Pay What It's Worth

Setting your business free withperceived value pricing

New beginnings: going pro

• SMB• Passion!• Web • &•  PR

Opportunity for a new approach

What approach?

• I do what I like• With whom I like (see why later)

• Green & ethical• Open (source)• Pay What It's Worth

Pay What It's Worth

• Alternative renumeration• Origins: Maartijn Aslander• Not so much business model• Way of thinking• Way of life• About sharing, learning, growth• Value is variable

What it isn't

• Free and spec• Hacks and amateurs• Hippies and dreamers• Illegal and shady

What is is...

It is scary

• Viable?• When to implement• How to implement

Not for every entrepreneur, client or businessbecause: what happens?

What happens?

• Give a lot• Get a lot• Think a lot• Dare a lot• Don' forget: possibly lose a lotChoose your clients wisely!

How to help them understand

Helping the client understand

• Talk and have coffee, often• Be open• Ballpark figure• Questionnaire• Subscribe to me!• Choice• Fallback

Alternative business tools

• Quote > Advised Maximum Value• Invoice > Suggested Renumeration• Contracts > Subscriptions• Rates > Wishlists

Still scary? Perhaps not

• Value will show• Clients will think for themselves• No one is a real bastard• Satisfaction is in the process

Do it because it feels right, because you need to

Some more info...

Where to turn

• google.com• martijnaslander.nl• durftevragen.com• linkedin.com, WBA group

And of course...

nilsgeylen.com@nilsgeylen

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