pcr livelihood employment & enterprise development report leed.pdf · livelihood employment...

PCR Livelihood Employment & Enterprise Development

1

Project Duration: March 1st, 2015 to September 30

th, 2015

Implemented By: Farmers Development Organization

Funded By: Pakistan Poverty Alleviation Fund

Project Completion

Report

PROJECT: LIVELIHOOD

EMPLOYMENT & ENTERPRISE

DEVELOPMENT (LEED)


2

Table of Contents

Executive Summary: ....................................................................................................................... 3

ABBREVIATIONS ........................................................................................................................ 4

Preamble: ........................................................................................................................................ 5

Methodology: .................................................................................................................................. 6

Activities and Achievements of the Project: ................................................................................... 6

Identification of CRPs: ............................................................................................................... 7

Poverty Score Card Survey of Targeted Households: ................................................................ 7

Development of Livelihood Investment plans: ........................................................................... 8

Need Based Trainings: ................................................................................................................ 8

Enterprise Development Training: .......................................................................................... 9

Assets Management & Financial Management Training: .................................................... 10

Food preservation: ................................................................................................................ 11

Computer Application & Hardware Troubleshooting training: ............................................ 12

Advance level cutting & stitching Training .......................................................................... 13

Training on Block Printing ................................................................................................... 13

Domestic Cooking & Kitchen Management ......................................................................... 14

Training on Beautician .......................................................................................................... 14

Training on Mobile Repairing .............................................................................................. 15

Training on Domestic Electrician ......................................................................................... 16

Training on Monitoring, Documentation & Reporting and Videography ............................ 17

Training of entrepreneurs on Open Defecation Free ............................................................ 18

Procurement of Assets and Business Incubation: ......................................................................... 19

Procurement Procedure: ............................................................................................................ 19

Business Incubation: ............................................................................................................... 19

Exposure Visit of NyKs, PCs, LCs: .............................................................................................. 20

District Mela by LSOs: ................................................................................................................. 21

Networking & Linkages Building Workshop: .............................................................................. 24

Challenges & Learnings:............................................................................................................... 25

Social benefits from training Program: ..................................................................................... 25

Case Studies: ................................................................................................................................. 25

Muhammad Ijaz: ....................................................................................................................... 26

Ms Nighat: ................................................................................................................................ 27


3

ExecutiveSummary:

Poverty and unemployment in south Punjab are among other key causes of rising crimes and

lawlessness. Moreover, an energy crisis in Pakistan has severely battered economic development

in south Punjab as well as in other provinces. It has unleashed a new wave of unemployment in

the country and it has put the wheel of economic activity in reverse gear.

While state of poverty and unemployment continues to aggravate alarmingly in south Punjab,

livelihood uplift programs at all levels can help alleviate poverty as well as generate new

employments to improve people’s socio-economic lives. Such livelihood programs will surely

have feel good effects on socio-economic indicators and it will help improve law and order

situation in the region.

Since its commencement, Farmers Development Organization intends to support the vulnerable

communities for sustainable and equitable development. Women and unemployed youth of these

communities have remained main focus of FDO.

Livelihood Employment & Enterprise Development Project (LEED) is a stupendous effort on the

part of Pakistan Poverty Alleviation Fund (PPAF) for improvement of socio-economic

conditions of vulnerable communities. FDO has implemented this project in its real sense and

according to the vision of PPAF.

Words are inadequate in offering thanks to the PPAF and project staff and all the community

members for their encouragement and cooperation in carrying out the project work successfully.

Ghulam Mustafa

(Executive Director)


4

ABBREVIATIONS

CO Community Organization

VO Village Organization

LSO Local Support Organization

LEED Livelihood Employment & Enterprise Development

PSC Poverty Score Card

LIP Livelihood Investment/Imporvement Plan

EDT Enterprise Development Training

BDP Business Development Plan

FDO Farmers Development Organization

PPAF Pakistan Poverty Alleviation Fund

UC Union Council

MOU Memorandum of Understanding

CRP Community Resource Person

MDR Monitoring, Documentation & Reporting

ODF Open Defecation Free


5

Preamble: Poverty is an evil which generates many social diseases like unbridled crimes, bribery, moral

degradation, infectious diseases, malnutrition, psychological illnesses and suicide etc. Poverty

must be alleviated to fulfill the dream of complete human development.

The most backward districts and the chronic poor throughout the country need continued support

from Humanitarian organizations. We cannot remain oblivious to the current critical situation in

the country which is having adverse impact on transitory and ultra poor. In line with government

policies, it is proposed to launch a special initiative having two sub-components one targeted

towards the transitory poor and the other towards the more vulnerable and ultra poor. Increased

food and fuel prices, have not only pushed the transitory poor below the poverty line, it has

increased the vulnerability of the ultra poor to an unprecedented level. There is a dire need not

only to provide food but also to inject necessary cash in poor households’ economies in order to

facilitate them to survive as well as to enhance their earning capacity and livelihood

opportunities.

We believe that poverty cannot be reduced by any means unless the target population is enabled

to earn for itself. As illiterate population do not have access to jobs without injecting vocational

skills it has also become difficult to reduce the ratio of unemployment. Enterprise, Technical and

Skill trainings of few days/months and a little support to start a small level of business can

enable extremely poor and needy population to learn, expand and subsequently earn for their

families.

Due to above mentioned situation of poverty and unemployment, Livelihood Employment &

Enterprise Development (LEED) Project was initiated in six union councils of Tehsil Bosan

Town District Multan. The project was implemented by FDO with the financial assistance of

PPAF.

Objectives:

• To develop the capacity, opportunities, assets and productivity of community members to

reduce their vulnerability to shocks.

• To strengthen and ensure the sustainability of business operations of targeted

communities.

Target Area:

Sr # District Tehsil Union Council

1 Multan Bosan Town Binda Sandila

2 Buch Khusru Abad

3 Lutaf Abad

4 Durana Langana

5 Punj Koha


6

Methodology: FDO adopted the methodology of social mobilization to achieve the above mentioned objectives

with the conduction of poverty score card survey of targeted 600 community defined households

in five union councils of District Multan. A democratic and inclusive Local Support

Organizations were already formed by FDO in all those Union Councils with an effective

representation from the most vulnerable segments of society e.g. poor of the poorest, Vulnerable

poor, widows, tenants, elderly people. For this purpose FDO team started to fill Poverty Score

Cards of all the LSO’s indicated households so that poor to poorest could be identified and

started worked with community (1-23) score after PSC filling team verified these score by CO,

VO & LSO members. Total 600 PSC were filled. Livelihood investment plan was formed in

which they decided what they want to plan for their future. Total 350 LIP were filled. After this

activity beneficiaries were identified for different trainings. All the assets were transferred to the

beneficiaries falling among PSC Score (1-18) i.e Ultra & Vulnerable Poor and all the trainings

were imparted to the beneficiaries falling among PSC Score (1-23) i.e Ultra, Vulnerable and

Poor category.

ActivitiesandAchievementsoftheProject: The objectives of the project were achieved through a set of activities; we are enlisting major

activities which were further divided into small activities:

• Identification of CRPs

• Poverty Score Card filling of targeted households.

• Wealth Ranking/ PSC Verification for beneficiary selection

• Livelihood Improvement Plans preparation

• Need Based trainings to the Beneficiaries

- Enterprise Development training

- Assets Management & Financial management Training

- Food preservation

- Computer Application & Hardware Troubleshooting training

- Advance level cutting & stitching Training

- Training on Block Printing

- Domestic Cooking & Kitchen Management

- Training on beautician

- Training on Mobile Repairing

- Training on domestic electrician

- Training on Monitoring, Documentation & Reporting and Videography

- Training of entrepreneurs on Open Defecation Free

- Training on NyK MIS

• Assets transfer to the Ultra & Vulnerable beneficiaries.

• Exposure Visit of NyKs, PCs, LCs and YC


7

• District Mela by LSOs

• Networking & Linkages building workshop of project beneficiaries

• Research, Documentation & Case studies from the targeted area.

Identification of CRPs: FDO LEED Team organized meetings with all the Local Support Organizations LSOs exist in all

the targeted union councils and orientate them on Community Resource Person for Livelihood.

Total 20 CRPs from all targeted Union Councils (Four community resource persons from each

union council) were identified in following sectors:

1. Agriculture 2. Livestock

3. Civic Rights 4. Enterprise Development

5. Education 6. Health

These CRPs were further engaged in conducting the LEED project activities and some of them

were trained in their relevant sectors so that they may use their learnt skills to improve their

livelihood means. Also, the identified CRPs from LSOs were made the representatives of five

NyKs and Loan centers in their respective union councils.

Poverty Score Card Survey of Targeted Households: FDO team conducted the PSC survey based on a House Hold by going door to door along with

100 % tagging the doors in targeted villages of three Union Councils and total 600 PSC were

filled. After the PSC survey, the FDO team conducted the wealth ranking survey/ poverty score

card verification through community by involving Cos, VOs and LSOs and comprised the result

of PSCs and wealth ranking. People not falling in targeted ranking were shared with the

community for verification of their assets and also shared reason. Community verified all the

beneficiaries whom PSCs were filled and results were generated through the resolution. Through

the wealth ranking survey and PSC survey FDO team got the list of 350 beneficiaries falling in

the categories of Ultra poor, Vulnerable Poor and only poor. Community verified those people

according to their ranking.

After survey beneficiaries for different trainings were identified and then beneficiaries were

selected by wealth ranking. FDO team conducted meetings with communities and shared that

they planned their future. So 350 community members planned their livelihood Investment plan,

in which they planned what they want to do in future. Need Based trainings to the beneficiaries

were arranged. There are four categories of Poor regarding Poverty Score Card which are

followings:

• Ultra Poor 0-11

• Vulnerable Poor 12-18

• Poor 19-23

• Above Poverty Line 24-100


8

During the survey, following chart shows the poverty ranking of 600 households:

Development of Livelihood Investment

plans: Livelihood Invest plans of 390 (Men=160, Women=

230) screened out House Hold beneficiaries through

PSC survey and Wealth Ranking survey were

Prepared through assessment and verification

through community of their assets, income and

expenditures along with resources available and

required to fulfill his/her dream. According to their

needs, recommendations were also given from FDO

LEED team for trainings and for assets to improve

their sustainable livelihoods.

FDO LEED team went door to door to prepare L.I.Ps of all those beneficiaries to guide and

motivate them for the early improvement and expansion in their livelihoods. Participation of

females in L.I.Ps was also preferred which were widows, divorced, and separated or due to any

reason dependent upon others.

Need Based Trainings: The need based technical, vocational & skill training around the world is viewed critically

important for economic development in general and poverty elevation in particular. In view of

economics, skill training is always considered not an expense but an investment in human

capital. Because it focuses on equipping the people with skills they lack to perform up to the

55, 9%

165, 28%

204, 34%

176, 29%

Poverty Ranking

Ultra Poor

Vulnerable Poor

Poor

Above Poverty Line


9

level what the society demands from them. It is no longer possible to achieve higher levels of

productivity, competitiveness and quality with an approach of limited and confined training.

Under this project, bulk of Enterprise, Technical and Vocational skill training programs for

targeted vicinity had arranged including Enterprise and Assets Management, Computer

Application, Beautician, Domestic Electrician, Mobile Repairing, Cutting & Stitching, Block

Printing, Domestic cooking & kitchen management, MDR & Videography etc.

Enterprise Development Training:

Objectives:

• To improve the quality of life and empowerment of Vulnerable families by ensuring

better mobility, capacity building through that training.

• To create the economic and social opportunities through Enterprise Development

Training.

• To empower the People with the help of their own business and to develop their self-

confidence.

• To empower the entrepreneurs for maintaining the records of their businesses and to

make it sustainable after its incubation.

Methodology:

The methodology of the training was participatory, Demonstration, Group work discussions, role

play, brain storming and self-reflection were used in a majority of exercises to encourage to

experience, understand and contribute towards individual as well as collective training. Two

EDTs comprising of 40 participants including (Men=11, Women= 29) were conducted for all

selected beneficiaries.

12 10

0

31

0 0

1218

4

20

10 73 4

28

5

30 29

50

20

28

2 0 0 0

18

0 1

40

15

30

60

50

20

40

20

4

20

10

25

3 5

0

10

20

30

40

50

60

70

Male

Female

Total pax


10

The main purpose of training conducting was;

• To remove the myth of poverty a story was shared with the participants to make them

realize that poverty is nothing but it is seemed within one self.

• In the session of competencies participants realized that how competencies are important

in our business as well as our lives. Participants

were very excited and energetic in all activities,

group works, and games.

• A story of Mr. Rehan was shared with

participants; in the session of feasibility they

like the story and most of the people remarked

that we faced loss lot of time because we start

business without feasibility and we feeling

when we listening this story that is mirror

image of us now we got the reasons why our

businesses goes failed.

Assets Management & Financial Management Training:

High Lights of Training:

• Training contents were designed for an interactive training, due to which participants take

keen interest and happily completed each group activity. They narrated their level of

learning regarding Knowledge, skill and attitude that it was keep maintained till the last

session of the training.

• After listening story of “Sikko” all participants

shouted that this is story of us and all of us behave

like sikko.

• During the session of saving, one of participant

stated that I was not aware how to save from our

little income, but now from onward I will try to save

as much as I can. Importance of saving and how to

make the budget, and balancing between budgets

and saving was also interactive and appreciated by the participants.

• Session of reinvestment was very useful for us, now I will reinvest my saving

• Some participants also told that 1st time, we realized in the life that how much money I

have wasted.

During the training, the participants were sensitized on preparing the budget, calendar and

seasonal budgets, importance of savings, what is investing? Bank accounts and ATM usage,

Importance of Assets, Assets management, Steps for Assets Management, Determining the


11

lifecycle and Cost, What is Risk? and also on the Inventory Management. The assets

management flow is described in the chart.

Food preservation: Training program was executed to improve livelihood

of a selected community groups of both genders from

under developed and poor slums. The key training

element was developing skills in food processing and

preservation. Whole training program and associated

activities were covered in three day’s time frame.

Being a promising food business with exceptionally

good profit margins, training program was

comprehensively reviewed for its objectives and

possible outcomes. Awareness was created among participants regarding food ingredients

(fruits, preservatives, thickeners, coloring and flavor compound), equipments and home scale

machinery being used in fruit processing and bakery.

Practical demonstrations were given to the participants on food preparation (pulp, syrups,

squashes, and jam and bakery goods). Participants were practically involved in all training

operations and continuous feedback was taken throughout the training program as a strategy to

evaluate its effectiveness. Training program was wrapped up on 10thth February with very

positive and encouraging feedback from trainees. A brief concluding question answer session

with participants revealed that training program has successfully raised their knowledge and

skills in home scale food processing. Strong motivations were recorded among trainees on

adopting acquired skills as a business to raise their livelihood.

Training material comprising of comprehensive manual in Urdu and recipe charts were

distributed among participants. Participants were briefly introduced with the training module and

its objectives. Importance of home scale fruits processing and preservation and its role in raising

livelihood standard was briefed.

Tomato pulp and apple jam recipes were distributed

among participants, methodology for processing both

products were briefed to the participants. Tomato

pulp and apple pulp were prepared with continuous

involvement of participants. Apple pulp procured

from previous day work was processed for

preparation of apple jam. Key recipes of apple jam,

orange squashes, elaichi and almond syrups were

distributed among the participants. Apple jam, orange

squashes, elaichi syrup was prepared by continuous


12

involvement of trainees. Functional properties of all ingredients and their effects in food products

were briefed to the participants.

Very encouraging feedback revealing successful accomplishment of training program was sought

from trainees. Conclusive comments of participants reflected a motivation to adopt food

processing as a home scale business in coming future.

Computer Application & Hardware Troubleshooting training: These trainings were the major component of “Livelihood Employment & Enterprise

Development” Project being implementing in five union councils of district Multan. Exclusive

International (A Multan based City & Guilds certified Educational Institute) was selected to

conducted this training productively and with more chances of job placement of trainees after the

training. Total duration of training was one month in which 60 beneficiaries (31 male & 29

female) trained. The Purpose of the project was to contribute towards eradicating extreme

poverty and hunger by enhancing the capacity of the communities to improve their livelihood.

This training introduced the students to the understanding of computer application and hardware

troubleshooting and improves their skills by providing them one month on job training after the

formal training.

Training objective:

The training was arranged with the following specific objective:

• Develop an understanding of the basic Computer applications, Software and internet

• To get hands on experience of Ms Office, In page and internet Searching, Email.

• To have the skills of hardware troubleshooting.

Outputs:

For most of the participants it was first time that they were

attending such kind of training but the positive thing was

the well education of the participants as all were educated

at least up to Metric Level. Throughout the one month they

keenly engaged in Technical Computer Study, group

works and presentations.

The participants were able to understand the use of

computer in different fields and having a strongly command on software and hardware

troubleshooting. Now they were capable to doing the work in any field and able to support their

home.


13

Student Feedback:

Now we know the value of education as we were unable to even understand Computer. Also, we

can now work in the market in competitive environment as we have gotten the skills in computer

software and hardware troubleshooting. We don’t want our children to face similar problems.

That’s why we were passionate to learn computer in software and hardware troubleshooting.

Advance level cutting & stitching Training Stitching /boutique/Clothes is a category of garments

that includes the garments specifically to be worn in the

routine environment and on special events. In the local

market, the term garments/dress includes a broad range

of categories like routine clothing, fashion clothing, as

well as on wedding occasion mostly etc. In the current

scenario, females specially focus to learn the skill of

stitching but they couldn’t get modern skill and

techniques so that they can earn more to run their

households.

Followings were the objective of the training:

• To develop the capacity of women regarding designing new products by integrating the

skill mix they already have.

• Develop the products which have greater appeal for the market.

This training had been started for one month from 27th Aug to 23rd Sep 2015 and 30 female

students of this training were very much interesting to learn all skills. During the training, all

trainees were very excited because in that training, very few trainees knew about the stitching

art, but they don’t know the cuts and modern stitching. Trainer teaches to all trainees for the

betterment of their skills because during the training the basics of cutting and stitching was

imparted to the trainees and also each trainee had to prepare at least five different products which

may be sellable in the market. Scope of dress making skill training and business isn’t hidden

from any one now a days. If a person gets the said skill and start his/her business or get

employability, on building his/her linkages in local or national market he/she earn a handsome

amount as income to run his/her household. The training was very productive to the participants

and all the participants were very happy at the end of training as they had learnt the enough skills

to use for their livelihood means.

Training on Block Printing Block Printing is a great fun which spread many

beautiful combination of design on plain cloth which

becomes eye-catching and according to the modern

taste of fashion. It is known fact that most of the

women of our rural areas are linked with stitching,

Blok printing and make products of variety of dress

against low wages due to role of middle man and

market exploitation.


14

Since there is such a long history of block printing, there are many different techniques, but it is

essentially using a carved material covered in ink to transfer an image on to paper or

fabric. Block printing can be done with wood, linoleum, rubber, or many other materials, but I

use linoleum for my work. Images that are printed with this technique are typically much bolder

than other types of printmaking: since the blocks are carved by hand, there is often less detail and

more texture to the prints.

Following were the objectives of the training:

• To develop the capacity of women regarding designing new products by integrating

the skill mix they already have.

• Develop the products which have greater appeal for the market.

Blok Printing Training is the assessed need in the

areas of our targeted UCs of Distt Multan.

Resulting of Training Need Assessment (TNA) with

the help of Livelihood Investment Plan (LIP) has

been identified with the help of LSOs for establishing

Blok Printing training for their people. The training

was organized by FDO in collaboration with PPAF

under LEED Project B-62. The proposed need based

training will help the trainees to improve their skills

to meet the market demand and with improved

quality of their skills. Also, FDO has established their link with SEEP.

This training had been started for 10 days from 11th

September to 20th

September 2015. And 20

female students of this training were very much interesting to learn all skills which were more

important for them. The trainees were orientated about all important points like what is block

printing? its process, tips and advices, its importance, practical work. All trainees were very

excited. During the training, each trainee prepared at least five best products with innovative

designs and all products were sellable in the market.

Domestic Cooking & Kitchen Management Pakistan Poverty Alleviation Fund had signed an MoU with Hashoo Foundation to conduct the

long term skill trainings of its Partner Organization’s targeted communities on Hotel

Management, Foods & Beverages, Domestic Cooking and Kitchen Management etc in which

Hashoo Foundation committed to ensure the employability of passing out trainees after the

successful training. Farmers Development Organization had enrolled the four beneficiaries from

its targeted area as per criteria defined by Hashoo Foundation. The training is going very

productive and all the trainees are satisfied from the training environment. The Hashoo

Foundation is also struggling to ensure the placements of these participants so that they would be

employed after the successful training.

Training on Beautician These trainings were the major component of “Livelihood Employment & Enterprise

Development” Project being implementing in five union councils of district Multan. Exclusive

International (A Multan based City & Guilds certified Educational Institute) was selected to

conducted this training productively and with more chances of job placement of trainees after the


15

training. Total duration of training was one month in

which 50 female beneficiaries trained. The Purpose

of the project was to contribute towards eradicating

extreme poverty and hunger by enhancing the

capacity of the communities to improve their

livelihood. This training introduced the students to

the understanding of basics beautician course and

improves their skills by providing them one month on

job training after the formal training.

Training objective:

The training was arranged with the following specific objective:

• Develop an understanding of the basic Beautician

• To get hands on experience on beauty parlor.

Outputs:

For most of the participants it was first time that they

were attending such kind of training but the positive

thing was the well education of the participants as all

were educated at least up to Middle Level.

Throughout the one month they keenly engaged in

theory, hands on practical, group works and

presentations.

The participants were able to understand the use of

raw for beautician and they were fully sensitized

about the beauty parlor work. Now they were capable to doing the work on different beauty

parlors and also the training institute has offered the passing out trainees one month on job

training at different beauty parlors in District Multan.

Training on Mobile Repairing Today, many seminars held on the roadside and

various venues and attending to those seminars

sometimes prove to be very useful and sometime it's

wastage of time. Today, everyone uses mobile and it

is quite obvious that the device you are using might

get damage and getting into its electronic part is

rather a difficult task and these seminars for cell

phones repair course works like magic and moreover

it is a good move to increase your knowledge and


16

expertise in case of damage or repair.

The geological era of telephones is away and cellular phones are inside. The mobile repairing

course is one of the most in-demand courses technical courses and moreover, online cell phone

repair training course is also available these days. This requirement cannot be occupied by the

insufficient number of small-scale unorganized institutes in the training before now. For this

reason, the demand for this type of narrowed down training centers develops.

Training on Mobile Repairing was organized by Farmers Development Organization for three

months. Ten students from all five union councils participated in the training. The training was

started on 7th

September and will be closed on 6th

December 2015. IDeA International (A

Consultancy Firm registered with registrar of firms, Multan District under section 58 (1) of

partnership act 1932) was selected for the training services. At the end of the training the

employability of the passing out trainees will be ensured to show the quality of the training.

IDEAS International is a good opportunity for FDO in context of needs based training and

employability of these trainees. After getting this training, all enrolled beneficiaries will be

offered employability opportunities by IDEAS International which also a contributing steps

towards sustainable economic means.

Training on Domestic Electrician Resulting of Training Need Assessment (TNA) with the help of Livelihood Investment Plan

(LIP), in targeted UCs has been identified with the help of LSO for conducting the Domestic

Electrician training course for trainees. This introductory domestic electrical course covers the

whole electrical installation process including testing

and commissioning the trainee’s circuit installation

to ensure it is safe for you to energies. This course

also builds on trainee’s knowledge further and works

towards strengthening their understanding of an

electrical installation and any implications the

installation may have with regards to the Building

Regulations. Additional to this, trainees will also

cover the practical application of electrical

installation in bathrooms, showers and garden areas.

Training on Domestic Electrician was organized by Farmers Development Organization for three

months. Twenty students from all five union councils participated in the training. The training

was started on 7th

September and will be closed on 6th

December 2015. IDeA International (A

Consultancy Firm registered with registrar of firms, Multan District under section 58 (1) of

partnership act 1932) was selected for the training services. At the end of the training the

employability of the passing out trainees will be ensured to show the quality of the training.


17

The training will be ended but it is achievement that a society of rural areas and those who are

willing to get something new for their livelihood. All the trainees are very energetic and happy

for knowing the new ideas and advance level of skill which they learnt from this training. They

learnt and then they practical it.

Training on Monitoring, Documentation & Reporting and Videography The six days training on MDR and Videography was the last activity of “livelihood Employment

& Enterprise Development” projects, implemented in District Multan. The objectives of the

training were to:

• Enhance the knowledge and skills of LSOs

on monitoring, documentation and reporting

• Enhance the knowledge and skills of LSOs to

better capture the results and processes of

different stages of a project through

photo/videography

• Capacitate the participants so that they can

monitor their activities and desired results,

and report them to better run the projects

Detail of proceedings:

The training was focused on introducing participants with the basics of photo/videography and

provides them an opportunity to practically learn the photo/videography skills.

Participants were given an assignment to take different photographs by using mobile cameras.

The trainer then commented on the photographs and told them how to improve them.

Participants were oriented about the basics of videography. They were told what the difference

between a photo and a video is and what their different uses are. They were also told about

resolution and digital cameras and how to measure resolution using such camera.

Afterwards, they were briefed on taking different shots while developing a video through

practice sessions explaining close-up shots, high

camera angle, low camera angle, point of view

shot, long shots etc. At the end they were informed

how to develop a story board for any video

identifying the main characters, their location and

arrangement of the content. They were then

divided into groups and given the assignment to

shoot a video through their mobile cameras. The

training was also delivered on monitoring,

documentation and reporting.


18

Participants were oriented with the project cycle management and different stages of project

using PowerPoint presentations and group work. Through presentation, participants were told

that a project is a set interrelated activities created to produce specific outputs which together

achieve the project objective within specified resource constraints. They were also told that a

sequence of identification of issues, implementation of activities and information management is

called a project cycle management.

Afterwards, participants were introduced to the basic concepts of monitoring and its types. They

were told that monitoring is a process that helps improving the performance and achieving

results of any project. The focus of this training was a) activity monitoring and b) result based

monitoring. The participants were introduced to the concept of result based monitoring. It is a

tool to track the results of the project and suggest corrective measures. Participants were

informed through examples the different types of results i.e. outputs, outcomes and impact. After

the presentation and discussion, participants were divided into groups and asked to identify the

different types of results. Another exercise was carried out to orient participants about the result

chain. Participants were asked to arrange the activities and results in sequential order. The

participants were given following exercise.

Afterwards, participants were oriented on the

indicators. They were told that indicator is a tool to

measure the results and serves as proof of

verification. They were also told that for every

indicator, we must see the quality, quantity,

timeliness, target and place to be monitored.

Participants were oriented about the indicators

development and divided into groups to develop

indicators for different sets of results. All four

groups were successful in developing two

indicators for each result that they were given

during the group exercise. They were also made clear about the difference between an activity, a

result and an indicator.

The training focused on developing activity and monitoring report. They were oriented on a

standard template of activity and monitoring report and told how to write a report. They were

then given an assignment in groups to develop an activity and monitoring reports. Case studies of

individuals and LSOs were collected from the field with the help of all trainees and were written

and recorded for video documentary.

Training of entrepreneurs on Open Defecation Free Three days training of CRPs on Open Defecation Free was organized by Farmers Development

Organization in which the 15 entrepreneurs from all the targeted five union councils (three from

each U.C) participated. The participants were sensitized on ODF so that after the training, they

can use the learnt skills to improve their livelihood means or may start the social enterprise. Plan

Pakistan gave provided the services of trainer to conduct the training while Farmers

Development Organization in collaboration with PPAF managed the training to make it

successful.


19

18, 45%

9, 22%

5, 12%

2, 5%

1, 2%

1, 3%1, 3%

3, 8%

Business Incubation

Grocery Shop

Stitching Shop

ladies Shop

Beauty parlor

Plumbing

Fruit & Vegetable

Shoe Shop & Bangles Shop

Cloth Shop

Procurement of Assets and Business Incubation:

Procurement Procedure: At the end the participants developed their business development plans to make the procurement

procedure of productive assets very transparent, FDO adopted the participatory methodology to

achieve its objectives. FDO team formed the procurement committees as representatives of the

COs, VOs and LSO to whom all community of village trusts. These committees were formed

through the participatory approach of community and FDO team. Two representatives of each

community, two members from LSO and one member from FDO were selected for the

transparency of procurement of productive assets. This committee went to the market along with

the procurement officer of FDO for quotation collection and participated in making the complete

case for making request to finance unit for funds against purchasing of those assets for right

holders. FDO transferred the funds in LSO’s account named Nation Server Organization for

purchasing of productive assets. Procurement committee was fully involved to provide the

procurement of assets for right holders of their union council. The purpose of FDO behind this is

that the LSO may become strengthen and will have the capacity to resolve their combined

problems.

BusinessIncubation:

The procurement committee was finalized in a LSO meeting for business incubation which

included two representatives from each community two members from LSO, one from FDO

program and one beneficiary to make the procurement process transparent and economical. The


20

procedures for the procurement committee were defined and after completion of business

development plan, procurement committee started to procure business kits for the participants.

They visited nearest markets in Multan for

procurement, identified the required material for

each business from business plan and prepared

the kits for each individual business. These kits

were supplied to the premises of respective

business and with proper visibility and

marketing tools (banners) implementation, and

then these businesses were started. The record of

procurement was maintained by the Local

Support Organization at its office and also by

the FDO at office. The chart of 40 businesses incubated to the actual right holders is as follows

with the number of businesses in each trade and also segregated according to the male and

female participation for running the effective and successful business.

The procurement process was adopted as per PPAF guidelines and also as per FDO policy and

guidelines. The transparency during the procurement was critically ensured and business

incubation of each beneficiary was following with an agreement between FDO and assets holder.

The asset holder was bound legally through the said agreement that he/she won’t sell his

business assets up to three years and also some social clauses regarding children education,

environment cleanliness and gender based violence were added in that agreement.

ExposureVisitofNyKs,PCs,LCs: RCDS is working on poverty alleviation and

empowering marginalized, deprived, oppressed

and Infrastructure, Education, Health, Capacity

Building and Advocacy programs in Layyah

District. RCDS believes the empowerment of

vulnerable segments.

An exposure visit of LSO representatives was

organized in the field area of RCDS where their

NyK center, Production Center and Loan Centers were visited and participants learnt a lot to

replicate in the targeted area. She told purpose and objective of exposure visit to RCDS NYKs,

PCs and LCs regarding their project activities. After that, Sabir, gave a detail presentation about

NYKs (Nokri ya Karobar Centre) in which he elaborated the procedures and structure of the

NyK center. He also told that we are 2 members in NYK centre. In one year, we trained so many

people and also provided them jobs and business also.


21

After that, participants visited to CLF center, Mr. Riaz from RCDS was there to present their

presentation. He gave detail presentation on processes, procedures and policies for CLF, who can

be the beneficiary and how he/she can take loan. So, after listening the interesting presentation,

participants from FDO decided that we should start CLF in their relevant union councils.

CLF members were sharing their experiences with us. All participants from FDO's LSOs shared

their experience in a healthy learning environment.

Remarks from LSOs:

• Ms. Shanzah from UC. Durana Langana, LSO (Duaa Development Organization) gave

her remarks regarding this visit, she told that, exposure creates opportunities, and it was

very informative visit regarding to build a Loan Centre in our UC Level.

• Mr. Ishfaq from UC. Lutaf Abad , LSO (Baidar Development Organizatin) shared his

views that it was very important before establish any centre in any Union council and to

visit all centers, I am able to find out the need of our UC and able to identify the

opportunity.

• Mr. Ammad from UC. Binda Sandila, LSO

(Nation Servers Organization) shared that I

am so happy to come here and find many

different things to do. All assets are also

available in our area, but to visit there, it is

clearer that how can we use them and get maximum profit to our community.

Learning:

It was a great opportunity for us because all LSOs were really mobilized and they learnt form

other's experiences. Nokri Ya Karobar's, Production Centre's and Loan Centre are very important

things to replicate in our UCs.

DistrictMelabyLSOs: District Mela by LSOs was organized by Farmers Development Organization in collaboration of

Pakistan Poverty Alleviation Fund at Multan Chamber of Commerce & Industry on 17th

to 18th


22

September 2015. Mr. Mian Iqbal Hassan (President MCCI), Ghulam Mustafa (ED FDO), Ms

Rabia Shehzad (Vice Chairman MCCI women wing), Mohammad Ali Vasti (Chairman Multan

Craft Council) and Mr. Khurram Javed (Secretary General MCCI) inaugurated the District Mela

by LSOs in which all the LSOs and local artisans from district Multan showcased their crafts and

products. A very positive response from stakeholders, line departments and local market was

recorded and also from local public who visited the Mela and bought products from artisan’s

stall.

The main agenda/ Objectives of the District Mela were as follows:

• To promote the peace & harmony in the area by promotion of economic activity.

• Promoting the products produced by the different CIGs organized under LEED projects

in the District by any community for their livelihoods.

• Encouragement/learning time for CIGs also contribute in networking of livelihoods

focused institutions with the public and private institutions/individuals for sustainability

of these institutions.

• Consolidation of all the previous work done by the communities and ensuring its

documentation and visibility.

• Ensure adequate visibility of the program outcomes, through strengthening of networks,

linkages, and crowd in and leverage of the resources.

All guests visited the artisan’s stalls and appreciated their art. More than 500 visitors visited the

stalls in the Mela both days. Local media also covers the Mela for press news and appreciated a

lot on organizing such a wonderful event. The stall holders were very happy as they have sold

their many products and earned profit in both days.

The District Mela was ended but it is achievement that a society of rural areas and those women

with art who are willing to get something new for their livelihood. All the artisans who come

from over the District were very energetic and happy for such kind of plat form where all

artisans sit together and they learnt from other’s expertise and knew the new ideas of

interventions.


23

Media Coverage:


24

Networking&LinkagesBuildingWorkshop: The purpose of the networking and linkages building workshop was:

• To present the UCDP of LSO to the line departments, members of MCCI and

other stakeholders so that they may help to achieve the plan as per UCDP by

LSO.

• To strengthen the project direct and indirect beneficiaries socially and

economically by building their linkages with line departments and stakeholders.

The Networking & Linkages Building Workshop was

held at Multan Chamber of Commerce & Industry

(MCCI). The venue was chosen due to the well-

known place to all the line departments, Govt

officials, Whole sellers and Retailers from Local

market and other stakeholders stimulated with

Multan Chamber of Commerce & Industry and

provide them comfortable environment for giving

their input to implement and accomplish the

livelihood component in UCDP by LSOs.

Opening hours were chosen to maximise participation of invited guests including members of

chamber of commerce & Industry Multan, Multan Civil society members, all other stakeholders

from local market and line department. Ms Rabia Shehzad (Chairperson Women wing MCCI),

Mr. Ali Mohammad (Chairperson MCCI), Mr. Khurram Javed (Secretary General MCCI), Faraz

Noon (MPA), Mr. Asif Shehzad (Manager Program FDO) and other stakeholders from line

departments, local market and Multan Craft Council participated in the Workshop.

The Networking & Linkages Building workshop

was organized at Multan Chamber of Commerce

& Industry (MCCI) in which Nation Server

Organization (NSO) from Union Council Binda

Sandila presented the Livelihood part of their

UCDP to all the participants to get the

suggestions to achieve their goals as per UCDP.

Representatives of Farmers Development

Organization also attended the workshop

including Mr.Asif Shehzad (Manager Program),

Ms Shazia Kiran (Livelihood Officer) Ms Kiran Hakimuddin (Project Coordinator LEED) and

all other FDO staff of LEED project.

Each attendee was given the option for feedback on UCDP by LSO and suggestions how to

achieve its goal regarding Livelihood. Nation Server Organization actually received the


25

appreciable remarks for doing the outstanding work. The suggestions and recommendations from

participants were also given to complete the UCDP tasks and to get these accomplished.

Overall participant’s response regarding the UCDP by LSO was very positive and remarkable

and mostly participants gave their suggestions to achieve the objective and goals as per UCDP

by LSOs. Overall the activity arrangements were good but due to shortage of time, there may be

more participation from Govt & Line Departments and other stakeholders. It is found that if

these types of events are arranged to get the suggestions and recommendations from

stakeholders, the actual objectives would be definitely in positive results and we can implement

the UCDP in better way.

Challenges&Learnings: The stakeholders were asked to suggest measures to improve the livelihood program in future.

Some suggestions and recommendations seem very important as vast majority mentioned

repeatedly. The key suggestions are given below:

• There should be marketing channels on vast level and also linkages which are most

valuable for placing any skilled person for the right job.

• Approvals from donor regarding project activities should be in time if the budget is

limited as per IP.

• Technical & Vocational training program should be replicated in other union councils

and areas, to provide this opportunity to many deserving candidates still waiting.

• It is more convenient and effective for trainees that the training center should be

established nearby their hometowns.

Social benefits from training Program: Apart from economic benefits the participants also shared some social benefits; they realized

during training program. Majority mentioned that their social status enhanced due to training.

The respect in the family, relatives, friends and community increased as now they have skill that

ultimately leads toward better earning and opportunities to increase social circle.

CaseStudies:

Many case studies were identified during the project period, some of which are invaded below:


26

Muhammad Ijaz:

Muhammad Ijaz, 30, is a resident of

Basti Haji Pur, Multan. He belongs to a

rural family with meager financial

resources. His poor economic

conditions forced him to drop out from

school at early age. To earn bread and

butter for the family, his father put him

at a tailor’s shop so that he can learn

the skill of stitching clothes. Thanks to

the tailor master, he was given the

opportunity to learn this skill free of

cost. Once his training was completed, he was asked by his supervisor to leave the shop as more

people were coming to assist him and learn this art.

After leaving the tailor’s shop, Ijaz wanted to set up his own shop but did not have resources to

initiate it. It made him disappointed and he felt that all these years was waste of time when he

was at tailor master’s shop. His hopelessness eventually diminished when he came to know

about Farmer’s Development Organisation and their project of ‘Livelihood Employment and

Enterprise Development’ (LEED).

Just a few months after Ijaz quit from the tailor

shop and decided to set up his own shop, FDO

came to their village and conducted a Poverty

Score Card (PSC) survey to identify poorest of

the poor people. Ijaz became part of this activity

and was identified in the group. This initiative

was aimed at training the poorest of the poor in

certain skills, setting up a livelihood scheme and

providing financial assistance to initiate that

scheme. This enterprise opportunity created an

interest in Ijaz and after attending FDO’s trainings, he was ready to start his own shop again.

Through these trainings, he was also able to learn how a successful business is run? How one has

to manage the newly established business etc. This coupled with his skills that he acquired from

his tailor master made him a suitable candidate for FDO’s livelihoods scheme. He was selected

as a beneficiary of this project and was financially assisted to set up his shop.


27

Ijaz became part of this project through becoming

member of local support organization and he still

is actively working with it. Ijaz has now his own

shop and earning his livelihood. He is content and

now sees his business growing in days to come.

His daily profit is 400/day which keeps on

increasing significantly. Ijaz says ‘I was almost

finished after I left the tailor master shop. Tried

hard to get my thing started but could not do

anything. With every passing day, I felt my life is a

waste and my family was completely disappointed about our future. FDO has given me and my

family a hope- and not only hope they did what they promised’.

FDO through success story of Ijaz has won the trust of his community too who have appreciated

its efforts to bring a visible change in the area. They participate in project activities more actively

and offer their unconditional support whenever required.

Ms Nighat:

Nighat, 20, is a resident of Basti

Shaikhan, Multan. After her middle

school, she was not able to continue

her studies due to poor economic

conditions and cultural constraints.

Nighat always wanted to support her

family but did not have the required

education and skills to do any job.

With every passing day, it was

difficult for her to stay home and witness the helplessness of her parents and misery of her

siblings. But unfortunately there was nothing much she could do about it.

Farmers Development Organization (FDO)

gave a ray of hope to Nighat through their

Livelihood Employment and Enterprise

Development (LEED) project which they

started in her area with support of Pakistan

Poverty Alleviation Fund (PPAF). Nighat was

introduced to this project through some

community activists of her area. She was

genuinely thrilled to know about the project


28

that was offering the training and financial assistance to initiate a new business. This was a rare

opportunity in Nighat’s area and it was like a dream for women who do not have any such

opportunity otherwise.

Nighat on insistence of some friends and members of Local Support Organization (LSO) joined

the training programme. Through training programme, she was trained in basic management

skills, record keeping and organizational management. After training, she was offered financial

assistance by FDO to start her own shop. It was an uphill task to convince her parents to let her

run her own shop. They needed her income but did not want to be humiliated in the community

for being fed on daughter’s money.

Nighat while narrating her story said ‘My parents thought people will say bad things about us.

They are living on their daughter’s income. I had to tell them they are not coming to help us and

why would they? They would say bad things about it for few days, weeks, may be months- they

would automatically stop then’

Finally, Nighat was able to convince her

parents and start her shop. FDO through the

purchase committee of LSO provided her the

required assets. Nighat thinks that this shop

has not only increased her family income

only but boosted her confidence too.

‘I earn 500 per day now which is quite

sufficient to fulfill my family needs. The

feeling of earning money, contributing in

family’s income and being a productive member of society is beyond words. And that all

happened due to FDO and PPAF’

Nighat’s profit is increasing with the passage of time and she now wants to add more items in her

shop. Nighat’s success is not only a good addition in FDO’s progress but has become a role

model for young women of her are. They look up to her and want to do something on their own,

which is obviously a very positive step in a right direction.

pcr livelihood employment & enterprise development report leed.pdf · livelihood employment...

Documents