AdWords in a Nutshell

Pay-Per-Click Channel

Stephan Pire, 2015

HEC-Marketing

What’s Pay-per-Click

⇒This Document is available in Printable HD format on

http://catc.biz/canvas

Why Search Engine Ads?

● Acquire new

customers fast

● Target people with

symptoms

● Target people with

clear interest

Learn by yourself first

before hiring an agency

Is it enough?

Why should I Advertise?

AdWords Techniques

⇒ Keyword Planning

⇒ Building Traffic

⇒ Optimizing top keywords (Peel & Stick)

Exploiting top Keywords

Building a User Journey from identified

keywords

Thank you (any question?)

@stephanpire