pcensus for mappoint presented by: rob batenburg geospatial analyst [email protected] tetrad...
TRANSCRIPT
PCensus for MapPoint
Presented by:
Rob BatenburgGeoSpatial [email protected]
Tetrad Computer Applications Inc.500 – 1445 West Georgia St.Vancouver, BC V6G 2T3 1.800.663.1334 x310
PCensus™
RETHINK DEMOGRAPHICS
Agenda
Introduction to PCensus
PCensus for MapPoint – Selected Basic Features- Profiling Study Areas- Creating Thematic Maps- Exercise
PCensus for MapPoint – Selected Advanced Features- Targeting by Lifestyle- Scanning an Area for Potential Sites- Scoring with Multiple Variables- Exercise
DLI Member Pricing
PCensus™
RETHINK DEMOGRAPHICS
What is PCensus?
PCensus is a Geodemographic tool.
Used by Business for Site Selection and Market Planning
- Determining Customer Demographics
- Understanding Market Potential
- Finding Winning Sites
PCensus™
RETHINK DEMOGRAPHICS
Who Uses PCensus?
Real Estate / Franchising
Retail / Restaurants
Financial Institutions
Distribution Companies
Government
Healthcare
Policing
Education
Church
PCensus™
RETHINK DEMOGRAPHICS
Educational Users
PCensus for MapPoint PCensus for ArcView PCensus for MapInfo
BCIT Arizona State University Fairfield University
Cape Breton University Crescent School Houston Community College
Central Michigan University Harrisburg College Hunter College
Douglas College Library Harvard Design School McHenry County College
Georgia State University Idaho State University Miami University Middleton
Langara College Library Massachusetts Institute of Tech. SFU - Criminology
Loyola University Chicago Morehead State University University of Calgary
McGill University Library University of Arizona University of Southern Mississippi
Mercer University University of Kansas West Virginia University
Queen’s University University of Notre Dame
Simon Fraser University University of Utah
University of Alberta York University Library
University of Illinois
University of Montreal – EP
Wichita State University
PCensus™
RETHINK DEMOGRAPHICS
PCensus Profiles Locations
Describe an area and quickly learn about the people who live there.
- Retrieve Demographic Profiles for:- Standard Census and Postal Areas- Circles- Polygons- Drive Time Regions
PCensus™
RETHINK DEMOGRAPHICS
PCensus Finds Target Markets
Describe your best customer and find where they live.
- Create a demographic “lifestyle”- Example: “Well-off Pet Owners” (Household income $100K+ and spend $500+ on pets)
- PCensus finds and ranks target areas matching your lifestyle.
PCensus™
RETHINK DEMOGRAPHICS
PCensus In Action
Demonstration & Exercises
PCensus™
RETHINK DEMOGRAPHICS
DLI Member Academic Pricing
Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license.
DLI Member institutions receive a 50% discount on the price of the 2006 Census database.
DLI Member institutions receive a 50% discount on the price of selected Environics specialty databases.
PCensus Software
Mapping Platform (MapPoint, ArcGIS, MapInfo)
Demographic Data
PCensus™
RETHINK DEMOGRAPHICS
Want to Learn More?
Rob Batenburg1.800.663.1334 [email protected]
Tetrad Computer Applications Inc.500 – 1445 West Georgia St.Vancouver, BC V6G 2T3
www.tetrad.com