pay what you want
TRANSCRIPT
How much our product is worth?
Pricing is one of the most important aspects of
your offer to get right.
57% of customers on pricing page leaving the funnel
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Our question pricing strategy
Combined value-based and market-based pricing strategies
with price discrimination – statistically evaluated* medium
What kind of
customers do we
want to target?
1. New or existing customers
2. With a question
3. Having credit card to pay.
Can we offer different levels of products
at different price points?
Experts expect questions with a specific price
Is it always about
the price?
1. How should we react on market prices?
2. What other choices do customers have?
3. Have we given the customer a reason to
pay more for our product?
What type of clients we are
trying to attract and how can
we use price to send a signal
to the right people?
Is our pricing
strategy
in line with longer
term business
goals?
pricing constraintsCustomer’s
Price
Expert’s
Price
JustAnswer’s
Price Happening deals
Possible deals
A step in the right direction
Subscriptions, Partial Deposits, Additional Services and Time-Based Billing
Pay What You Want
Pay What You Want is a payment system where the client
decides how much the service or the product is worth.
There are many reasons
why experts might answer
on a question
with a specific price
or not
There are many
reasons
why costumers
might pay
more or less
than average
working demo
Optimizely Experiment
• United Kingdom Partner
• UK Tax Category
• SEO Visitors
We use price to send
a signal to the right people
Pricing strategy
in line with longer
term business goals
References
http://paywhatyouwant.eu/
http://en.wikipedia.org/wiki/Pricing_methods
http://en.wikipedia.org/wiki/Pay_what_you_can
http://en.wikipedia.org/wiki/Pay_what_you_want
http://www.sciencemag.org/content/329/5989/325.full
http://blogs.hbr.org/2013/11/when-selling-digital-content-let-the-customer-set-the-price/
https://www.techdirt.com/blog/casestudies/articles/20111003/15253616190/lessons-learned-pay-what-you-want.shtml
http://spinnakr.com/blog/ideas/2013/08/do-pay-what-you-want-models-work/
http://www.trendreports.com/article/pricing-strategies
http://freakonomics.com/tag/pay-as-you-wish/