Marketing of Drag Racing

Paul FlanaganAdvisor, Creative Mobile

Creative Mobile – 2010

A team of 3, no connections or experience No money Wrong region Focus on Android

Creative Mobile – 2014

Over 175 million downloads Profitable Team of 90+

Drag Racing is the signature title

175 million downloads Organic downloads +100K a day on Google Play Passionate user community, amazing longevity

Drag Racing: Deep Game Play

Drag Racing metrics: usage

Drag Racing for Android is our biggest title with: +11 M active installs +7 M MAU +1 M DAU +3.5 M sessions per day

Drag Racing metrics: audience

Gender: 75-80% male Age:

13-17: 32% 18-24: 33% 25-34: 23% 35-54: 10% 55+: 2%

Drag Racing metrics: geography

Top regions by sessions and active users: US: 33% Europe: 26% Russia: 13% Asia: 20% Middle East, South America: 7-8%

Imagery Evolution

Brand Extensions

Nitro Nation Game Series Three chart-topping racing games, six+ primary variants Over 169 M downloads on Google Play and iTunes Over 2.5 billion game sessions played

Title Original release Players to date*

Drag Racing (Android) April 2011 120 million

Drag Racing (iOS) October 2011 15 million

Drag Racing (Windows Phone 8) June 2013 2 million

Bike Edition (Android) April 2012 20 million

Bike Edition (iOS) December 2012 2 million

Drag Racing 4x4 (Android) September 2013 12 million

TOTAL 171 million

* Numbers by Flurry – industry-leading app analytics solution

Special Events and Competitions

Over 2,150,000 Facebook fans waiting for new games and content

Drag Racing Forums100,000 registered members

User Videos on YouTube

Channel expansion

User Acquisition via performance marketing

Gamescom Presence

Nitro Nation

New Nitro Nation Website

Nitro Nation Video Teaser

The end!

paul.flanagan@creative-mobile.com