pay for pleasure, not pain | greg costikyan
TRANSCRIPT
![Page 1: Pay for Pleasure, Not Pain | Greg Costikyan](https://reader035.vdocuments.site/reader035/viewer/2022070601/588408c71a28ab884b8b6f6d/html5/thumbnails/1.jpg)
PAY FOR PLEASURE… NOT FOR PAINGREG COSTIKYANCASUAL CONNECT 2016
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WHY DO WE MAKE GAMES?
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BECAUSE WE LOVE THEM.
If you got into this industry, for the money, you made a mistake.
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WHY DO WE LOVE THEM?
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BECAUSE THEY SURPRISE AND DELIGHT US
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FREE TO PLAY IS EEVIL?
• You face commercial pressures regardless of your business model.
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I ♥ FREE TO PLAY BECAUSE….
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WE’RE LIKE ROBIN HOOD!
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PAYING FOR PAIN
• Timers• Roadblocks• Pinches
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THIS WORKS, BUT….
• Negative impact on retention• Where’s the love?
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ACCENTUATE THE POSITIVE
• Cultivate the community
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PAY FOR PLEASURE
• Reward generously• Offer tempting rewards• Remember to let them into your heart… then you can start..
to make it better.
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MONTHLY CARDS
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GACHA IS GOOD FOR YOU
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ALLOW DIRECTED PURCHASE (SOMETIMES)
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VARIED EVENTS THAT FOSTER GRIND
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PUT THE CALL TO MONETIZATIONON REWARDS, NOT PENALTIES
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SOCIAL FOR THE WIN
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DON’T SLAP USERS IN THE FACE
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BE CAREFUL TO THINK YOUR ECONOMY THROUGH
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WHEN DEVELOPING NEW CONTENT, DON’T IGNORE YOUR FREE PLAYERS
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ALWAYS HAVE ONE VECTOR OF PROGRESS THAT YOU CAN’T BUY• Reassures non-payers, but also…• POSITIVE impact on monetization.• Getting $500 over 6 months is better than getting $500 on D1
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HARD CURRENCY-ONLY CONTENT IS OKAY
• As long as non-payers get a trickle of gems
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PAY TO WIN IS OKAY TOO – IF IT IS PERIPHERAL
• Trophies in Clash of Clans
• PvP in Dungeon Boss
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YES WE CAN!
• Monetize effectively.• Make payers feel like they got value for money.• Keep non-payers happy and active.• As players, feel love for the developers.• As developers, feel great instead of cynical.
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YOU JUST NEED TO:
• Design with conscience and care.• Feel empathy for your players – payers and non-payers alike.• Think things through.