WHAT IS YOU DREAMS ?

GLAMOUR RICH

SUCCESSAUTHORITIES

PROUDHEALTHY

CLEVER

BEAUTIFUL

GREAT BE GLORIFIED

COMFORTABLE

FAMOUS

POPULAR

MONEY

1. Robert Kuok Hock Nien (84) RM 58.110 billion (Kump.Kerry/Kuok)

2. T. Ananda Krishnan (69) RM 19.625 billion (Usaha Tegas)

3. Tan Sri Lee Shin Cheng (69) RM 14.943 billion (Kump.IOI)

4. Tan Sri Quek Leng Chan (65) RM 11.098 billion (Kump.Hong Leong)

5. Tan Sri Syed Mokhtar Albukhary (57) RM 8.550 bil. (Yys.Albukhary)

6. Tan Sri Teh Hong Piow (78) RM 8.06 billion (Public Bank)

7. Tan Sri Tiong Hiew King, 71, RM 3.87 billion (Rimbunan Hijau)

8. Tan Sri Vincent Tan, 56, RM 3.40 billion (Berjaya Group)

9. Tan Sri Lim Kok Thay. 56, RM 3.16 billion (Genting Group)

10. Tan Sri Azman Hashim, 68, RM 2.87 billion (Arab-Malaysian Corp )

BILLIONAIRE MALAYSIA !

20. Datuk Mokhzani Tun Mahathir (46) RM 0.97 billion Kencana Petroleum

25. Tan Sri Hamdan Mohamad (52) RM 0.85 billion Ranhill

26. Raja Datuk Seri Eleena Raja Azlan Shah (47)RM 0.83 billion Gamuda

32. Tan Sri Rozali Ismail (52) RM 0.59 billionPuncak Niaga Holding

33. Shaari Ismail (53) RM 0.57 billionPuncak Niaga Holding

38. Datuk Abdul Hamed Sepawi (57) RM 0.49 billion, Naim Cendera Holdings

Syed MokhtarAlbukhary

Azman Hashim

Rozali Ismail

MokhzaniMahathir

Abu Shahid Mohd

Tengku Eleena

Hamdan Hohd MustaphaKamal

KhatijahAhmad

MaznahHamid

PB201 ENTREPRENEURSHIPCOMMERCE DEPARTMENTPOLITEKNIK MUKAH SARAWAK

UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP

First introduced in year 1970 that is when New Economic Policy (NEP) launch.

Entrepreneur hails from French word 'entrependre'.

Introduce by Richard Cantillon Entrependre = shoulder the duty or 

responsibility.

DEFINITION OF ENTREPRENEUR

New Edition Kamus Dewan Define Entrepreneur as people that work

up industry namely entrepreneur. The Encyclopedia Americana

International Edition Entrepreneur as a businessman that take

risk to combining production factors.

Joseph A. Schumpeter Entrepreneur is an innovator which could

cause into one reform. Webster’s Third New International

Dictionary Entrepreneur as an individual which

manage an economic activity especially organize, own, manage and bear a business risk.

Carland (1984) Define entrepreneur as An individual which

established business  and manage to seek profit and to continue to expand / growth.

ENTREPRENEUR DEFINITION

An individual take that risk or set up a business. Entrepreneur also is a manager that lead the business and can demanding rights proprietorship on that business. As such it bear business risk. Entrepreneur have the vision and expand business for society's prosperity. It is one who want freedom in business, make own decision and further want  succeed on own effort.

ENTREPRENEURSHIP DEFINITION

Entrepreneurship--among matter premier to individuals, family, community development, development of the nation and religion. It is a field of knowledge which encompasses attitude elements, skill and knowledge related to business and industry

ENTREPRENEURSHIP FIELD OF KNOWLEDGE SCHEDULE

Attitude Skills Knowledge

Motivation Decision making Law

Confidence Problem solving Management

Initiative Negotiation Economics

Responsibility Communication Accounting

Risk taker Creativity Values

Diligence Team work Business

Mental and physical

fitness

Management Culture

Information seeker Technical Project Management

ENTREPRENEURIAL CHARACTERISTIC

Identify business opportunity. Business venture lucrative himself and the public Successful through efforts that can fill people

needs. Get wealth to try to fulfill society's needs. Take risk that has been calculated. Administer and use production factors to

produce economic development and social welfare. Always strive and prepare to be

doing reform which could increase productivity from time to time.

KAREKTER USAHAWAN

Calculated risk.

Administration and use of production factors to produce the economic development and social welfare.

Always try and be prepared to make reforms that raise the productivity from time to time.

KAREKTER USAHAWAN

Identify business opportunities. Operate a profitable business

venture itself and the public. Obtain success through the efforts to

meet the needs of the public. Obtain wealth by working to meet the

needs of society.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

1. Customers Needs and desires customers. Providing good service, efficient, honest

and customer satisfaction. Providing ancillary facilities such

as transportation of goods ordered by customers.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

2. Society/ community Fulfill the needs of society that desire is not

limited. Create something new and renovation of

an existing product. Diversifying people's choice, through the

production of a wide range of creative and

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

3. Suppliers Good relationship with supplier

(muhibbah). Pay to suppliers during the

period specified. Sharing opinion, information and

knowledge.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

4. Staff Always take care of the staff. Provide adequate salaries. Not oppressive and provide guidance to staff. Rewards such as bonuses, allowances

and general facilities such as special leave, sick leave and others.

Appreciation and recognition to employees who are dedicated and ethical values.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

5. Competitors Adopting a healthy competition. Sharing each other is how to provide

or give the best service. Cooperate with each other to produce or

create  products that would benefit and create. Renewal or modification of existing products to attract customers.

6. Nation Create employment opportunities

for residents. Help raise the standard of living. Create more infrastructure facilities to the

residents. Improve the economy

and increase national income. Diversifying the economy and not depend

one an economic sector only.

1.3 DIFFERENCES BETWEEN AN ENTREPRENEUR AND A SMALL BUSINESS

Characteristics Entrepreneur Small Businessman

Time Unlimited Limited

Nature of Job Flexible Rigid in adapting to

changes

Decision making Makes own decision Follows decisions made

by others

Effort and

commitment

Continuous Low

Risk taking Moderate Low

Goal Maximizes self-

potential by utilizing

available opportunities

Solely for profit

maximization

COMPENTENCIES OF ENTREPRENEURSHIP1. Inisiatif/ PERSONAL INITIATIVE2. Melihat dan merebut peluang/ SEIZE

OPPORTUNITIES3. Kecekalan/ENDURANCE4. Mencari maklumat/INFORMATION SEEKER5. Menitik beratkan mutu kerja yang tinggi/

HIGH WORK QUALITY 6. Komitmen terhadap perjanjian kerja/

C0MMITMENT TOWARDS WORK AGREEMENTS

7. Berorientasi ke arah kecekapan/ EFFICIENT8. Membuat perancangan yang sistematik/

SYSTEMATIC-PLANNING9. Menyelesaikan masalah secara kreatif/

CREATIVE PROBLEM SOLVING10. Yakin terhadap keupayaan diri/ SELF-

CONFIDENCE 11. Ketegasan/ASSERTION12. Meyakinkan orang lain/ PERSUASION13. Menggunakan strategi pengaruh/ POWER

AND AUTHORITY

COMPENTENCIES OF ENTREPRENEURSHIP

ELECTRONIC BUSINESS

Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business.

Application of information and communication technologies (ICT) in support of all the activities of business.

Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners

Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be beneficial from many perspectives including business process, service, learning, collaborative, community. EC is often confused with e-business.

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Advantages1. Worldwide Presence

 firm engaging in e-business can have a nationwide or a worldwide presence. (e.g: dell, amazon)

2. Cost Effective Marketing and Promotions Using the web to market products guarantees

worldwide reach at a nominal price. 

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Advantages3. Developing a Competitive Strategy

Firms need to have a competitive strategy in order to ensure a competitive advantage. Without an effective strategy, they will find it impossible to maintain the advantage and earn profits. The strategy, that the firms can pursue, can be a be a cost strategy or a differentiation strategy.

4. Better Customer Service  Many a times, on visiting a website, the customer is

greeted by a pop-up chat window.  Moreover, payments can be made online, products can be shipped to the customer without the customer having to leave the house. 

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Disadvantages1. Limitations of sector

The main disadvantage of e-business is the lack of growth in some sectors on account of product or sector limitations. (The food sector has not benefited)

2. Costly E-Business Solutions for Optimization

Substantial resources are required for redefining product lines in order to sell online. (Upgrading computer systems, training personnel, and updating websites requires substantial resources.)

IDENTIFY ONLINE MARKETING COMMUNICATION

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending email messages with the purpose of enhancing the

relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,

Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

Adding advertisements to email messages sent by other companies to their customers, and

Sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email).

IDENTIFY ONLINE MARKETING COMMUNICATION Online catalogue

Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; also called cyber catalog, electronic catalog and web catalog.

On-line catalog sales are expected to grow from $250 million in 1994 to over $7 billion by 2000. The comparatively lower costs of on-line catalogs, compared to print catalogs requiring paper, printing, and postage, lowers the entry barriers to catalog selling.

A great difference between on-line catalog and print catalog selling is that on-line catalog customers find the marketer rather than the marketer finding them.

Consequently, on-line catalog customers tend to differ demographically and in purchase behavior from print catalog customers.

On-line catalogs give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product

IDENTIFY ONLINE MARKETING COMMUNICATION

Public relation Primarily concerns enhancing and maintaining the image for businesses, 

non-profit organizations, events or high-profile people, such as celebrities and politicians.

Others define it as the practice of managing communication between an organization and its publics.

Other public relations disciplines include: Financial public relations – providing information mainly to business 

reporters Consumer/lifestyle public relations – gaining publicity for a particular

product or service, rather than using advertising Crisis public relations – responding to negative accusations or information Industry relations – providing information to trade bodies Government relations – engaging government departments to influence

policymaking