pdf of portfolio

PORTFOLIO FOR INTERNSHIPJESSICA PECORARO

Client: American Lung Association

Problem: Effectively communicate anti-smoking to

young teenagers without pushing them away.

Process: Research Manual, Ethnographic Research,

Research Survey, Target Audience.

Solution: Publication Ads, Poster and Billboard Ads as

well as a Radio Spot.

Client: Fifth Third Bank

Problem: Corporate Brand Identity - Rebranding

Process: Ethnographic Research,

Competitive Research, Target Audience,

Design Audit and Manual.

Solution: Effectively rebrand Fifth Third Bank while

maintaing their missions and goals. Above - Page 5 of the Brand Standards Manual

Above - Environment Placement

Middle - Freestanding Display

Right - Flyer Holder

Client: Reef Relief

Problem: Many people do not understand the amount

of damage they are doing to coral reefs.

Process: Ethnographic Research, Competitive

Research, Target Audience, Design Audit and Manual,

Public Ads, Publication Ads.

Solution: To raise awareness of the damage we, as a

human race, are causing our reefs and what we can do

to reduce such destruction.

Applications: Gas Stations, Restroom Ads,

Public Transportation Ads.

Below - Poster

Right - Postcard

Process: Competetive Research, Case Study,

and Target Audience.

Solution: The taste of Chicago was chosen as an event

that would be good to MuckFoots’ culture. Matches,

coasters, and beer glasses were made to promote the

company as give aways, and then a postcard for everyone

who stops by the tent to fi ll out.

SmithsonianCooper-Hewitt, National Design Museum Presents

www.cooperhewitt.orgwww.paul-rand.com

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand

died of cancer in 1996.

August – October 2010

SmithsonianCooper-Hewitt, National Design Museum Presentswww.cooperhewitt.orgwww.paul-rand.comAugust – October 2010

SmithsonianCooper-Hewitt, National

Design Museum

Presents

August – October 2010

Solution: To promote Paul Rand through posters,

mailers, banners, fl yers, and buttons.

2010WWW.ARTBASELMIAMIBEACH.COM

DECEMBER 3–6MIAMI BEACH CONVENTION CENTERDAILY FROM NOON TO 8 P.M.

Conversations

All Ar t Basel Conversations panels take place in the Ar t Guest Lounge, Entrance D, Miami Beach Convention Center Daily from Thursday, December 4, until Sunday, December 7, 2008 10 – 11 a.m.

2010

The Art Institutions section is dedicated to non-pro t organizations. Art Basel Miami Beach invites organizations and museums in order to give them a platform as institutions. In addition, specialized publishers exhibit in the same area, alongside the cities of Miami and Basel, which provide information on their cultural institutions.

The Ar t Institutions and Bookstores are located in the Art Guest Lounge, Entrance D, Miami Beach Convention Center. Basel Tourismus and Greater Miami Convention and Visitors Bureau (GMCVB) are located in the Lobby of Hall D.

Art Institutions Art loss Register T14Art Metropole/Printed Matter T5Fondation Beyeler T4MAM Miami Art Museum T11Prospect.1 new orleans T12Sheikha Manal Art Exchange Program T13

Bookstores and Publishers D.A.P. Distributed Art Publishers T8TASCHEN America T1the Miami Herald T15Visionaire T3

Art Guest Lounge Lounge Hosts Davido� T10Davido� outdoor Cigar loungeFontainebleau T9Singapore Art services T2

Art Collectors Lounge Lounge Hosts UBSCartierNetJetsAXA ArtIsland GardensDellis CayMoët Hennessy Zumtobee

ART

BA

SEL

MIA

MI B

EACH

2010

The Art Institutions section is dedicated to non-pro t organizations. Art Basel Miami Beach invites organizations and museums in order to give them a platform as institutions. In addition, specialized publishers exhibit in the same area, alongside the cities of Miami and Basel, which provide information on their cultural institutions.

The Ar t Institutions and Bookstores are located in the Art Guest Lounge, Entrance D, Miami Beach Convention Center. Basel Tourismus and Greater Miami Convention and Visitors Bureau (GMCVB) are located in the Lobby of Hall D.

Art Institutions Art loss Register T14Art Metropole/Printed Matter T5Fondation Beyeler T4MAM Miami Art Museum T11Prospect.1 new orleans T12Sheikha Manal Art Exchange Program T13

Bookstores and Publishers D.A.P. Distributed Art Publishers T8TASCHEN America T1the Miami Herald T15Visionaire T3

Art Guest Lounge Lounge Hosts Davido� T10Davido� outdoor Cigar loungeFontainebleau T9Singapore Art services T2

Art Collectors Lounge Lounge Hosts UBSCartierNetJetsAXA ArtIsland GardensDellis CayMoët Hennessy Zumtobee

ART

BA

SEL

MIA

MI B

EACH

The Art Institutions

Solution: To promote Art Basel to locals as well

as members of certain design communities. A poster,

mailer, two fl yers, and an accordian fold take away

were made.

HATSOFF!ITS GRADUATION TIME.

GRADUATION COMMENCEMENT CEREMONY

5225 NORTH HIMES AVENUE | TAMPA, FL 33614

TICKETS REQUIRED | RECEPTION TO FOLLOW

FRIDAY, JUNE 17HIGGINS HALL AT 6 PM

Left - Poster

Middle - Front of Commencement Program

research. Paper, typography and printer research.

Solution: Successful tickets, graduation program,

poster and digital display.

Above - Publication

Bottom Left - Take away Designers Roadmap

Client: AIGA | The Living Principles

Problem: In need of a printed publication stating

The Living Principles.

Process: Paper, print and inspirational research,

brainstorming, and problem solving.

Solution: Final printed publication 12 x 9 with a take

away showing the designers road map.

Client: The Art Institute of Tampa

Problem: Develop a new environmental design

including wayfinding and signage.

Process: Design Audit, Design Proposal, Ethnographic

Research and Material Research.

Solution: Ten new environmental and wayfinding signs

that eliminate confusion and inspire creativity.

Client: T-Mobile

Problem: Differentiation in the market.

Process: Define Target Audience and Research

Differentiation as well as a Design Manual.

Solution: Effectively communicate the different

components of the myTouch 4G, compared to

its competitors.

pdf of portfolio

Documents