Success with Social Media
A wine meme is like junk food, tastes good at the time but it’s full of empty calories.
Pollution, Pollution, Pollution
Regulations are the design of the Dark Side
Content Creation/Distribution
Search is the fiber that connects the web . . . Doug Cook –
Ablegrape.com
Service is the new pillar of marketing
The Steak Heard Around the World
The Steak Heard Around the World
Social is like all other channels
Wine consumers now self identify
Our customer interactions are myopic
Texture aka Context is Everywhere
Age of the Wine App
Vivino
Allows wineries to engage with consumers that drink their wine.
Largest footprint of wine drinkers using their app
Age of the Wine App
Delectable
Allows wineries to engage with consumers that drink their wine.
Giant concentration of somms, wine critics and oenophiles.
Keep their stats private.
Use Digital Consumer Reviews
Talk to your customers . . . about them
Connect before you arrive
THANK [email protected]@pmabray