climate change: strategic issues for management … and cpd courses docs...carbon-ethics for...

Climate Change: Strategic Issues for Management Accounting

By

Prof. Janek Ratnatunga

Professor and Head of SchoolUniversity of South Australia

Research sponsored by:

Introduction to the topic

The Greenhouse Effect

Sources Sinks

The Hockey Stick

• CO2 fromSiple Ice Core vs. Age.

• However, there is much debate (especially amongst politicians) if Human activity has caused this “Hockey Stick” effect.

The Reverse Hockey Stick

Carbon-ethics

• Do We Need an Economic Solution (e.g. Kyoto)?– The Schumacherian ideal

– Meta Economics

• We should reduce our carbon footprint purely on moral grounds

Intermediate Variable ConsequencesPreconditions

Behavioral

Response by

Individuals and

Business Entities

Reduction of Greenhouse Gas Emissions

Change in Value of Business Entity

Greenhouse Gas Emissions in Nature

Greenhouse Gas Emissions by Humans

Carbon-ethics: End of Pipe Solutions

Problem

End of

Pipe

Solution

• Good Carbon Behaviour (Ethical solutions)– Reducing Carbon Footprint (‘Purchasing Green Products’)

– Lifestyle changes (End-of-Pipe Solutions)

Green Products: Life Cycle Costs

All End

of Pipe

Solutions

– CIMA Show-bag products

• Biodegradable Pen (Corn Plastic)

• Cloth Towel

• Green Shopping Bag

– Toyota Prius Hybrid Car

– Carbon Offsets (e.g. Airlines)

– Water-Carbon Trade-off

Carbon-Ethics for Business

Change Lightbulbs to Low Emission Shut off Computers (no standby)

Pay the Carbon Tax Switch off the Lights At Quitting Time

Build a Skyscraper End the Paper Chase

Turn Up the Geothermal Heat Play the Market

Capture the Carbon Think Outside the Packaging

Let Employees Work Close to Home Trade Carbon for Capital

Pay Your Bills Online Set an Organisational Carbon Budget

Open a Window Pay For Your Carbon Sins

Ask the Experts For An Energy Audit Make One Right Turn After Another

Buy Green Power Plant a Tree in the Tropics

Remove the tie (Everyday is Casual

Friday)

Drive Green (Change company

Vehicles to Bio fuels)

Fly Straight to Location If You Must Burn Coal, Do it Right

Copy California’s State Emission

Levels

Set a Higher Carbon Emission

Standard

Turn Food Into Fuel (Bio Fuels) Illuminate Public Spaces with LEDs

Business Reactions

Carbon-Ethics for Individuals

Get Blueprints for a Green House Fly Straight between Locations

Change Light bulbs to Low Emission Support your Local Farmer

Pay the Carbon Offsets when Buying Plant a Bamboo Fence

Move from the Mansion Have a Green Wedding (i.e. Buy Locally)

Hang Up a Clothes Line Remove the Tie (Casual Business Attire)

Give New Life to Your Old Warm Clothes Drive Green on the using Bio-Fuel Cars

Use More Geothermal Heat Just Say No to Plastic Bags

Take Another Look at Vintage Clothes Switch off the Lights At Quitting Time

Work Close to Home Shut off your ComputerRide the Bus End the Paper Chase

Move to a High Rise Building Think Outside the Packaging

Pay Your Bills Online Trade Carbon for Capital

Open a Window (natural cooling) Make Your Garden GrowAsk the Experts For An Energy Audit of

Your Home

Wear Green Eye Shadow (Made from

Renewable Resources)

Buy Green Power, At Home or Away Fill Car Up With Passengers

Check the Label (cheap prices for overseas

products because no Carbon costs are paid)

Rake in the Fall Colours (Rather than

using Leaf Blowers)

Properly iInsulate Your Water Heater Check Your Tires

Avoid the Meat Products Set a Personal Carbon Budget

Be Aggressive about Passive Houses Consume Less, Share More, Live Simply

• The Emerging Paradigm Of Carbonomics– 21st Century ‘Needs’ met with 18th Century ‘Power’

– Economic incentives for the development of sustainable technologies that reduce CO2 emissions (Winners and Losers)

• Wind Farms

• Geothermal

• Water (Hydro and Ocean Waves)

• Nuclear

Carbonomics: Start of Pipe Solutions

Start of Pipe

Solution

No

Problem

• The Kyoto Protocol (ratified by over 150 countries)

– Some have “caps” (e.g. European Countries)

– Some are “thinking” about it (e.g. Australia)

– Some are “exempt”(e.g. China, India, Indonesia)

• International (Cross-Country) Mechanisms– Joint Implementation (JI)

– Clean Development Mechanism (CDM):

– International Emission Trading (IET)

• All three mechanisms required the concept of a ‘carbon credit’ as a: – measurable and tradable instrument

– that is acceptable across nations.

Kyoto Mechanisms

Carbon Credit:

Each carbon credit represents one metric tonne of CO2

–either removed from the atmosphere or

–saved from being emitted.

Carbon Credit Definition

• Country Level Issues (Three principle Ways to

‘Manage’ Carbon Emission Targets):

– By Taxation. By imposing a straight tax on emissions.

– By Allocating ‘permits’ or ‘ration cards’ to business

entities or individuals for a cap and trade system.

– By Approving certain organisations as being able to issue

carbon credits (called ‘abatement certificates’)

Managing Carbon Emission Targets

The Climate Change Debate

• Carbon Emissions Trading (Requires a Cap-and-

Trade system)

– Ideally be based on free-market principles

– Each individual emission allowance has a ‘vintage year’

designation (that is, the year an allowance may be used)

– Brokers and other non-participants typically buy and sell

emission allowances in (vibrant) secondary markets.

– The European Union Emission Trading Scheme (EU

ETS) is the world’s largest multi-country cap and trade

system.

Carbon Emissions Trading

Carbon Trading: The Invisible Hand

Intermediate Variable ConsequencesPreconditions

Behavioral

Response

by Business Entities





Behavioral

Response

by

Business

Entities

Carbon Trading Scheme





Intermediate Variables ConsequencesPreconditions

Carbon Credit Certification

Xtrees

= =

Carbon

Credit

Ytonnes of CO2

CO2 CO2

CO2 CO2

$ Z

• Carbon (Emission And Sequestration) Accounting

– The CES accounting mechanism must be sufficiently robust that the carbon trading market has confidence that

the amount of carbon sequestered can be measured, i.e.

• CES Accounting Standards

– Any CES accounting standard developed by a country or

NGO will need to be consistent with the

Intergovernmental Panel on Climate Change (IPCC)principles.

– There are at least 21 organisations offering accreditation and auditing services, across the globe

– the new market is largely unregulated and lacks transparency

CES Accounting & Assurance

Carbon Trading Bubbles

Management Accounting Issue

• Firms operating in a carbon rationing jurisdiction:

Carbon Investment Appraisal

The options available to manage

carbon emissions liability:

• Do nothing and buy carbon credits

• Undertake Carbonvestments:

– Undertake internal projects to lower

carbon liability

– Invest in external projects to offset

carbon footprints

– A combination of both internal and

external investments

Expected usage

100,000 MT

CO 2 Equivalent

Wait till

End of Reporting

Period

Buy Credits

in ETS Market (Max

Price A$46)

Max Cost

A$ 4.6 m

Emissions Management: Alternative Strategy No.1

Exp. Usage 100,000 MT

CO 2

Equivalent

Re-estimate CO2

Emissions at End of

Reporting

Period

Forward BUYBalance (10,000

MT)Credits in

ETS Market (@ market price

A$12) =A$.12m

Expected Cost

A$ 0.97 m

(Saving

A$3.63m)

Undertake Internal Abatement Projects

(Cost: $0.3m); CO2 saving: 40,000 MT)

Undertake International CDM Projects

(Cost: $.55m); CO2 saving: 50,000 MT)


SELL Balance (10,000

MT)Credits in

ETS Market (@ market price

A$12) =A$.12m

Expected Cost

A$ 0.88 m

(Saving

A$3.72m)

Exp. Usage 100,000 MT

CO 2

Equivalent

Estimate CO2

Emissions at End of

Reporting

Period

Undertake Internal Abatement Projects


Undertake International CDM Projects



Strategic Cost Management

SCM Issue Carbon Management Impact Management Control Systems

Employee behavior modification to achieve carbon efficiency targets

Production

Management

Lean production techniques. More attention to the use of energy in machinery, less materials and time wastage. JIT philosophy.

Employee Safety Ensuring low energy work environment do not cause hazardous working conditions

Wages & Trade Union

Demands

May demand more if comfort levels fall. More demands for the sharing of high carbon windfall profits

Total Quality Management

Carbon efficiency seen as part of quality equation

Purchasing

Management

Production resources (components, labor, and overhead) sourced locally.


SCM Issue Carbon Management Impact Cost Control Lean Accounting. Significant attention paid to reduce

carbon emission costs. Backflush Costing methods Make or Buy

Decisions

Consideration given to carbon emissions when considering alternatives

Cost Classification Carbon costs classified into direct, indirect, fixed and variable costs.

Allocating Indirect Costs

Consideration of 'carbon cost drivers' to link emission indirect overhead to products and services

Life Cycle Costing Amortization of design costs to make products more carbon friendly and worker training costs to reduce carbon emissions

Target Costing Redesigning products and services to meet carbon emission targets

Benchmarking Comparing the KPIs of World Class performers in carbon efficiency

Cust. Prof. Analysis Segmenting customers by profitability per carbon usage Process Control and Activity Based

Management

Evaluating the performance of organizational processes, including white-collar departments in terms of achieving carbon efficiency KPIs.


SCM Issue Carbon Management Impact Efficiency or Productivity

Consideration given not only to economic efficiency, but also carbon usage efficiency.

Price Relationship or

Recovery

Reductions in purchase prices considered via the sale of carbon efficiency credits

Overall Effectiveness This profitability of the bottom-line figure given in terms of both economic and environmental effectiveness.

Value-Adding/Non-Value Adding Work

All reworks, recoveries, errors etc. considered to be avoidable carbon emitting activities

Executive Information

Systems (EIS)

The drill-down facilities to be extended to financial and non-financial carbon emitting measures.

Corporate Governance Accountability and transparency issues extended reporting on carbon management initiatives

Enforcement and Compliance

Voluntary and mandatory enforcement of carbon emission targets

The Strategic Audit Extended to cover the expected future carbon footprint of the organization due to its production, marketing, logistics, capital investment and HRM practices

Corporate Reputation

Audit

The evaluation of the organization’s image and brand with regards to being a responsible carbon citizen of the world.

Strategic Management Accounting

SMA Issue Carbon Management Impact

Business Policy

Primary Objective Sustainable Value Creation

Competitive

Advantage

Carbon efficiency seen as a marketing mix variable in product differentiation. An Efficient Carbon Management (ECM) focus also taken in cost leadership strategies.

Line-of-Business ECM seen as a potential line-of-business

Competition and

Industry Structures

Adding a sixth force to Porter's Five Forces Model - the impact on the Industry of Carbon regulation (Porter, 1980 and 1983).

Gap Analysis Strategies considered to close gap between current emission levels and future emission targets

Environmental

Externalities

Considered 'internalities' in product-market decision making and HRM

Risk Management Consideration of the impact on cash flows and reputation of the company as a result of the carbon strategy positioning of the company. Risk vs. Reward outcomes (e.g. cash flow at risk) should be considered.


Human Resource Management

Corporate Culture A carbon lifestyle culture from grass roots level upwards. Low carbon footprint activities encouraged. Excellence sought in seeking continuous improvement in ECM

Empowerment Employees given resources and responsibility to participate in ECM in lowering the organization’s carbon footprint

Marketing Strategy



Marketing Strategy

Products and Markets Carbon impact considerations considered systematically in all product-market strategies

Marketing Research Undertaken to determine the needs of customers in terms of participating in reducing carbon emissions and the incremental price they are willing to pay for this (carbon consciousness)

Market Segmentation Separating customers geographically, demographically and psychographically in terms of their carbon consciousness.

Positioning Strategy Consideration of taking an 'active or 'passive' positioning in terms of ECM as a source of competitive advantage.

The Product Life Cycle (P.L.C.)

Consideration of the carbon footprint left by product throughout its life cycle, especially in the decline and obsolescence stages.



Marketing Strategy (Cont)

Market Penetration Strategies

Using carbon efficiency of existing products as an attribute to sell more to existing carbon conscious customers

Market Development

Strategies

Using carbon efficiency of existing products as an attribute to sell new carbon conscious customers in new segments

Product Development

Strategies

Incorporating carbon efficiency as an attribute in new product designs to keep existing carbon conscious customers loyal to the brand

Diversification

Strategies

Leaving industries having products and markets seen as high carbon emitting to new industries better long-term carbon sustainable prospects (includes investments in JIs, and CDMs under Kyoto).

Experience Curves Organizations with high experience in ECM products and services should have lower costs.

Budgeting for

Marketing Activities

Budgets will incorporate ECM activities as potential revenues and cost savings. Carbon trading activities could be considered a separate line of business.



Product Marketing Strategies

The Product Portfolio (BCG) Matrix

Star products will have high market share and high market growth opportunities in industries with better long-term carbon sustainable prospects.

New Product Development (NPD)

Designing products and services to meet carbon emission targets and marketing them as such

Product

Abandonment

Product Review Teams to consider carbon footprint in addition to profitability targets

Inflation The passing on of mandatory carbon costs and taxes as higher prices to consumers will cause inflation.

Packaging Consideration given to carbon footprint of packaging, in terms of functionalism, convenience, recyclability and also image.

After-Sales Service The carbon emission in terms of materials, labor and overhead of undertaking work due to meeting warranties and other after sales services should be costed into the product



Pricing Strategy

Pricing Analysis Carbon costs, carbon related competitor activity and the value of low-carbon footprint products to carbon conscious customers should be considered in such analyses

Elasticity of Demand The impact on demand due to changes in prices if carbon costs are incorporated.

Skimming Selling to high carbon conscious customers willing to pay a price well above costs

Penetration Absorbing carbon costs of products and services sold to low carbon conscious customers to develop brand awareness. Productivity improvements can only be obtained either by lowering costs via ECM or changing customer carbon consciousness levels.



International Business Strategy

Exporting vs. International Operations

Carbon costs can be reduced via Joint Implementation (JI) and Clean Development Mechanism (CDM) investments as per the Kyoto protocol

Price Differentials

and Carbon Dumping

Competing with countries that do not have carbon costs. Influencing government policy to impose countervailing carbon taxes.

Hedging Policies Ensuring that carbon credits in the overseas country is not devalued in terms of the parent country carbon credit pricing.



Promotional Strategy

Promotional "Pull" Strategy (via Advertising etc.)

An Integrated Marketing Communication (IMC) approach should be taken to promote how the product or service is reducing carbon footprint, e.g. via purchasing carbon offsets.

Promotional "Push" Strategy( via Sales

Force)

Sales Force budgets, targets and incentive schemes geared towards extolling the attributes and pushing low carbon impact products. Traveling times on sales calls minimized to reduce carbon emissions. Bio-fuel cars used as sales vehicles.

Sales Response Functions

Response of sales volume to carbon related promotions tracked.

Media Selection

Strategies

Electronic media given higher priority to print media in order to reduce paper usage



Supply Chain Strategies

Product-Distance Carbon emission measurements in terms of Product-Distance. The longer the distance and the more players in the channels of distribution the higher is the carbon costs.

The Level of Service The Service - Cost Trade-off ( for the right product gets to the right place at the right time, should consider the carbon emissions required to provide this level of service.

Distribution Cost

Accounting

Computation of carbon related costs in order processing, warehousing, transportation, and inventory control.

Transportation and

Simplex Models.

The use of these models to reduce transportation time and resulting reduction in carbon emissions.

Channel Control Consideration of the motivation, relationships and conflict issues that arise when channels are asked to on-sell products and services using ECM approaches themselves

Channel Adaptability Consideration of the adaptability of channels to changes in product-markets as a result of reducing carbon footprint.

Distribution Cost Control

Using ratio analysis to ensure that economic analysis, and ECM in supply chain activities are both evaluated.



Performance Evaluation

Strategic Financial Structures (Gearing)

Consideration if carbon related investments should be financed via debt or equity. Ability to obtain shareholder and debt holder funding at favorable rates due to the use of such financing in ECM activities.

Weighted Average Cost of Capital

(WACC)

Calculating an organization’s carbon related Cost of Equity and Debt to calculate its overall Carbon-WACC. The equity and debt markets may value discount carbon intensive businesses (causing high financing costs) and place a value-premium on low carbon emitting businesses (causing low financing costs).

Corporate Performance

Perspectives

ROI used to evaluate ECM performance. If carbon related revenues and costs can be isolated as a separate line of business, this will enhance the evaluation.

Strategic Value Analysis

Calculation of value enhancement (or diminution) due to strategies relating to carbon related investments and operations

Valuing Strategic Investments

Valuation premium given to investments in ECM, such as investments in alternative energy assets and abatement activities (e.g.wind, biomass, solar, geothermal, nuclear)



Performance Evaluation (Cont).

Valuing Strategic Operations

These include operational adjustments to incumbent assets, changes to energy prices, efficiencies in waste management, purchasing and sale of carbon credits and carbon related taxation.

Free Cash Flows Net Cash flows generated by carbon related activities less investments in carbon related non-current and current assets

The Business Value

The Net Present Value of expected future cash flows generated by strategic investments and operations in carbon related business.

The Balanced

Scorecard

Corporate Report Card to incorporate financial and non-financial KPIs with carbon focus. This could in addition to, or incorporated within the customer, innovation, internal business processes and financial focus.

Economic Value Added (EVA)

A charge against revenue is made for the cost of investments in carbon efficient assets. A separate Carbon-EVA can be calculated if carbon related net-income, investments and cost of capital can be isolated.


Carbon Trading Scandals

– An Australian Department of Climate Change (2008)policy paper states that properly qualified external

auditors are needed, and must possess educational or professional qualifications in a relevant discipline.

– What is a ‘relevant discipline’ is not defined in the

policy paper, and could cover specialist knowledge in a wide range of disciplines including:

• environmental law,

• environmental science

• bio-chemistry and

• financial statement auditing (most likely)

Professional Qualifications

– Clearly, therefore, the use of experts is encouraged in

the policy paper (Department of Climate Change, 2008).

– One of the reasons for setting up the ICCAA is to provide

an integrated education program to Train and Certify

such Experts.

The ICCAA

Resolution • The School of Commerce can save the world!!!!

• Carbon Management Accountants…the new breed of CMAs…will save the World!

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