pay per click (ppc) management tips
TRANSCRIPT
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GlitzyMediaA Digital Marketing Agency
Objective: Know Pay Per Click (PPC) Advertising
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What is PPC Advertising?
Google Showing their Ads Top, Bottom and Right Side
Pay ONLY when your ads get clicked on the Web.
It corners the lion’s share of marketing and advertisement budget of any business.
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What does it achieve?
Drive Traffic
Increase Conversion
Drive business ROI
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How it works? Create highly targeted ad groups. Achieve strong relevancy for your campaigns
in terms of keyword, ad copy and landing page strategy.
Create unique landing pages with high quality score. Pages with higher quality score are ranked higher.
Test and review your campaign. Optimize it. Maintainability is the primary aspect. A well organized campaign structure saves a lot of headache in the future.
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What search engines should I use?
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What is cost per acquisition (CPA)?
How profitable the business marketing campaign is? A bit Mathematics
CPA= Total advertisement costs/ Number of acquisitions.
Hence, the lower the CPA the higher the margin. CPA is a true reflection of the success or failure of a PPC campaign.
But reducing CPA while maintaining sales or conversion is challenging, and demands through analysis based on critical insights.
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What is Quality Score?Quality Score, assigned in the 1-10 slot, is an assessment of
the relevancy of your ad copy against the targeted keywords.
Why is it important?
Pages with higher quality score are ranked higher as search engines find them more relevant to users.
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How to find Quality Score with Google AdWords?
Check the quality score as follow:
Run a keyword diagnosis
Click the “Campaigns” tab at the top.
Select the “Keywords” tab.
Note: Click the white speech bubble next to any keyword's status to view Quality Score. Find ratings for expected click through rate, ad relevance, and landing page experience
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What is the Google Display Network?
It’s a set of content-driven websites that are approved by Google for displaying PPC ads.
A bit internal bargaining: Google shares its advertisement revenue with partners or publisher websites for bringing clicks and traffic to its clients.
Benefit: Generally, the cost-per-acquisition is lower than the search engines ads and different parameters are employed to assess the Quality Score.
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Feel Free to Ask a QuestionAddress Details
Building B1,DLF SEZ Zone Silokhera,
Gurgaon, Haryana122001
1 855 634 8300,(FAX) 678-999-2650
Website: http://www.glitzymedia.com
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Thank You. Hope to see you again!