PAUL NEGUSCEO

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WHAT’S THE BIG DEAL ABOUT BIG DATA?

• What should we do with it -- if anything at all?

• Who needs it, and what for?

• Will it destroy the planet…

• …or make us all rich?

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THE IDIOT’S GUIDE TO THE BIG DATA GALAXY

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• In 1995 the web contained 15,000 domains

• Today there are over 390 million

• 2.5 quintillion bytes of data are created DAILY

• 90% of the world’s data has been created in the last TWO YEARS

• As Dilbert says, it comes from everywhere… Websites, blogs, social networks, & mobile devices

WELCOME TO THE WORLD OF BIG DATA.

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What can we do with all that information?

EXPLOIT IT. Information = KNOWLEDGE Knowledge = POWERFUL INSIGHT Insight = SUCCESS

DATA CAN AFFECT BUSINESS IN A BIG WAY

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• Finding good data from deep within the web is like chasing a feisty woman.

• It’s incredibly fickle, changeable & difficult to catch.

• Stealth-like tactics are required to hunt it, reel it in, hang on to it and figure it out.

• As soon as you do… …it changes again!

• Big Data keeps business on its toes - you want it badly, so does everyone else.

• Employ strategic methods to keep an eye on it before someone else steals it – and your business with it.

BIG DATA IS THE NEW GOLD 

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WHAT IS TRANSACTIONAL DATA?• In business, TIME WAITS FOR NO MAN.

• Data decays so fast, it’s not what it is that counts… it’s what it was.

• Changes within a company provide insight & predict trends:-

- Executives move, email addresses change- Companies relocate, get sold or fold

• Transactional data is an opportunity for B2B insight

• With the right information you can see what has passed and analyze the changes

• Tracking transactional data brings greater competitive advantage

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TRANSACTIONAL DATA MATTERS.DIRECT MARKETING: Strategic targeting for greater ROI. In 2011, £14b was spent on DM in the UK. £1 in every £6 spent is lost due to inaccurate data.

BUSINESS INTELLIGENCE: Research the market.Deltabase helps investors research the market, uncover new investment opportunities & find potential exit strategies.

EXECUTIVE SEARCH: Largest database of UK Executives. Management changes can indicate a company’s financial status or recruitment plans. Profiles include name, title, biography & email

ACTIVE COMPANIES: Dead data kills business.Matching timely web data against registered company data, flagging changes, filling in the gaps & adding new fields..

In one quarter in the UK:-

109,280 new companies were registered

59,303 were closed down

126,479 modified contact details

STATIC DATA WILL KEEP YOUR BUSINESS WHERE IT IS.

DEAD DATA KILLS BUSINESS

109,280NEW

COMPANIES

59,303COMPANY CLOSURES

126,479CONTACT

DATA CHANGES

UK REGISTERED COMPANY CHANGES FEB-MAY 2012

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MANUAL VALIDATION IS ERROR-PRONE

WHY?

• 40% of essential UK company data can change in one year

• A database of 3 million business records takes 50 call centre staff 2 years to manually validate

• Through automation, aiHit can do the same in just ONE WEEK regularly achieving 99% accuracy.

Have you figured it out yet?

3M RECORDS

50 FULL-TIME

CALL CENTRESTAFF

2YEARS TO VALIDATE

40%DATA DECAY

PER YEAR

MANUAL DATA

VALIDATION IS HUGELY

ERROR-PRONE?

DATA GATHERING CYCLE OF A

LEADING BUSINESS

DIRECTORY

AUTOMATED DATA VALIDATION

CLEAN, RELIABLE DATA

VOLUME

VELOCITYVARIETY

VALUE

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• The unstructured web requires intelligent technology to make sense of the vast expanse of data

• Innovation provokes debate, skepticism and resistance to change.

• aiHit is not re-inventing the data-wheel.

• We aim to revolutionize it.

CAN WEB-SOURCED DATA SHAPE THE FUTURE OF BUSINESS?

THE BIG DATA ERA HAS ARRIVEDAnd it’s here to stay.

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• The first place a business publishes important company news is its own website.

• If Google can find your customers, so can your competitors.

• The aiHit data monitoring platform constantly monitors the web, tracking changes - as they happen.

• Advanced data searches list companies by value, location and industry classification, enhanced by email addresses & detailed biographies of senior executives.

• Constant gathering of information can flag changes that may indicate a recruitment drive, company merger, or a downturn in trade.

TRANSACTIONAL DATA MATTERS!

Board Meeting - 8th February 2012 17

LOVE YOUR DATAand business will take care of itself

• Don’t just rely on traditional data gathering methods

• Regularly enhance & maintain your CRM

• Focus on the data you actually NEED & that is easy to read

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THE TRANSACTIONAL DATA COMPANY

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More than just a database

 Company Location ContactsWEREWOLF PROMOTIONS LTD WOLVERHAMPTON 4WEREWOLVES R US LIMITED WEREHAM 1WEREWOLF DATING LIMITED WOLVERTON 2WEREWOLF TECHNOLOGIES LTD WOLVISTON 2WEREWOLF AVIATION LIMITED HOUNDSLOW 5

 Search for Army Data Werewolves yielded 41392 results.  IT’S AMAZING WHAT WE KNOW.

DELTABASE!

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• Deltabase is a one-stop resource for transactional Company data.

• It doesn’t just rely on annual returns to UK Companies House for information, nor does it resell data on behalf of list brokers.

• Deltabase uses the aiHit monitoring & extraction platform to scour publicly available open sources for much of its data, gathering information direct from company websites - 24/7

• Data is validated against past datasets to highlight changes in a business as they happen.

• The Deltabase is updated weekly, so you are guaranteed the freshest data available.

MORE THAN JUST A DATABASE

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3.4M UK

COMPANIES

1M COMPANY

URLS

7.3M EXECUTIVE

BIOS

1.75M EMAIL

ADDRESSES

UK COMPANY &

EXECUTIVE DATA

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CO

MPA

NY

COMPANY DATASET

• Company Name• Company Domain

URL• Trading &

Registered Address

• Phone & Fax• Company

Description / SIC• VAT Number• Registration

Number

EXEC

UTI

VE EXECUTIVE DATASET

• Executive Name

• Job Title

• Biography B2B

EMAI

L EMAIL DATASET

• Executive Email

• General Email

• Other

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MONITORING BUSINESS 24/7

CAN YOU AFFORD NOT TO?