Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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PAYPAL

This web 2.0 tool has been voted as one of the most attractive ones for

entrepreneurs within Financial Management Category

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<Name of the web 2.0 tool>

PayPal Key characteristics

• Paypal is worldwide online payment system.• Peer-to-peer money transfer• Low cost – credibility• Provides limited fraud protection

• Attractive:– Acts as a master merchant for credit card processing– No cost to establish seller accounts– Easy to integrate into a website– Can be use to accept major credit cards– Has very competitive transaction rates

• More info in our collection of Web 2.0 tools

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<Name of the web 2.0 tool>

18.06.2015 3

• Websites that offer PayPal as a way to pay reach a wider audience and can provide an uplift in sales on their site.

– For small-to-medium sized businesses, accepting PayPal as a payment option in addition to credit cards increased sales an average of 14%*

– Over 80% of the surveyed merchants reported a sales increase, and the increase typically started within two months*

– The increased sales were incremental lift, and did not take away from current credit card volume*

– According to an Internet Retailer study, 42.2% responded that accepting alternative payments (such as PayPal) have increased sales+

* Source -- Q1 2006 PayPal phone survey of 110 small and medium sized business doing a minimum of $120K in annual online sales

+ Internet Retailer, November 2005

PayPal Key characteristics

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<Name of the web 2.0 tool>

Key benefits for entrepreneurs“30% of PayPal transactions generated new customers for Go Daddy”

Michael ZimmermanCFO, Go Daddy

“83% of customers paying with PayPal were new customers to PETCO.com”

Heather BlankDir. of Business Development and Marketing, PETCO.com

“86.8% of the people who paid with PayPal were new customers to Tiger Direct…”

Lonny PaulDirector of eCommerce, Tiger Direct

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<Name of the web 2.0 tool>

How to use it effectively

• https://www.youtube.com/watch?v=HSQ7dl8Zgrk on becoming familiar with Paypal

• How to use Paypal Official Paypal site