Presidents Conference2014

Chair: Joe BybelVice Chair: Perry Miele

“Providing our Member Community and industry partners the opportunity to enhance the consumer’s enjoyment of the foodservice choice”

IFMA Vision

“Enabling our Member Community to focus on critical issues affecting their businesses and the industry”

IFMA Mission

IFMA 2020 Strategic Imperatives

Enhance Value

of Consumer Foodservice Choice

Consumers

Operators

Members

Focus Supporting Initiatives

Create New Consumer-Driven View of Foodservice Landscape

Create Actionable Insights & Best PracticesCo-Create Value with Operators Through

Demand-Creationand Supply-Chain

Improvement Efforts

Enable Members to Excel Given the New Basis of Competition

Drive Learnings through Connectivity Forums-Presidents Conference-COEX-Marketing & Sales Leaders Forum-Gold & Silver Plate- Fundamentals

-Operator Forums-Strategic Issues Series-Small/Mid Size Business-Washington Insights-Website

-Consumer Planning Program-Operator Collaboration Model-Foodservice Category management-Foodservice Navigator-Performance Benchmarking-GS-1

-Foodservice Landscape-Foodservice Insights Library

-Industry Adoption Plan Champion Industry-Wide Effort to Improve Consumer Choice

Center of Insights

Insights that drive strategy & execution

Center of Best Practices

Proven foodservicebest practices

Center of Connectivity

Connect to share, learnand executeConsumer Planning Program

C - S. Marshall VC – P. Gere

Performance BenchmarkingC – B. Shanley VC - TBD

Small/Midsize BusinessC - M. Cannon VC - B.

McClellan

FSnavigatorC - D. Davis VC - R. Kirkpatrick

FS New View of IndustryC - D. Allison VC - R.

Hepponstall

Category ManagementC – R. Ferranti VC – TBD

GS1C - B. Shanley VC - L. Oberkfell

Center of Innovation ExcellenceC - TBD VC - TBD

SCOREC - L. Kimura

Educational FoundationC – K. Schartner VC - J. Flood

Operator Collaboration ModelC - K. Delahunt VC - D. Davis

Gold & Silver PlateC - F. Graves VC – R. Hepponstall

Presidents ConferenceC – J. Bybel VC – P. Miele

COEXC - M. Cannon VC - D. Rizley

Operator ForumsC - K. Schartner VC – TBD

Marketing & Sales Leaders Forum C - TBD VC –

P. Gere

Strategic Issues SeriesC - J. Green

Foodservice FundamentalsC – J. Green

Centers of Excellence2014 COMMITTEE LEADERSHIP

Washington InsightsC - B. McClellan VC – TBD

MembershipC – TBD

VC – TBD

BOARDLEADERSHI

P

AuditC – B. Shanley

VC – K. Delahunt

Compensation

C – L. KimuraVC – R. Ferranti

AwardsC – R. Ferranti

VC – TBD

Strategic Plan

C – L. Kimura

GovernanceC – L. Kimura

VC – R. Ferranti

Objective:

Create a conference that provides Senior Leaders/Management relevant and actionable strategies in a connectivity forum with senior distributor and operator personnel to build business.

Positioning Statement:

For members Presidents/Senior Leadership wanting critical

market insight and top-to-top interaction with senior foodservice

channel partners, the “by-invitation” Presidents Conference provides

them with relevant, actionable and strategic information in a unique

top-to-top, open learning environment.

(target)

(need)

(point of differentiation)

Presidents Conference

Goals: • Attendance Revenue: $ +7%

• Sponsorship Revenue: $ +1%

• Distributor Attendance: +5%

• Operator Attendance: 100

• Broker Attendance: +5%

• Total Paid Attendance: +6%

Strategies:

• Establish committee to set direction and support execution

• Build off 2013 program and “Foodservice 2020 Strategic Imperatives.” Evidence progress on industry-wide initiatives

• Build and execute integrated marketing plan

• Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums

• Assess results. Provide recommendation for 2015 program

Presidents Conference

Committee Members:

Joe Bybel Ventura Foods Chair

Perry Miele Nestle Vice Chair

Jennifer Bestafka Keurig Green Mountain

Deanna Brady Hormel

Mike Cannon Surlean Foods

Peter Cokinos Grecian Delight

Kevin Delahunt Sargento

Marc Desmarais Idahoan

Bob Elliot Nestle Professional

John Flood Wayne Farms

Larry Gertsakis Nestle Professional

Lisa Kermizis-Abraham Bigelow Tea

Kenya Klabzuba Par-Way Tryson

Bill McCullough Ventura

Barbara Powell Azar Nut

Herb Ring Hershey

David Rizley SCA Tissue

Michael Rutt Dakota Growers Pasta

Kathleen Schartner Farmer Brothers

Jim Schywstell Pinnacle Foods Group

Malcolm Simmonds Simplot

David Stoneburner Ruiz Foods

Mike Villano Basic American Foods

Bill Day (IFDA Co-chair) Sysco

John Lehmann IFMA Liaison

Presidents Conference

Strategy: Establish committee to set direction and support execution

Who When Done

Select Chair and Vice Chair IFMA w/o 1/6 w/o 2/1

Identify prospective committee members IFMA w/o 1/27

w/o 2/10

Review prospective committee members and preliminary deck with Chair & Vice Chair

IFMA w/o 2/10

w/o 3/17

Internal review for strategic alignment IFMA w/o 2/3 w/o 2/3

Chair invites prospective committee members (as they agree let them know when first conference call is)

JL w/o 2/4 w/o 2/4

Finalize committee JL w/o 2/11

w/o 2/24

Coordinate first committee meeting and send out preliminary deck (preread)

JL w/o 2/18

w/o 2/11

Hold first committee meetings to review and finalize deck, and set calls

Committee

w/o 2/25

w/o 3/27

Tactics

Presidents Conference

Strategy: Build off 2013 program and “Foodservice 2020 imperatives.” Evidence progress on industry-wide initiatives

Who When Done

Ideation session-Key Issues & Opportunities Committee

w/o 2/25

w/o 3/28

Draft agenda Committee

w/o 4/15

w/o 3/18

Identify speakers, panelists and moderators Committee

w/o 5/5 w/o 9/8

Create agenda from base content Committee

w/o 5/12

w/o 6/9

Develop flow document Committee

w/o 7/14

w/o 8/4

Specify room setup, F&B and AV requirements Committee

w/o 9/22

Finalize agenda IFMA w/o 9/22

Set and execute prep schedule for speakers, panelists and moderators

IFMA w/o 10/1

Secure PPT’s, videos, etc. IFMA w/o 10/1

Finalize Scripts IFMA w/o 10/1

Conduct rehearsals IFMA 11-3/4

Tactics Presidents Conference

TacticsStrategy: Build and execute integrated marketing plan

Who When Done

Develop Communication plan, including all electronic, printed , web and personal communications outlined

IFMA w/o 2/15

w/o 6/1

Draft creative brief for overall conference w/agency IFMA w/o 4/1 w/o 6/23

Synchronize with content development IFMA Ongoing

Ongoing

Save the date email-Target All IFMA w/o 4/15

w/o 6/23

Website update including call for nominations IFMA w/o 4/18

w/o 6/23

Define targets Committee

w/o 6/16

w/o 6/16

Email w/conference highlights/ Registration Opens IFMA w/o 6/16

w/o 6/23

Monitor and report status of communications plan and registrations

IFMA Ongoing

Ongoing

Conference highlight Mailer IFMA w/o 9/22

Follow-up calls by committee to operators that received invitations Committee

w/o 9/29

IFMA & Committee calls to members IFMA & Committee

w/o 8/12

w/o 8/12

Presidents Conference

Strategy: Build and execute integrated marketing plan-Sponsorships

Who When Done

Determine Sponsorship opportunities TD,JL w/o 5/5 w/o 6/2

Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 5/19

w/o 6/9

Sponsorship Sell Sheet sent out TD, FM w/o 5/26

w/o 6/23

Submit Final List to Marketing and Event Management TD w/o 8/22

Tactics

Presidents Conference

TacticsStrategy: Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums

Have member of PC committee make mention of conference on other calls

Who When Done

Have member of other committees make mention on PC calls Ongoing

Ongoing

IFMA make ‘call outs’ of ‘significant’ events on calls Ongoing

Ongoing

IFMA include connectivity materials with meeting agenda/reminder

Ongoing

Ongoing

TacticsStrategy: Assess results

Who When Done

Complete post conference survey JL/TS w/o 10/6

w/o

Prepare conference survey results Committee

w/o 11/17

w/o

Committee evaluation (Post conference call) & 2015 recommendations

Committee

w/o 11/17

w/o

IFMA internal review IFMA w/o 11/17

Presidents Conference