payoneer pretension of ms.eireen diokno bernardo - creating business blue print for ecommerce
TRANSCRIPT
Business Potential of eCommerce (Ecommerce – Cross boarder as Strategic Business Positioning)
Business Potential of eCommerce (Ecommerce – Cross boarder as Strategic Business Positioning)
Let us create Ecommerce Business Development BLUE PRINT( EXERCISE)
- Please get a piece of paper and a pen.
- As we go through ecommerce business development; I want you to write down the steps we will go through.
- Through the process identify and select best actions you need to take.
NOTE: Expect at the end of the exercise a business game plan, BLUE PRINT for your online business and development will form.
Product development that will :Product development that will :
• A) HIT WHAT the Online Market DEMANDS
--- ( Analytics ).
• B) CREAT A NEED the online market will WANT
--- ( Branding & Marketing ).
• C) Combination of A and B
--- (Market Analysis, Branding &
Marketing Campaigns)
Ecommerce is a process doing business online :
It starts with –
Product Development:
Write top 3 products you can easily source or manufacture.
Merchandise – (physical dimension)
Ecommerce is a process doing business online :
It starts with –
Product Development:
Services – (rendering skills)Write top 3 skills or talent you are an expert or you can easily do.Online Skills / Special Skills /
Voice Protocol (BPOs)
eCommerce is a process doing business online :It starts with – Product Development:Digital Products – (preformed services).
1) Normally this is downloadable.2) Application is online.3) Transferable or can be shared online in nature.4) Soft Copy
Ecommerce is a process doing business online :
It starts with –
Product Development:Virtual Products – ( online representation of a product) –
• Products that are presented online as item for sale.
• It is NOT a physical product although it could be physical in nature.
• It is not a per-download, not per-access, not courier deliverable. Although it can be represented with a downloadable or a per-access to validate ownership or entitlement.
Ecommerce is a process doing business online :It starts with – Product Development:Virtual Products – ( online representation of a product) –
EXAMPLES:
– Travel Package– Real Estate/ Rentals / Properties– Office Services/ Consultancy / Mentorship/ Coaching– Cars / Vehicles– Financial Products/ Insurance / Mutual Funds– Forex and Stock Trading online, other investment trading.– Some types of Gaming/ Gambling products– Subscriptions/ Membership– Coupons– Flores Shop/ Art Galleries/ Hotel and Restaurant/ Furniture– Other Business to Business
Product development that will :Product development that will :
• A) HIT WHAT the Online Market DEMANDS
--- ( Analytics ). Example P1 Fare / a $ FARE
• B) CREAT A NEED the online market will WANT --- ( Branding & Marketing ).
Example: Richard Branson Virgin Air / Flight to the moon
• C) Combination of A and B
--- (Market Analysis, Branding & Marketing Campaigns)
7 Billion Population vs $1.5B for two for a Lunar Travel.
GEOTARGETING(considering the online market)
Cross-Border / International• Market Barrier --- - trust / credibility issues. - create the needs for what you are offering.
• USD / Foreign Currencies• CRM – a) Personable, yet less demanding. b) Logistics w/ difficulty not
just because of distance, time zones, banking turn around and holidays, but also because of customs borders.
LOCAL / Domestic • Easier penetration ---- -culture familiarity.
-easy to hit the market demands.
• In Php• CRM –
a) More personable b) Logistics / delivery management easier because of proximity and time zone.
STRUCTURING YOUR ONLINE PRESENCE
(considering the online market)
LOCAL / Domestic • Easier penetration ----
-culture familiarity.
-easy to hit the market demands.
• In Php• CRM –
a) More personable
b) Logistics / delivery
management easier because of
proximity and time zone.
Cross-Border / International• Market Barrier ---
- trust / credibility issues.
- create the needs for what
you are offering.
• USD / Foreign Currencies• CRM –
a) Personable, yet less
demanding.
b) Logistics w/ difficulty not just because of distance, time zones, banking turn around and holidays, but also because of customs borders.
YOUR OWN URL / DOMAINSYOUR OWN URL / DOMAINS
• ONLINE STORE / RESPONSIVE / INTEGRATED
OR---
• Online presence with the ability to automatically collect payments for your products or services.
TYPES OF WEBSITES- Sales Page / 1 Pages Squish
Page/ Announcement/ Online calling card. - Brochure Website / Online
Catalogue.- Affiliate Website / Blog Site- Online Store / Shopping cart
/ Add to Cart / Buy now.- Membership site (log-in)
BUSINESS OPERATION & POLICIESHow do you want to get paid
What is your fulfillment process
BUSINESS OPERATION & POLICIESHow do you want to get paid
What is your fulfillment processMerchandise - product expectation /logistics options / delivery process /return policies. (always applicable even if you do not like returns)
Services ----- procedures in rendering / progress billing terms and condition / quality control.
Digital Products ----- Autoresponder / Download or access instruction / digital product delivery.
Virtual Products ----- Invitation to complete transaction on location or virtual representation / set expectation for virtual online or physical experience / terms are more complex and regulated.
MARKETING STRATEGIESMARKETING STRATEGIES
• Online Presence ( own websites)• Campaigns and Materials (Photography / Graphics)• Content Marketing • SEO - Search Marketing• SEM / PPC / • PR Online Events• Clouding Solutions / Apps• Videos / Graphics • Social Media Presences • Combinations of Marketing Platforms
(And more marketing strategies to follow as we move on with the age of ICT / Online Trading / Ecommerce)
PAYMENT GATEWAYSPAYMENT GATEWAYS
• As many as possible / You need to get paid from products for sale and/or services rendered..
• Merchant Accounts / Payoneer is one.
OTHERS
FULLFILLMENTFULLFILLMENT
• Merchandise ----- Logistics / Couriers • Services ----- Rendered / Platforms / Emails• Digital Products ----- Preformed Services / Downloads / Access/• Virtual Products ----- Drawn to the location / virtual or online experience or physical.
OR - COMBINATIONS OF THE ABOVE TO FULLFILL
THEN DO THE CYCLE AGAINAND IT WILL BECOME AN
ONLINE BUSINESS
THEN DO THE CYCLE AGAINAND IT WILL BECOME AN
ONLINE BUSINESS
Routine , Operation , Best Practices,
Experience / Expertise
WILL FOLLOW
MAKING IT BIGGERMAKING IT BIGGER
Master Cross-Border Trading:
•- Penetrate bigger market, expose your online presence to more potential buyers
•- Potential buyers with higher purchase or capacity to PAY BIGGER.
•- Ride and make more money with currencies inflations.
MAKING IT BIGGER(do not be afraid of technology, embrace it)
MAKING IT BIGGER(do not be afraid of technology, embrace it)
PRACTISING SMART BUSINESS:• Knowing the right platforms to use.• hosting, domain/s, applications to integrate
( CRM / SRM )
•Understanding aggregators.•Market Place – Ebay.com / Amazon / Freelancer.•Financial Services – Payoneer / Paypal / Stripe.
•Network with the right people.
MAKING IT BIGGERMAKING IT BIGGER
Leverage on International FREE TRADE AGREEMENTS. (AEC)
•Lower your COST – Logistics / Rate of Duties.
•Easier trading flow / smoother business flow / less prone to red tape.
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier --- - trust / credibility
issues.
- create the needs for what you are offering.
BREAK FREE
AGREEGATORS WILL PLAY THE ROLE.
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier ---• - trust / credibility
issues.- create the needs for
what you are offering.
- BREAK FREE
Select / FOCUS ON A COUNTRY that you have culture/ economy and market familiarity (study)
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier --- - trust / credibility issues.
- create the needs for what you are offering.
BREAK FREE• Develop a series of marketing campaign
based on the interest of the geo-target market. (study)
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier ---
- trust / credibility issues.
- create the needs for what you are offering.
• BREAK FREE• Marketing content
should be based on merits why they need your products or/ and services, not on brand or corporate image/ website image.
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier ---
- trust / credibility issues.
- create the needs for what you are offering.
BREAK FREE• Marketing Budget
in proportion to the size of the geo-target and campaign duration should be considered.
GEOTARGETING(MAKING IT BIG – Cross Border International Trade)
• Market Barrier ---
- trust / credibility issues.
- create the needs for what you are offering.
- BREAK FREE
• Always do market test - product and campaign materials. Be ready for adjustments; listen and evaluate the numbers.
SET TARGET NUMBERS you can use to measure success / prorate the target based on marketing budget.
- exposures , clicks, visit , salesconversion –
• Market Test - Lower the cost of marketing campaigns.
NOW DO YOU HAVE AN ECOMMERCE
BUSINESS GAME PLAN?
IF YOU HAVE
WRITE YOUR NAME
CELLPHONE NUMBERS
EMAIL ADDRESS
PASS YOUR ECOMMERCE BUSINESS GAME PLAN
NOW DO YOU HAVE AN ECOMMERCE
BUSINESS GAME PLAN?
--YOU CAN PASS YOUR INQUIRIES OR ANY QUESTION TO REFINE YOUR PLAN—
-- SELECT 10 ECOMMERCE GAME PLAN
FOR FREE BUSINESS CONCEPT CONSULTANCY---
NOW DO YOU HAVE AN ECOMMERCE
BUSINESS GAME PLAN?
IF YOU NEED TO REFINE YOUR IDEA OR REWRITE
YOU CAN SUBMIT VIA EMAIL @
-- [email protected] –
www.fb.com/eireendioknobernardo
HOW DO YOU MAKE IT HAPPEN?
• DRAW A GAME PLAN • Then ask for GOOD ADVICE / Consultation from
EXPERTS or at the very least from people who have real experience in doing online business / Ecommerce.
• This is especially if you are targeting Cross-Border., HIRE a GOOD CONSULTANT.
• Recommend www.eireendioknobernardo.com
LET US HELP YOU MAKE IT HAPPEN
We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS
1) Practical IT - CSS and HTML ---------------------- Dennis Philippe Pereyra2) Ecommerce Website Development------------------ Mj Mercado3)Graphic, Photoshop, Imaging, Video Production- Eireen Diokno-Bernardo4)Technical Content Writing –--------------------------- Ruby Casil Aguas5) Ecom102 AM Program ------------------------------ Tina Delfin Carag6) AND MORE
LET US HELP YOU MAKE IT HAPPEN
We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS
Php 28,888 COURSEBut for the first 50 slots only
Php 2,888
Approach- Tina Carag Any of our Trainers / Any of our Sales Force
www.ecom102.com
LET US HELP YOU MAKE IT HAPPEN
We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS
SECOND WAVE ENROLL ONLY at Php 2,888
CALL - 4350550 5435589 4338443
VISIT - www.ecom102.com
LET US HELP YOU MAKE IT HAPPEN
WE ARE ALSO LOOKING FOR TRAINERS
www.ecom102.comFREE to APPLY
•Qualifications- Already a participant of ecommerce102.com or ecom102.com Affiliate Marketing Program. •4 hours training time commitment on prearrange schedules.•Compensation, professional fee, direct commission and residual income.
CALL Ms.Tina Delfin Carag 9175462209
6547487