paul lafontaine 9 february 2011
DESCRIPTION
Distributing Social Games Effectively. Paul LaFontaine 9 February 2011. Blockbuster. A World of Opportunity. Russia/CIS. Europe. Japan. U.S. Singapore. China. Brazil. Go Global. 2 Games x 26 Networks x 5 languages = 450 engineers!. FB Growth. July 2010 550,000 Apps. July 2008 - PowerPoint PPT PresentationTRANSCRIPT
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Distributing Social Games Effectively
Paul LaFontaine9 February 2011
22
Blockbuster
33
Russia/CIS
Japan
Singapore
Brazil
Europe
U.S.
China
A World of Opportunity
44
2 Games x 26 Networks x 5 languages = 450 engineers!
Go Global
55
July 2010550,000 Apps
Source: Facebook
July 200833,000 Apps
FB Growth
66
Marketing
77
Advertising Simplicity
88
Visibility
99
Becoming Like the Open Web
AcquisitionCost
Open Web
Virality & Mon$
Changes
Early Virality& Mon$
Convergence
1010
Platforms
1111
Platforms like this amount
50%
1212
Which Way?
1313
Your players
1414
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
Evaluate Platform
REVENUE
Appropriate for YOUR games+
+Appropriate for YOUR players
1515
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
Payments
1616
Payments
Cash to Stranger Slow Response No Joy
$199.00 $299.00 $399.00 $599.00 $999.00
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
1717
Done Right
1818
City Management
You can’t build the Coliseum by yourself
Build your friends’ embassies for mutual gain
Installed Users
Viral Multiplier % Active % Paying ARPPUx x x x
1919
Community EngagementInstalled
UsersViral
Multiplier % Active % Paying ARPPUx x x x
2020
Pick Shots
450 engineers?
2121
Operating
(5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28
2222
Localization Team
Translation Porting
Platform Management Rules
Content
Pricing Testing
Team
2323
Choices
Create Games
Localize Games
Manage Platforms
Regional Payments
Deploy Content
2424
Partners
Create Games
Localize Games
Manage Platforms
Regional Payments
Deploy Content
Partner
2525
Good Live Operations• Innovating, Testing, and Documenting our data
– Creating both large-scale and quick-win features
Retention Monetization Virality
2626
Content Deployment
2727
Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
2828
Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
2929
Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Deploy Content
Price
3030
Load Times& Errors
Currency & Payment Method
Cultural Fit
Art Style
Sharing Work
Price
Partner = Payments
3131
• Your games• Your platforms• Your partners= Success
Your Formula
32
Thank You