06 - rcma solar reflective coatings council update solar reflective coatings council report tom...
TRANSCRIPT
RCMA SOLAR REFLECTIVE
COATINGS COUNCIL REPORT
Tom Meyer, Coating & Foam Solutions
Craig Smith, Superior Products International
Solar Reflective Coatings Council Initiatives
• Reflective Roofing Rebates Database
• Research and technical development
• Federal lobbying efforts
• Communications initiatives
• Codes & standards advocacy
• Identifying upcoming opportunities
RCMA Reflective Roof Rebates Database
- Customized search tool available only to RCMA
members since January 2013
- Features up-to-date listings of local, state, federal, and
utility financial incentives for installing reflective roofs.
RCMA Reflective Roof Rebates Database
- Users can search by state or zip code
- Contact RCMA Staff to have a login set up for your
sales team’s use!
Research and Technical Development
Alternate Test Methods Study
- The study will test to see if there is a mathematical
correlation between the results obtained using
alternate methods compared to those obtained by the
D&S reflectometer and/or thermal emissivity sensor.
- Working with Oak Ridge National Laboratory to test
equipment from 3 manufacturers in first quarter 2014
- More details in Tuesday’s programming…
Research and Technical Development
CRRC Substrate Study
- 2013 project in coordination with Oak Ridge National
Laboratory and the Cool Roof Rating Council
- Worked to define a “rough substrate” test panel for
reflectance testing of field-applied coatings
- CRRC is currently performing round-robin tests on a
variety of coated rough-substrate test panels to gauge
correlation to smooth-substrate measurements
Research and Technical Development
2014 RCMA International Roof Coatings Conference
Dr. James L. Hoff, Center for Environmental Innovation in Roofing
“Introducing the RoofPoint Energy and Carbon Calculator: Measuring the Energy and
Environmental Contributions of Roofing Systems”
Jeffrey Steuben, Cool Roof Rating Council
“When the Going Gets Rough: The Impact of Substrate Texture on Solar Reflectance
Ratings”
Dr. Hashem Akbari, Concordia University
“Advances in Developing Standards for Accelerated Aging of Cool Roofing Materials”
(continued)
Please join us in Baltimore, MD July 14-17 for the RCMA International
Roof Coatings Conference to hear the latest research on several
reflective roofing areas. Topics of interest include:
Research and Technical Development
2014 RCMA International Roof Coatings Conference
Michael D. Fischer, Kellen Company
“Energy Efficiency and Sustainability in Codes and Standards: Impact on the Roof
Coatings Industry”
Dr. Justin Jitao Chen, Dr. Steven Jiguang Zhang, Dr. Joseph Rokowski, and
Loganathan Ravisanker, Dow Chemical Company
“Novel PUA Hybrid Chemistry for Elastomeric Roof Coatings”
Alice Kennedy, Baltimore Office of Sustainability
“Advancing Installation of Reflective Roofing Systems through Community-Based
Social Marketing and the Baltimore Energy Challenge”
Joe Mellott and Tom Diamond, The Garland Company
“Overcoming Vapor Drive Issues in Cool Roofing”
Kurt Shickman, Global Cool Cities Alliance
“Cool Surfaces: An International Opportunity”
Steve Heinje, Quest Construction Products
“The Roots and Future of Sustainability”
RCMA Federal Lobbying Efforts
- In summer 2013 RCMA conducted our first Government Affairs
Lobby Day
- 20 RCMA members spent the day on Capitol Hill visiting with
members of Congress from their states and districts, meeting
with 70 different congressional offices in total
- Primary issues discussed:
• Sharing benefits of reflective roof coatings and how the use of all roof
coatings is a sustainable choice, prolonging the life of existing roof
systems
• Request the clarification of IRS Tax Code IRC 25C to include the use of roof
coatings
• Ask elected officials to extend or make permanent the
Commercial Building Tax Deduction (IRC Sec. 179D)
RCMA Federal Lobbying Efforts
Developed Federal Position Paper
leave-behind document, elaborating on
member talking points
RCMA Communications Plan
• The robust RCMA Communications Plan looks for opportunities
to publicize the benefits of all roof coatings through:
o Placement of feature articles in industry publications
o Lending member expertise for speaking opportunities and
interviews with members of the media
o Positioning the RCMA as thought-leaders in the building &
construction industry
• Additionally, the RCMA monitors the media for negative press
and inaccurate commentary, and looks for opportunities to
respond as appropriate
RCMA Article Features
In 2013, RCMA has continued to spread the word on the benefits of
reflective roof coatings in industry publications….
“The Purpose of Roof Coatings”
– Carolinas Roofing, August 2013
“Everything Old is New Again: Roof
Coatings Continue to be an
Important Part of the Roofing
Market”
– Professional Roofing, October
2013
“Reflecting on Reflectivity”
– Construction Business, May-June
2013
“Roof Coating Manufacturers: The
Future Looks Bright for White
Coatings”
– Midwest Roofer, April 2013
RCMA Media Monitoring
- In 2013, the use of cool roofs has come under attack
by Samir Ibrahim, Carlisle SynTec, and others.
- Focus on the inefficient use of cool roofing products in
Northern climate regions and the unintentional
consequences such as condensation build up.
- Presentations have been made at roofing industry
conferences and articles have been published in trade
publications.
Examples of Negative Press in 2013:
Where does the Heat Go: A Look into Energy Performance of
Reflective Membranes
- By Samir Ibrahim, Carlisle SynTec
- Presentation at RCI Convention, March 14, 2013
White Roofs, Green Myth?
- By Samir Ibrahim, Carlisle SynTec
- Huffington Post, Green News Section, March 18, 2013
The Un-Cool Consequences of Cool Roofing
- By Samir Ibrahim, Carlisle SynTec
- Professional Roofing Magazine, July 2013 Edition
RCMA Media Monitoring
Further Example of Negative Press in 2013:
Unintended Consequences: A Research Synthesis Examining the
Use of Reflective Pavements to Mitigate the Urban Heat Island
Effect
- By Arizona State University white paper
- October 2013
The Global Cool Cities Alliance has issued a detailed response,
highlighting close to 60 major problems in the white paper
RCMA Media Monitoring
RCMA Reflective Coatings Article
- With significant contributions from many member
companies, RCMA has drafted a new article on
reflective coatings that addresses the inaccuracies in
the negative articles that have been published in the
past year
- RCMA is currently in discussion with several industry
publications to place the article, “Solar Reflective Roof
Coatings do more than Meet Cool Roofing
Requirements,” in an upcoming issue
RCMA Codes & Standards Advocacy
- RCMA Director of Codes & Standards Mike Fischer
continues to participate in codes and standards
developments
- RCMA Codes and Standards Task Force has
participants from several member companies
- Current issues being monitored:- LEED v4
- IgCC
- ASTM D6083
- South Coast Air Quality Management District
RCMA Codes & Standards – ASTM High LevelD08 (Roofing & Waterproofing)
D08.18
(polymeric)
15 Active
2 coatings
2 Work Items
6 withdrawals
Many Revisions
D08.06
(SPF)
6 Active
3 coatings
1 Work Item
D08.05
(Cut Back)
16 Active
6 coatings/primers*
1 Work Item
3 potential withdrawals
D08.09
(Asphalt Emulsions)
11 Active
4 coatings
0 Work Items
7 withdrawals
D08.25
(Liquid Membranes)
2 Active
7 Work Items
9 Coatings
0 withdrawals
D08.20
(Membrane Systems)
25 Active
1 coating
8 work Items
3 withdrawals
D08.22
(Waterproofing)
20 active
7 coatings*
6 withdrawals
RCMA Codes & Standards – ASTM Coatings
D08.18
(polymeric)
D6083 ACR
D7311 PU Mem*
D08.06
D6694 SI
D6947 PU
WK Classification
D08.05
D41 ASP-primer
D43 CT-primer
D2823 ASP-Asbestos
D2824 AL
D4497 ASP
D5643- CT
D08.09
D1187 ASP-Metal
D1227-Roofing
D08.25
(Liquid Membranes)
C957
C1127
WK-PMMA
WK-Pester
WK PU-1K
WK PU-2K
WK PU ala 7311*
D08.20
(Membrane Systems)
Guide for ctg MB
RCMA Codes & Standards – ASTM D6083
This specification covers testing and material properties
of water-dispersed protective roof coatings composed of
a water-based acrylic latex elastomeric emulsion
polymer, to which various pigments and other additives
have been added to give the required physical properties.
RCMA Codes & Standards – ASTM Needs
• A new standard for an asphalt bleed blocking Acrylic
• Wider range of permeance in coatings to match
building science and code progress
• Liquid applied membranes
• Accelerated DPR for roofing (alt to CRRC)
Reflective Roof Coating Opportunities
- Huge volume of roof systems from the 80s and 90s
coming out of warranty
- Regulatory and building code changes
- IgCC
- LEED v4
- California Title 24
- Continued industry research
- Cool roof and Urban Heat Island Effect “buzz”
Reflective Roof Coating Opportunities
- Discussion of how RCMA can leverage
these and other opportunities in the
coming year…