PCRCFUNDRAISINGGUIDE

A future for men and their familieswww.pcr.org.uk

As CEO of PCRC, I thought it would be useful to take the time to tell you what your fundraising really means.The charity you have decided to support – PCRC – is the only national charity concentrating solely on research into treatments for prostate cancer. We want to see a reduction in the number of people dying from the disease and an improved quality of life for those living with it.

We are a small, but vital, funder of leading scientists with innovative ideas but who lack the necessary investment to research potentially ground-breaking treatments. With your support, we will accept and assess only the very best research proposals. We will support and nourish them. We will provide selected scientists with the space, fl exibility and environment to transform their ideas into successful therapies.

But we can’t advance this essential research without you. Your fundraising allows us to open up new scientifi c projects and provide our scientists with the resources to fi nd new treatments more effectively and effi ciently.

Good luck with your fundraising and thank you very much for joining the team that will bring us closer to fi nding new treatments for prostate cancer.

WELCOME

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Our researchand impact

Onlinefundraising

Spread the word

Where your money goes

A–Z of fundraising ideas

Send your fundraising further

20Thanking and banking

21How we can help you

Merchandise Notes page

Louise Milne's Story

19Keep it safe and legal

DID YOU KNOW?Prostate cancer is the most common male cancer worldwide, with 45,000 diagnoses per year.

Immunotherapy

The team led by Dr Christine Galustian is working to harness the immune system’s innate ability to fi ght cancer. They are working on an innovative new form of immunotherapy that is affordable and non-invasive. Additionally, it only requires one injection and its effects are permanent. Because immunotherapy harnesses the immune system, it would only have minimal side effects.

Prostate cancer stem cells

Utilising existing pharmaceuticals, this project repurposes off-the-shelf drugs to treat prostate cancer. Stem cells drive the growth and spread of prostate cancer. Although scientists have known about cancer stem cells for over a decade, prostate cancer stem cells are diffi cult to identify and remain a novel target for therapies. Dr Aamir Ahmed’s research focuses on a specifi c set of stem cell signalling mechanisms that can accelerate the spread of prostate cancer cells.

Spread of prostate cancer

This project explores potential new therapies by conducting world-fi rst research into cell division. It is led by Magali Williamson, who is decoding the deadly spread of prostate cancer. She discovered that an overexpression or mutation of a protein called PlexinB1 is common in cases of advanced prostate cancer. By doing so, Dr Williamson identifi ed a new therapeutic target. She is now investigating treatments for prostate cancer based around stopping PlexinB1. This research has huge potential since it could contain early prostate cancer within the prostate and stop it spreading further.

OUR RESEARCH AND IMPACT Prostate cancer is curable when it is localised within the prostate. It becomesincurable and dangerous after it has become advanced by spreading around the body.Every hour in the UK, a man is diagnosed with prostate cancer. Current treatments for advanced prostate cancer are inadequate, often ineffective long term, and with debilitating side effects such as impotence and incontinence. Finding more effective therapies for advanced prostate cancer is an economic scientifi c and human imperative.

Our visionA future without prostate cancer.

Our challengeProstate cancer is the most common male cancer in the UK

• 80% of men have cancer cells in their prostate by the age of 80

• 1 in 8 men will be diagnosed with prostate cancer in their lifetime

• There are 45,000 diagnoses per year

• There are 12,000 deaths per year

• 40% of men diagnosed have life-threatening prostate cancer

Our missionTo increase survival rates, reduce morbidity and improve the quality of life for men with prostate cancer.

We have discovered:1. One of the most frequent genetic changes in prostate cancer, giving us a new target for therapy

2. A protein that is amplifi ed on prostate cancer cells, making them respond to drugs that are already in clinical use

3. A method of boosting the immune system that kills prostate cancer in model systems

Prostate cancer is curable when it is localised within the prostate. It becomesincurable and dangerous after it has become advanced by spreading around the body.Every hour in the UK, a man is diagnosed with prostate cancer. Current treatments for advanced prostate cancer are inadequate, often ineffective long term, and with debilitating side effects such as impotence and incontinence. Finding more effective therapies for advanced prostate cancer is an economic scientifi c and human imperative.

Our world-class scientists are working to improve survival for the next generation of men with life-threatening prostate cancer. It is only through research that we can make progress.Professor John Masters, Founder.

WHERE YOUR MONEY GOES

With your support, we will provide scientists with the space, fl exibility, and environment that helps turn great ideas into successful treatments.

£0.06One pipette tip

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£22.00An hour using a 3Dmicroscope

£73.00Materials to grow a cell colony

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£96.00Dyes to stain sections of cells

A syringe for extracting DNA

A box of new antibodies to test

£197.00 £1,200

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£2,500DNA analysis kit

Live imaging microscopic camera

Research assistant salary

£10,000 £20,000

One year of research into the spread of prostate cancer costs:

One year of research into prostate cancer

stem cells costs:

One year of research into immunotherapy costs:

One month of research costs:

One week of research costs:

One day of research costs:

£8,000 £2,000 £275

Key benefi ts• Minimises the effort and administration of collecting donations

• Makes it easier for you, your donors and PCRC

• Allows us to automatically claim the gift aid on eligible donations, increasing each donation by 25% with no cost to you or your sponsors

ONLINE FUNDRAISING

You can set up an online fundraising page on Just giving at www.justgiving.com/pcrcor Virgin Money Giving at uk.virginmoneygiving.com/charities/PCRC

Top tips• Set a target! Research has proven that by

doing so, you could raise over 64% more

• Get social! Spread the word via social media and keep everyone up to date and involved

• Capture it! People love to see what you are up to. Include your link in a photo to help raise up to 14% more

• Start close to home! Ask friends and family fi rst and others may match their sponsorship

• Don’t stop yet! 20% of donations come in after your challenge or event, so don’t forget to do your one fi nal push before closing the page

Do your research

& raise over 64% more

Include links in your photos& raise up to

14% more

One of the best ways to start fundraising is by setting up your online fundraising page. Any donations made will be automatically credited to you and sent directly to PCRC’s bank account.

You can set up an online fundraising page on Just giving at www.justgiving.com/pcrcor Virgin Money Giving at uk.virginmoneygiving.com/charities/PCRC

SPREAD THE WORDTell your friends and followers all about your fundraising by spreading the world on social media. It’s a great way to keep them all updated while also reminding them of what you are doing. Use your Facebook, Twitter, Instagram and LinkedIn to share and post about your fundraising page or fundraising event. You can also share your training, fundraising events and any updates with us too, so make sure you connect with us!

Top tips• Word of mouth! This is one of the most

effective kinds of promotion, so tell everyone you know what you’re doing.

• Tell your story! Let your supporters know why you are fundraising for PCRC and how their donations help.

• Extend your reach! Ask family, friends and colleagues to share your posts so you are able to reach more people.

• Share every step! Post pictures and videos from your training or planning sessions and include your fundraising page link.

20% of donations are collected after

the event

@TeamPCRC /ProstateCancerResearchCentre

@ThePCRC /ProstateCancerResearchCentre

We would love for you to share any training days or fundraising events with us too, so make sure you connect with us at:

Use our hashtags to show what you’re up to! #PCRC #prostatecancer #TeamPCRC #pedalforPCRC

A-Z OF FUNDRAISING IDEAS

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Auction off itemsCollect prizes and auction them online or at an event.

Coffee morningHost a coffee morning with a raffl e and some cake.

Dine inIt’s the new eating out, except you could charge your friends for a ticket to eat or play games.

ABake saleAsk friends and family to make cakes or savoury treats and sell them at work or school.

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Exercise eveningFestival, fête or fair

Give up your vices

Follow the fi tness craze and host a fi tness evening or boot camp and charge to take part.

Host your own or use a local one as an opportunity to have a stand.

Ask friends and family to sponsor you for giving up things you love.

Household sale

Gather everything you no longer need and sell it at a car boot sale.

In memoryDo something your loved one was passionate aboutand get sponsored for it.

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H JJJazz nightHost a jazz evening for all you movers and shakers.

Karaoke nightMake it into a competition and ask people to pay to sing (or pay not to!).

Night at the racesBring Ascot to your house and host an evening full of races and ask guests to pay for bets.

Murder mysteryGet your friends round for a delicious meal and solve the mystery. Charge to guess the murderer.

Odd jobsPut on your overalls and grab the toolbox to do the odd jobs your friends and family don’t want to do!

Jazz night

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NLunch clubMake lunches for people at work and charge £5 a meal - cheaper than lots of meal deals!L

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P Pack bags at supermarkets

Quiz night

Raffl e

Contact your local supermarket and get a collection bucket – you will be surprised at how much you can raise.

Ask your local pub for some free space and host your very own quiz night.

Collect lots of lovely prizes (little and large) and host a raffl e over a period of time or at an event.

SweepstakeStart a sweepstake on your time, distance, or anything related to an upcoming challenge.

Team challengeTeam work makes the dream work! Get competitive with others doingthe same challenge.

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Variety show

Wine and cheese night

Host an evening of entertainment to suit everyone.

Need we say more?

Upcoming occasions

Use birthdays and anniversaries to ask people to donate to PCRC instead of presents.

X-factor competition ZumbathonWhether you charge for ear plugs or entry fees, get friends together and sing up a storm with your own xfactor evening.

Gather the girls and get them moving their hips with their friends and their friends’ friends.

‘Yes’ dayGet sponsored to say ‘yes’ to everything for a day and see what happens (other than being in the money!).

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LOUISE MILNE’S STORYAll people are blessed by something in their lives; I was blessed with my family. Yet on September 9th, 2016, it felt as though this was drifting away from me as my dad was diagnosed with advanced prostate cancer.Our lives had changed forever and the moments that followed this diagnosis felt like a giant black hole of unanswered questions and emotions, making it diffi cult to fi nd clarity or the strength to get through each day. However, with the support of not just each other but our extended family, friends and medical professionals, we became strong enough to start fi ghting back.

My boyfriend signed us up for the Snowdon 500 Challenge, as my Christmas present would you believe! But it is the best present I have ever received. So in May 2017 we climbed Mount Snowdon and participated in a great day organised by the team at Prostate Cancer Research Centre; the energy on the day and the number of people in attendance made me realise how many of us are affected by this disease. So whilst walking up the mountain I used my time wisely and mentally planned my next fundraising challenge: a charity gala dinner.

I fundraise for Prostate Cancer Research Centre to ensure that my Dad and everyone else that is affected by this vile disease has the best chance of survival. My dad’s prognosis was said to be 3-5 years; however, due to treatment he has received since September 2016 his cancer has now been labelled as dormant. While it remains incurable it has, for now, gone to sleep and this is all due to the continued effect and successes from the research that is carried out.

Never underestimate the power of sitting in a doctor’s rooms with someone YOU love that is fi ghting cancer and hearing the words “THERE ARE NEW TYPES OF TREATMENT AVAILABLE” or “A NEW COMBINATION OF TREATMENT HAS BEEN DISCOVERED”, and listening to the proven success rates for fi ghting prostate cancer and increasing survival rates.

I fundraise for Prostate Cancer Research Centre to ensure that my Dad and everyone else that is affected by this vile disease has the best chance of survival.

Never underestimate the power of sitting in a doctor’s room with someone YOU love that is fi ghting cancer and hearing the words ‘THERE IS A NEW TYPE OF TREATMENT AVAILABLE’ Louise Milne, PCRC supporter.

Tell your storyIt’s all about letting your supporters know why you’re fundraising and what it means to you. If you’re challenging yourself with an event, let people know how much effort you’re putting in.

Gift aid itAsk your sponsors to sign up for Gift Aid if they are UK tax payers. This will add 24% to each donation at no extra cost to you or your sponsor!

Matched givingMany companies run a matched giving scheme, if they don’t, suggest It and you may get sponsorship, prizes or encouragement from the rest of your team.

Team work!Fundraisers who work in teams can raise up to 10% more!

SEND YOUR FUNDRAISING FURTHER

DID YOU KNOW?1 in 8 men will be diagnosed with prostate cancer in their lifetime.

KEEP IT SAFE AND LEGAL

DID YOU KNOW?40% of men diagnosed have life-threatening prostate cancer.

It is really important to make sure that your fundraising event is both legal and safe, since we can’t accept any liability. Here are a few simple guidelines we suggest you follow:

Get permissionGet permission. Contact your local council for advice on permissions, licences or trading standards that may be required for your event.

Raffl es and lotteriesThere are strict and complex laws relating to raffl es and lotteries. For everything you need to know visit institute-of-fundraising.org.uk or Gamblingcommission.gov.uk/FAQs.

Health and safetyMake sure you complete a written risk assessment for any event you will be doing and also ensure there is at least one fi rst aider on site if there is any risk of accident or injury.

Young people Anyone under 16 must get permission from a parent or guardian before fundraising. No one under the age of 16 can take part in door-to-door collections and you need permission from parents to take photographs of anyone under the age of 18.

Reminder: Don’t forget to send in your sponsorship forms with your donations so we are able to claim gift aid and boost your fundraising by up to 25%.

Pay in cash or transfer via BACSPlease make sure you reference your name and event on payments. You can pay in cash or transfer money with the details below:

Charity Name: Prostate Cancer Research CentreBank: BarclaysSort Code: 20-80-57Account Number: 80372056

Send us a chequeCheques are to be made payable to Prostate Cancer Research Centre and sent to:

Prostate Cancer Research CentreSuite 223 – 26 Great James StreetLondonWC1N 3ES

BANKING AND THANKINGYou have done the hard part, now it’s time to make sure you thank everyone who has helped you to make it happen.

BANKING

THANKINGEmail all of your supporters to tell them how you got on and hot much was raised in total. It’s a great way to make them aware of the difference they have made.

We have special thank you cards that you can use to thank your supporters!

HOW WE CAN HELP YOU

DID YOU KNOW?Each year over 45,000 men are diagnosed with prostate cancer in the UK.

We couldn’t possibly squeeze all of our top tips and fundraising ideas into this pack, but do not fear as we are on hand with support and guidance throughout your whole fundraising journey.

OUR COMPLEMENTARY MERCHANDISE INCLUDES:

We love getting you involved in our events, so if you are looking for a volunteering position at one of our cheer stations or as a photographer, please just get in touch!

Call us on 0203 735 5448

events@prostate-cancer-research.org.uk

PCRC Medals

Pin badges Fuzzy bugs

Wristbands Balloons

Any additional requests or comments:

Please return completed form to: Prostate Cancer Research Centre, Suite 2, 23 – 26 Great James Street, London, WC1n 3ES

Title:

Cotton t-Shirt XS S M L XL XXL

Pin badge Medal

Quantity Quantity Quantity

Clappers

Collection tin Collection bucket

Wristband

Balloon

Fuzzy bugs

Bang bang sticks

First name:

Surname:

Address:

Town / City:

Telephone:

Email:

Postcode:

MERCHANDISE ORDER FORMIf you are fundraising for us, then we are happy to send you out as much merchandise as you need! Please mark the quantities required for each item.

NOTES

Don't underestimate the power of your vision. Jot it down, and begin changing the way you think.Share your ideas with us on social @TeamPCRC (Instagram) @ThePCRC (Twitter) /ProstateCancerResearchCentre (Facebook) /ProstateCancerResearchCentre (LinkedIn)

PCRC, 23–26 Great James StreetLondon, WC1N 3HB

0203 735 5448info@pcr.org.ukwww.pcr.org.uk

© Prostate Cancer Research Centre 2018. Prostate Cancer Research Centre is a registered charity

in England and Wales (No. 1156027)

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