vuonghanh

Post on 06-Mar-2018

215 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

®

Page 2: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IBM Global CEO Study 2006

• One-on-one, one-hour interviews with 765 CEOs

• across 20+ industries

(2004: 456 survey respondents, 380 interviews)

35

5

10

15

20

25

30

%

Euro

pean

Uni

on

U.S

./Can

ada

Japa

n

Chi

na

Aus

tral

ia/N

Z

Indi

a

Hon

g K

ong/

Taiw

an

Latin

Am

eric

a

ASE

AN

Euro

pe/N

on E

U

Kor

ea

<$500M $500M-$1B

$1B-$10B

>$10B

35

5

10

152025

30

%

Respondentsby annual sales/turnover (US$)

(Percent ofrespondents)

<5000 5000-25,000

>25,000

500

0

100

200

300

400Respondentsby number ofemployees

(Number ofrespondents)

Respondents by geography

(Percent of respondents)

Page 3: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Enterprise pressures and opportunities

In IBM’s interviews with hundreds of CEOs, they said:

they must achieve... and want to innovate their...

products/services/markets

2006revenue

growth

costreduction

assetutilization

riskmanagement

2004

operations(processes &

functions)

businessmodel

20% 40% 60% 80% 100% 20% 40% 60% 80% 100%

IBM Global CEO Study 2004, multiple answers permittedIBM Global CEO Study 2006, point allocations

Page 4: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Enterprise pressures and opportunities

65%13%

22%

CEOs: Extent of fundamentalchange needed over next two years

A lot

Moderate

Little or no

IBM Global CEO Study 2006

commoditization pressures

new/increased competition

global market opportunities

adjacent market opportunities

global volatility & disruption

competing business models

Page 5: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

It’s time to innovate

35%CEOs/Leaders

24%Functional

Mgrs

14%Division

Mgrs

27%No Owner

CEOs’ View:Primary Responsibility for

Innovation Leadershipproducts

services

business processes

business models

management and culture

policy and society

IBM Global CEO Study 2006

Page 6: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Actual application architecture for consumer electronics company

E01-EDI

Data Warehouse(Interfaces to and from the

Data Warehouse are notdisplayed on this diagram)

DRAFT Best Buy - Application Diagram V4 DRAFTNovember 10, 1999

G02 - GeneralLedger

A05 - AP

S01 - SalesCorrections

I01 POReceiving

I03 Return toVendor

I06 WarehouseManagement

Mainframe apps - BluePC/NT apps - GreenUnix apps - Yellow3rd party interface - OrangeLines: Colors have no special meaning.They are to help make the diagram easier toread.For More Information: See the databasecontaining information about eachapplication: Application V4.mdb

S06 - Credit App

P15 EES EmployeeChange Notice

OTHER APPS - PCAP - Collections/Credit

TM - Credit Card DB

ACCTS REC APPS - PC990CORBad Debt

Benefical FeesBeneficial Reconcil

JEAXFJEBFAJEBKAJEDVAJESOAJEVSAJEVSF

NSFTeleCredit Fees

INVENTORY CONTROL APPS - PCCode Alarm

Debit ReceivingsDevo Sales

Display InventoryIn HomeJunkouts

Merchandise WithdrawlPromo CreditsRTV Accrual

ShrinkAP Research - Inv CntrlAP Research-Addl Rpts

Book to Perpetual InventoryClose Out Reporting

Computer Intelligence DataCount Corrections

Cross Ref for VCB DnldsDamage Write OffDebit Receivings

DFI Vendor DatabaseDisplay Inventory ReconcilDisplay Inventory Reporting

INVENTORY CONTROL APPS - PCDPI/CPI

IC BatchingInventory Adj/Count CorrectInventory Control Reports

Inventory LevelsInventory Roll

Merchandise WithdrawlOpen ReceivingsPI Count Results

PI Time Results from InvPrice Protection

Sales Flash ReportingShrink Reporting

SKU Gross MarginSKU Shrink Level Detail

USMVCB Downloads

Journal Entry Tool Kit

Scorecard - HR

L02-ResourceScheduling(Campbell)

P09 - P17Cyborg

M02 - Millennium

M03 - Millennuim 3.0

Banks - ACH and Pos toPay

Cobra

B01 - StockStatus

S03-Polling

P14 On-line NewHire Entry

CTS

Plan Administrators(401K, PCS, Life,

Unicare, SolomonSmith Barney)

D01 Post LoadBilling

I04 HomeDeliveries

I02 -Transfers

Arthur Planning

I07 PurchaseOrder

I12 EntertainmentSoftware

I05Inventory Info

E13E3 Interface

S04 - Sales Posting

V01-Price ManagementSystem

I10 Cycle PhysicalInventory

I55 SKUInformation

K02Customer Repair

Tracking I35 Early WarningSystem

B02 MerchandiseAnalysis

I13- AutoReplenishment

U18 - CTO

Intercept

I09 Cycle Counts

E02-EmployeePurchase

Texlon 3.5

ACH

Stock Options

I17 Customer PerceivedIn-Stock

U16-Texlon

SiteSeer

C02 - CapitalProjects

F06 - FixedAssets

US Bank ReconFile

Star Repair

EDICoordinator

Mesa Data

NEW SoundscanNPD Group

AIG Warranty Guard

Resumix

Optika

Store BudgetReporting

P16 - Tally Sheet

Cash Receipts/Credit

S05 - HouseCharges

Ad Expense

L01-PromoAnalysis

V02-PriceMarketingSupport

BMP - Busperformance Mngt

StoreScorecard

I11 PriceTesting

Valley Media

P09Bonus/HR

I15 Hand ScanApps

Roadshow

POS

S08 - VertexSalesTax

A04 - CustRefund Chks

Equifax

ICMS Credit

CellularRollover

S09 - DigitalSatelliteSystem

NPD,SoundScan

Sterling VANMailbox (Value)

I18SKU Rep

X92-X96Host to AS400

Communication

S02 -Layaways

Washington,RGIS,

Ntl Bus Systems

V04-SignSystem

I14 Count CorrectionsNARM

P01-EmployeeMasterfile

I06 - CustomerOrder

FrickCo

UAR - Universal AccountReconcilliation

DepositoryBanks

S07 - CellPhones

S11 - ISPTracking

AAS

Fringe PO

Cash Over/Short

L60 MDFCoop SKU Selection

Tool

SKUPerformance

SupplierCompliance

1

I35 - CEI

ASIS

Misc Accounting/Finance Apps - PC/NTCOBA (Corp office Budget Assistant)PCBS(Profit Center Budget System)

Merchandising Budget

AIMSMerch Mngr Approval

Batch ForcastingAd Measurement

AIMS Admin

AIMSReportingAd

Launcher

V03- MktReactions

SpecSource

CTO2.Bestbuy.com

RebateTransfer

SignSystem

CopyWriter'sWorkspace

ELTPowerSuite

StoreMonitor

AIS Calendar

Stores & Mrkts

Due Dates

Smart Plus

InsertionsOrders

BudgetAnalysis Tool

Print CostingInvoice App

AIS Reports

BroadcastFilter

Smart PlusLauncher

GeneralMaintenance

Printer PO

PrinterMaintenance

VendorMaintenance

Vendor Setup

Connect 3

Connect 3Reports

Connect 3PDF Transfe

Spec SourceSKU Tracking

S20-SalesPolling

Prodigy

PSP

In-HomeRepair

WarrantyBillingSystem

Process Servers(Imaging)

Prepared by Michelle Mills

Page 1 of 2

Page 7: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Business flexibility depends on IT flexibility

“Today’s IT architectures, arcane as they may be, are the biggest roadblocks most companies face when making strategic moves.”

–McKinsey “Flexible IT, Better Strategy”

Page 8: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IT Investment for On Demand BusinessIT ERP , , , (6 ), , (DataHub),

, (RTE), , , / , , .

&

People, Processes, Technology

User productivity Process Application Information Integration

Page 9: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Greater Innovation and Productivity, , ,

. .

, IT .[Flexibility and Speed]

7 8 .… ,

RFID , MDM/RFID …

(Demand)

ERP …

Page 10: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Problem with Monolithic IT Asset/ (Silo) Big Bang ,

, .IT .

IT : •

•Spagetti code

• , Big-bang LOB

Marketing

Partners

Sales

Partners

FTP DataReplication

Point to Point

Horizontal Process

Web

Partners

Page 11: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Traditional Business ProcessExample: Order to Cash Process

= business function

MarketingInventory Management

Collections

Marketing Application Order Mgmt Application Fulfillment Application

Manual Steps

Business process is embedded in three separate applicationsBusiness functions are tightly coupled within applicationsBusiness functions have unique and proprietary interfaces, restricting re-useManual steps introduce functional gaps in the processProcess cannot be easily measured and managedChanges to the process are difficult to implementNew processes which are designed this way require long development cycles

Result: Business cannot operate on demand

Page 12: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Customer

Division

On Demand Flexibility: Customer Self ServiceOrder entry

Customers now order online using a web browser and the InternetBusiness partners can order using a web service call from their own processCustomers are better served

Page 13: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

On Demand Flexibility: Shared Services

SharedServices

Customer

Division

BillingMarketing Receivables

Common business functions are shared across the enterpriseMarketing, Billing, and Receivables are handled uniformlyEnterprise can scale across divisions and lower costs

Page 14: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

On Demand Flexibility: Vendor Managed Inventory

Supplier

Inventory Management

SharedServices

Customer

Division

Page 15: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

On Demand Flexibility: Outsource

Outsourced

Supplier

SharedServices

Customer

Division

Shipping is not a core competencyShipping companies (e.g. FedEx, DHL, UPS) have more capabilitiesReduce shipping infrastructure and overhead costs

Shipping

Page 16: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

On Demand Flexibility: Improve the Process

Identify and remove bottlenecks in the processCustomize the business rules and policies to better serve customersA more efficient business process costs less

Outsourced

Supplier

SharedServices

Customer

Division

Removebottleneck

Alternative flow path

Page 17: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA(Service Oriented Architecture)란무엇인가 ?

… a service?

반복사용가능한비즈니스태스크 –고객신용도조사; 신규

계좌개설등

… service orientation?

귀사의비즈니스프로세스를 서비스와연계하는방법

… service oriented architecture (SOA)?

서비스지향을지원하는IT 아키텍쳐 (스타일)

… a composite application?

SOA 구조위에구축된비즈니스프로세스를지원하는관련있고, 통합된서비스들의집합

Page 18: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

What is a Service?

Service Requester

Service Provider

Service

a business function

packaged as a reusable component

used in a business process

Web Services Description Language (WSDL) : 서비스정의

Extensible Markup Language (XML) : Standard request data format

A web service is a specific type of service

Page 19: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Example: the Car Rental and Reservation process decomposes into components and processes

Fleet

Management

Promotions

Management

Customer

Service

Rentals

& Reservations

Vehicle Availability

Reserve Vehicle

Check Rates

Check-In Vehicle

Check-Out Vehicle

Customer Profile

Location Promotions

Location Information

Rent Vehicle

Offered Service

Consumed Service

[Rent a Vehicle]Level 1 Business Process

ReserveVehicle

Check-outVehicle

Check-inVehicle

Marketing &Customer

ManagementPricing Products

Page 20: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

서비스기반의프로세스 – Business Flexibility

Life time value of BPM systems WfMC

eAI Journal, Dr. Setrag Khoshafian, 2001

SOA BPM(Loosely-coupled)

SOA BPM

API

“ BPM”“ ”

“ ”

Page 21: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

QoS

, Security, M

anagement &

Monitoring (Infrastructure S

ervice)

Data A

rchitecture & B

usiness IntelligenceIBM’s Differentiator : Service Modeling & Architecting

Integration Architecture

(Enterprise S

ervice Bus)

service modeling

Existing Application Resources and Assets PackageCustom

Application

Services

Business Process

Components

Process Choreography

Atomic and Composite Services

4

3

2

1

6 7

Enterprise Components

Custom Application

Package

Service Consum

erService Provider

Presentation Layer85

IndustryModels

Composite service

Atomic service

Page 22: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

…Why take the journey ?

Flexible Business Models

TransformationBusiness Process Outsourcing

Mergers, Acquisitions & Divestitures

Flexible IT ArchitectureOn demand Operating Environment

Requires

Software Development Integration

InfrastructureManagement

Service Oriented Architecture (SOA)

Development Infrastructure Management

ComposibleProcesses

ComposableServices

Page 23: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Services Oriented Architecture steps

Step 1: Break down your business into components

Step 3: Implement a Service Model

Step 2: Define a Service Model

CBMStrategy

SOA Realization

SOMAModeling

Business-Aligned IT Architecture

SOA IT ( , ) , IT . , , . , .

Page 24: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IT Strategy

ProblemHandling and Resolution

Ope

rate

and

exe

cute

Tact

ics

(Dire

ct, R

eact

and

C

ontr

ol)

Plan

ning

and

Ana

lysi

sO

pera

te a

nd e

xecu

teTa

ctic

s(D

irect

, Rea

ct a

nd

Con

trol

)Pl

anni

ng a

nd A

naly

sis

New Product Development Sales

Customer Management

and CareBilling and Collections

Provisioning& Fulfillment

Service Assurance

NetworkResource

Development

Develop New Markets and Products Acquire and Manage Customers Develop and Provide Network Services Manage Enterprise

Billing & Collections

Management

Fulfillment and resource

Planning

Technology and Resource

Strategy and Capacity Planning

Service Testing and

performance management

Rating Customer

Billing

BusinessManagement

Strategic Enterprise Planning

Marketing

Supplier/ Partner

Settlement and Billing

ServiceConfiguration,Activation and Disconnects

Resource Provisioning

Device and Supplier Order Management

CustomerSLA / QoS

Management

ServiceProblem

Management

ServiceManagement

Enable resource provisioning

(Engineering and Construction)

Network Resource

PerformanceManagement

Supplier/ Partner Problem

Reporting &Management

Supplier/ Partner

PerformanceManagement

Service Strategy and Readiness Planning

Product Portfolio Planning

Service Development

and Retirement

Customer Care Strategy

Account Planning

Partner Product Dev.

Strategy

Sales, Channel, and

AllianceManagement

Customer Contact Operations

Market and Brand

Strategy

Brand Management

Marketing Communicatio

ns, Advertising

and Promotion

Marketing Research and

Analysis

Product Development

and Retirement

Sales Channel Strategy

Execute Campaigns an d market fulfillment

Launch Product

Sales

Alliance Strategy

Fina

ncia

l and

Ass

et M

anag

emen

t

HR

Man

agem

ent

Proc

urem

ent

Tech

nolo

gy M

anag

emen

t (IT

, R&

D, D

isas

ter R

ecov

ery)

Stakeholder Mgmt/ Legal and Regulatory

Customer Care

Management

Customer Analytics and

product matching

Order Handling

Inventory Management

Customer Interface Management

Supply Chain/Value Net Strategy

Sales Problem B&C

Loyalty and Retention

Stak

ehol

der a

nd E

xter

nal R

elat

ions

Man

agem

ent

SOMA to bridge CBM and SOA

Services

Services

ServicesServices

Services

Services

ServicesServices

ServicesServices

ServicesSOMA

CBM for Industry SOMA BDD(Business Driven Development)/SOAD(Service Oriented Development) ODOE/Patter for e-Business/SOAR Product Mapping . (SOAR, Service Oriented Asset Repository)

Page 25: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

How ???? Business Driven Development

Model Assemble Deploy Manage

BusinessAnalyst

Architect

Integration Developer

Application Developer

IT Service Manager

ITCAM for WebSphere

ITCAM for SOATivoli Federated Identity Manager

WebSphere Extended Deployment * *

*

*WebSphere Integration

DeveloperWebSphere Process

Server

WebSphere ESB

WebSphereInformation Integrator

**

WebSphere Portal WebSphere Business Monitor

WebSphere Business Modeler ***

Rational Software Architect *

WebSphere Application Server

Rational Application Developer

Rational ClearCase

*

Page 26: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Sub GoalsSub GoalsBusiness GoalBusiness Goal

• Safety

• Improve On-time operation

• Cost efficiency

Related Related ServicesServices

• Improve R/C work efficiency

• Improve real time information sharing

• Improve real time event notification

• Improve safety management

• Automate R/C work

• Percentage of real time flight info sharing

• Percentage of real time PAX information sharing

• Percentage of real time WX info notification

• Percentage of other information sharing

• Percentage of critical check point notification

• Percentage of real time irregular event notification

• Reduced percentage of R/C workload

• Percentage of automation of R/C work

• Reduce of percentage of unsafe affair

Get flight SKD and spot No.

Get PAX infoGet Crew infoGet Cabin infoGet WX infoGet MEL

Check MaintenanceTraffic ServiceCoordinate before

arrivalCoordinate after

arrivalCoordinate LoadingCoordinate Prepare

Departure

Baggage ServiceCatering ServiceCabin ServiceCargo ServiceFueling Service

Key Key performance performance

indicatorindicator

Align Service With Business GoalsSOA , KPI

. BSC(Balanced Score Card), .

Page 27: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA IT SOA

Model

Discover( )

Identity & Compliance

Page 28: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IBM SOA Foundation을위해발표된제품군

Process:WebSphere Process Server*WebSphere ESB*WebSphere Message Broker WebSphere Extended Deployment

People:WebSphere Everyplace Deployment*Workplace Collaboration ServicesWorkplace Managed ClientSOA Dashboard OfferingFront-End Tooling Innovation

Information:WebSphere Information Server*Master Data Management

SOA Appliance : DataPower*

WebSphere Business MonitorITCAM for SOA Series*

WebSphere Business Modeler Rational Software Architect

WebSphere Integration Developer*Rational Application Developer Workplace designer*WebSphere Repository & Registry

Page 29: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Gather requirementsModel & SimulateDesign

Integrate peopleIntegrate processesIntegrate information

Manage IT resourcesManage servicesMonitor business metrics

DiscoverConstruct & TestCompose

Sharing and reuse of servicesEstablish decision rights Policies, measurement and control for SOA oversight

Deliver trusted information in business context to enable innovation

Enable human and process interaction with consistent levels of service

Achieve greater efficiency and effectiveness with business model innovation

“Pick business processes with pain points that the business clearly recognizes — processes for which the business most clearly needs end-to-end visibility, control, insight, and flexibility”

Page 30: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Align Business and IT with SOA Governance

What is SOA governance?Decision making rights, and measurements and controls across the lifecycle of services

Mitigate business risk and maintain control of SOA projectsImprove team effectiveness

Value of SOA Governance

"IBM's approach aligns with Gartner’s view of SOA governance, and we believe it is likely to be more effective than narrower approaches.”

Gartner, "IBM Takes Another Step Toward Its SOA Governance Vision", Michele Cantara et al, March 28, 2006.

Page 31: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Appliance – DataPower for XML

XA35 XML AcceleratorOffloads overtaxed servers by processing XML, XSD, XPath and XSLT at wire speed

SW provides significant performance improvements over WebSphere solutions

10x Faster XML Throughput

Add: DataPower XML Security SW

Add: DataPower XML Integration & existing

systems connectivity SW XS40 XML Security GatewaySecurity, agility and performanceDevice can off-load application security softwarePerforms XML Web services security functions (parse, filter, validate schema, encrypt/decrypt, signatures, access control, and more)

XI50 Integration ApplianceExpands support to non-XML solutionsAdvanced architectureIntegrated message-level security

Page 32: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Reference Architecture

App

s &

In

fo A

sset

s

Business Innovation & Optimization Services

Dev

elop

men

tSe

rvic

es

Interaction Services Process Services Information Services

Partner Services Business App Services Access Services

Integrated environment

for design and creation of solution

assets

Manage and secure services,

applications &

resources

Facilitate better decision-making with real-time business information

Enable collaboration between people,

processes & information

Orchestrate and automate business

processes

Manage diverse data and content in a unified manner

Connect with trading partners

Build on a robust, scaleable, and secure services environment

Facilitate interactions with existing information and application assets

ESBFacilitates communication between services

IT S

ervi

ceM

anag

emen

t

Infrastructure ServicesOptimize throughput, availability

and performance

Model

Assemble

Deploy Manage

Page 33: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

Business Application

Services

ProcessServices

Information Services

Development Services

Interaction Services

Partner Services App & Info

Assets

Connectivity Services

Business Performance Management Services

SAPAdapter

SiebelAdapter DB

AccessDB

Access

FederatedQuery

App EJBsCommunity Manager

Portal

Infrastructure Management Services

Page 34: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IBM SOA Engagement Model

Enterprise SOAProject

BCS Services for SOA

Client ArchitectureReadiness Evaluation

&More

SOAProject

Definition Workshop

&Pilot Prj.

SOAJumpstart

SOA/IT SOA

SOA

SOA Self Assessment

1~3 2~8 2~4 Vary

Page 35: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IBM SOA Assessment Tool

Find out at ibm.com/soa

or contact [email protected]

Receive actionable recommendations customized to your level of SOA maturity

How Do I Get Here?

You Are Here

SOA . , IBM SOA. , , , SOA

, .

Page 36: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Jumpstart

Phase 1: Education

SOA SOA

( )

– /

2~3 Days

Phase 2: *IAW

How Do I Get Here?

You Are Here

Page 37: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Proof of Value Offering – Business value workshop

Client Architecture Readiness Evaluation (2~4 Weeks)• Review Business and IT initiatives and Alignment • Team : SOA Consultant + Domain expert + Architect

Process Improvement Workshop (2~4 Weeks)• Assessment of to improve Process • Team : Process Consultant + Domain expert + Architect

Solution Architecture Workshop (1~3 Weeks)• Solution Roadmap • Team : SOA Architect

Business Value Modeling Workshop (1~2 Weeks)• ROI Jusification of SOA Investment (CIO CFO/CEO)• Team : SOA Business Consultant + Architect

Page 38: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Project Offering – Proof of TechnologyIBM

SOA 의가치를이해한상태.실제프로세스/업무에대한SOA 설계및로드맵작성에대한도움이필요할때.

(Transformation roadmap )

SOA,

, , ( ,

)

( Roadmap )

, ,

( )

SOA

(SOA )

SOA Project Definition Workshop(PDW) : 1~2

--

(i.e. , / )-SOA

Engagement ManagerExecutive consultantEIS senior architect

Architecture workshop : 1~3

--- PDW-

1 EIS senior architect1-2 EIS solutio engineer

Proof-of-Concept/Prototyping/Pilot Dev’t : 1~6

-- SOA

1 EIS senior architect1-3 EIS solution engineer

SOA/ESB development : 6 1

- SOA e-Busines- , , ,

Team size varying

Page 39: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Quick Path Supports Key Aspects Needed for SOA

SOA Governance

Organizational M

odel

Architecture Process and Artifacts

SOA Guidelines, Best Practices

SOA Reference Architecture

SOA Technology Guidance

Tooling Guidance

Standards Guidance

Proc

ess

Mod

els Pe

ople

SOAAccelerators

SOA VisionIBM

Customer’s SOA Vision and Planning

SOA Ecosystem (SOA Lab Validated)

Tool

ing

For details contact Prathap Gangula, chief architect FFIC SOA Center of Excellence

SOA

Training and Know

ledge Transfer

Page 40: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA/WS Offerings Portfolio of IGS, BCS and SWG

Enabling Infrastructure

Web Services

Service Oriented Architecture

Business

RunImplementDesignPlanAssess

SOA Assessment

WS Assessment WS Architecture and Planning

SOA Strategy and Planning

WS/SOA Development Platform

WS Development and Implementation

Application Renovation and Integration

SOA Modelling

WS/SOA Development Platform

Infrastructure Services Architecture and Design for SOA

IT Service Management Design

Component Business Modelling

Application Portfolio Rationalization

Selected Products

Rational / Lotus Workspace / WebSphere Business Modeller /WebSphere Integration Message Broker, WebSphere Business Integration Monitor, Tivoli, WebSphere Application Server, DB2 Information

Integrator, WSAD EI

Enterprise Architecture

Infrastructure Services Readiness Engagements for SOA

SOA based Legacy Modernization

EAI Imp. based ESB

Jumpstart SOA Process ImprovementSOA TCO Value Assessment

Center of Excellence Workshop

BCS

ITSAMS

SWG

Page 41: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA in a nutshell

What you have What you want

E01-EDI

Data Warehouse(Interfaces to and from the

Data Warehouse are notdisplayed on this diagram)

DRAFT Best Buy - Application Diagram V4 DRAFTNovember 10, 1999

G02 - GeneralLedger

A05 - AP

S01 - SalesCorrections

I01 POReceiving

I03 Return toVendor

I06 WarehouseManagement

Mainframe apps - BluePC/NT apps - GreenUnix apps - Yellow3rd party interface - OrangeLines: Colors have no special meaning.They are to help make the diagram easier toread.For More Information: See the databasecontaining information about eachapplication: Application V4.mdb

S06 - Credit App

P15 EES EmployeeChange Notice

OTHER APPS - PCAP - Collections/Credit

TM - Credit Card DB

ACCTS REC APPS - PC990CORBad Debt

Benefical FeesBeneficial Reconcil

JEAXFJEBFAJEBKAJEDVAJESOAJEVSAJEVSF

NSFTeleCredit Fees

INVENTORY CONTROL APPS - PCCode Alarm

Debit ReceivingsDevo Sales

Display InventoryIn HomeJunkouts

Merchandise WithdrawlPromo CreditsRTV Accrual

ShrinkAP Research - Inv CntrlAP Research-Addl Rpts

Book to Perpetual InventoryClose Out Reporting

Computer Intelligence DataCount Corrections

Cross Ref for VCB DnldsDamage Write OffDebit Receivings

DFI Vendor DatabaseDisplay Inventory ReconcilDisplay Inventory Reporting

INVENTORY CONTROL APPS - PCDPI/CPI

IC BatchingInventory Adj/Count CorrectInventory Control Reports

Inventory LevelsInventory Roll

Merchandise WithdrawlOpen ReceivingsPI Count Results

PI Time Results from InvPrice Protection

Sales Flash ReportingShrink Reporting

SKU Gross MarginSKU Shrink Level Detail

USMVCB Downloads

Journal Entry Tool Kit

Scorecard - HR

L02-ResourceScheduling(Campbell)

P09 - P17Cyborg

M02 - Millennium

M03 - Millennuim 3.0

Banks - ACH and Pos toPay

Cobra

B01 - StockStatus

S03-Polling

P14 On-line NewHire Entry

CTS

Plan Administrators(401K, PCS, Life,

Unicare, SolomonSmith Barney)

D01 Post LoadBilling

I04 HomeDeliveries

I02 -Transfers

Arthur Planning

I07 PurchaseOrder

I12 EntertainmentSoftware

I05Inventory Info

E13E3 Interface

S04 - Sales Posting

V01-Price ManagementSystem

I10 Cycle PhysicalInventory

I55 SKUInformation

K02Customer Repair

Tracking I35 Early WarningSystem

B02 MerchandiseAnalysis

I13- AutoReplenishment

U18 - CTO

Intercept

I09 Cycle Counts

E02-EmployeePurchase

Texlon 3.5

ACH

Stock Options

I17 Customer PerceivedIn-Stock

U16-Texlon

SiteSeer

C02 - CapitalProjects

F06 - FixedAssets

US Bank ReconFile

Star Repair

EDICoordinator

Mesa Data

NEW SoundscanNPD Group

AIG Warranty Guard

Resumix

Optika

Store BudgetReporting

P16 - Tally Sheet

Cash Receipts/Credit

S05 - HouseCharges

Ad Expense

L01-PromoAnalysis

V02-PriceMarketingSupport

BMP - Busperformance Mngt

StoreScorecard

I11 PriceTesting

Valley Media

P09Bonus/HR

I15 Hand ScanApps

Roadshow

POS

S08 - VertexSalesTax

A04 - CustRefund Chks

Equifax

ICMS Credit

CellularRollover

S09 - DigitalSatelliteSystem

NPD,SoundScan

Sterling VANMailbox (Value)

I18SKU Rep

X92-X96Host to AS400

Communication

S02 -Layaways

Washington,RGIS,

Ntl Bus Systems

V04-SignSystem

I14 Count CorrectionsNARM

P01-EmployeeMasterfile

I06 - CustomerOrder

FrickCo

UAR - Universal AccountReconcilliation

DepositoryBanks

S07 - CellPhones

S11 - ISPTracking

AAS

Fringe PO

Cash Over/Short

L60 MDFCoop SKU Selection

Tool

SKUPerformance

SupplierCompliance

1

I35 - CEI

ASIS

Misc Accounting/Finance Apps - PC/NTCOBA (Corp office Budget Assistant)PCBS(Profit Center Budget System)

Merchandising Budget

AIMSMerch Mngr Approval

Batch ForcastingAd Measurement

AIMS Admin

AIMSReportingAd

Launcher

V03- MktReactions

SpecSource

CTO2.Bestbuy.com

RebateTransfer

SignSystem

CopyWriter'sWorkspace

ELTPowerSuite

StoreMonitor

AIS Calendar

Stores & Mrkts

Due Dates

Smart Plus

InsertionsOrders

BudgetAnalysis Tool

Print CostingInvoice App

AIS Reports

BroadcastFilter

Smart PlusLauncher

GeneralMaintenance

Printer PO

PrinterMaintenance

VendorMaintenance

Vendor Setup

Connect 3

Connect 3Reports

Connect 3PDF Transfe

Spec SourceSKU Tracking

S20-SalesPolling

Prodigy

PSP

In-HomeRepair

WarrantyBillingSystem

Process Servers(Imaging)

Prepared by Michelle Mills

Page 1 of 2

Enterprise Service Bus

Autonomic Services

Utility Business Services

Resource Virtualization Services

Business FunctionServices

Business Process

Choreography Services

Common Services

UserAccess

Services

Availability Services

Security Services

BillingRatingMetering Services

Server Storage Resource MappingNetwork

Choreography

Personalization

Reporting

Custom Applications

Packaged Applications

Adaptation

Business Rules

Interaction Acquired Services

Service Level Automation and Orchestration

Workload Services

Configuration Services

User Interaction

Services

Collaboration

PresentationConnectivity

InformationManagement

Services

Information Access

Information Integration

Application Services

Peering Settlement

Infrastructure Services

Analytics

Information

Mediation, Messaging, Events

Problem Management

… … … ……

Metadata

Data Placement

Enterprise Service Bus

Autonomic Services

Utility Business Services

Resource Virtualization Services

Business FunctionServices

Business Process

Choreography Services

Common Services

UserAccess

Services

Availability Services

Security Services

BillingRatingMetering Services

Server Storage Resource MappingNetwork

Choreography

Personalization

Reporting

Custom Applications

Packaged Applications

Adaptation

Business Rules

Interaction Acquired Services

Service Level Automation and Orchestration

Workload Services

Configuration Services

User Interaction

Services

Collaboration

PresentationConnectivity

InformationManagement

Services

Information Access

Information Integration

Application Services

Peering Settlement

Infrastructure Services

Analytics

Information

Mediation, Messaging, Events

Problem Management

… … … ……

Metadata

Data Placement

Page 42: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

SOA Team Sports . IBM IT .

SOA Foundation IBM .SOA Principle , , ,

.

.IBM Best Practice

SOA On Demand DNA .OnDemand

.

“SOA IT , .”

Page 43: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

IBM is the leading provider of Web Services/SOA Platform

Source: Gartner Research Note: “Magic Quadrant for Web Services Platforms, 2005”, July 12, 2005, D. Smith, C. Abrams, D. ShollerD. Plummer, M. Cantara

Sun Microsystems

Microsoft

IBM

Software AG

• •

Oracle

BEA Systems •

VisionariesNiche Players

SAP

As of July 2005

SeeBeyond

Tibco Software•

Progress Software/ Sonic Software

webMethods

Fujitsu

LeadersChallengers

Novell

Completeness of Vision

Ability toExecute

“IBM’s strength in business issues, middleware and

professional services gives IBM the ability to execute around Web services/SOA through its major

strategic offerings in software and

services.”-Gartner

Page 44: IBM Software Symposium 2002 - DBguide.net Software Symposium 2006 IBM Global CEO Study 2006 • One-on-one, one-hour interviews with 765 CEOs • across 20+ industries ... E01-EDI

IBM Software Symposium 2006

한국IBM웹스피어사업부오병준본부장

([email protected])

www.ibm.com/soa